''The JCK show is one of the major shows for LJI, and our strong
performance at this year's show is an indication that our sales growth will
continue at historical levels in our core markets such as the U. and
Europe,'' said Yu Chuan Yih, Chairman and CEO of LJ International .

About LJ International
LJ International, Inc.com


AT INVESTOR RELATIONS INTL:
Haris Tajyar,
Managing Partner
Tel: +1-818-382-9702
Email: htajyar@irintl . I wrote her a
letter and then took a deep breath, picked up the phone and called her office
to ask if this dream might come true. Today is something wonderful. Newly named the Taylor-Burton
Diamond , it catapulted Elizabeth Taylor into that rarefied pantheon of great
jewelry collectors. The groups -- Signature, Hula, Seaside and Terrazzo -- combine
geometric details with curvilinear links inspired by the pattern of the
Michele logo.
A company with more than twenty years of family history , the Michele brand
was named after daughter and muse, Michele Barouh.

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Forward looking statement: Except for the historical information, the
matters discussed in this news release may contain forward-looking statements,
including, but not limited to, factors relating to future sales .. Kathy was the only person
that we seriously considered and Dame Elizabeth's unconditional approval of
Kathy made it a joy to say yes," said Monty Abramov, Vice President and Design
Director for House of Taylor Jewelry.. We look forward to a long
and dynamic journey together. House of Taylor Jewelry
will premiere at Luxury by JCK, continuing on at JCK Las Vegas and JA New
York.
Elizabeth Taylor chose Mirabelle for the creative, unique and innovative
jewelry designs that Jack and Monty Abramov are known for. The Michele Jewelry Collection is the first
brand extension for the fine watch company, which was acquired by Fossil
(Nasdaq: FOSL) in 2004.

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LOS ANGELES, House of Taylor Jewelry will partner
with Kathy Ireland Worldwide(TM), the design and marketing firm with over 1
billion dollars in annual retail sales, to bring Fashion and Bridal
Collections to market , it was announced today, jointly by Dame Elizabeth
Taylor and Jack Abramov, President of House of Taylor Jewelry, in Los Angeles,
California.com/cgi-bin/prnh/20050413/NYW103-a
http: //www.finding solutions for families, especially busy moms(R).
Elizabeth Taylor is more associated with diamonds and jewelry than any
other woman in the world. Kathy's products include
furniture , flooring, lighting, apparel, wall art, decorative accessories, home
office and home theatre, top of bed and window coverings.
Mirabelle items have been featured in countless consumer media worldwide
including CNN, FOX and ABC news. Mirabelle 18k products are distributed and
sold through some of the finest jewelers in the United States and worldwide.

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House of Taylor Acquires a Billion Dollar Jewel in Ireland

For House of Taylor Jewelry to have a good-better-best
program, Dame Elizabeth wanted a partner with innovation, creativity and
business savvy that would enhance rather than conflict . That
ring was later eclipsed by a subsequent gift from Burton, when he bought a
staggering 69 .

About House of Taylor Jewelry
In February 2005, House of Taylor Jewelry announced the forming of an
exclusive partnership between Elizabeth Taylor and Jack and Monty Abramov of
Mirabelle Luxury Concepts, in Los Angeles. from simply being a timepiece to being a
statement of fashion, of attitude, of mood and of individuality.

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By the time she was in her
thirties, Elizabeth Taylor had already owned an outstanding set of Burmese
rubies and diamonds from Cartier, a fantastic emerald and diamond suite from
Bulgari and the 33. She began her company over 10 years ago with the mission of
". Kathy is celebrated by INC Magazine as
the nations leading female celebrity entrepreneur and Forbes Magazine for
building a design empire which grosses over 1 billion dollars annually in
retail sales.
Techline Jewelry Corporation utilizes the new advancement of CAD
technology in jewelry design. The predominance of color, the
interchangeability of pieces, the weight and scale are all signature Michele.
"We are so excited about the launch of Michele Jewelry, says Creative Director
Michele Barouh." Michele's impeccable eye for detail can be
attributed to three generations of family experience, world travels, and love
for both the fashion and watch businesses. Price points range from $250 for charms to $8,000 for more
statement pieces.

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The
beautiful and diverse collections will range from less than $200 to
approximately $2,500 dollars and be based on Kathy's best selling Style
Guides(R). She is an astounding designer and
collector of the world's most dazzling jewelry ..

About Elizabeth Taylor:
Dame Elizabeth Taylor is the star of more than fifty-five films, among
them, National Velvet, A Place in the Sun, Cat on a Hot Tin Roof, Butterfield
8, Who's Afraid of Virginia Woolf?, and Cleopatra. so far.80-carat rough diamond cut
by Harry Winston . The boutique consumer brand
Mirabelle 18k and its subsidiary, Techline Jewelry Corporation will now
operate as a new entity, House of Taylor Jewelry.
(Photo: http://www.newscom..

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China-based Jewelry Firm Says Sales at Exhibition Point to
Further Revenue Growth in Core Markets

HONG KONG and LOS ANGELES, LJ
International, Inc. LJI distributes to fine jewelers,
department stores, national jewelry chains and electronic and specialty
retailers throughout North America and Western Europe, with a growing retail
presence in China through stores and e-shopping sites.
For more information on LJI, go to its Web Site at http: //www.newscom." We are very
different and House of Taylor will meet the needs of our retail partners and
their customers."
Kathy Ireland will serve as keynote speaker at the JCK Jewelry Show , this
June in Las Vegas.. Her outstanding collection of jewelry was
immortalized in her New York Times best selling book, 'My Love Affair with
Jewelry'.com/cgi-bin/prnh/20060306/NYM176 )
Like Michele Watches, Michele Jewelry celebrates effortless glamour by
marrying modern fashion with independent style. Beautifully colored stones such as lemon citrine, blue topaz,
and rose de France are the hero of this fine jewelry story with accents of
diamonds, amethysts, and sapphires throughout .

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We're confident that the
retailers' interest reflects the taste of consumers, not just in North America
but worldwide.S.
One of her greatest passions is jewelry, and over the years she has
amassed one of the world's foremost collections. Kathy serves as National Ambassador for Youth for the PTA.
Mirabelle 18k introduced the consumer brand Mirabelle 18k to the trade
with the "Original Diamond Handbag Collection" of detailed and handcrafted
miniature purse pendants, inspired by a woman's love for diamonds and
handbags, boldly designed with diamonds and French enamel. The high fashion "Black and White
Collection" and the estate reproduction "Victorian Collection" combined old
world craftsmanship with new age technology. Michele has revolutionized
the way we look at watches .

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LJ International Books Record $20 Million in Orders at Las Vegas JCK Show

''
If you would like to be added to LJI's investor email lists please contact
Haris Tajyar with Investor Relations International at htajyar@irintl.com

Her topic will communicate the power of strategic
partnerships and the need for branding at retail.4
billion strength of the Kathy Ireland Brand reaching mid-tier and essential
categories.
Mirabelle's boutique collections grew to include the fine jewelry gaming
line "Players Club" and the artistically floral "Flower Power" collections.

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, is engaged
in designing, branding, marketing and distributing a full range of jewelry.ljintl.newscom. Amazingly, she said, 'yes!' Everyone
in our company is overjoyed. Kathy's mission is
"..finding solutions for families, especially busy moms. Earlier this year Kathy partnered with
Tinwood Alliance to acquire the Quilts of Gee's Bend intellectual property, as
an exclusive design resource for her Brand. House of Taylor,
Mirabelle 18k, Techline Jewelry Corporation, and Kathy Ireland Worldwide(TM)
have combined resources in fine jewelry design, brand marketing and direct
source partnering with an ambitious goal to serve the best jewelry retailers
worldwide with the most diverse jewelry creations marketed under the
unparalleled and prestigious House of Taylor Jewelry brand and the $ 1. Techline created all collections with computer
designed models and futuristic precision diamond setting which raised the
level of outdated manufacturing standards.

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''We were
pleased to see such interest in, and demand for, our new product lines that we
have been working on for the past 18 months.S. Dame Elizabeth is an
inspiration to people all over the globe for so many reasons.19-carat Krupp diamond, a gift from Richard Burton. Fancy jeweled
handbags followed with original Mirabelle pendants requested worldwide.

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LJI's
order volume at the 2005 show was approximately 20% above the $17 million it
booked at JCK-Las Vegas in 2004, and 33 % above the $15 million it booked in
2003.S. This is one of the most exciting creative
opportunities in the world," said Kathy. There are now over 11,000 SKU'S that carry Kathy's design
philosophy and design direction. She is also the recipient of The
Outstanding Mother of the Year Award, from the National Mother's Day
Committee. This 18 karat gold collection mixes
precious stones with the fun personality of the Michele brand to create
distinctive and unique jewelry.

ethnicities incenses

com/cgi-bin/prnh/20050413/NYW103-b )
Under the terms of the partnership, the Brand offering will be Kathy
Ireland exclusively for House of Taylor Jewelry. Her film career
is legendary; her philanthropy in the battle against HIV/AIDS is unrivaled. The Taylor-Burton Diamond, purchased from Cartier in 1969
for $1,100,000, was originally fashioned from a 240.

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- Collection Will Be Available Exclusively at Neiman Marcus -

MIAMI, Michele Barouh, Creative Director of
Michele , announced the arrival of the first Michele Jewelry Collection in
select Neiman Marcus stores nationwide .

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Its product lines
incorporate all major categories sought by major retailers, including earrings ,
necklaces, pendants, rings and bracelets.
Actual results may vary significantly based on a number of factors, including,
but not limited to, uncertainties in product demand, the impact of competitive
products and pricing, changing economic conditions around the world, release
and sales of new products and other risk factors detailed in the company's
most recent annual report and other filings with the Securities and Exchange
Commission.

For further information:

AT LJI:
Betty Ho,
Vice President, Corporate Development
Tel: +852-2170-0001
Email: betty@ljintl. "Kathy's design category
will serve opening to mid-tier pricing for House of Taylor Jewelry.42-carat pear shaped diamond.

About Kathy Ireland:
Kathy is CEO and Chief Designer of Kathy Ireland Worldwide(TM) in Los
Angeles, CA. Kathy's designs
have earned her a Designer of the Year Nomination and have received Best of
Market honors, the Good Housekeeping Seal as well as the gold medal from the
San Francisco Flower and Garden Show.
Mirabelle's boutique collections grew to include the fine jewelry gaming
line "Players Club" and the artistically floral "Flower Power" collections.

The collection enhances the beauty of the woman wearing it
without overpowering her. Launched as
a fine watch brand in the United States in the fall of 2000 with its
celebrated CSX Diamond Collection, Michele Watches (http://www.

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That bodes well for our own retailing operation just getting
under way in China. She has also been an extraordinarily
successful businesswoman with her bestselling line of fragrances..
Michele has created four groups, which comprise the first collection, all
inspired by her Miami surroundings, where she and the accessories brand are
based..

Sites selling jewelry for a variety of ethnicities can be listed at the top level, otherwise they should be listed in the appropriate subcategory.

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(LJI) (Nasdaq: JADE), one of the fastest-growing jewelry
companies in the world, today reported that sales orders of approximately $20
million are expected to be booked in the next six months as a result of an
extraordinary show at the JCK Show held in Las Vegas last week.
"Elizabeth Taylor is one of the most admired women of all time. I am
humbled beyond words to be in service to her genius.
She is an amazing mother, whose success in the challenging business of
fragrance is world class and unequaled. In the world of
Jewelry no one rivals Elizabeth Taylor..
"Having Kathy and her tremendous success join us in House of Taylor
Jewelry completes our design and business circle. Kathy's ability to build a billion dollar brand and market
particularly to women is something we can all learn from . The stones are primarily rose-
cut on both sides, allowing the stones to capture the light and reflect color
brilliantly.com)
was acquired by Fossil in the spring of 2004.

Sites in this category sell ethnic and regional jewelry.

zodiacs hieroglyphic

economy which has impacted other
suppliers, particularly those that do not have our competitive advantages, in
particular our manufacturing base in China.
The collection includes rings, earrings, bracelets, charms, necklaces and
pendants.michele.

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(Photo: http://www. Everyone wants to know.'how did this
happen?' It was very simple, when our company learned about Dame Elizabeth
and her new Jewelry venture we wanted to be a part of it. She has four children, ten grandchildren, and three
great-grandchildren ..
House of Taylor Jewelry will debut to the jewelry trade at the major 2005
Las Vegas and New York summer jewelry shows by wrapping the House of Taylor
Brand around the Los Angeles based boutique jewelry company Mirabelle 18k and
building upon the success of Techline Jewelry Corporation owned and operated
by Jack and Monty Abramov, sons of the late Raphael Abramov. Mirabelle 18k products are distributed and
sold through some of the finest jewelers in the United States and worldwide.

cartouches lazuli

We should be on pace for a solid
third quarter, despite a slowing U. For nearly two decades, she
has been a leader in AIDS activism, including her founding role in the
American Foundation for AIDS Research (AmfAR), and establishment of The
Elizabeth Taylor AIDS Foundation (ETAF). Elizabeth Taylor lives in
Bel-Air, California . This book is a fabulous display of unbelievable glamour, assembled
over a lifetime, by one of the most extraordinary women in the world.

Subcategories have been created for African, Celtic, Indian and Native American.

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The order
volume is a new JCK Show record for LJI. (LJI), based in Hong Kong and the U.
Kathy will lead design direction for her own collections and serve as an
Ambassador for House of Taylor Jewelry all under the direction of Dame
Elizabeth," said Jack Abramov. Many famous people
approached us to join with House of Taylor Jewelry. The
recipient of numerous honors and awards, she was made a Dame of the British
Empire in the year 2000. The collections were designed to be intermixed, layered, and
combined to create individual style statements.

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It trades on the Nasdaq National
Market under the symbol JADE. We are delighted to have Kathy join us in this incredible venture. In developing my Brand it has
always been important to select extraordinary partners.
Dame Elizabeth said, "Something wonderful is about to happen"(R), is the
passion of my Brand.

In 1987, France bestowed upon her its most
prestigious award, the Legion d'Honneur, and in 2001 President Clinton
recognized her with the Presidential Citizen's Medal.
Mirabelle items have been featured in countless consumer media worldwide
including CNN, FOX and ABC news. Recent celebrity jewelry projects include
Sir Elton John and Celine Dion.

nephrite ethnicities

The JCK Show-Las Vegas, one of the leading if not the largest exhibitions
in the global jewelry business, was held June 3 through June 7 and brought
together thousands of jewelry designers, manufacturers and buyers.com . Today, we celebrate
that partnership. We have an extraordinary offering. For her 40th birthday, Richard Burton presented Elizabeth
Taylor with the Taj Mahal Diamond that has a history dating back to 1627." By staying true to
her commitment she is recognized as a "best friend to working mothers" by the
Associated Press and The London Times.

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It has built its global business, currently one of the fastest-growing in the
jewelry industry, on a vertical integration strategy and an unwavering
commitment to quality and service. These
forward-looking statements may involve a number of risks and uncertainties. She has won two Academy
Awards for Best Actress, and in 1993 she received the Jean Hersholt
Humanitarian Award from the Academy of Motion Pictures Arts and Sciences for
her work on behalf of AIDS. She also received the BAFTA Fellowship from the
British Academy of Film and Television Arts, as well as the Lifetime
Achievement Award from the American Film Institute. In
1969 Burton purchased the La Peregrina Pearl, which was originally discovered
in the Gulf of Panama in the early 1500s, an heirloom passed through Spanish
and English royal families. Recent celebrity jewelry projects include
Sir Elton John and Celine Dion.

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com. From the very beginning of
our partnership with Dame Elizabeth we knew that our House of Taylor Jewelry
retail partners would require design and marketing strategies that would be
unique and different from the classic pieces that make Elizabeth Taylor
jewelry legendary .

Michele Watches Announces the Launch of Its First Fine Jewelry Collection

Fossil, headquartered in
Richardson, Texas, is a leader in the design, development, marketing, and
distribution of contemporary , high quality watches, apparel, and accessories
predicated on fashion and value.

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- - kjjkjk

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