So one message I want to give you is we 're really proud of your mom or
dad, and you tell them thanks -- thanks on behalf of a grateful nation . EST

"That's where you close the sale -- so make sure it is working flawlessly," he
says . "Historic data on website usage
is crucial to preparing for the holiday shopping season. Your search tool should be smart enough to snag those
potential sales, too.

seasonal fairy

) We hope you've had some fun here .M." Easy navigation is also essential. During
holiday times, especially, those select items can help distinguish you from
the crowd.com, which can help identify the online advertising outlets that are
most profitable for you.

tooth easter

I hope
nobody pinched Rudolph on the nose. And thank you to each one
of you. We're so thrilled that you're here. Thanks
everybody -- want to give them one more hand? (Applause.

ryan seasonal

Remarks by President Bush and First Lady Laura Bush at Children's Holiday Reception

BUSH: Thank you all very, very much; that was so terrific. "You want a fresh view of how your site looks and
feels, and you want to step back to see whether you can be 'seen' from beyond
your borders: are you visible in the places where shoppers begin their
searches?"
Fanlo says that for online merchants, "the holidays are both a test and an
opportunity.com, an eBay company, pioneered online comparison shopping and
today is one of the fastest growing shopping destinations on the Internet .

letters ryan

(Applause.

santa seasonal

EST

THE PRESIDENT: Thanks for coming.
I particularly want to welcome those of you here who have got a mom or dad
serving our country in the United States military. They're not only
protecting the country, but they're helping other boys and girls live in
freedom like we do here in the United States, and that's important. Fanlo says that preparing for the holidays
is a two-fold strategy. The
holiday season is a good time to invest in those terms that drive most
sales -- and divest yourself of the rest.

personalized month

Welcome.) Nobody did, that's good --
Rudolph is happy about that, too. We want to welcome your teachers and your parents. (Applause.) You all are great,
really wonderful.
"Allowing customers to reserve gifts in their shopping cart gives you
insightful information for managing inventory strategically. "Shopping cart abandonment is the single most preventable cause of lost
sales. Also, be sure your product listings
on external sites are updated to include tax and shipping configurations where
appropriate, which can help consumers understand bottom line costs associated
with the items they are interested in.

colorful tooth

So have a very, very happy holiday to everybody ." That's the in-a-nutshell advice for online merchants
this holiday season from Iggy Fanlo, president , worldwide field operations for
Shopping.com, a leading online comparative shopping service with more than 50
million unique visitors per month.
"So be sure you're listed on the sites they're searching -- Shopping.

colorful keepsakes

) I know it's
hard when they're away; this has got to be a difficult time for you., "See your site as
your customers see it.

About Shopping.

fairy keepsakes

This is a traditional party at the
White House. And you might have noticed that
Santa's elves have already been here and they've already decorated all of our
Christmas trees and help make those Christmas cookies that you've already had,
and that you're going to also be able to take home when you finish.
We 'll start in just a minute, but I wanted to ask Kevin McKenzie, who's
with the American Ballet Theatre -- he's their artistic director -- to come up
and tell us about what we're going to see. Thank you all so much."
Another must-do for the holidays is to re-check your shopping cart.
-- Improve the quality of the leads by providing tax and shipping
charges to shoppers.

bunny cee

So if you haven't
tracked sales and traffic activity in the past, make your start this year. "Holiday shoppers
predominantly use key word searches for finding gifts online," says Fanlo.

christmas subjects

)
We welcome the students from Stratford Landing Elementary School in
Alexandria, and Glen Haven Elementary School in Silver Spring. President. "A good strategy
for strengthening your identity is to carry some one -of-a-kind items that
customers can only purchase from you.

gifts keepsakes

But one of the special treats we have today is the American Ballet Theatre
is going to dance a few parts of The Nutcracker.

celebratory claus

So
I hope when you go back to your schools you'll ask your teacher to get the
Hoffman Book , The Nutcracker, and read it to you, and then listen to the music
from The Nutcracker, as well, and you'll remember each one of these characters
-- the sugarplum fairy and the nutcracker and the unicorn and all the rest of
them that are in the ballet.com,
among them.

subjects daniels

This is
Laura; I'm George W.
And now I get to introduce somebody I'm grateful for, and that's the First
Lady of the United States, Laura Bush.
I know that you got to see Santa earlier. The Nutcracker, as you all
know, is one of the most famous holiday performances of all time. (Applause. The good news is that the
improvements you make today will serve you well for the coming year."
To begin with, start early. "Like it or not, the holiday season for some
shoppers starts well before Thanksgiving, so think about posting product
information and promotions even before you have an item in stock," Fanlo says. In general, online advertising outlets should generate the high
conversion to sale rate and deliver a balance of quality and volume in leads.com
Shopping.com empowers consumers to make informed
choices and, as a result, drives much higher conversion to sale and value for
merchants .

subjects personalized

(Laughter. The higher volumes and less experienced customers means that
your site must be running as smoothly as possible -- with a clear path from
your online catalog to checkout completion." Fanlo says.
-- Trust matters.

bunny seasonal

But we
really want you to know that they're doing important work . For years, the President has invited children -- the President,
whoever it has been, has invited children to come to the White House at
Christmastime, and I'm so glad that you all are the ones that are here with us
today.
The American Ballet Theatre, and they were so great in The Nutcracker . BRISBANE, Calif."
Fanlo says that online merchants sometimes get lost in the crowd because
their catalog isn't much different than their competitors.
With millions of products, thousands of merchants and millions of reviews from
the Epinions community, Shopping.

christmas fairy

(Applause. The possibilities are endless. "They are
often overlooked by online merchants. This
extends the holiday season beyond December and can increase your holiday
sales, so feature them early -- and prominently -- on your site. Having a solid merchant rating will increase
conversion to sale.

letters seasonal

Kevin . A
pottery store might commission an artist to do a line of vases, while a
clothing store might do something similar with a local knitting guild.
-- Enhance product names and product descriptions to be clear and
descriptive.

letters colorful

)

MRS.)

END 11:00 A.

A Pre-Holiday Checklist for Online Merchants

-- Tune your datafeed management platform to sell the right products, at
the right time, and in the right place.

daniels christmas

M. We're glad you
all are here. And we're so
happy that the American Ballet Theater, which is one of the premiere ballet
troops in the United States, is here to perform scenes from The Nutcraker,
right here at the White House. "Historically, gift
certificates are purchased in December and redeemed mostly in January.

claus month

WASHINGTON, The following is a transcript of
remarks by President Bush and First Lady Laura Bush at Children's Holiday
Reception:

State Floor

10:30 A . We're glad you're here. (Laughter. Thanks for
coming; we're glad you're at the White House. BUSH: Thank you very much, Mr."

Attracting customers
No matter how well your website is designed, attracting customers to visit
in the first place is at least half the battle."
Fanlo says that "keyword targeted advertising should earn its keep.

month ryan

-- Use ROI trackers to track sales, cost of sales, and conversion to
sale data.

holiday greeting

(Laughter. Have fun."
Gift certificates are another useful item for your catalog." Another way to get the most from your
advertising dollars is to look for sites that offer ROI trackers such as
Shopping.

holiday daniels

)

*****

MRS.
Santa Claus is waiting at the door and he's going to lead you all out to
get your cookies, your White House Christmas cookies to take home, and your
art kit -- everybody is going to get an art kit, as well.

Preparing Your Website for the Online Holiday Season: Merchant Tips From Shopping.com

And when responding to key word searches, be sure to allow for incomplete and
misspelled queries.
-- Provide high quality images for every product.