And the majority of those surveyed (54 percent) say
they are storing photos digitally.com/digital-lifestyle . Personal photos can adorn the book's
cover and dedication and biography pages can be customized.

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-- I will never forget the accomplishments I achieve while playing within
the rules, both on and off the field .

timescape transcribes

It's true, according to a national consumer survey
of 2,000 American adults, sponsored by Imation Corp (NYSE: IMN), Americans are
embracing digital technologies to capture and share their memories .com/id/7737607/

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In fact, most respondents
(61 percent) agree that keeping their pictures and movies digitally changes
the way they share them with family and friends.
Case in point: Women are more likely than men (77 percent and 67 percent,
respectively) to take photos of family and friends, but men are more likely to
preserve those memories. Retrieved from http://www.

Any parent and child who agree to and sign the Promise will receive a 10%
discount on the purchase of a Little League MemoryBook. SharedBook works with leading
organizations whose members share a strong affinity.

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Whether an analog camera, a complex task or lack of time stands in the
way, Imation's simple tip sheets on how to quickly and easily create, share,
store and edit digital photos and videos can help consumers further embrace
digital applications and turn their images into precious memories. Additional information about
Imation is available on the company's website at http://www.
-- I will cherish this special time in my life. For the first time
ever, parents can combine their own digital photos with those provided by
Little League to create a personalized , full color book for their child.

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Gone Digital: Americans Are Embracing the Digital Lifestyle
Eighty-nine percent of Americans surveyed say that sharing personal photos
and videos is easy to do. Affiliate organizations get a unique marketing tool and
lifelong brand reinforcement.

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msnbc .sharedbook. There are also
pages for team and player photos to be pasted in. This is the first
year in which we will be at the Little League World Series with MemoryBooks
available to every Little League parent and player.

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-- Nearly half (47 percent) of Americans keep both digital and hard
copies of their personal pictures and
-- Seven percent of respondents have gone completely digital, keeping
only digital copies of their personal pictures on CDs, DVDs or other
digital storage devices. Founded in 2003 and headquartered in New
York, SharedBook has relationships with Little League International,
CruiseWest Cruise Lines, the Boston Symphony Orchestra, and
CoolRunning.

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"
Analyst firm Understanding and Solutions confirms the continued growth of
CD and DVD sales with an expected 12 percent growth in 2006 over 2005.
-- And nearly half of Americans (47 percent), find it easy to edit
digital photos and videos.

About Imation
Imation Corp is a leading developer, manufacturer and supplier of magnetic
and optical removable data storage media.

PRESS RELEASE What Can Children and Parents Share From Their Memories of the Little League(R) World Series? A Lifetime of Good Decisions

com/littleleaguepromise, can take and sign the
"Promise of Youth. And, what a great way for parents and children to connect
with each other.com.

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-- I will enjoy this wonderful chance to play this game with my friends. This one -of-a-kind product will
feature the Little League logo.

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Americans Embrace Digital Convenience But Have Yet to Fully Master Digital
Application Skills

OAKDALE , Minn. In fact,
the majority of Americans (71 percent) feel comfortable with the basics of
storing , organizing and sharing their digital photos and videos and they are
slowly tackling the more complex and creative tasks:

-- Thirty-two percent are editing photos and
-- Twenty-four percent are creating digital photo albums. Any Little Leaguer and his or her parent, who visits SharedBook 's
booth at the Little League World Series (on Rte 15 across from the entrance
to the Little League grounds) or logs onto the Little League MemoryBook Web
site http://www.

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Like most
Americans, we've got shelves piled high with dusty shoeboxes of old photos and
empty scrapbooks.
"Digital technologies allow consumers to be creative with digital images
in ways that weren't possible with printed photos -- like photo editing,
making DVD movies and creating digital photo albums," continued Pihowich.

According to the survey, being young and/or part of a family increases the
likelihood that an American will have "gone digital.

Imation and the Imation logo are trademarks of Imation Corp.
-- I shall work hard to learn from my mistakes and the mistakes of
others. That's the way life can be now.

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, Admit it.

Beyond Basics
The survey found that Americans are moving beyond basic digital photo and
video tasks and are beginning to embrace more complex and creative
applications.

-- Men are more likely than women to create digital photo albums on CDs
or DVDs (26 percent versus 22 percent) and
-- Men are more likely to edit, record or burn home movies on DVDs
(14 percent compared to 11 percent)." The promise is intended to help parents and kids
jointly appreciate this special time, and serves to emphasize to kids these
times of simplicity, enjoyment, and activity, and to encourage them to make
the right choices throughout their life.

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(2005, May 4).

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newscom.com , to help consumers get the most out of their photos
and videos and preserve them on Imation CDs and DVDs. The Promise reads:

-- Having fun and playing fairly will always be my main goal in sports.

ABOUT SHAREDBOOK INC .

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(Photo: http://www.

-- The percentage of respondents who find creating digital photo albums,
movies, slide shows or scrapbooks to be easy is 62 percent.imation.
Can you remember a time when life was simple;
all you did was play games, your mind filled with nothing but joy, and
worry could never find its way into the ballpark? Wouldn't you like your
child to have such simple and wonderful memories? A company that's in the
business of enabling people to capture and enjoy memories wants to help
parents and their Little Leaguers experience and never forget such
delight, and to use these memories to help make important choices all of
their lives.

The concept for the Promise was developed by Caroline Vanderlip, CEO of
SharedBook, "Every day we are learning more and more about the power and
joy of sports.' Memories
can be very powerful and they can guide you through difficult choices in
your whole life. is the pioneer in offering users the ability to create
their own personalized, professionally printed, full color books that
capture experiences and memories. Users get a unique, memorable celebration of their
experiences.

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'Hooked on Photos'

" The Generation X cohort
(ages 25-34) is about four times more likely than their grandparents, (ages
65+) to:

-- Edit digital photos (46 percent versus 12 percent),
-- Create digital photo albums (35 percent versus 9 percent) and
-- Edit and record home movies to DVD (18 percent compared to 4 percent).imation.msn.

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imation.
Overall, those using digital photography, compared to those who still use
analog cameras, are far more active in sharing their photo memories
(94 percent and 59 percent, respectively).

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imation.
Each Little League MemoryBook starts with a set of articles about baseball
and/or softball with topics ranging from sportsmanship to how to break in a
new glove provided by Little League." She continues, "We
want our books to provide more than just a lifelong keepsake.

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Even so,
many Americans have yet to fully master the more complex digital application
skills, such as editing or digital scrapbooking.

"Americans, like the rest of the world, are indeed 'hooked on photos. "Americans wish they could do more and
be more creative with the images and videos that fill their hard drives and
stacks of CDs and DVDs, but many don't know just how easy it can be to turn
memories into keepsakes."
Below are just some of the findings of the survey conducted this spring on
Americans' attitudes , activities and concerns regarding capturing, editing,
sharing and preserving digital memories.

-- Fifty percent report using e-mail as their photo and video
distribution method ,
-- Twenty-two percent store digital files on CD,
-- Sixteen percent share their memories on DVDs and
-- Fifteen percent post movies and photos directly to their personal Web
site.

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'
And, increasingly, they are taking, saving and sharing digital photos with
family and friends," said Carla Pihowich, marketing operations manager,
Consumer and Office Products, Imation .
"And Imation has created some helpful tip sheets, available at
http://www.
A complete report on the survey's findings, including the questions and top
line results as well as ways to save, store and share digital memories can be
found online at http://www. Through the use of
patent-pending web technology, users can access a website where they can
add their photos and comments to other photos and stories contributed by
the organization.

momentos retreive

com/cgi-bin/prnh/20050824/CGW015 )
In a year when the number of digital images captured worldwide is
estimated at 100 billion(1) , more than half of Americans surveyed (54 percent)
are using digital technologies to capture and preserve their photos.

The survey also confirmed that families with children are more likely than
couples or singles to preserve their memories digitally by creating digital
photo albums (32 percent compared to 19 percent) or editing digital photos
(41 percent versus 26 percent ).

Yet, even though approximately half of American adults find these creative
tasks easy to do, less than one-third of Americans are actually doing them. For more
information, go to http://www.com/digital-lifestyle .com , or
by calling 1-888-466-3456. All other
trademarks are property of their respective owners. SharedBook will be part of the festivities at the Little League
World Series, and is using the opportunity to ask parents and their
children to stop and take note of what it feels like to be young, happy and
healthy, and enjoy the experience of watching and playing Little League. We want them
to represent to each parent and player a time of pure dedication to do the
best one can do."

Caroline Vanderlip is available for interviews.

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About the Imation Consumer Survey
The consumer survey, sponsored by Imation Corp, polled 2,000 American
adults via telephone in May 2005, allowing for a margin of error of no more
than plus-or-minus two percentage points at the 95 percent confidence level.

(1) The photo industry: a changing landscape. Associated
Press. The result is a unique
36 page, 8 1/2 x 11 full-color Little League MemoryBook with the player's
photo on the cover that is professionally printed and bound and sure to
keep memories alive for a lifetime.

SharedBook Inc.

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In
addition, the market is shifting to higher capacity DVDs, showing a predicted
52 percent growth in 2006 over 2005 . Look at how meaningful events such as the Little League
Challenger Games are to the spirits of those competitors.

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And now, with the growth of digital cameras, we have CDs,
DVDs, computer hard drives and e-mail boxes that are overflowing with digital
photos and videos as well.

SharedBook is the company that enables the creation of a "Little League
MemoryBook" which will preserve the Little League experience for a
lifetime.

The Program is called the "Promise of Youth" and the way it works is
simple. We want parents and children to look back at this time and
say, 'It was so simple, so pure.