(NASDAQ:JAKK) makes a bold statement in the world of performance
toy vehicles with the launch of Fly Wheels(TM), from the Company's
Road Champs(R) division. For further information, visit
www.

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On Monday, the sport kite flyers move indoors to the Wildwoods
Convention Center for the World Indoor Kite Championships. is a multi-brand company that designs and
markets a broad range of toys and consumer products.

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prnewswire. Fly Wheels combines speed and authenticity,
with replica wheels and tires that look AND perform just like the
wheels on real vehicles -- just on a smaller scale. The product
categories include: Action Figures, Art Activity Kits, Stationery,
Writing Instruments, Performance Kites, Water Toys, Sports Activity
Toys , Vehicles, Infant/Pre-School, Plush, Construction Toys,
Electronics and Dolls.

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20th Annual International Kite Festival Kicks Off The Summer Season

JAKKS Pacific Launches Revolutionary High-Performance ``Fly Wheels'' with Full Retail Support

Business Editors/Toy Industry Writers

MALIBU , Calif.

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STORY SUMMARY:
The Wildwoods International Kite Festival kicks off the summer season this
Memorial Day Weekend - May 27-30, 2005. will fly in over
20 competitions, with European champions Team Or'Paire compete against
America's best.----JAKKS Pacific,
Inc. The products are sold under various brand names
including JAKKS Pacific(R), Play Along(R), Flying Colors(R), Road
Champs(R), Child Guidance(R), Pentech(R), Trendmasters(R), Toymax(R),
Funnoodle(R), Go Fly a Kite (R), Color Workshop(R) and TV Games(TM). that
has exclusive worldwide rights to publish and market World Wrestling
Entertainment(R) video games.

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While the anticipated East Coast Stunt Kite Championships take place
Saturday and Sunday.

Additional entertainment throughout the festival will include:

* Boardwalk on the Beach where vendors are selling kites, food and
novelties . The core
product comes with a wheel and tire, brake and rotor, and the launcher
with ripcord; the Fly Wheels Twin Turbo Launcher, launches two Fly
Wheels and has a real working tachometer that measures speed, two
unique wheels, and two sets of brakes and rotors; and the Fly Wheels
Stunt Set, which is the perfect accessory for Fly Wheels, featuring a
stunt ramp that can launch Fly Wheels over 25 feet through the air!
The current line-up of Fly Wheels product and accessories are now
available at all mass retailers nationwide, with a brand extension and
added distribution to automotive consumer chains slated to launch in
Fall 2005.:

JAKKS Pacific, Inc.

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com/broadcast/21820/press.

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"
"We created Fly Wheels as a totally new concept in vehicles, and
the initial response from our retail partners, as well as early sales
results, have been phenomenal," commented Michael Bernstein, Vice
President of Boys Marketing, JAKKS Pacific.

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NEW YORK,

ADDITIONAL RESOURCES: Video , hard copy requests, contact information and
more available at http://www.
Guest kite makers display their unique and innovative kites at the
festival. Fly Wheels also
capitalizes on the hottest trend in vehicle customization with 100%
authentic licensed replicas in 1:10th scale of the top wheel, tire and
brake manufacturers on the market today.jakkstvgames. These statements are not guarantees of future performance
and involve risks, uncertainties and assumptions that are difficult to
predict.

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com

This press release contains forward-looking statements (within the
meaning of the Private Securities Litigation Reform Act of 1995) that
are based on current expectations, estimates and projections about
JAKKS Pacific's business based partly on assumptions made by its
management.

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Therefore, actual outcomes and results may differ materially
from what is expressed or forecasted in such statements due to
numerous factors, including, but not limited to, those described
above, changes in demand for JAKKS' products, product mix, the timing
of customer orders and deliveries , the impact of competitive products
and pricing, and difficulties with integrating acquired businesses .

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* Free kite making workshop for kids
* Kite exhibits on display in the Wildwoods Convention Center
* Demonstrations by world class stunt kite flyers.

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Every kind of kite imaginable will be at the festival.

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"
With a simple pull of a ripcord, Fly Wheels can race at over 300
scale miles per hour and jump over 25 feet in the air.

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The festival features kites of all
shapes and sizes, kite makers from around the world, and the best sport kite
flyers in America.

VIDEO PROVIDED BY: GREATER WILDWOODS TOURISM AUTHORITY

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The best sport kite pilots in the U.

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The Company also participates in a joint venture with THQ Inc.

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"Road Champs makes another huge leap in the boys action and wheels
category with the introduction of 'Fly Wheels,'" said Manny Francione,
Vice President, Divisional Merchandise Manager, Toys "R" Us.
The forward-looking statements contained herein speak only as of the
date on which they are made, and JAKKS undertakes no obligation to
update any of them to reflect events or circumstances after the date
of this release.

Online shopping for kites and kite related products.

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"It has
everything boys and car enthusiasts love - - 100% authenticity and
detail, the most recognizable brands in the automotive after-market,
high performance and speed.

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Giant kites of all
shapes and sizes -- from inflatable flying sea creatures to giant parafoils,
will be flying high over the beach at Rio Grande Avenue in Wildwood. This competition
features kite flyers performing with ultralight kites to music in zero wind. "We believe we've created
a new performance standard for toy vehicles, and we are already
capitalizing on the initial success by developing line extensions.

About JAKKS Pacific, Inc.

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Fly Wheels come in a variety
of size diameters sizes, just like real wheels do, for all different
types of wheels including street, racing , off-road, racing and tuner
wheels, for the ultimate in collectability.
Road Champs, which brought extreme sports action toys to the
forefront with the popular line of BXS and MXS finger bikes and
motocross vehicles in the late 90's, has created Fly Wheels.