com provides consumers with an
integrated brand experience across multiple sales channels, and has
been nominated by the Webby Awards as one of the five best Internet
sites of the year in cosmetics and beauty.

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CCA Industries Announces Conference Call to Discuss Fiscal 2004 Year-End Results

ATG undertakes no
obligation to update any of the forward-looking statements after the
date of this press release.

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shopping ranges

, CCA Industries ,
Inc. Such forward-looking statements are subject to
risks and uncertainties, which would cause actual results to differ materially
from estimated results.

The Body Shop Launches ATG Powered US E-Commerce Business; ATG Customer Experience Platform Supports Key Sales Channel

"The scalability of
ATG solutions and promotional and personalization capabilities of the
ATG Customer Experience Platform allow us to support our diverse
customer base and the unique physical characteristics that define
them.

About the Body Shop

The Body Shop International plc has over 1,900 shops in 52
countries worldwide.

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All other
product names, service marks, and trademarks mentioned herein are
trademarks of their respective owners.

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Before choosing the
ATG Customer Experience Platform , The Body Shop conducted a thorough
evaluation process that involved possible solutions from five vendors.
"To me, there is no better platform available on the market for The
Body Shop to leverage in order to achieve its goal of providing our
multi-channel customers with the finest Internet experience possible. "With
the ATG Customer Experience Platform, The Body Shop will be able grow
their brand while creating a unique, relevant online experience for
their multi-channel customer base. We are committed to environmental protection
and respect for human rights; we develop trading relationships with
communities in need; we are against animal testing in the cosmetics
industry; and we encourage education, awareness and involvement among
our staff and customers.

This press release contains forward-looking statements for
purposes of the safe harbor provisions under The Private Securities
Litigation Reform Act of 1995.

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ATG and Art Technology Group
are registered trademarks of Art Technology Group, Inc.

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J.

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, NASDAQ: ARTG) delivers innovative
software to help high-end consumer-facing companies create a richer,
more adaptive interactive experience for their customers and partners
throughout the lifecycle of marketing, commerce, and customer service,
and across the Web, e-mail and call centers .

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"Throughout our initial evaluation process, it became very clear
that ATG continues to possess the depth of expertise and retail
industry leadership we believe is necessary to create the outstanding
customer experience The Body Shop customers deserve," said Mariam
Naficy, vice president, e-commerce , The Body Shop.gov.

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The Company's principal brand products are "Plus+White" whitening
toothpastes , "Nutra Nail" nail treatments, "Sudden Change" and "Scar Zone"
skin care products, "Bikini Zone" pre and after shave products, "Hair Off"
depilatories, "Mega - T" (Green Tea) diet supplement products , "Cherry
Vanilla" fragrances, the "Denise Austin 'Skin Fit For Life'" skin care
products, "Mega - T" chewing gum and "Wash 'N Curl" shampoo. The Body Shop has implemented this
technology in their Web storefront in order to provide a unique and
rich customer experience.

whitening subcategories

For the international retailer of naturally inspired skin and hair
care products, creating an online shopping experience became critical
to increasing market presence and strengthening relationships with
consumers actively seeking easier access to the full breadth and depth
of The Body Shop product line anywhere, anytime .
"Having worked with early versions of ATG's solutions in the past
at other leading Internet companies , and now working with today's
comprehensive marketing, selling and servicing solution, I have seen
consistent evolution and innovation in the ATG platform from both a
business and technical standpoint ," continued The Body Shop's Naficy.

body removal

----ATG (Art
Technology Group, NASDAQ: ARTG) the software provider behind the most
consistent and relevant marketing, commerce, and customer service
experiences , today announced that The Body Shop International plc has
launched the company's U.

About ATG

ATG (Art Technology Group, Inc. For
more information about ATG, please visit www.

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To participate in the call, please dial 1 800 762-4832 prior to the start
time.S.
This announcement comes on the heels of ATG's recent number one
rating in e-commerce/e-marketing by both of the leading market
research firms, Gartner and Forrester.
The Body Shop has launched the new site with a managed service
provider model, with hosting and operation of the site off-premises.

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"
ATG's dynamic, multi -channel commerce capabilities can push
relevant information and promotions across any purchase point , such as
a register, kiosk or online portal.

health fragrances

E-Commerce initiative on the ATG Customer
Experience Platform. Thebodyshop. Offering an adaptive, personalized e-commerce site is critical
to our strategy because we are offering a wide range of products to
customers with varying skin, hair, and complexion types.

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EAST RUTHERFORD, N.

Statements contained in the news release that are not historical facts are
forward looking statements as that term is defined in the Private Securities
Litigation Reform Act of 1995. Such risks and uncertainties are detailed in the
Company's filings with the Securities and Exchange Commission. These statements involve known and
unknown risks and uncertainties that may cause ATG's actual results,
levels of activity, performance or achievements to be materially
different from any future results, levels of activity, performance or
achievements expressed or implied by such forward-looking statements.

varied skin

Business Editors/Technology Editors

CAMBRIDGE , Mass."
"The Body Shop is a premier global retailer and we are thrilled to
have the opportunity to provide the personalization, commerce and
online self-service backbone of the company's e-commerce initiative,"
said Cliff Conneighton, senior vice president of marketing, ATG. ATG has delivered
category -leading e-business solutions to many of the world's best
known brands including A+E Networks, Airbus , American Airlines,
American Eagle Outfitters, AT+T Wireless, Best Buy, Boeing, France
Telecom , Friends Provident, GE, Hewlett-Packard, HSBC,
InterContinental Hotels Group, Kingfisher, Merrill Lynch, Neiman
Marcus, Philips, Procter + Gamble, SBC, T-Mobile, Target, US Army, US
Federal Aviation Administration, Wells Fargo, Warner Music, and Yahoo!
The company is headquartered in Cambridge, Massachusetts, with
additional locations throughout North America, Europe, and Asia.com

(C ) 2005 Art Technology Group, Inc.sec.

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(Amex: CAW), announced today that it will host a conference call to
discuss Fiscal 2004 year end results on Thursday, February 10, 2005 at 10:30
AM EST. A recording of the call will be available for 90 days by dialing 800
475-6701 and entering access code 770294.

The Company is not simply a global retailer of
toiletries and cosmetics . Risk factors
related to the subject matter of this press release include the
possibility that the ATG product deployment will not be successful, on
time or significantly enhance the user's Internet experience or will
not increase customer revenue across brands; that those customers
leveraging ATG won't have the opportunity to increase revenue and
decrease future costs; the need to adapt to rapid changes so products
do not become obsolete; the possibility of errors in ATG's software
products; the possibility that the solution will not make customer
implementations faster or more flexible or permit the customer to meet
its customer-facing or infrastructure requirements; that the ATG
product will not continue to be integrated with third party
applications servers or will not support all Web services enabled
systems; that ATG's product strategy may change in the future; and the
risks and costs of intellectual property litigation.

This category includes sites that sell general beauty products and sites that sell a very wide range of beauty products online.

The subcategories of this category offer sites which sell more specific product ranges.

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Important risk factors affecting ATG's business generally may be found
in their periodic reports and registration statements filed with the
Securities and Exchange Commission at www.

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