Powerful ingredients like Boswelox(TM) and
Pro-Retinol(TM) deliver line-minimizing benefits.5 million patients worldwide have been treated with
Cialis since its first introduction in February 2003. All other
trademarks are the property of their respective owners.

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(2)
The market share of Cialis in France has grown consistently since the
product was introduced in Europe in February 2003.lilly.

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and INDIANAPOLIS, Ind. The
absorption of Cialis is not reduced by food, including high-fat foods. Such forward-looking statements are
based on current expectations, estimates and projections about the industry,
management beliefs and certain assumptions made by the management of ICOS and
Lilly. 151, 54-61,
January 1994 and World Population Projection Program Of United Nations (2002
Revision) with indirect standardization. These funds will be used to fund the Company 's continued
operations, including the manufacture and sale of our current
products. This product is delivered as an Orange
Drink taken in the morning and a Milk Shake in the afternoon. McMullin , President + CEO

Safe Harbor Statement:

Statements in this document that are not purely historical are
forward-looking statements, including any statements regarding
beliefs, plans, expectations or intentions regarding the future.

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Suggested retail prices range from $6.99 to
$10 . Investors are cautioned that matters subject to forward-looking
statements involve risks and uncertainties , including economic, competitive,
governmental, technological, legal and other factors discussed in the two
companies' respective filings with the Securities and Exchange Commission,
which may affect the business and prospects of the two companies and Lilly
ICOS.

(1) Cialis (R) is a registered trademark of Lilly ICOS LLC.
(4) Data were extrapolated from Feldman HA, Goldstein I, Hatzichristou
DG, Krane RJ.
The Company's initial products include a nutritional supplement
drink mix, GP4.

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Men's Expert to Hit Shelves Nationwide in April 2005

NEW YORK, L'Oreal Paris Dermo-Expertise, the
leader in technology-driven skin care treatments , announced today their April
2005 launch of the first comprehensive men's anti-aging line to hit mass
market retailers nationwide. Unlike women, men have
thicker and oilier skin, more prominent pores, and their faces truly suffer
from regular shaving.(5,6) In many cases, however, both psychological and
physical factors contribute to the condition. Back To Great Sex: Overcome ED and Reclaim Lost
Intimacy.

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"However, the needs of men's skin differ
from women's, so L'Oreal used extensive research and technology to design a
skin care line for men's unique skin physiology.
(2) IMS Health , IMS MIDAS(TM), France, February 2005 and March 2005.
(5) Shabsigh, R. New York: Kensington .

Highland Announces Financing and Commencement of Operations

40 per
share.0, ASDEW and Mei
Sing .

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Applying L'Oreal Paris Dermo-Expertise's long history as the leader in
anti-aging treatments , Men's Expert also incorporates L'Oreal's patented,
anti-aging treatments.

Brand
Team Leader, Lilly.(7)

About Cialis
Cialis, approved by the FDA in November 2003 for the treatment of erectile
dysfunction, is the only oral ED treatment shown to improve erectile function
up to 36 hours in most men.com. Additional
information about Lilly is available at http://www .

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This benefit means couples who don't want to schedule romance
can have time to relax and, for instance , have dinner or simply enjoy time
together, allowing intimacy to happen when the moment is right ., Lilly provides answers -- through medicines and
information -- for some of the world's most urgent medical needs.0, specifically developed for youth to help
concentration and performance.0
can also be used by adults and seniors who want to obtain its added
nutritional benefits, including weight management and nutritional
supplementation. The Company is also
marketing a quality skin care line known as Mei Sing(C).

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com/cgi-bin/prnh/20050308/NYTU056 )
The L'Oreal Paris men's line, appropriately named Men's Expert, is a
comprehensive line of men's skin care products designed to address the needs
of each man's skin as he ages., where Cialis was the third product to
enter a very competitive market, we have our own success story -- just four
months after launch, Cialis secured the second largest share of the ED market. ED affects an estimated 189
million men worldwide. Cialis can be taken without regard to food.
Lilly, a leading innovation-driven corporation is developing a growing
portfolio of first-in-class and best-in-class pharmaceutical products by
applying the latest research from its own worldwide laboratories and from
collaborations with eminent scientific organizations.

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Hamilton stated, "Men's Expert is a comprehensive male-focused line from
the state-of-the art L'Oreal labs.org/FAQ/index. Data accessed 11.

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"The key benefit of Cialis -- the up -to-36 hours that Cialis gives
a man and his partner to choose the moment for intimacy that's right for them
-- is the reason we have always said Cialis would succeed in the ED
marketplace. Cialis studies were not designed to assess
multiple intercourse attempts after a single dose.
ICOS Corporation, a biotechnology company headquartered in Bothell,
Washington, is dedicated to bringing innovative therapeutics to patients.
ICOS is marketing its product, Cialis (tadalafil), through Lilly ICOS LLC, for
the treatment of erectile dysfunction.asp.

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(Photo: http://www."

About ED
ED is defined as the consistent inability to attain and maintain an
erection sufficient for sexual intercourse.

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This is truly a new generation of skin care designed
specifically for men .cialis.bodysentials.

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,
Lilly ICOS LLC (NYSE: LLY and Nasdaq: ICOS) reported today that Cialis(R)
(tadalafil)(1), the only erectile dysfunction (ED) treatment clinically proven
to work up to 36 hours for most men, has surpassed Viagra(R) (sildenafil
citrate) in France for the second consecutive month .S.
Individual results may vary. Headquartered in
Indianapolis, Ind. N Engl J Med 2000; 342: 1802-1813.
Forward-looking statements in this release include statements
regarding the Company 's continued operations, including the
manufacture and sale of our current products GP4.

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In January 2005, Cialis accounted for 45 percent of the total PDE5
inhibitor tablets sold from wholesalers to pharmacies in France; Viagra's
total for that same period was 44 percent.S. The most common side effects with Cialis were headache,
upset stomach, delayed backache or muscle ache. For full patient
information, visit http://www. (2002).impotence.20.newscom.

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The men's expert Solutions:

Age Group men's expert Solution Description and Key Ingredients

All ages Power Clean Anti-dullness face wash with
Menthol

All ages Power Buff Anti-roughness exfoliator with
Aluminum Oxide Crystals

All ages Circle Eraser Anti-dark circle and puffiness
eye moisturizer with Vitamin C
and caffeine

All ages Comfort Max Anti-irritation SPF 15 after
shave balm with Vitamin E and
Ceramides

15 - 25 Oil Controller Anti-shine moisturizer with
minerals, Vitamin E and
Silicones

25 - 35 Hydra-Power Anti-fatigue moisturizer with
Vitamin C and Caffeine

35 - 45 Stop Lines Anti-wrinkle SPF 15 moisturizing
lotion with Boswelox(TM)

Age 45+ Vita Lift Anti-wrinkle and firming
moisturizer with Pro-Retinol (TM)

Men's Expert will be available in April 2004 at chain drug, food and mass
market retailers nationwide. For the month of February 2005,
Cialis continued its growth in France by attaining 49 percent of tablets sold
from wholesalers to pharmacies, while Viagra had the second largest share with
40 percent, according to the latest IMS market share information. For the
week ended April 1, 2005, Cialis held a 24 percent share of new and 22 percent
of total U. "Here in the U. Such a
combination could cause a sudden, unsafe drop in blood pressure. The line
includes two types of skin cleanser, an exfoliating wash, a daytime
moisturizer, a night cream, a skin rejuvenator and a shampoo.

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L'Oreal Paris Introduces the First Men's Anti-Aging Line at Mass

newscom. It's not just about after-shave balm, it's
about total skin care. The key result in the line is the L'Oreal technological
breakthrough Active Defense System(TM) (ADS), which is a powerful combination
of active ingredients that increases the skin's resiliency and helps it
withstand daily assaults.
Men should discuss their medical conditions and medications, including
alpha blockers for prostate problems or high blood pressure, with their
doctors to ensure Cialis is right for them and that they are healthy enough
for sexual activity.
(3) IMS Health, IMS National Prescription Audit Plus7(TM), April 2005 . Impotence and its Medical and Psychosocial Correlates: Results
of the Massachusetts Male Aging Study, Journal of Urology. (OTCBB:HCCC) is pleased to announce that it recently
completed a private placement of US$50,000 at a price of US$0. The Company also offers an herbal supplement known as
ASDEW which was developed to help cleanse and detoxify the body. These
nutritional products, as well as others which the Company may launch
in the future, were developed by our president, Brent McMullin , with
the assistance of Dr.

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"
"Men suffer from the same skin care issues as women: oiliness , clogged
pores, dry, rough skin and wrinkles and sagging, and these conditions tend to
affect them on the same time scale as women," says Dr. Since December 2004,
Cialis has secured an additional 6.4 percentage points of the total share of
tablets from wholesalers to pharmacies to gain the largest share of sales in
the French market.S. oral ED treatment prescriptions.(4) Experts believe that 80-90 percent of ED cases are
related to a physical or medical condition, like diabetes, cardiovascular
diseases, and prostate cancer treatment, while 10-20 percent are due to

psychological causes . More than 4. Men should not drink alcohol in excess with
Cialis. Cialis does not protect a man or his partner from sexually
transmitted diseases, including HIV.
(6) Diseases and Conditions: Impotence,
http://www.

(Logo: http://www.com
as well as the commencement of its new exciting multi-level marketing
program known as Autoquest. Factors that could cause actual results to differ materially
include risks and uncertainties of regarding the Company's ability to
generate sufficient revenues and/or financing to continue its business
operations.

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com.
The Company is also pleased to announce the completion of its
fully functional and secure e-commerce website at www.

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With eight different products that each
incorporate customized technology to meet the unique needs of men's skin, men
of all ages can treat and care for their skin with sophisticated and advanced
products that are conveniently sold and priced."
L'Oreal Paris brings the men's expert collection to market with one
objective in mind: bringing the best in research and cutting-edge technology
to men's skin.49.
We're pleased to see the market share of Cialis continue to grow each month as
more and more men discover the benefits Cialis has to offer.
Cialis is available by prescription only and is not for everyone. Vol. Bruce Woolley, Doctor of Pharmacy and Professor
of Nutrition at Brigham Young University.

On behalf of the Board of Directors
Brent M.

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The announcement was made by president and
general manager Carol Hamilton.
Cialis is currently available in approximately 100 countries, including
Australia, Brazil, Mexico, Canada, the United States and countries throughout
Europe. Men
taking nitrates, often used for chest pain, should not take Cialis.

About Lilly ICOS LLC
Lilly ICOS LLC, a joint venture between ICOS Corporation (Nasdaq: ICOS)
and Eli Lilly and Company (NYSE: LLY), developed tadalafil for the treatment
of erectile dysfunction .

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- Cialis Achieves 49% of Total Tablet Sales
Two Years After its Successful Launch -

BOTHELL, Wash.
"The success of Cialis in France is an exciting milestone for the brand
and for Lilly ICOS, especially because we joined the market after the leader
was so well established," said Leonard Blum, ICOS Vice President, Sales and
Marketing."
Since its approval in the United States in November 2003, Cialis has
increased its share of total prescriptions every month in the U.(3)
"We are not surprised by the success of Cialis in France , a country many
people associate with romance and love," said Matt Beebe, Cialis U. Although rare , men who
experience an erection for more than four hours (priapism) should seek
immediate medical attention.

P-LLY

Except for historical information contained herein, this press release
contains forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995. GP4.

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Lydia Evans, consulting
dermatologist for L'Oreal Paris.

Cialis(R) (tadalafil) Overtakes Viagra to Become Number One Selling Erectile Dysfunction Treatment in France

S. ICOS is working to develop treatments
for serious unmet medical conditions such as benign prostatic hyperplasia,
cancer and inflammatory diseases.com/cgi-bin/prnh/20040122/LILLYICOSLOGO )

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03
(7) Lue, Tom F. The Autoquest Program was designed to
widely market the Company's products throughout North America with the
goals of positively influencing peoples' health and providing Members
of the Program with the opportunity to develop their own home based
businesses.

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Results and the timing and outcome of events may differ materially from
those expressed or implied by the forward-looking statements in this press
release. More specifically, there can be no assurance that Cialis will
achieve commercial success or that competing products will not pre-empt market
opportunities that might exist for the product. Erectile Dysfunction.

Business Editors

EDMONTON, Alberta ----Highland Clan
Creations Corp.