K.net

This release distributed by PRWEB (http://www. For example,
diamond stud earrings and tennis bracelets have been worn by the rich and
fabulous for decades, and romantic getaways never become passe. Blue Nile's jewelry
is priced 20-40 percent below traditional retail.5 carat solitaire center
stone), $325,000
An elegant cornice of pave-set diamonds encircles this rare 4. A five-prong 18k rose
gold setting crowns the platinum band set adorned with even more
pave-set diamonds.bluenile.
Forward looking statement: Except for the historical information, the
matters discussed in this news release may contain forward-looking statements,
including, but not limited to, factors relating to future sales.

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, at QVC
U.45 carat
natural fancy orangey-pink heart -shaped diamond.ca.S.

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Visitors can access product
information and availability, view detailed full -color photos, search
inventories, and find retail locations. Ultimately it's the customer who has the
final say, and I'm proud to report the response has been overwhelmingly
positive.S."
When asked to describe their worst Valentine's Day gift, respondents
surprisingly revealed that traditional gift categories should be approached
with caution:

-- Clothing/lingerie and candy topped the worst gifts list, each
representing 20 percent;
-- Cards/notes also ranked high, accounting for nine percent of worst
gifts;
-- Household appliances/cleaning products made up eight percent of the
vote; and,
-- Flowers/plants completed the top five, comprising seven percent of
worst gifts. Crock-pot
6. Ice scraper
3. Its product lines
incorporate all major categories sought by major retailers, including
earrings , necklaces, pendants, rings and bracelets.

birthstones bead

5 carat pink heart-shaped diamond ring.

-- 18k White Gold Oval Pink Sapphire and Diamond Pendant, $2,600
A lively oval pink sapphire is set in 18k white gold and surrounded by
brilliant cut diamonds in this classic pendant on an 18K white gold
wheat chain. Diamond accents give this bracelet eye-catching sparkle. The new site was created to better serve the
diverse needs of all LJI constituents, including current and future customers,
job applicants, suppliers, the news media and jewelry enthusiasts. Six stores have
been opened so far -- two in Shanghai (including the flagship store),
two in Beijing, one in Harbin and one in Ningbo.
-- "Education" pages with richly illustrated descriptions of colored
gemstones, birthstones, and diamonds.

undyed ultrasuede

Kirks Folly International Jewelry Manufacturer Debuts Redesigned Online Boutique

Now,
over 700 pieces of fun-fantasy costume, couture, and handcrafted jewelry as
well as a full line of fantasy-theme clothing, accessories, and collectibles
are available online.com . Seek
specificity, including color, size, and serial number.com have a "Wish List" feature that allows her to
save her favorite items, and then email the list to you , removing the
confusion.m.

-- 14k White Gold Pink Freshwater Cultured Pearl Bracelet (7."

com .

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Lingerie is Risque Business: While lingerie might seem like a fun and
exciting gift, she may not feel the same.

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-- 18k White Gold Diamond Infinity Heart Pendant , $250
Two hearts are joined in an infinite loop and a line of nine brilliant
round diamonds completes the eternity theme.

-- Asscher Solitaire in Platinum Setting (2 carat total weight) with
Princess-Cut Diamond Accents, $13,000
The retro-chic style of the classic Asscher-cut diamond set in a
breathtaking platinum band channel-set with 10 princess cut diamonds. These
forward-looking statements may involve a number of risks and uncertainties.

dichroic lazuli

"That's why we are so thrilled about our new website.
Introduced twenty-five years ago , the Kirks Folly line remains
unmistakable -- fairy, angel, moon and star motifs arrayed in lavish settings
of semi-precious stones, crystals, pearls, and chain rhinestones. Themes have
grown to include mermaids, dragonflies, and an enchanting lineup of movie and
storybook characters.
"Gift giving is central to our idea of a romantic Valentine's Day," said
Blue Nile Diamond and Engagement Expert John Baird. Wisconsin cheese
1. Blue Nile can be
found online at http://www.

This category is for jewelry sites who primarily sell necklaces, bracelets, earrings, pins, pendants, and anklets or other jewelry items that are made using common, man-made and gemstone beads.

dichroic lapis

kirksfolly.
The Kirks Folly website offers customers a seamless "browse/shop"
experience via a new and easy -to-use interface. Kirks Folly offers a wide selection of earrings,
bracelets, necklaces, pins, charms , watches, and pendants. The bar is set high, and every one of our products must
meet and exceed strict standards.com ), a service
of eMediaWire. Rug shampooer
5.

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Can of soup
2.

Not-So-Subtle Hints: Lack of communication, confusing hints or an absence
thereof, are the main reasons we purchase bad gifts. As the survey suggests,
this is a lose-lose situation, so don 't be afraid to ask for help. To simplify this
process, sites like BlueNile.

dichroic unset

Blue Nile is the leading online destination for high-end diamonds and fine
jewelry, offering thousands of options this Valentine's Day.
Blue Nile is a leading online retailer of high quality diamonds and fine
jewelry.
-- Detailed, high-resolution graphics displaying the full range of LJI's
products, including its Lorenzo-branded jewelry.com.

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"

About Kirks Folly
Kirks Folly is a leading manufacturer and global distributors of branded,
fantasy jewelry, accessories, home decor and collectibles, plus Kirks Folly
DreamKeeper Collection fantasy-theme clothing.S.

-- 18k White Gold Pink Sapphire and Diamond Heart Pendant, $475
Seven round pink sapphires alternate with seven round diamonds and are
embraced by 18k white gold. The pendant suspends from a delicate 18k
gold chain for a very feminine look. The upgrades include archived articles regarding
LJI dating back to 2003, SEC filings, annual reports, archived press
releases and archived analyst reports.

unset lapis

, Kirks Folly, global fantasy
jewelry and accessories manufacturer , today announced the launch of its
redesigned and expanded online boutique ( http://www.A. and QVC U.

-- Platinum Heart-Shaped Pink Diamond Ring (4.93 carat total weight), $19,000
At nearly 3 carats, these one-of-kind, custom-designed heart-shaped
diamond stud earrings are the perfect gift for that hard-to-buy-for
person on Valentine's Day. Blue Nile is traded on
the Nasdaq National Market under the trading symbol "NILE. Included are
earrings, necklaces , pendants and rings featuring diamonds, colored
gemstones, gold and pearls.

About LJ International
LJ International, Inc.

lapis birthstones

waxed unset

Customers can
quickly access our extensive inventory , shop effortlessly, post comments and
questions, and be assured that their privacy and security are guaranteed,"
states Jenniefer Kirk. Production manager, Pat Smith, tells
us, "We're demanding .
215-794-8937
mopprime@comcast.prwebdirect. It's no fun to be on the giving end of a bad gift either. "A rug shampooer
is clearly a horrible Valentine's Day gift, but likewise giving candy when
she's expecting diamond earrings is equally disappointing. New Site's Functionalities Designed to Market to Chinese Consumers
As Part of Company's China Retail Expansion Strategy

HONG KONG and LOS ANGELES, LJ
International, Inc. (LJI) (Nasdaq: JADE), one of the fastest-growing jewelry
companies in the world, today said it has completed an upgrade of its Web
site, at http://www. It trades on the Nasdaq
National Market under the symbol JADE.

tanzanite unset

Nearly one in 10 (eight percent) said presenting a bad gift was the reason for
their worst Valentine's Day . Paper Shredder
8.

-- 18k White Gold Diamond Heart-Lock + Key Bracelet, $375
This classic 18k white gold link bracelet features heart-lock and key
charms.
It has built its global business, currently one of the fastest-growing in the
jewelry industry, on a vertical integration strategy and an unwavering
commitment to quality and service.

For further information:

AT LJI: AT INVESTOR RELATIONS INTL:
Betty Ho Haris Tajyar
Vice President, Corporate Development Managing Partner
Tel: 011-852-2170-0001 Tel: 818-382-9702
Email: htajyar@irintl.

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Kirks Folly is
headquartered in Providence, Rhode Island. Electric Frying Pan
7. ''We look forward to continuing to enhance the site by adding
new functionalities to support our customers, business partners, and
employees., is engaged
in designing, branding, marketing and distributing a full range of jewelry.

lapis ondine

I.0-7.5mm), $50
A fun update on the classic look of pearls, but in eye-catching
pink, makes this bracelet perfect for celebrating Valentine 's Day. The Blue Nile web site showcases over 55,000 independently certified
diamonds and more than 1,000 styles of fine jewelry, including rings, wedding
bands, earrings, necklaces, pendants, bracelets and watches.''
If you would like to be added to LJI's investor email lists please contact
Haris Tajyar with Investor Relations International at htajyar@irintl. LJI distributes to fine jewelers,
department stores, national jewelry chains and electronic and specialty
retailers throughout North America and Western Europe, with a growing retail
presence in China through stores and e-shopping sites.

luminosity lazuli

For press inquires contact:
Mop Prime of Smith-Felver + Prime, Ltd.

unset hageman

com ). The Company 's
products are available at retail locations in the U. Pencil sharpener
4. In other words , avoid the vacuum (a real response), and ask yourself:
What makes the recipient's eyes light up? You don't have to be Don Juan, but
neither should your gift inspire visions of housework.

Go Classic or Go Home: Gifts with a classic style are almost never wrong.
Why? They're always sought after, are elegant and romantic.

Jewelry Offers Many Options and Doesn't Have to Break the Bank: A classic
jewelry gift, such as diamond stud earrings or a sterling silver bracelet, is
one she'll not only love, but avoids the pitfalls of size and the myriad of
colors inherent in a gift such as clothing. EST.

About Blue Nile, Inc.com

tanzanite 18kt

In addition, 125+ new
products have been added to the company's extensive inventory of fairy
jewelry, angel jewelry , fantasy accessories, and star and moon jewelry. and the U.

Bad Gifts Top Survey of Worst Valentine's Day Experiences

Other than being alone, 19 percent of survey
respondents ranked receiving a bad gift or no gift as their worst Valentine's
Day experience.

bead millifiore

The
site features a new user interface, enhanced slide-show format, expanded
search capabilities, and safe shopping features.

Their signature
motifs also appear in the company's clothing, accessory, home decor, and
collectible lines. Our new website is an extension and reflection of the Kirks Folly
customer-centered policies -- we've made collecting our beautiful and
beautifully crafted products even more exciting and fun .kirksfolly.

"Generally, gifts failed to meet expectations when the giver didn't
dedicate appropriate thought to the recipient," said Baird.

Reserve or Regret: Valentine's Day is the busiest night of the year for
many restaurants, so reservations are a must.

Some gifts from Blue Nile's Valentine's Day collection include:

-- Sterling Silver Oval Freshwater Cultured Pearl Bracelet, $60
A beautiful combination of three sterling silver figure eights linked
between sections of oval freshwater cultured pearls.

''LJ International's new site reflects the company's ongoing efforts to
strengthen its image in the jewelry industry, appeal more directly to our
blue-chip customer base in the United States and target our new and faster
growing customer base in China,'' said Yu Chuan Yih, Chairman and CEO of LJ
International.

vermeil undyed

Leader in Fantasy Accessories and Fairy Jewelry Introduces 125+ New Products

PROVIDENCE, R. Collections include an
extensive range of romance, fantasy, and storybook themes.K. Candy and Lingerie Cited as Gifts to Avoid

SEATTLE, Valentine's Day may be the most
romantic holiday of the year, but a survey by leading online jeweler Blue Nile
(Nasdaq: NILE) suggests that bad gifts , whether received or given, are the
best way to ruin the big day. Classic jewelry pieces never go
out of style, making it easy to be sure your gift will be received with
excitement. Pieces range from
$50 for a freshwater cultured pink pearl bracelet to $325,000 for a
one-of-a-kind 4. Blue Nile will ship jewelry
free via FedEx overnight for Valentine's Day delivery on orders placed by
Saturday, February 12, at 3 p. Pendant is suspended from
an 18k white gold cable chain .
-- More comprehensive investor information as part of the Company's
efforts to increase its financial and operational transparency to the
investment community. (LJI), based in Hong Kong and the U.

14k intricately

Synonymous with innovative design and trend setting vision, the family
owned and operated company has built a reputation for a commitment to quality
workmanship and customer satisfaction., and online at http://www. "Feedback from survey
participants suggests that the key to a successful Valentine's Day is
understanding the expectations of your significant other."

Among the worst gift responses, Blue Nile's Top 10 include:

10. Many survey respondents
indicated that not being able to get into a restaurant ruined their
Valentine's Day; in fact, one ended up at a McDonald's drive-through.

-- Platinum Heart-Shaped Diamond Studs (2.

LJ International Announces Website Enhancements

ljintl.

New or enhanced capabilities include:

-- Detailed information on LJI's new ENZO retail division, including
locator maps for each of the ENZO stores in China.

unset 22k

Vacuum
9. Cold pizza

To ensure your Valentines ' Day is a success, Baird offers the following
tips:

Think Like The Recipient: Valentine 's Day is designed to make people feel
special. Several respondents indicated
lingerie, either of an inappropriate nature or from an inappropriate source,
as their worst gift ever. If you have the slightest hesitation, leave the
lingerie alone.

-- Sterling Silver Intertwined Hearts Bracelet, $60
In this stylish design, sterling silver hearts are joined with a twist
to form a continuous chain.
Actual results may vary significantly based on a number of factors , including,
but not limited to, uncertainties in product demand, the impact of competitive
products and pricing, changing economic conditions around the world, release
and sales of new products and other risk factors detailed in the company's
most recent annual report and other filings with the Securities and Exchange
Commission.