In
response to this trend, organizations like RBFF have launched a variety of
efforts and events such as NFBW , all aimed at stemming the tide.rbff. Jacobs, chairman of FLW
Outdoors.com.

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"At Berkley, the angler is our boss," said Bob Hoose, saltwater field
services manager for Berkley. Further publicity opportunities at FLW Outdoors include
sponsor-specific product displays in the Family Fun Zone, signage at
tournaments, angler-award programs, and other promotional and public-relations
materials.

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Cain is best known for his breakthrough role as Superman/Clark Kent in
"Lois and Clark: The New Adventures of Superman." He has since starred in
films such as "Out of Time" opposite Denzel Washington and can next be seen in
the independent film, "Lost.

Berkley Joins FLW Outdoors Saltwater Sponsor Lineup

Through its
sponsorship of FLW Outdoors, Berkley has the opportunity to continue to gain
insight into anglers and their requirements out on the water. Our passions."
Berkley, headquartered in Spirit Lake, Iowa, is the recognized leader in
fishing tackle performance and innovation.

For producers of fishing equipment that offer retail sales of their product from their site.

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Dean is already teaching Christopher how to fly fish.S.
It's everything we are.

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Christopher is fascinated with fish and asks his Dad to
take him fishing every day they are together at the ranch.org) is a government-funded , nonprofit
organization established in 1998 to increase participation in recreational
angling and boating, thereby increasing public awareness and appreciation of
the need for protecting, conserving and restoring America's aquatic natural
resources. "We have been partners for seven consecutive years and are eager to
grow their business through the new FLW Kingfish Tour and FLW Redfish Series. Berkley is dedicated to helping anglers
everywhere have more fun catching more fish.

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"He'll be able to draw on his firsthand experiences to explain how time
spent on the water can bring families closer together . All that we do is
centered on fishing.

Sites that do not offer retail sales from their site are listed at Business/Consumer_Goods_and_Services/Sporting_Goods/Fishing/

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"
"Dean Cain is a widely recognized actor, as well as a devoted father and
avid angler.

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"I'm honored and
happy to help the RBFF get more Americans fishing.

As a sponsor, Berkley brands such as Trilene (R), FireLine(R), Power
Bait(R) and Gulp!(R) will be visible components of the FLW Kingfish Tour and
FLW Redfish Series as well as the Wal-Mart FLW Tour, EverStart Series, Wal-
Mart Bass Fishing League, Wal-Mart Texas Tournament Trail, Wal-Mart FLW
Walleye Tour and Wal-Mart FLW Walleye League .

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(Photo: http://www.newscom.com/cgi-bin/prnh/20050504/PHW037 )
"Fishing has always been a big part of my life, and I'm having a great
time teaching my son, who always looks forward to the next time I take him
fishing," said Cain, who grew up fishing with his father. During Great Outdoors Month, state and federal agencies and industry
organizations are holding family events all across the country designed to get
more Americans active in outdoor recreation. MINNEAPOLIS, FLW Outdoors announced
today that Berkley(R) will be a sponsor of the new Wal-Mart FLW Kingfish Tour
and Wal -Mart FLW Redfish Series.

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NFBW is also
part of Great Outdoors Month, designated by presidential decree as the month
of June.

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Dean Cain Named Honorary Chairperson of National Fishing and Boating Week

Movie and TV Star Joins the Recreational Boating + Fishing Foundation
to Promote Family Fishing and Boating

ALEXANDRIA, Va.
Participation in fishing and boating helps fund the management and
conservation of local aquatic environments. Our goals.com
or call (270 ) 252-1000.

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Cain owns a 36-acre ranch in Colorado with a fishing pond in the front
yard and a river in the backyard.

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The FLW Kingfish
Tour and the FLW Redfish Series aim to meet the demand and grow the market for
competitive saltwater angling. Sponsors also benefit
from prominent advertisements and news features in FLW Outdoors Magazine and
at FLWOutdoors. Wal-Mart has been the title sponsor of FLW
Outdoors since 1997.

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This national week of celebration was created to
address declining fishing participation rates over the past decade.
In August, FLW Outdoors announced it would enter into the world of
saltwater angling with the additions of the FLW Kingfish Tour and the FLW
Redfish Series to its list of competitive fishing circuits. "We have extremely strong relationships with
anglers, and when FLW Outdoors announced it would be adding saltwater trails,
we immediately recognized the opportunity to communicate directly with the
country's top kingfish and redfish anglers .
Hoose went on to state: "At Berkley, fishing is more than just a business.

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"
During National Fishing and Boating Week, hundreds of communities across
the country will host events designed to give families the opportunity to
enjoy these great pastimes. We're proud to have him serve as honorary chairperson of
National Fishing and Boating Week 2005," said Bruce Matthews, president of
RBFF .
As honorary chairperson, Cain will conduct interviews with national media
outlets to share his fishing experiences and discuss how outdoor activities
like fishing and boating can help foster a healthy family life. Recreational boating and fishing are America's favorite sporting
activities , with more than 50 million people participating every year - that's
more than play golf and tennis combined.
Berkley's core business comprises the 52 million Americans who pick up
rods each year and head out to waters across the country. This sponsorship is a natural for us to further embrace
our saltwater anglers.

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About the Recreational Boating + Fishing Foundation (RBFF)
The RBFF (http://www.

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"
Since 1991, fishing participation rates have been in a slow decline . Berkley, a leader in the world's fishing
tackle industry, has also renewed its freshwater sponsorship and will enter
into its seventh year as an FLW Outdoors sponsor. Our dreams.
Wal-Mart and many of America's most respected companies support FLW
Outdoors and its tournament trails.

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Cain will lead the charge to get more
American families out on the water this summer.
For more information about National Fishing and Boating Week and to get a
schedule of fishing and boating events across the U.

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The money that comes from fishing
licenses and special taxes on fishing equipment and motorboat fuel funds about
83 percent of state fisheries management budgets. These funds ensure that
fishery resources are well managed, accessible and conserved for future
generations to enjoy .
"Berkley is the authority in fishing tackle, and many of our anglers use
their products on a daily basis," said Irwin L.

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Fishing at the ranch is a family affair
with Cain, his father, uncle , nephew, niece and Christopher, Cain's
four-year-old son.
For more information about FLW Outdoors tournaments, visit FLWOutdoors.

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, The nonprofit Recreational Boating
+ Fishing Foundation (RBFF) today announced that actor and avid angler Dean
Cain has agreed to serve as honorary chairperson of National Fishing and
Boating Week (NFBW), June 4-12."
As an FLW Outdoors sponsor, Berkley brands Trilene, FireLine, Gulp! and
Power Bait will be featured in a variety of media formats, most notably the
"FLW Outdoors" television program on Fox Sports Net.

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, visit
takemefishing.org.

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Dean speaks with

pride when he describes how he hooks them, and his young son reels them in.com . Berkley will also have the opportunity to use the "Proud Sponsor of
FLW Outdoors" logo on its products.

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Their global manufacturing, sales
and marketing organization includes over 1,400 dedicated coworkers and six
regional operating centers worldwide. For a complete list of FLW Outdoors sponsors and for more
information about the premier products and services they offer, please visit
FLWOutdoors.