Picnics, barbeques and pool -side parties are all a part of summer
entertaining. Have your wait staff (if applicable) serve in cowboy
costumes complete with bandanas and chaps, and bring in some authentic
haystacks.

sharper stumpy

People expect their entire homes to be nicely
fragranced everyday.

To order a copy of the Home Fragrance + Candle Report, 2005, use
this link
http://www.

whoes alphabar

How about a Mediterranean theme? Place bunches of fresh herbs in small
ceramic pots on the tables to be handed out as farewell gifts at the end of
the evening.

Finally the goal for your next outdoor party should be to have fun , relax
and enjoy the great outdoors!

CHERYL'S FAVORITE:

"Watermelon Margarita"

1 1/2 oz. Citronage
Juice of one small lime hand extracted (1 oz.

Sites that sell a single product line, such as tableware, or teddy bears, are listed under an appropriate topical category, even if the product is considered a gift item.

windchimes b3

1 percent over sales
of $7.
Unity Marketing's new Home Fragrance and Candle Report 2005
presents the results of a survey conducted in February 2005 among 954
recent home fragrance consumers.

About the insights contained in the Home Fragrance and Candle
Report 2005.

shak scentiments

Here are Sequoia's tips for planning outdoor soires with
ease and creativity . Project silent Western movies along the back drop of a tent, and
don't forget the marshmallow roasting over the open grill. String outdoor
lights through trees or place them in potted plants while the sounds of
romantic Italian music drift through the air. Go through art books and look at
paintings by Paul Gauguin or look at a children's book, such as, "Where the
Wild Things Are. Even the lowest income households
participate actively in the home fragrance market.

alphabar harrop

Although best-known for their Oscar and
Emmy Governors Balls and other lavish events, the event planners from
Sequoia Productions also have great ideas for outdoor entertaining on any
scale. To add more light and ward off insects, don't
forget to use citronella candles and torches and, where possible, lanterns
hung from trees.sequoiaprod. This dynamic growth is fueled by the 80
percent of American adults who purchase products so that their homes
smell good, according to a new consumer insights study from Unity
Marketing .unitymarketingonline.

harrop b3

Rental companies can provide everything from decorative linens and chairs
to heat lamps and serving platters.

Business Editors/Consumer Products Writers

STEVENS , Pa.

stuffers shak

Fresh pressed watermelon juice

Method: In an ice-filled mixed glass add above ingredients; shake until
well blended.3 billion in 2003.
"Scented candles continue to be the first choice for home
fragrance, but the expanding range of other home fragrance products,
including electric plug -ins, diffusers, scent disks, sprays,
potpourris, incense and bed linens sprays, are rapidly growing the
overall market," explains Pam Danziger, president of Unity Marketing
and author of Let Them Eat Cake: Marketing Luxury to the Masses -- as
well as the Classes.
"The most profound shift that has occurred in the consumer market
is that having a pleasant smelling home is not just for special
occasions anymore.

homeware harrop

Use empty Chianti bottles stuffed with candles and circulate
Italian phrase cards. fresh lemon sour
2 oz.

Based upon research among recent home fragrance consumers, this
report focuses on market opportunities available to candle and home
fragrance manufacturers and retailers to help them deliver products
and services that satisfy the consumers' craving to fragrance their
homes.

Home fragrance buying behavior, including what they buy, where
they shop, how much they spend, their favorite scents and
brands.

About Pam Danziger and Unity Marketing

Pamela N.

leathergoods stuffers

PRESS RELEASE Outdoor Entertaining Tips From Sequoia Productions

Strain into an ice-filled 14-oz.3 billion in 2004, rising 14.

Psychographic profiles and segmentation of the home fragrance
market.

moleskine chucky

Demographics of the home fragrance market.html
For media, Unity Marketing can make tables, charts and graphs
available to the media upon request.
Her latest book, Let Them Eat Cake: Marketing Luxury to the Masses
- as well as the Classes, (Dearborn Trade Publishing, $27, hardcover)
was published in January 2005.

sozra scentiments

You may want to incorporate a theme into your invitation as well with
something as simple as a seashell motif or fresh herbs enclosed in the
envelope. She taps consumer
psychology to advise clients such as Lenox, Cartier , Herend, Crystal
Cruises, Spring Air, Sears, The World Gold Council, The Conference
Board and American Express.

Gift stores sell a variety of gift items that cannot be categorized in any other topical area in shopping.

supervosges strib

goblet.

alphabar leathergoods

(Click here for details)past 16 years and the Emmy Governors Ball
Come up with a theme; this not only helps to create atmosphere but also
gives planning direction . Garnish with a spear
of watermelon. Thus buying and using home fragrance products
which used to be an occasional luxury is becoming an everyday
necessity for more Americans," Danziger says.

Candles and home fragrances are luxuries for the 'masses'. This is one reason
why mass merchants and discounters, like Wal-Mart, Target and Kmart,
the are the nation's largest distribution channel for home fragrance
with 28 percent market share.

With a focus on the consumer, their buying behavior, needs,
desires and preferences, this study includes research data and
statistics about:

Home fragrances and candle market size and growth, including
candles, home fragrance products, candle and lighting
accessories and air purifiers. Danziger is a nationally recognized expert in consumer
insights for luxury marketers, whether they sell luxuries to the
masses or the 'classes.

scavenge sharper

Keep bug repellant and sunscreen on
hand at all times.

While candles will continue to be favored as consumers' first
choice for home fragrance, the category of other home fragrance
products, including room sprays, plug-ins, diffusers, car and closet
fresheners, potpourri and essential oils are expected to post the
strongest growth over the next two years. Twenty percent of all
consumers, and an even higher percentage of the high-spending 25-to-34
year old females , expect to spend more on home fragrance products in
the coming year.' She is president of Unity Marketing , a
marketing consulting firm she founded in 1992 to unite marketers with
their target markets through consumer insights.

scavenge harrop

Remind your guests to bring an extra jacket if the event will
take place in the evening or a hat if it is during the day.com or
call 310-397-1477.

scavenge sodus

While the typical consumer spends $266 per year on home fragrance
products, women ages 25-to-34 years spend nearly 30 percent more than
the average or $340 per year. They are more active shoppers in all
areas of home fragrance products, including candles and candle
accessories.
She has appeared on CNN 's In the Money, CNN International, NBC's
Today Show, CNBC, CBS News Sunday Morning, Fox News' Your World with
Neil Cavuto, ABC News Now, NPR's Marketplace and is frequently called
upon by the Wall Street Journal, New York Times, American
Demographics, Women's Wear Daily, Forbes, USA Today, Associated Press,
Los Angeles Times, Chicago Tribune for insight.

harrop supervosges

)
1 oz.

Spending on candles and other home fragrance products cuts almost
equally across all income segments.

susans strib

Use fabric, tea towels and/or beach towels as unique tablecloths
accented with tea lights. A backyard barbeque becomes a Country Western
Hoedown by adding cowboy boots, hats and lassoes to the tabletops.

Market for Home Fragrances Booms in 2004 Reports Unity Marketing; Eighty Percent of Americans Buy Products to Make Their Homes Smell Good

Among the key findings:

Women aged 25-to-34 years are the prime target market for home
fragrance.

Trends for growth in 2005-2006 are especially strong for home
fragrance products.

sharper crucifixes

" Catalogs from Pottery Barn and Crate & Barrel or those
that feature camping gear and pool supplies can be just as inspirational.

supervosges scavenge

If possible, plan your party around existing outdoor elements including
trees, statuary, birdbaths, gazebos, trellises, fountains and even kiddie
pools. Prop houses and furniture rental
companies can provide the finishing details, including fake cacti or an
extra bar.

sodus susans

If you plan on using
wait staff, consider having them use phrases in Italian. "Patron " Silver Tequila
3/4 oz.

leathergoods chalices

If you need inspiration for a theme, rent your favorite movies or watch
reruns of shows like Gilligan's Island.

For more information on Sequoia Productions , visit www. She also authored Why People Buy Things
They Don't Need: Understanding and Predicting Consumer Behavior
(Chicago: Dearborn Trade Publishing, 2004).

susans scavenge

Maximize Mother Nature and incorporate fresh flowers, leaves,
branches and sand into the decor by placing them directly on tables and
buffets . Table centerpiece ideas include bottles of oils or
vinegars set amid a handful of scattered seashells .com/reports2/candles/candles_2005.

All sites are listed in the Alphabar by the first letter of the store's title, excluding articles (a, an, the).

supervosges homeware

Play
country western music. Your guests'
comfort should always be a priority.----The market for home
fragrance products, including candles and candle accessories, sprays,
plugs-ins, room fresheners, potpourris, air fresheners, air purifiers
and more, reached $8.