The
current 20-store total puts LJI well ahead of other competing jewelry
retailers based outside the People's Republic of China.5 million.74 carat, one-of-a-kind pink diamond pendant
online at http://www.samsclub.

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And the timing of this pendant couldn't be better.

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ENZO Retail Chain Well-Ahead of 2006 Store Opening Schedule;
Now Has 18 More Stores in China than Tiffany, the
Second Largest Foreign Jewelry Brand in China

HONG KONG and LOS ANGELES, LJ
International, Inc.newscom. "We offer members a
fantastic value and the word is getting out! People who discover SAM'S CLUB
jewelry are really amazed at the quality and the great prices. If pink isn't her color, try the 27 ct
fancy intense yellow diamond ring on for size.
(NYSE: WMT), is the nation's largest warehouse chain in the United States
serving small business owners and operators.

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And this is just
the start.

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(LJI) (Nasdaq: JADE), based in Hong Kong and the
U.com/cgi-bin/prnh/20050504/DAW033-a
http://www.

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We now look forward to maintaining or accelerating the current pace
of store openings in the current year, at the end of which we foresee having
at least 40 ENZO stores in operation by the end of this year and at least 100
stores by 2008, just-in-time for the Beijing Olympics.
For more information on LJI, please visit http://www. Valued at nearly
$1 million and fully certified by the International Gemological Institute
(IGI), the pink center stone is accented with a 0.com include: exotic flowers and live plants such as the
Phalaenopsis Orchid or Bromeliad Garden; travel packages from SAM'S CLUB
Travel Department; electronics like digital audio players or digital cameras;
and fresh bakery items, including chocolate and lemon poppy seed muffins,
custom decorated cakes or carrot cake, and a variety of cookies .com ), a division of Wal-Mart Stores, Inc.

These might include audio tapes, books, jewelry, stickers , clothing, medallions, key chains, and book marks, to name a few.

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Forward looking statement: Except for the historical information, the
matters discussed in this news release may contain forward -looking statements,
including, but not limited to, factors relating to future revenues. Thanks to SAM'S CLUB, consumers now can cash in on the
colored diamond craze without paying millions -- and just in time for Mother's
Day.samsclub.

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Tiffany + Co.
Yu Chuan Yih, LJI's Chairman and CEO , commented: "The new additions to our
rapidly growing lineup of ENZO stores have made us a truly national retail
presence and one of China's most successful foreign retail chain launches.
LJ International, Inc.

AT LJI: AT INVESTOR RELATIONS INTL:

Betty Ho Haris Tajyar
Vice President, Corporate Development Managing Partner
Tel: 011-852-2170-0001 Tel: 818-382-9702
Email: htajyar@irintl.com/cgi-bin/prnh/20050504/DAW033-b )
In fact, according to a recent survey by the Jewelry Consumer Opinion
Council (JCOC), fashion conscious Americans, especially married women between
the ages of 24 and 55, are seeking out affordable, fancy colored diamonds and
gemstones in droves.
"SAM'S CLUB has a truly wonderful selection of jewelry for the person that
wants the best quality at the best price," said Breazeale.

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, is engaged in the designing, branding, marketing and distribution of a
full range of jewelry.
SAM'S CLUB, the nation's largest discount warehouse chain, announced today
that they will make available a 3.

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These
forward-looking statements may involve a number of risks and uncertainties. According
to Breazeale, selling the pendant for more than $250,000 less than its
appraised value exemplifies the core of the SAM'S CLUB mission.

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LJ International Announces Its ENZO Division in China Reaches 20-Store Milestone

ENZO's better-than-expected
initial performance in 2005 enabled the retail chain to beat its 2005
financial and store opening schedule by over a month. It has built its global business, currently one of the
fastest-growing in the jewelry industry, on a vertical integration strategy
and an unwavering commitment to quality and service ., Hollywood's latest
fashion craze is color, diamonds with color, that is! From J-Lo's pink diamond
engagement ring, which was so popular that her jeweler bought it back after
the demise of her relationship with Ben Affleck, to Sean "Puffy" Combs' yellow
diamond cufflinks, to Oprah's first set of diamond stud earrings (in pink of
course), celebrity fashionistas have begun a color craze that has consumers
clamoring for the generally high priced gems worn by their favorite stars. Valued at just over $750,000,
this amazing trend piece will be available to SAM'S CLUB members nationwide
via http://www.
SAM'S CLUB (http://www.

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(LJI) (Nasdaq: JADE), one of the fastest-growing jewelry
companies in the world, today reported that its China retail division, ENZO,
has just opened its 20th retail store in China, well-ahead of its goal of at
least 40 retail stores by the end of 2006 .
(Photo: http://www.newscom.

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"
As previously announced, LJI is now projecting overall sales of
approximately $2 million from ENZO stores in 2005 This is up from earlier
guidance of $1.

About LJ International Inc.

medallion sobriety

83 cts.
"Fancy colored diamonds are the hottest trend in jewelry," said SAM'S CLUB
jewelry expert Dee Breazeale.

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LJI's 8,000-square-foot mega-store at
the Fisherman's Wharf development in Macau celebrated its soft opening on
December 31, 2005 and is expecting its grand opening soon.ljintl. SAM'S CLUB Offers Consumers Fancy Colored Diamonds in Pink and Yellow,
Bringing Celebrity 'Must-Haves' to Middle America Just in Time for Mother's
Day

BENTONVILLE, Ark.com beginning Friday, May 6.samsclub .samsclub. Each diamond sold at SAM'S CLUB and
http://www.

crowded medallions

The latest stores to open include outlets in Changsha (the capital of
Hunan Province), Chengdu and Beijing. Its product lines
incorporate all major categories sought by major retailers, including
earrings, necklaces, pendants, rings and bracelets. "We are thrilled to bring the fancy colored
diamond trend enjoyed by Hollywood's elite to the general consumer population.

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The Mother of All Mother's Day Gifts: Club Store Offers Pink Diamond Pendant Valued at Nearly $1 Million

samsclub.

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com .com

What mom wouldn't be
delighted to receive a piece of jewelry worth $813,000 for Mother's Day?"
While other consumer retail and designer jewelry stores offer similar
fancy colored pieces at prices upwards of $750,000 , SAM'S CLUB is making this
exceptional pendant with approximately 5 cts of combined pink and white
diamonds available to members for the everyday low cost of $560,000. And while the pink diamond pendant is truly one-of-a-kind, SAM'S
CLUB also offers many other gift options for one-of-a-kind mothers and
grandmothers this Mother's Day holiday.

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, for
instance, has just two stores in China.5 ct white pear shape
diamond and is set in an 18K platinum antique setting.

medallion steppers

The ENZO unit now has one or more retail locations in China's largest
population centers, including Shanghai, Beijing, Harbin , Qingdao, Shenyang,
Ningbo, Chengdu, Changsha, Wuxi, Hong Kong, Macau, Shenzhen and Wuxi.83 cts of melee and 83 diamonds weighing .
Magnificent by all standards, this piece truly is the mother of all Mother's
Day gifts.

About SAM'S CLUB Jewelry Department
For more than 20 years , SAM'S CLUB has offered exceptional quality
diamonds at everyday low costs.

explored medallions

"
While only one person in the world is going to be lucky enough to get this
unique pink diamond pendant, any luxury shopper looking for high quality
jewelry at affordable prices will be impressed with the selection offered by
SAM'S CLUB.com beginning this Friday, May 6, for the everyday low
cost of $610,000 .

Sites that sell gifts that encourage recovery through twelve step programs.

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The balance of the
mounting includes . While consumer
interest and demand in fancy colored diamonds continues to grow, a commitment
to value remains the key to purchasing decisions at SAM'S CLUB.
Other great Mother's Day items available at SAM'S CLUB and
http://www. The purchasing agent of choice,
SAM'S CLUB provides everyday low costs to more than 46 million entrepreneurs
and consumers.

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S.com is hand-selected and undergoes a quality inspection by
the SAM'S CLUB Quality Assurance Lab prior to shipping.

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We
have been extremely pleased by the results so far from our ENZO stores, which
have easily exceeded our sales expectations to this point. LJI distributes to fine
jewelers, department stores, national jewelry chains and electronic and
specialty retailers throughout North America and Western Europe, with a
growing retail presence in China through its ENZO stores.
Actual results may vary significantly based on a number of factors, including,
but not limited to, uncertainties in product demand, the impact of competitive
products and pricing, changing economic conditions around the world, release
and revenues of new products and other risk factors detailed in the company's
most recent annual report and other filings with the Securities and Exchange
Commission.