Nasal Comfort is a new alternative to
help improve the critical functions of the nose.2 million recorded in 2004.matrixxinc.

sore congestion

Nielsen . In July 2004, Matrixx began distributing
six new Cough Mist(TM) products for the 2004-2005 cough /cold season.

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, makers of the strips. The results of our consumer
use test were very positive. Matrixx is located at 4742 N.

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They provide instant relief from nasal
congestion due to colds or allergies and reduce snoring by gently lifting and
opening nasal passages -- reducing nasal breathing resistance by more than
30 percent.breatheright.
The initial offering under Matrixx's new brand, Nasal Comfort(TM), is a
unique product designed to improve the critical functions of the nasal cavity
and its role in the respiratory process.

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The study reported higher satisfaction for the 90 women using the
Breathe Right(R) nasal strips with no side effects for mother or child.
"This is one of the few studies conducted on the nose during pregnancy and
labor, when major hormonal changes influence regular physiology, including
breathing," Roth said."
Co-author Dr. The company focuses on products that address important
consumer needs within the aging well/self care market, including better
breathing and digestive health.
According to William Hemelt, Executive Vice President and Chief Financial
Officer, "As discussed previously, in 2005 we anticipate increased investment
in research + development and marketing, along with a continued high level of
legal expense, will slow the rate of net income growth compared to the growth
rates in prior years. We do
not undertake , and we specifically disclaim, any obligation to publicly update
or revise any forward-looking statement whether as a result of new
information, future events or otherwise.

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com . The new product will be packaged in a
pharmaceutical grade dispenser, employing a patented one-way, micro-filtration
pump .zicam. To find out more about Matrixx Initiatives, Inc.

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Breathe Right(R) nasal strips are the #1 drug free nasal congestion remedy
in the U.cns.com .

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Other factors that could cause actual
results to differ materially from the Company's expectations are described in
the Company's Annual Report on Form 10-K filed in March 2004 and the Company's
Quarterly Report on Form 10-Q filed in November 2004, under the heading "Risk
Factors", both filed pursuant to the Securities Exchange Act of 1934 .

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Yehudah Roth, Director of the
Institute of Nose and Sinus Therapy and Clinical Investigations, and Chairman
of the Otolaryngology Department at the Edith Wolfson Medical Center in
Israel. Overall , consumers found Nasal Comfort extremely
unique and purchase intent was very high. is engaged in the development, manufacture and
marketing of over-the-counter (OTC) pharmaceuticals, which utilize innovative
drug delivery systems.com. 24th Street,
Suite 455, Phoenix, Arizona 85016.

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"Breathe Right(R) nasal strips can help anyone breathe better and feel better,
whether they're suffering from a cold or allergies, looking to stop snoring,
participating in sports, and even during child birth ."
Mr.com or Institutional Investors, Max Ramras at The RCG Group,
max@thercggroup.

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Nasal Comfort is a preservative
free, sterile, hyper-tonic aqueous solution with essential salts and oils that
cleanses and moisturizes the nose. The Company expects annual
net sales will increase 25 -35% over the $60. We believe all of these actions will propel sales in future years
and position the Company for ongoing sales and earnings growth.

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" More information about CNS and
its products is available at http://www.com. The words "believe,"
"expect," "plan," "anticipate," "support," "will ," and other similar
statements of expectation identify forward-looking statements and include
statements regarding: (i) our anticipation of initial sales and shipments of
Nasal Comfort beginning in the second quarter of 2005; (ii) our belief about
2005 and the planned introduction of product improvements , new products, and a
new brand; (iii) the leveraging of our experience to position the brand;
(iv) our expectations that net sales will increase 25-30% and net income will
grow 10-20% in 2005 over 2004; (v) our expectations that the rate of net
income growth may slow; (vi) our expectations regarding levels of research and
development, legal, and marketing expenses in 2005; and (vii) our belief that
the Company's actions will propel sales in future years and position the
Company for sales and earnings growth.

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But now a new study reveals that an innovative form of relief during labor
could be right on the tip of your nose.
"It's great to see that same nasal strip technology that has helped
athletes breathe better and recuperate faster during training and competition
for years, is proving to help out in the delivery room as well," said Leah
Stevenson, Director of Marketing Services for CNS, Inc. Company Provides Revenue and Earnings Guidance for 2005

PHOENIX, Matrixx Initiatives, Inc."

About Matrixx Initiatives, Inc.

colds relieve

S."
Matrixx also announced expectations for 2005. The
Company also expects net income will grow 10-20% above the level realized in
2004.52 per share. For more information regarding Matrixx products,
go to http: //www.

remedy tonic

Much like sports, labor is extremely physical, and respiration plays a
crucial role , according to co-author Dr. Its common stock is listed on the Nasdaq
National Market under the ticker symbol "CNXS. The effects of an external nasal dilator on labor. In studies published in the October 2000 issue of ENT --
Ear, Nose and Throat Journal, and separately in the January 2003 issue of QJM:
An International Journal of Medicine, the Zicam Cold Remedy product was shown
to reduce the duration of the common cold. Forward-Looking Statement Disclaimer:
This news release contains forward -looking statements within the meaning
of the Private Securities Litigation Reform Act of 1995. Future events and actual results could
differ materially from those set forth in, contemplated by, or underlying the
forward-looking statements.

remedy sinusitis

Matrixx Initiatives Inc. Introduces Nasal Comfort(TM ) a New Brand and Product for Enhancing Respiratory Health

We will leverage the
experience we gained in growing the Zicam franchise to launch Nasal Comfort
and position the new brand as a must -have product for consumers interested in
respiratory health. The Company also manufactures and
markets a full line of Zicam brand pharmaceuticals, including Zicam Cold
Remedy Chewables(TM); Zicam Cold Remedy Oral Mist(TM); Zicam Cold Remedy
RapidMelts(TM); Zicam Allergy Relief; Zicam Cold Remedy Swabs (TM); Zicam Kids
Size Cold Remedy Swabs(TM); Zicam Extreme Congestion Relief; Zicam Sinus
Relief; and Zicam Nasal Moisturizer.

salve colds

Research published in the American Journal of Rhinology, the leading
medical journal dedicated to nose and sinus problems, found that Breathe
Right(R) nasal strips helped women breathe easier during labor and delivery. The study demonstrated for the first time that by lowering airway
resistance, regardless of the breathing pattern, one may be assisted during
labor .C.
(Nasdaq: http://www.

salve antiseptic

Breathe Right(R) Nasal Strips Offer Women Drug-Free Relief in the Delivery
Room

MINNEAPOLIS, From Lamaze classes to epidurals ,
expectant mothers will do almost anything to ease the pain during childbirth. Oscar Sadan, Head of the Labor Ward at the Edith Wolfson
Medical Center, said the positive findings have made Breathe Right(R) nasal
strips a routine recommendation for all women preparing for childbirth at the
hospital . (Nasdaq: CNXS), based in Minneapolis, is a growing company that
designs, manufactures and markets consumer health care products, including the
Breathe Right(R) nasal strip, Breathe Right(R) Snore Relief(TM) throat spray,
Breathe Right(R) Vapor Shot!(TM) personal vaporizer and FiberChoice(R)
chewable fiber tablets. In 2004, Matrixx earned $0.
Matrixx Initiatives, Inc. Zicam, LLC, its wholly -owned subsidiary, produces,
markets and sells Zicam(R) Cold Remedy nasal gel, a patented, homeopathic
remedy that has been clinically proven to reduce the duration and severity of
the common cold .

sore relieves

CNS, Inc. The Company anticipates initial sales and shipments will begin
in the second quarter of 2005. Johnson continued, "Nasal Comfort is a great opportunity for the
Company. We believe 2005 will be an exciting year as we launch a
new brand and concept, introduce new Zicam products , and make improvements to
our existing product line.

throat sinusitis

"
For more information about Breathe Right products, visit
http://www. We are committed to supporting the new brand, Nasal
Comfort; increasing sales of Zicam products within all three of the market
groups (cold, allergy/sinus, and cough); and building a pipeline of new
products. For additional
information, contact William Hemelt, chief financial officer, 602-385-8888,
whemelt@matrixxinc.

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"I'm glad we were able to improve the ease of
breathing throughout the process of active labor without any medication by a
simple and safe device. 2005; 19:221-224.

inflammation relieve

He said some of the women who participated in the study have
returned for another birth and have insisted on using the strips again.
Carl Johnson, President and Chief Executive Officer, said, "Nasal Comfort
is a unique product for people interested in healthier breathing in general,
and those susceptible to nasal congestion, irritation, or dryness associated
with asthma, sinusitis, and allergies.com, or Bill Barba, investor relations, at 602-385-8881,
bbarba@matrixxinc .

inflammation pik

These popular external nasal strips -- frequently used by athletes and
consumers alike to relieve nasal congestion and alleviate snoring -- were
found to significantly enhance the quality of breathing during labor among the
pregnant women participating in the study.

The new brand continues our vision of employing unique delivery
systems to help improve the lives of consumers.com, 480-675 -0400.

congestion grossan

New Study Reveals Simple and Effective Way for Women to Breathe Easier During Labor

Source: Sadan O, Shusham S, Eldar I, Evron S, Lurie S, Boaz M, Glazerman
M, Yehudah R. American
Journal of Rhinology.

robyn throat

, according to A.
(Nasdaq: MTXX), a rapidly growing innovator in the development and marketing
of branded over-the-counter pharmaceuticals, today announced a new brand and
product line.
Additionally, in February 2005, Matrixx announced a new brand, Nasal
Comfort(TM), for which the Company anticipates initial sales and shipments in
the second quarter of 2005.

Matrixx Initiatives, Inc. These forward-looking statements are
based on the Company's current expectations and are subject to a number of
risks and uncertainties, many of which cannot be predicted or quantified and
are beyond the Company's control. Factors that could cause actual results to differ
materially from the Company's expectations include the severity of the next
cold season, the possibility that future sales of Zicam products will not be
as strong as expected, the possibility that supply issues may impact future
sales of Zicam products, the possibility that the Company's products may face
increased competition or negative publicity, the potential impact of current
and future product liability litigation , regulatory issues, or public
relations challenges, the possibility of delays or other difficulties in
implementing new product improvements and introducing to the marketplace new
products and brands; and the possibility that expenses, including legal
expenses, may exceed budgeted amounts.

antiseptic remedy

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- - kjjkjk

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