Intended for use by licensed
psychological and psychiatric health care professionals, this handheld
relaxation-training device is able to provide effective relief from chronic
stress at the physiological, mental, and emotional level.
Each year Frost + Sullivan presents this award to a company (or
individual) that has carried out new research which has resulted in
innovation(s) that have or are expected to bring significant contributions to
the industry in terms of adoption, change, and competitive posture.S.com . To facilitate this transformation, individuals are coached
across several "intelligences": emotional, managerial, and health.

About First Fitness

First Fitness, Inc.

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Mood-lites is the only colored bulb
currently on the market with a coating that creates a special 'glow. The StressEraser uses a proprietary implementation of the
Consecutive Heart Period (CHP) to measure vagal activity. For more
information about vitality and executive coaching or other professional
development services, contact Lore International Institute at
Impact@LoreNet .

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ifred. The
StressEraser is classified by the FDA as a Class II (510(k) exempt) medical
device ., two of the world's leading executive and health and fitness coaching
firms, have formed an alliance and are introducing a new executive
development service that will help professionals learn how to sustain
long-term effectiveness and enhance their quality of life. Gregory [Florez]
has helped me develop the right exercise, nutrition, and sleep routines for
my lifestyle, which includes lots of travel. This integrated approach is
attractive since physically fit professionals who are poor leaders or lack
interpersonal and interactive skills are less effective; similarly,
professionals who are mentally fit and have good leadership, interpersonal,
and interactive skills but are physically unfit and unhealthy are less
productive and cannot sustain their performance over time, no matter how
good it might be in the short term.

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mood-lites.newscom. To learn
more about depression, help fight this serious problem, donate funds or
volunteer, visit http://www. First customer shipments began in October 2005.com . Patents are pending.
Helicor's corporate headquarters is located at 156 Fifth Avenue, Suite 1218,
New York, NY 10010.

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org., Frost + Sullivan's 2006
Technology Innovation Award goes to Helicor, Inc.
The StressEraser is available for $299, with a 60-day risk-free trial ,
from the StressEraser web site at http://stresseraser. "As executives become saturated with stress , they no
longer have the ability to effectively assimilate information, make
decisions, and stay engaged during the work day," says First Fitness' CEO,
Gregory Florez.

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Kristina Fitzhugh, managing editor of SPA INDEX MEDIA, the spa directory
site at SpaIndex. Therefore, the StressEraser uses 'wave by wave' CHP
measurement to observe the activity of the vagus nerve in real-time.jones@frost . Sustained
improvements in performance come from an assessment of an executive's
approach to life and work," said Bacon.

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com." For more information, visit http://www. PALO ALTO, Calif.com, phone 800-866-5548.

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S. "We've visited
spas and therapeutic bathhouses where a guest may select a treatment room
based on the color of glass in the stained glass windows -- which in turn
filter colored light into the room.
Frost + Sullivan's Award for Technology Innovation of the Year recognizes
Helicor, Inc.

About Frost + Sullivan
Frost + Sullivan, a global growth consulting company, has been partnering
with clients to support the development of innovative strategies for more than
40 years.247. "What I found most
valuable about my experience with First Fitness is that they take a
realistic and effective approach that helps working people manage stress,
nutrition , and exercise. The integrated Lore/First Fitness
approach helps busy professionals assess their leadership and professional
skills as well as their health and fitness.

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Coined 'Light Bulbs for Your Lifestyle(TM),' Mood-lites
were described by New York Magazine's Best Bets as an "environmental attitude
adjustment.95, offer
everyone the individualized lighting they crave at an affordable price. "The opportunities are as infinite as your ingenuity."
The launch of Mood-lites includes a broad range of moods and colors,
including Renewal(TM) (jade), Tranquility(TM) (sapphire), Serenity (TM)
(turquoise), Passion(TM) (crimson), Creativity(TM) (purple), Happy(TM)
(yellow) and Energy (TM) (orange).:
Innovative Analysis, Inc.com

Novel StressEraser Technology Wins Helicor Inc. the Frost + Sullivan 2006 Technology Innovation Award

StressEraser works by measuring the influence of the vagus nerve (the
primary nerve of the parasympathetic nerves) on heart rate . This causes the
real-time CHP measure to drop to near zero.
Lore International Institute and First Fitness,
Inc. Rather it is to provide them with simple, actionable behavioral
steps and tangible tools that will help them reclaim their personal health
and professional prowess, one step at a time," Florez says.

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"Like
aromatherapy, color therapy has quickly established itself as a component in
creating a positive and enriching environment," said Fitzhugh.5 times as many suicides as homicides*.mood-lites. Web:
info@stresseraser. Lore has one of the largest and
most skilled global networks of coaches, consultants, and faculty members.

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This
award recognizes the quality and depth of a company's research and development
program as well as the vision and risk-taking that enabled it to undertake
such an endeavor.

About Helicor, Inc., an exercise or diet
program .

It's been proven that executives who are coached professionally and
physically are more productive , successful, and healthier than their
non-coached equals. FFI provides a suite of customized products for
its clients, including Vitality Coaching, FitAdvisor Web-based coaching,
and educational programs for companies around the world.

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mood-lites. The vagus
nerve has two primary inputs into it: respiration (through respiratory sinus
arrhythmia) and the limbic area of the brain (the emotional processing center
of the brain).
Helicor's StressEraser is a handheld medical device designed to calm the
mind and relax the body anytime, anywhere. For more information, visit
http://www. This new
offering is called Vitality Coaching and it integrates executive and health
and fitness coaching into a seamless coaching program.

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Corporations lose
over 57 billion dollars a year in productivity due to depression*.innovativeanalysis."
The aim of emotional stress removal to encourage a steady state of minimal
limbic system activity, which is characterized by the absence of acute limbic
enervation of the autonomic nervous system. "They are wired -- literally and figuratively -- 24/7 and
they are doing more with less resources than ever before.
Lore offers thought leadership in executive coaching, organizational
consulting, executive education, and business development.

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New York Magazine Reports that Mood-lites: A New Category in Lighting,
Provides an 'Environmental Attitude Adjustment'

NEW YORK, Move aside, dull, ordinary light bulbs
-- Mood-lites, http://www . *(US Center of Disease Control, 2002). for developing a stress relieving device technology that
simultaneously aids in the attainment of physiological, mental, and emotional
relaxation. It's been proven
that working people who improve the quality of their lives improve the
quality of their work, and organizations who help employees improve
themselves benefit from higher productivity and employee satisfaction . To sustain high levels of performance
and happiness, professionals must learn to manage themselves and their work
lives in ways that are physically, mentally, and organizationally healthy,
and that is what this integrated approach promises to help people do.

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com/cgi-bin/prnh/20050412/NYTU122 )
At The American Spa Expo, held at the Jacob Javits Convention Center from
Sunday April 17th to April 19th, Innovative Analysis, the manufacturers of
Mood-lites, a new category of lighting in the 2.
In other words, every time a person has painful or emotional thought,
there will be a temporary inhibition of the vagus nerve.
"Helicor is currently completing contractual arrangements with the
American Psychological Association Practice Organization to conduct the first
clinical study that will compare the relaxation training efficacy of the
StressEraser to standardized relaxation training methods," notes Vaidyanathan. The StressEraser can be used to
quiet the mind before sleeping , rapidly relieve intense stress, and even to
stay calm during highly stressful situations. The StressEraser
is currently available to U. Phone: 212-255-5991; Fax: 212-255-5994.g.

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5 billion dollar U. "Mood -lites offer a variety of
light-bulbs that will soothe your mind, body, and spirit," says Goetzke White.

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And sadly, depression is the leading cause of suicide
and there are 1.

About Innovative Analysis, Inc. By monitoring real-time CHP, the
StressEraser can detect when that happens and respond appropriately.

Lore and First Fitness' integrated approach to address health , fitness, and
leader effectiveness will develop a new benchmark for executive excellence.

About Lore International Institute

Lore International Institute is the premier professional development firm
serving the global business community.

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com,
sees a relationship between color therapy and spa therapy.
Mood-lites may be ordered by calling 1-866-353-MOOD or by visiting
http://www . (FFI), the #1 ranked health coaching service by the
Wall Street Journal, has been providing personalized on-site and
distance-based coaching for CEOs, executives, and high-potential employees
for over 21 years.S.

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Several peer reviewed clinical studies indicate that CHP measurement
(computed from the beat-to-beat heart rate) has a linear correlation with the
level of vagal activity.
"This study is aimed at determining whether the StressEraser can be
successfully integrated into standard group psychological treatment for
individuals diagnosed with generalized anxiety disorder (GAD), and it will
examine whether use of the StressEraser differentially affects symptoms in
comparison with standard relaxation methods. Furthermore,
Helicor has filed multiple patents dealing with the internal technology such
as determining sustained parasympathetic outflow from heart rate variability
data, the external form factor, screen display, and the organized presentation
of data.2450
Stacie.

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(Photo: http://www."
Kathryn Goetzke White, the creator of Mood-lites, believes that Mood-lites
is a holistic compliment to the spa lifestyle., http://www. for developing the
breakthrough 'StressEraser' device technology. The company's industry expertise integrates growth consulting,
growth partnership services, and corporate management training to identify and
develop opportunities. By
teaming together, Lore and First Fitness help clients make improvements in
all of these areas .

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com, the ultimate lighting to enhance the
spa lifestyle, dubbed a "must have" by The New York Daily News, has arrived to
brighten your world.95, consumers don't have to purchase expensive
colored shades or decorative lamps when they want to conjure up a new mood
with lighting. Now all they need to do is buy a Mood-lites bulb and put it in
a lamp -- and change the bulb whenever they are in the mood for something new
and different!
Part of the proceeds of this product line goes to iFred (the International
Foundation for Research and Education on Depression), an organization
developed to reduce the stigma associated with depression so that people will
seek treatment.
"The physiological objective of the StressEraser is to attain a sustained
physiological state of parasympathetic dominance ," says Frost + Sullivan
Research Analyst Preethi Vaidyanathan.

Contact:
Stacie Jones
210.

"We believe that First Fitness' focus on physical vitality complements
Lore 's focus on leadership effectiveness and that together we can be a more
holistic resource for our clients," said Terry Bacon, President and CEO of
Lore International Institute, who decided to form an alliance with First
Fitness after experiencing their coaching himself. In fact, fit executives are 23 percent more productive
than their sedentary counterparts, and 53 percent of executives who
participated in an executive coaching program reported an increase in
productivity.

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' At a
suggested retail price of $5. The vagus nerve
extends from the brainstem to many organs, including the heart . Frost + Sullivan serves an extensive clientele that
includes Global 1000 companies, emerging companies , and the investment
community by providing comprehensive industry coverage that reflects a unique
global perspective and combines ongoing analysis of markets, technologies,
econometrics, and demographics .

Lore International Institute and First Fitness Announce Breakthrough Executive Coaching Program

And, they are superb coaches.
"We believe that addressing only one aspect of a professional's development
needs will not necessarily help him or her get better. Their clients include many
Fortune 100 companies, U.

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Mood-Lites(TM) the Newest Innovation in Specialty Lighting Showcases Light Bulbs That Enhance the Spa Lifestyle at the American Spa Expo

" Available in seven "moods" ranging from Happy (TM) to
Tranquity(TM), Mood-lites, at a suggested retail price of $5. We see Mood-lites as a simple ,
cost-effective and portable method for creating the same effect. "The mental objective works in
conjunction with the physiological objective to sustain an inward attention or
present moment awareness, devoid of mental distraction.com .com

Senators, and others who want to increase their
productivity and vitality.

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com and its professional spa industry site at SpaWire. This treatable condition that affects an estimated 40 million
people a year (more than heart disease, cancer, and AIDS combined)* suffers
from lack of funding."
The company is also working on expanding the device capabilities to
successfully treat a specific list of stress-related conditions. The StressEraser was first
demonstrated at the annual meeting of the American Psychological Association
in August 2005. residents only. First Fitness' services increase the personal and
professional effectiveness of their clients in the areas of health and
activity, nutrition, and sleep and relaxation.

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lighting
marketplace, will showcase their full line of Mood-lites at Booth #4223.
"Try putting 'Tranquility ' in your massage treatment room to make it a more
spiritual place, 'Renewal' in your tea and water relaxation area for
revitalization, 'Happy' in your doorway or foyer to create an atmosphere of
hospitality , 'Creativity' in your meditation room to encourage imagination, or
infuse the room with vitality by adding 'Energy' in your recreational spaces,"
recommends White.com, based in
Annapolis, Maryland , is the makers of Mood-lites, the "Light Bulbs for Your
Lifestyle(TM). Each
time a person has an emotionally charged thought, there is a temporary
inhibition of parasympathetic outflow. Interviews and
photographs are available by request.frost."

This service was developed in response to the increasing demand for
executive coaching that creates high-performing, healthy, and energetic
professionals. The answer is
not to give them 'another ball to juggle,' e.