Business Editors/Consumer Products Writers/Marketing Writers

STEVENS, Pa.
"Home is also a place to entertain and be entertained where the
outdoor living spaces of the home play an expanded role," says Pam
Danziger , president of Unity Marketing and author of Let Them Eat
Cake: Marketing Luxury to the Masses -- as well as the Classes, in a
speech today before the American Nursery and Landscaping Association 's
2005 Management Clinic in Louisville, KY.

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Consumers can unleash their
creativity and uncover their own personal decorating style with the
comprehensive line that evokes a casual lifestyle with natural beauty and
textural fabrics including applique and embroidered comforters, ruffled
decorative pillows, and hammered ceramic bath accessories.5 billion in 2004, rising from $60.

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Susie is introducing a new
collection of stylish and affordable home basics and dicor exclusively at
Mervyns in August 2005.
Advising such clients as Lenox, Cartier, Herend, Crystal Cruises,
Spring Air, Sears, The World Gold Council, The Conference Board and
American Express, Danziger taps consumer psychology to help clients
navigate and master the changing luxury marketplace.

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"I hope my new collection enables people to express themselves and
personalize their home with these versatile pieces.

Coelho continued, "The beauty of this new collection is that it features
great quality materials such as high thread count sheets and luxurious accent
pieces, and it's affordable so anyone can sleep in style.
"Barbecue grills, bird feeders, porch and patio decorative
accents, such as flags, signs , and statuary, and outdoor furniture are
top on people's shopping list when it comes to outdoor living
products," Danziger says.

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"

Bedding
The new line includes four bedding collections -- each catering to a
different lifestyle. Complementing the bedding are
coordinating luxurious 100% cotton sateen 300-thread count sheet sets in eight
luscious colors. The colors coordinate with the bedding collections to create a
harmonious look from room to room. Susie's East Indian heritage and
international upbringing have influenced her approach to design and connected
her to a broad consumer audience.

Online ordering sites featuring furnishings, accessories, and related products for home decorating with themes and/or styles.

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Bath accessories complete the collection
-- available in four colors in two unique styles -- and include lotion pumps,
oil bottles, cotton jars, soap dishes , toothbrush holders, and wastebaskets."

About Mervyns
Mervyns LLC, headquartered in the San Francisco Bay Area, is a family-
friendly promotional neighborhood department store offering trend-right
fashions and home dicor for the entire family at affordable prices." Susie is also the best-
selling author of two books, "Susie Coelho's Everyday Styling: Easy Tips for
Home, Garden and Entertaining" and "Styling for Entertaining: 8 Simple Steps,
12 Miracle Makeovers" (Simon + Schuster ).
Today's home is a hub for connecting with consumers looking
outside to reconnect with their neighbors and local communities.com

About Pam Danziger and Unity Marketing

Pamela N.

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, Designed to infuse personal style
into the home, Mervyns introduces an exclusive line of casual , modern home
basics and decor called Susie Coelho Style(TM). The only lifestyle expert with more than 20
years of on-camera experience as a television personality, she has had a
presence on Home + Garden Television for the last eight years and currently
hosts HGTV's prime-time outdoor show, "Outer Spaces.' She is president of Unity Marketing, a
marketing consulting firm she founded in 1992 .
She has appeared on CNN's In the Money, NBC's Today Show, CNBC,
CNN International, CNNfn, CBS News Sunday Morning, Fox News' Your
World with Neil Cavuto, NPR's Marketplace and is frequently called
upon by the Wall Street Journal, New York Times, American
Demographics, Women's Wear Daily, Forbes , USA Today, Associated Press,
Los Angeles Times, Chicago Tribune for commentary and insight.

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Versatile Line Features Casual, Modern Home Basics and Decor

HAYWARD, Calif.

Where Is the Next Big Opportunity in the Home Furnishings Market?; Look Outside to the Patio Porch and Yard According to Unity Marketing

"The cocooning lifestage is over.

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A majority of outdoor living consumers agree
with the statement, "My home's outdoor living space gives me a sense
of pride and accomplishment," according the a new consumer insights
study of the outdoor living market conducted by Unity Marketing.

Added-Value Special Report: Garden Retailers' Survey Results

A retailers ' perspective on the outdoor living consumer
marketplace is provided through the results of a research survey among
100 of the nation's leading garden centers.

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The stylish and versatile
line features moderately-priced bedding, bath, and tabletop collections
designed by Susie Coelho -- host of HGTV 's hit series "Outer Spaces" and
previously "Surprise Gardener," and best-selling author of "Everyday Styling:
Easy Tips for Home, Garden and Entertaining" and "Styling for Entertaining. They can start by adding
unexpected new elements to what they already have to create a look that is
completely their own. Unity
Marketing publishes market research and consumer insight studies on
the luxury market, jewelry, garden, pet accessories, home furnishings,
gifts and collectibles, greeting card and stationery, tabletop, art
and wall decor markets, as well as the Luxury Business newsletter.

Various style subcategories within the Decor and Design category define the items.

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"I've had the opportunity to make over hundreds of indoor and outdoor
spaces and understand consumer tastes , trends and budgets.susiecoelho.
The outdoor living market, including outdoor living products and
services, reached $62.

Garden Tools, Equipment, Supplies -- Overall purchase
incidence , what products they buy, how much they spend, where
the shop, why they buy and brand awareness and preferences. She is the author
of Let Them Eat Cake: Marketing Luxury to the Masses--as well as the
Classes, (Dearborn Trade Publishing, $27, hardcover) and the recent
book, Why People Buy Things They Don't Need: Understanding and
Predicting Consumer Behavior (Chicago: Dearborn Trade Publishing ,
2004).

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-- Sahara Sunset -- a vibrant assortment featuring a micro-suede
comforter in rich chocolate brown with an embroidered copper floral
motif, complemented by decorative pillows and a throw in a warm velvet
print reminiscent of a watercolor painting.
"Susie's accessible philosophy and classic approach to home design are a
perfect match for Mervyns ," said Tom Tennyson, Mervyns' senior vice president
and general merchandise manager -- home, jewelry , accessories, intimates and
shoes.1 billion in
2003.6
billion or 31 percent of the total market in 2004, the real growth
categories in the coming years will be the tools, equipment, supplies
and accessories that enhance the outdoor living lifestyle.

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Most of the items are
reversible, offering numerous styling options.

Outdoor Living Products, such as barbecue grills, lights,
fireplaces, furniture, outdoor decorative accents, ponds,
pools, etc -- Overall purchase incidence, what products they
buy, how much they spend, where the shop, why they buy and
brand awareness and preferences.

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What's more, the
styling possibilities are endless -- you can update the look of your living
room by draping one of the throws over your sofa and adding a few decorative
pillows. With 256
locations in 13 states, Mervyns has a well-earned reputation for its extensive
selection of national and private-label fashions and housewares. This shift reflects a new outdoor living
lifestyle that extends family life beyond the protective cocoon of the
home 's walls.

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About Susie Coelho
Susie Coelho is a leading home style guru and one of the only style
experts who has successfully expanded into all four key areas of lifestyle --
home , garden, entertaining, and cooking. Home is no longer a place to
retreat, retire, and nest. In the new connecting lifestage, home
becomes a hub for connecting with the outside world. It's reflected in the new
do-it-yourself trend, where consumers undertake DIY not to save money
but to express their creativity and skill. Danziger is a nationally recognized expert specializing
in consumer insights for luxury marketers, whether they sell luxury to
the masses or the 'classes.

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Tabletop
Mervyns' exclusive Susie Coelho Style 16-piece dinnerware sets are stylish
enough to use when entertaining yet casual enough for daily use. The
dinnerware collection is functional (dishwasher and microwave safe) and
contemporary in style, making it easily dressed up or down to suit any
occasion .com ), encompasses television, endorsements,
licensing, product development, and publishing.

Outdoor Living Services -- Overall purchase incidence, what
services they buy, how much they spend and why they buy.
To reserve a copy of the Outdoor Living Market, 2005 at the
discounted pre-publication price, visit www.

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Mervyns' Exclusive New Susie Coelho Style Collection Makes Revitalizing Your Home Easier Than Ever

Available in four distinct two-tone color combinations -- light
sage green, grey blue, chocolate brown, or khaki with eggshell accents -- the
ceramic dinnerware has a beautiful exterior matte finish and a glossy satin
finish on the interior.

Garden center managers
were surveyed about how they perceive the emerging opportunities in
the outdoor living marketplace and how they are transforming their
businesses to take advantage of the opportunities .

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This affordably priced modern and versatile
collection will make everyday family dinners feel like special celebrations. Community
giving has been a cornerstone of the company's business since 1949 , with a
focus on improving the lives of children and families by giving back to
educational programs in its communities.mervyns.

For media, Unity Marketing can make tables, charts and graphs
available to the media upon request.

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This experience
inspired me to create a stylish and functional home collection ," said Susie
Coelho. For a list of store locations, or for
additional information, visit Mervyns ' web site at http://www. Gardening and landscape
design are an important means of creative expression for the outdoor
living enthusiast. "While the retail sales of plant materials accounted for $19.

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-- Aubergine Chic -- a contemporary collection showcasing a rich ombre
print comforter in gradated colors of soft pink, lavender, and
aubergine with a matte-satin reversible coverlet , faux-mohair throw
and toss pillows.com . This retailer
insight provides key strategic information for outdoor living
marketers who primarily sell their goods to the consumer through the
garden center channel.

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People gain great personal satisfaction from having nicely appointed
outdoor living areas.unitymarketingonline.

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Collections include:

-- Lotus Flower -- an exotic design featuring a comforter in marine blue
and wisteria colors with cross-dyed applique accents , beautiful
embroidery and sequin details, and coordinating matte-satin reversible
coverlet and Euro shams.
( http://www.----After years of
decorating and redecorating the interiors of their homes, American
consumers are turning their energy outside to spruce up the exterior
living areas of their homes. Home is a place
of activity, reaching out and doing things.

About the insights contained in the Outdoor Living Market, 2005

The consumer insights study, Outdoor Living Market, 2005:
Understanding and Predicting Consumers' Passion for the Outdoor Living
Lifestyle , provides details of a survey among 1,000 home owners with
incomes of $25,000 and above. The report reveals purchase behavior in
four major categories:

Plant Materials -- Overall purchase incidence , what products
they buy, how much they spend, where the shop, why they buy
and brand awareness and preferences.

In addition to consumers' purchase behavior, their attitudes and
motivations in outdoor living purchases are also explored, including a
psychographic analysis of four distinct personalities that participate
in the outdoor living market: Lounging Lisa, Happy Gardener Helen,
Therapeutic Thelma, and Sylvia the Garden Slave.

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"
Inspired by harmonious colors and unique fabrications, the Susie Coelho
Style collection exemplifies Susie's decorating philosophy and offers
practical solutions for everyday styling.
-- City Sophisticate -- an elegant black and taupe comforter with
applique details in a bold, yet whimsical combination of florals and
stripes accented by a ruffled coverlet, stylish Euro shams and
embroidered toss pillows. Her company, Susie Coelho Enterprises, Inc.

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All collections offer a comforter set in full/queen or
king sizes, along with Euro shams, decorative pillows, and several of the
lines offer quilted coverlets and coordinating throws."

Bath
Fresh, clean, and crisp, the bath collection features 100% cotton, zero-
twist towels in ten vibrant colors and a vast array of thick, nubby chenille
bath rugs ranging in color from marine blue and wisteria to fern green and
whisper white. "The new Susie Coelho Style line offers our customers both stylish and
affordable options for decorating their homes and is an exciting addition to
our selection of home offerings . She is a frequent contributor and
style expert for ABC-TV's "The View," and was previously a regular contributor
to NBC-TV's "Today" show.