The Boston Globe noted the stores for their minimal design and for the
product mix -- pens "from fancy to practical .cross.

Please be sure to only submit sites that are online shopping related sites.

Web sites for hair salons, hair clinics, etc.

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com/cgi-bin/prnh/20040820/RESEARCH )
Jewelry is the ultimate luxury and today's jewelry shopper is driven by an
experiential passion that goes far beyond the item's features and benefits --
They buy jewelry based upon emotion, not reason.cross.

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I.
Cross provides a range of distinctive products that appeals to a growing
market of consumers seeking to enhance their image and facilitate their
lifestyle.

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In 2004 American consumers
spent $57.
Details about different types of jewelry shoppers are included, with
special emphasis on the differing motivations and buying behaviour of men and
women, as well as gift buyers as compared with self-purchasers.

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7 percent by comparison.com
Fax: +353 1 4100 980


T. Cross Company
(AMEX: ATX) received rave reviews for its two new retail stores in a feature
article , Best of the New, in the Sunday, March 13th edition of The Boston
Globe Magazine. Its consumers have a chance to interact with
the brand in a bright, modern environment, and the merchandise is easy to
explore, presented colorfully and neatly.

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It reveals the stores where jewelry consumers prefer to shop, including the
top ten jewelry retailers led by Wal-Mart, as well as the nation's leading
jewelry retailers in these categories:

- Department stores
- Discount stores
- Chain jewelry stores
- Fashion clothing stores
- Non-stores, including mail order , television and Internet

Special Features in Jewelry Report, 2005 Update

Included in this report are:

- Profile of the affluent, luxury consumer market for jewelry and watches .T. Cross stores have given the company an opportunity to display
their products in an ideal way.
Cross
Building on the rich tradition of its award-winning writing instruments
and reputation for American innovation and craftsmanship, A.T.

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Research and Markets: American Consumers Spent $57.4 Billion Buying Jewelry and Watches in 2004 a 6.9% Increase on 2003

4 billion buying jewelry and watches, a dramatic 6.S.T.

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It provides details about jewelry choices and spending in four
major categories of jewelry:

- Fine women's jewelry and watches
- Fine men's jewelry and watches
- Women's costume jewelry and watches
- Men's costume jewelry and watches
- For the fine jewelry category, detail data is also included about metal
of composition, such as fine gold, platinum, sterling silver; and
gemstones, such as diamonds, precious gemstones, such as rubies,
emeralds, etc.

Cross Retail Stores Named 'Best of the New'

-- The Boston Globe Gives Cross Top Rating --

LINCOLN, R."
"The success of the Cross stores, in the short time we have been opened,
has been very exciting," said Lilli Gordon, president of Cross Retail
Ventures.

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For example, the Kimono pen, originally introduced in the
Cross stores in Harvard Square, was so popular that the company made it
available on its Web site, http://www .


should be submitted to the appropriate regional category.

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"
The A.T.

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As a category in the durable goods segment,
jewelry and watches outperformed the overall durable goods sector, which only
rose 4.
How are jewelry marketers and retailers to understand this dichotomy in
the marketplace -- that the ultimate luxury good is sold most by the nation's
top discounter and that lower-income shoppers who spend under $100 on each
item of jewelry bought have propelled Wal -Mart to their #1 position?
This study examines both the fine and costume jewelry market segments , as
well as the preferences and behaviours of gift buyers and jewelry self-
purchasers.. irresistible satchels to
carry them in, as well as folders and stylish desk accessories. Cross web site at http: //www.com.
To obtain photos, please call 401-521-2700 ext.

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Through the level of purchase detailed analysed,
marketers and retailers can discover the typical pricing parameters for each
type of jewelry based upon what the typical jewelry buyer spends. Cross products, including award-winning quality writing
instruments, timepieces, business accessories and Costa Del Mar sunglasses,
are distributed in the retail and corporate gift channels worldwide.

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The study is of great value to jewelry retailers , both those that already
compete in the category and those that want to grow their share of the market .
- 7 major Marketing Opportunities that will mean greater success for
jewelry companies and retailers that develop strategies to take
advantage of these emerging opportunities.

For more information visit
http://www.

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researchandmarkets. The second store, in Chestnut Hill , a suburb of Boston, opened in
November. She continued, "The fact that The Boston Globe has named us as one
of the Best New Stores of 2005 reaffirms our belief in our retail concept and
in the viability of the venture.
For information and store hours, call Cross Retail in Cambridge,
Massachusetts , Zero Brattle Street, Phone: (617) 868-7020, and Cross Retail in
The Mall at Chestnut Hill, Chestnut Hill, Massachusetts, Phone: (617) 527-
0530.

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newscom.
Jewelry and watches were purchased by half of U., pearls, and semi-precious stones, such as amethyst,
topaz, etc.
- 12 research -based Business Building Tactics to help jewelry marketers
and retailers grow a more vibrant business., A.

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Cross premiered its first store in April 2004 in Harvard Square in
Cambridge . We look forward to continued recognition by
our customers and by the public overall.
The retail ventures also offer an opportunity for the company to test and
sell new products.com.

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. Cross Company
is a designer and marketer of branded personal and business accessories. 175 or email requests to
rdavis@rdwgroup.

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consumers in the past
year, with 'twenty-something' to 'fifty-something' women with higher incomes
representing the core target market.
For the last several years discounter Wal-Mart has been the nation's #1
retailer of jewelry, despite the fact that the prime target market for jewelry
-- high-income women from 25 to 54 years -- are the least likely of all
consumers to shop for jewelry in discount channels. In addition, the stores offer a
perfect combination of classic and contemporary, such as pouches for an
Ipod(R) and bags for laptops.com.

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com/reports/c14050 ) has announced the addition
of Jewelry Report, 2005 Update: The Who, What, Where, How Much and Why of
Jewelry Shopping to their offering.9 percent
increase over previous year.

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About A.

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DUBLIN, Ireland, Research and Markets
(http://www.

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researchandmarkets.
(Logo: http: //www.com/reports/c14050

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets. For more
information, visit the A.

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It explores what type of jewelry is bought within each category, such as
necklaces, earring, bracelet, brooches and pins and how much shoppers spend on
specific items of jewelry. Items such as stylish journals and
notebooks , bookends and desk accessories add to the mix, and pads of paper are
available for people to experience the pens.

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