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Seuss would have turned 101.

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, In honor of the National
Education Association's 8th annual Read Across America Day, BJ's will
recognize the classroom from a school within its Adopt-A-School program whose
students read the most books during the month of February . is a
leading operator of warehouse clubs in the eastern United States. The goal of the LIVE
campaign is to encourage people to think about and plan for the care they want
at the end of life.org

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The Company
currently operates 153 clubs and 80 gas stations in 16 states.

The teacher who initiated the first Flag Day observance launched a national campaign, which spurred schools and cities around the nation to begin similar observances.

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BJ's Wholesale Club Celebrates Students Who Love to Read

To celebrate the national event, 155 BJ's Clubs conducted a month-long
reading incentive program during February with BJ's adopted elementary
schools. For
more information visit http://www. For more information or to
join the LIVE campaign, contact consumers@nhpco.

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'It 's About How You LIVE' National Campaign Debuts

"The campaign, which has been in the planning stages since late last year,
is even more important given the tremendous interest in end-of-life issues
this year," said J.

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Headquartered in Natick, Massachusetts, BJ's Wholesale Club, Inc.

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Join us as BJ's
rewards these students by hosting a birthday party celebration on March 2, the
day that Dr.nea.org .org .

Celebrated June 14, Flag Day is a day for citizens of the United States of America to honor their country's flag.

In 1949, President Truman signed a proclamation declaring June 14th of each year as National Flag Day.

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More than 450 national, state, and community organizations in 50 states
have signed up to be campaign partners, all working to empower consumers to
make informed decisions about care before a crisis arises. These resources may compliment current outreach activities or can
serve to begin a new community dialogue.

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bjs.caringinfo.

Flag Day was first observed in a Wisconsin school on June 14, 1885.

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Launched in late March,
the Web site has already been visited by more than 210,000 people looking for
information, brochures, or free state -specific advance directives.

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Organizations may sign up to be
campaign partners at http://www.

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, Peoples ' need to think about how
they want to live their last months, weeks, and days of life is the focus of a
new, consumer engagement campaign, It's About How You LIVE.

The LIVE campaign encourages people to:
- Learn about options for care
- Implement plans to ensure wishes are honored
- Voice decisions to family, friends and providers
- Engage in efforts to improve end -of-life care

A national advisory board representing professionals from a number of
national consumer, professional, and community organizations was convened on
April 28, 2005 to support the work of Caring Connections and the LIVE
campaign.

observance signed

The National Education Association's (NEA ) Read Across America Day is
designed to encourage children to pick up a book and read on March 2 . The national
initiative was launched this month by Caring Connections, a program of the
National Hospice and Palliative Care Organization.

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ALEXANDRIA, Va. "Public
awareness of advance care planning , hospice and other end-of-life topics has
increased dramatically over the past months and people are eager to learn more
about how to ensure their wishes are honored.
As part of the LIVE campaign, Caring Connections provides resources and
engagement tools for providers, coalitions, and professionals to use in their
community.

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Editor's Note: To find out about a local school in your area and what
they're doing to celebrate and encourage reading, please contact Annunziata
Varela at 508-651-6857.
Free resources are available to people via the HelpLine, 1-888-658 -8898,
or a new, consumer Web site - http://www.

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BJ's Adopt-A-School program is a comprehensive relationship between
local BJ's Clubs and students, faculty, parents, and administrators. BJ's
works with each school to identify what specific needs the school would like
to address and then helps them in a myriad of ways from monetary help to
product donations.

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Media Contact:
Jon Radulovic
Vice President of Communications
703/837-3139
jradulovic@nhpco.

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For more
information about BJ's, please visit http://www.

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org."
Funding for Caring Connections and the LIVE campaign is provided by the
Robert Wood Johnson Foundation, Princeton, NJ.

spurred signed

NATICK , Mass.endoflifecoalitions.

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org or 1-800-658-8898.

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Donald Schumacher, NHPCO president and CEO.