"
As previously announced, LJI is now projecting overall sales of
approximately $2 million from ENZO stores in 2005 This is up from earlier
guidance of $1.
"If mom wants it, chances are it's for sale now on LiveDeal," remarked
Lady Dee, LiveDeal's member marketing representative.

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com .

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We now look forward to maintaining or accelerating the current pace
of store openings in the current year, at the end of which we foresee having
at least 40 ENZO stores in operation by the end of this year and at least 100
stores by 2008, just-in -time for the Beijing Olympics.5 million. (LJI) (Nasdaq: JADE), based in Hong Kong and the
U.
Actual results may vary significantly based on a number of factors, including,
but not limited to, uncertainties in product demand, the impact of competitive
products and pricing, changing economic conditions around the world, release
and revenues of new products and other risk factors detailed in the company's
most recent annual report and other filings with the Securities and Exchange
Commission.livedeal .

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Get Creative With Mother's Day Gift Giving By Browsing More Than 200,000 Items
From Jewelry to Cars

PALO ALTO, Calif. More than 200,000
items with a total listed value of more than $1 billion are available for
sale. Simply enter your zip code and LiveDeal shows you items for sale in
your local area first, then nationally.com.

Must offer a variety of different types of jewelry in several different jewelry categories.

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And this is just
the start.
For more information on LJI, please visit http://www."

Examples of outstanding Mother's Day gifts now for sale on LiveDeal
include:
* Diamond bracelets, earrings, necklaces
* Designer purses
* Kitchenware
* Furniture, including end tables and lamps
* Collectibles , such as a "Mom" spun glass heart
* Gift baskets
* Beautiful wood dressers
* Used cars or SUVs at great prices

Find Mom's perfect gift now at http://www.

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The latest stores to open include outlets in Changsha (the capital of
Hunan Province), Chengdu and Beijing.

Forward looking statement: Except for the historical information, the
matters discussed in this news release may contain forward-looking statements,
including, but not limited to, factors relating to future revenues.com is ideal for trading hard-to-ship
items such as automobiles, furniture , pets, appliances, real estate and other
"try before you buy" items, eliminating shipping costs and reducing fraud.livedeal.

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We
have been extremely pleased by the results so far from our ENZO stores , which
have easily exceeded our sales expectations to this point.

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(LJI) (Nasdaq: JADE), one of the fastest-growing jewelry
companies in the world, today reported that its China retail division, ENZO ,
has just opened its 20th retail store in China, well-ahead of its goal of at
least 40 retail stores by the end of 2006. The
current 20-store total puts LJI well ahead of other competing jewelry
retailers based outside the People's Republic of China. For more information, visit
http://www .

importers jewellery

, is engaged in the designing, branding, marketing and distribution of a
full range of jewelry. It has built its global business, currently one of the
fastest-growing in the jewelry industry, on a vertical integration strategy
and an unwavering commitment to quality and service.

Livedeal.com Is the Perfect Resource for Finding Just the Right Mother's Day Gift in Your Own Backyard

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Its product lines
incorporate all major categories sought by major retailers, including
earrings, necklaces , pendants, rings and bracelets.

This category lists sites which are directories of jewelry shopping related sites or are jewelry 'shopping malls.

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The ENZO unit now has one or more retail locations in China 's largest
population centers, including Shanghai, Beijing, Harbin, Qingdao, Shenyang,
Ningbo, Chengdu, Changsha, Wuxi, Hong Kong, Macau, Shenzhen and Wuxi.ljintl.

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com

About LiveDeal
With a management team hailing from eBay and other pioneering Internet
companies , LiveDeal is the leader in online local classifieds. With its free
listings and broad selection , LiveDeal.

jeweler wholesalers

ENZO Retail Chain Well-Ahead of 2006 Store Opening Schedule;
Now Has 18 More Stores in China than Tiffany, the
Second Largest Foreign Jewelry Brand in China

HONG KONG and LOS ANGELES, LJ
International, Inc. ENZO's better-than-expected
initial performance in 2005 enabled the retail chain to beat its 2005
financial and store opening schedule by over a month. LJI distributes to fine
jewelers, department stores, national jewelry chains and electronic and
specialty retailers throughout North America and Western Europe, with a
growing retail presence in China through its ENZO stores.

AT LJI: AT INVESTOR RELATIONS INTL:

Betty Ho Haris Tajyar
Vice President, Corporate Development Managing Partner
Tel: 011-852-2170-0001 Tel: 818-382-9702
Email: htajyar@irintl.
LiveDeal also serves the national market for sellers looking for a more cost-
effective marketplace to list multiple items for sale in a single click and
without the burden of listing fees.

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Yu Chuan Yih, LJI's Chairman and CEO, commented: "The new additions to our
rapidly growing lineup of ENZO stores have made us a truly national retail
presence and one of China's most successful foreign retail chain launches., Mother 's Day is right around
the corner (Sunday, May 8) and LiveDeal, the leading online local classifieds
site, offers a huge variety of some of mom's favorite gifts in jewelry,
collectibles, furniture , appliances, home decor and more.

gemstone jewelry

com.

Media Contact:
Kathy Wilson
650-320 -9070
pr@livedeal.

necklaces pearls

Buyers can browse or search for items using LiveDeal's easy-to-use web
interface, seeing what's available locally first and nationwide second.

quarter gemstone

LJI's 8,000-square-foot mega-store at
the Fisherman's Wharf development in Macau celebrated its soft opening on
December 31, 2005 and is expecting its grand opening soon. These
forward-looking statements may involve a number of risks and uncertainties.

importers drill

LJ International Announces Its ENZO Division in China Reaches 20-Store Milestone

"Whether your mother
would enjoy a nice new necklace or even a great looking car, LiveDeal offers a
variety of items in some of her favorite categories.

'
Directories and malls categorize their listings and users generally drill down through categories from general to specific to find the shopping sites they are looking for.

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Tiffany + Co.S.

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LJ International, Inc.com

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, for
instance, has just two stores in China.

About LJ International Inc.

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- - kjjkjk

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