flossing sterilizer

"
For example, CPC (Cetylpyridinium Chloride), a common ingredient found in
several over-the-counter mouthwashes may cause tooth staining and may even
lose effectiveness when used immediately after tooth brushing.

irrigator eurodent

J. But what does it
take to make a great first impression? In a new survey of 1,000
Americans, a majority of respondents (51%) said that they would choose
to use mouthwash over a hairbrush, hair gel or lipstick before an
important interview or date.

-- 64% are not always sure which personal care product will work
best for them.12-41 For more
information about Listerine, please call: 1-800-223-0182, 8:30 a.

brushing myr

Listerine(R) Antiseptic is a great addition to your
oral care routine to ensure a healthy mouth ." Listerine(R) Antiseptic does not
contain CPC.

disclosing irrigator

"For the best results, consumers should not
only read product labels for directions and usage guidelines, but also
understand the effects that ingredients in personal care items may have on
maintaining a healthy and beautiful smile. Made by Pfizer Inc ,
Listerine contains clinically proven active ingredients that kill germs, help
prevent and reduce plaque and gingivitis and control bad breath.
Although improving oral health and appearance is important to
Americans - 52% of survey participants said that they would like to
improve something about the way their mouth looked - eight in 10
participants spend less than five minutes choosing oral care products.

About Pfizer

Pfizer Inc discovers, develops, manufactures and markets leading
prescription medicines for humans and animals and many of the world's
best-known consumer products .

toothbrushes canker

to 5:00
p. "For the best
results, consumers should not only read product labels for directions
and usage guidelines, but also understand the effects that ingredients
in personal care items may have on maintaining a healthy and beautiful
smile.

Clear Up the Confusion

Consumers want to understand their personal care products but many
are confused by the overall personal care category.m.

endslip halitosis

, First impressions are
important, especially on a first date or job interview, two very stressful and
important events." Perhaps not surprisingly, the majority of these
consumers (65 %) said they are always looking for new tips/products
that can help them improve their oral care routines .

Begoun notes that, "consumers don't need to spend a lot of money
on products because many over-the-counter items will work just as well
for your skin care and hair care needs.m. The nationwide survey had a sample size of 1,000
respondents.

flossing gums

clove brushing

About Listerine
Listerine Antiseptic Mouthwash is the number one dentist-recommended brand
of mouthwash and is the only leading over-the -counter brand that carries the
American Dental Association's (ADA) Seal of Acceptance. For more
information about Listerine, please call: 800-223-0182, 8:30 a.

temporomandibular gums

If that isn't proof enough that good oral hygiene ranks high on
Americans' list of beauty "dos," survey participants cited bad breath
(99%), stained teeth (93%), unhealthy gums (93%) and missing teeth
(92%) as "turn offs. "To avoid these risks and get the most proven and effective
results," says Begoun, "people should use a mouthwash such as
Listerine(R) Antiseptic, which has been clinically proven to kill
germs, help prevent and reduce plaque and gingivitis and control bad
breath.

tooth raintree

m.

toothbrushes canker

-- 62% of consumers say they find the number of choices overwhelming.

Consumers Demand Products That Deliver
Consumers have high expectations for personal care products.

myr sonicare

Clear Up the Confusion
Consumers want to understand their personal care products but many are
confused by the overall personal care category.

Business Editors/Health Editors

MORRIS PLAINS, N.

Consumers Demand Products That Deliver

Consumers have high expectations for personal care products.

gums temporomandibular

If that isn 't proof enough that good oral hygiene ranks high on Americans'
list of beauty "dos," survey participants cited bad breath (99%), stained
teeth (93%), unhealthy gums (93%) and missing teeth (92%) as "turn offs.
"Good oral hygiene is so important to Americans and yet many
people don't take the time to consider how the products they use - or
don't use - can impact their overall appearance and oral health," says
beauty expert and consumer advocate Paula Begoun. to
5:00 p.

brushing sonicare

" This is good news for the legions of
consumers that are confused by all the product choices out there.
-- 74 % of Americans end up throwing away personal care products that were
not as effective as they thought they would be, while 62% have thrown
away personal care products that were annoying to use or had too many
steps involved to benefit from use."
For example, CPC (Cetylpyridinium Chloride), a common ingredient
found in several over-the-counter mouthwashes may cause tooth staining
and may even lose effectiveness when used immediately after tooth
brushing.

-- 62% of consumers say they find the number of choices
overwhelming.

folic brushing

-- 65% of consumers say they are always looking for new tips/products that
can help them improve their oral care routines.

The nationwide survey had a sample size of 1,000 respondents.

-- 74% of Americans end up throwing away personal care products
that were not as effective as they thought they would be,
while 62 % have thrown away personal care products that were
annoying to use or had too many steps involved to benefit from
use.

halitosis sonicare

"Good oral hygiene is so important to Americans and yet many people don't
take the time to consider how the products they use -- or don't use -- can
impact their overall appearance and oral health," says beauty expert and
consumer advocate Paula Begoun . "To avoid
these risks and get the most proven and effective results," says Begoun,
"people should use a mouthwash such as Listerine(R) Antiseptic, which has been
clinically proven to kill germs, help prevent and reduce plaque and gingivitis
and control bad breath.

Begoun notes that , "consumers don't need to spend a lot of money on
products because many over-the-counter items will work just as well for your
skin care and hair care needs. In fact, 77% of Americans agreed that
oral health care is extremely important.

reline gums

Mouthwash Beats the Hairbrush and Lipstick as Most Important Pre -Date Prep Step

More than three-quarters of Americans say following a personal
care routine using such products as toothpaste, mouthwash,
skincare and hair care items helps them relax and prepare for
their day. Made by Pfizer Inc, Listerine contains
clinically proven active ingredients that kill germs, help prevent and
reduce plaque and gingivitis and control bad breath.

myr folic

J. In fact, 77% of Americans agreed that oral health
care is extremely important." Listerine (R) Antiseptic does not
contain CPC.

* Survey conducted by ORC International on behalf of Listerine ,
February 2005.

eurodent folic

But what does it take to make a great first impression? In a
new survey of 1,000 Americans, a majority of respondents (51%) said that they
would choose to use mouthwash over a hairbrush , hair gel or lipstick before an
important interview or date. Eastern Daylight Time.

Mouthwash Beats the Hairbrush and Lipstick as Most Important Pre-Date Prep Step; Survey* Reveals That Oral Care Tops List Of Favored Personal Care Regimens Bef

" This is good news for the
legions of consumers that are confused by all the product choices out
there.

irrigator floss

Survey* Reveals That Oral Care Tops List of Favored Personal Care Regimens
Before Important Events

MORRIS PLAINS , N.
Other Survey Findings Include:

A Healthy Mouth Is A Happy Mouth
-- When shopping for oral care products, consumers say cavity prevention
(90%), safe for long-term daily use (89%), on-contact germ killing
(88%) and no staining (87%) rank as most important .
-- 64% are not always sure which personal care product will work best for
them.

Other Survey Findings Include:

A Healthy Mouth Is A Happy Mouth

When shopping for oral care products, consumers say cavity
prevention (90%), safe for long-term daily use (89%) ,
on-contact germ killing (88%) and no staining (87%) rank as
most important.

About Listerine

Listerine Antiseptic Mouthwash is the number one
dentist-recommended brand of mouthwash and is the only leading
over-the-counter brand that carries the American Dental Association 's
(ADA) Seal of Acceptance.

hyg toothbrushes

"
Perhaps not surprisingly, the majority of these consumers (65%) said they are
always looking for new tips/products that can help them improve their oral
care routines .m.

-- 65% of consumers say they are always looking for new
tips/products that can help them improve their oral care
routines.

toothbrushes halitosis

-- More than three-quarters of Americans say following a personal care
routine using such products as toothpaste, mouthwash, skincare and hair
care items helps them relax and prepare for their day.

About Pfizer
Pfizer Inc discovers, develops, manufactures and markets leading
prescription medicines for humans and animals and many of the world's
best-known consumer products.

* Survey conducted by ORC International on behalf of Listerine, February
2005. Listerine(R) Antiseptic is a great addition to your oral care
routine to ensure a healthy mouth.

reline gingivitis

Eastern Standard Time.

flossing gingivitis

Although improving oral health and appearance is important to Americans
-- 52% of survey participants said that they would like to improve something
about the way their mouth looked -- eight in 10 participants spend less than
five minutes choosing oral care products.----First
impressions are important, especially on a first date or job
interview, two very stressful and important events.

endslip myr

---

- - kjjkjk

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