"Her vivid, lively beauty and surprising sense of humor is
the perfect complement to this exciting brand, which has truly shaken up the
haircolor category.fantasticsams ." "Our
stylists, Antonio Posa, Daniel Ramos, Herman Colt and I were honored to
donate our time to help transform lives.com.

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The Garnier national advertising campaign with Heather Graham was created
by Publicis New York, part of the Paris-based Publicis Groupe. When he heard about Locks of
Love and saw Lococo on "Extreme Makeover" cutting someone's hair and then
sending it to Locks of Love, he knew that there was no better reason to cut
his own hair.

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Actress to Appear in TV and Print Advertising for Garnier Haircolor Brand

NEW YORK, Light Beige Blonde.00 and 100% of the proceeds
go to Locks of Love.
"We're a family-focused business and contributing to Locks of Love is our
way of supporting other families who need our help and support," said Jack
Keilt , President and CEO of Fantastic Sams. "We're doing it in a fun and
affordable way so everyone can participate and support this great cause.
If you've had long hair for as long as you
can remember , cutting off 10 inches is a big deal. The hair donors were amazing and
we are proud to support Locks of Love."

One such donor was mom and deputy, Sandra Garcia, who cut off her
knee-length hair for the cause.

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Inspired by stories and personal experiences, Borrelli Salons of Beverly
Hills and West Hollywood hosted a hair drive for Locks of Love, a
non-profit organization that provides hair pieces to children with
long-term medical hair loss."

Not only do children gain a new hair style, they also regain confidence and
self-esteem.

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"It's only natural that we would pair Heather Graham with 100% Color,"
says Cheryl Vitali, Senior Vice President of Marketing, Maybelline
New York-Garnier.com) across the country on Valentine's Day, February 14,
2005.

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Fantastic Sams Up in Arms for a Good Cause

should be submitted to the appropriate regional category.

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"
Graham, whose recent TV appearances include Scrubs and Arrested
Development, counts among her film work roles in Swingers, Austin Powers: The
Spy Who Shagged Me and Boogie Nights.org, go on sale in Fantastic Sams salons
(http://www . The hair was sent to Locks of Love where it will be
manufactured into wigs for deserving children .

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Fantastic Sams has partnered with Locks of Love, a national non-profit
organization that helps hundreds of financially disadvantaged children who
suffer from long-term medical hair loss by providing them with custom-fitted
hairpieces.

Yves Guame also brought family, when his wife and 15-month-old daughter
accompanied him to the salon.locksoflove.

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Now in its sixth year, Locks of Love has helped children regain
their confidence with its prosthetic hairpieces.

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The energetic Graham is currently
shooting several films slated for release in 2005: Cake with Taye Diggs and
Cheryl Hines, and Mary with Juliette Binoche, Matthew Modine, Forest Whitaker
and Gabriella Wright. Scientifically developed and
enriched with selected natural ingredients, our products help you look healthy
and feel better every day.

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products consists of Garnier Fructis Shampoos
and Conditioners, Garnier Fructis Style, Garnier Nutrisse and Garnier 100%
Color haircolor products.

PRESS RELEASE Cutting Hair for a Good Cause -- Borrelli Salons' Hair Drive for Locks of Love Providers of Wigs to Children With Medical Hair Loss

She had kept her long hair for ease of
style, but at a certain point it became too heavy for her head.

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Heather Graham New Mane Attraction for Garnier 100% Color

"Losing all your hair can be
devastating to a person's
self-esteem," said Lococo, who is known to millions from his appearances on
"Extreme Makeover," "Head 2 Toe" and "Before & After'noon Movies.com.

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FANTASTIC FRIENDS Bracelet to Raise Money for Locks of Love Charity

BEVERLY, Mass.borrellisalonspa .

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The bracelets, which were worn by celebrity hair stylist Bryant Renfroe
and Locks of Love kid Daria Castrogivanni on the daytime talk show "The View "
and can be seen on http://www. Borrelli salons gave her a sassy new do at no
charge, and sleek styling products from the new Borrelli Collection hair
care line to maintain her style.

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Established is Paris at the turn of the 20th
century , Garnier is the #1 beauty brand in France and a trusted leader
throughout Europe, Asia, Canada and Mexico.
The Garnier family of U., Fantastic Sams(R) Salons are up in
arms for a good cause -- with the MUST HAVE fashion accessory of the year!
More than 900 Fantastic Sams Salons across the country are selling FANTASTIC
FRIENDS bracelets to raise money for Locks of Love, a national non -profit
organization that helps hundreds of financially disadvantaged children who
suffer from long-term medical hair loss.
(Click here for details)The Locks of Love team: Borrelli Salon co-owners Alberto





Borrelli web site


Steve Lococo, co-owner and style director of the Borrelli salons, lost his
mother to cancer and witnessed what she went through when she lost her
hair, which is why he supports this cause. Guame loved his long hair and told his wife
he would only cut it for a very good reason.

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Inspired by
her eight-year-old son's barber and by seeing before and after photos of
children who had received hairpieces , she knew she had to donate her hair
to Locks of Love. It was a family event when her sister and grandnephew
joined her for support.

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S.locksoflove. Each hairpiece is
hand-assembled from human hair donations from all across the country, thanks
to the publicity Locks of Love has received from newspapers, magazines and
television programs. More than 80 percent of the donors are children, making
this a charity where kids have the opportunity to help other kids.

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Dedicated to providing a new
vision for health with high quality products, Garnier also provides a wide
range of hair care, skin care and sun care products throughout the world.

Web sites for hair salons, hair clinics , etc.

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For
information on the Borrelli salons, visit www.

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About Garnier
Garnier believes in beauty through nature."
"Wristbands like the FANTASTIC FRIENDS bracelet that are tied to a
charitable cause are more than just the latest fad or trend.

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Graham is also set to star in the ABC pilot "Emily's Reasons Why Not," a
comedy in which she'll play a self-help author who doesn't take her own advice
on dating. The bracelet, made of silicone
rubber in an electric blue shade, retails for $1. The bracelets, available in Youth and Adult sizes, will be on sale
until September 2005. For children who've lost
all their hair due to a medical condition, it can be an even bigger deal.

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Cut ponytail in hand, Guame kissed his daughter and said, "I
hope this makes some child happy.

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They give people
the opportunity to give back and participate in a larger social issue," added
Keilt.

For more information on Locks of Love, visit www.

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