Lady Luck is sure to strike with one of these Zippo
lighters. Available at http://www.Zippo. Eight scrumptious WPT Chocolate Poker Chips are available in
each mesh bag.

hasit bearington

"Consumer demand for WPT-branded merchandise has been very
gratifying," said Steven Lipscomb, CEO and Founder of the WORLD POKER
TOUR .99) -- This big-screen tournament-style game features
fast-paced, competitive play with up to five virtual opponents -- all
in a handheld! Each of the five players has a distinctive playing
style and can be knocked from the tournament as other players join the
table. Customize
your virtual avatar with name and gender, track your virtual winnings
locally and online while racking up the chips.99-$5.com/cgi-bin/prnh/20050809/LATU100LOGO )

bearington berrie

Business Editors/Casino/Gambling Writers/World Poker Tour
Enterprises (WPTE) announced today that it has signed six new license
agreements for the WORLD POKER TOUR(TM) (WPT) as part of a
comprehensive brand licensing program.
Pacific Direct will manufacture the ultimate conversation piece-a
Talking Bottle Opener that plays back unique WPT soundbites when the
opener touches the bottlecap-no bluffing!
Brandgenuity LLC, a New-York based licensing agency, assisted the
WPT in negotiating these agreements as part of its role as the
exclusive agency of record in the strategic development and execution
of the WPT licensing program. The company
is also engaged in the sale of corporate sponsorships. is a majority owned subsidiary of Lakes
Entertainment, Inc . From WPT(TM) Jewelry to Candy to Card Shufflers, Video Games and more . Available at all video game retailers
October 2005. Only the strongest and most
aggressive players like Lindgren are reaching the final tables. Features exclusive never-before-seen deleted
hands and commentaries by the pros.

Practical Gift Items
* From Shell Lubricants -- WORLD POKER TOUR(R ) Triple Poker Chip Auto
Air Freshener.

rumor pedic

) -- Play
WPT-style Texas Hold 'Em in the most realistic poker environment
available on mobile. Rely on authentic Texas Hold
'Em poker rules with the sophistication that only the WORLD POKER TOUR
brand can bring .

WPT Books and DVDs
* From HarperCollins -- WPT: Making the Final Table by Erick Lindgren
(SRP/ $15.

tempur russells

(NASDAQ:LACO). Some of the
professional standouts you may encounter along the way include WPT
Champions Antonio Esfandiari, Erick Lindgren, Phil "The Unabomber"
Laak, Michael "The Grinder" Mizrachi, Evelyn Ng and actress/poker
player Mimi Rogers Then, take your stack online to compete against
players across the country, set up poker nights with your friends and
chat live. The custom grip design creates a comfortable feel, turning
prime time into playtime! Available at Wal-Mart, Target and Toys R
Us.worldpokertour. Every episode is jam
packed with surprises, suspense and excitement . Available at
auto supply stores, drugs stores, supermarkets, discount stores and
mass merchandisers.

berrie swansboro

With four designs, one is sure to be your ace in the hole. (SRP/$27. And to warm up winter nights, there is a
WPT Cocoa Collection-delicious hot chocolate with two matching WPT
mugs . The highest
rated show ever on The Travel Channel, the WPT is now seen in more than 100
countries and territories worldwide. WPT Enterprises currently licenses its brand to
companies in the business of poker equipment and instruction, apparel,
publishing, electronic and wireless entertainment, DVD/home entertainment,
casino games, and giftware.

distilled studded

About WPT Enterprises, Inc. WPTE is the creator of
the WORLD POKER TOUR(R), a television show based on a series of
high-stakes poker tournaments that airs on the Travel Channel in the
United States and more than 60 markets globally. WPT
Enterprises, Inc.

The Private Securities Litigation Reform Act of 1995 provides a
"safe harbor" for forward-looking statements. Available at Sam's Club.com.

rumor ratliff

"
The licensing partners being announced today are:
Shell Auto Expressions, the number one marketer of aftermarket
auto accessories, will rev up their fans all the way to fifth street
with a full line of WPT car accessories including air fresheners,
floor mats, seat covers, seat cushions, sun shades , steering wheel
covers and more!
MZ Berger, a leading timepiece, gifts, and accessories
manufacturer , will change gears with WPT digital poker-game-play wrist
watches, wall clocks, decorative table -top clocks and alarm clocks. (NASDAQ:WPTE) is a company engaged in the
creation of internationally branded entertainment and consumer
products driven by the development, production, and marketing of
televised programming based on gaming themes.
Editors Note: 300 dpi downloadable images available at
www.media.com
(WPTEG)

"

Here's a brief look at what's coming for this holiday season and where you
can get it:

Jewelry
* From Roberto Martinez Jewelry -- The WORLD POKER TOUR(R) Collection
(SRP price ranging from $75 to $480)--Offers a fashion -forward line of
charm and cuff bracelets, necklaces, pendants, rings, and earrings (in
both gold and silver) based on poker-related symbols such as hearts,
clubs, diamonds , spades and popular poker sayings.com and selected
retailers.99) -- The
ultimate version of the most exciting plug n' play poker game ever
with in-depth game play that stays true to Texas Hold'em tradition.

* From MDM -- WPT(TM) Hold 'Em Poker and Casino Collection for PDA's. Available at
booksellers nationwide, Amazon.m. WPT
Enterprises, Inc.

rowdy pedic

"With Father's Day around the corner we have lined up some very
compelling alternatives to the traditional shirt and tie that poker
Dads everywhere are going to love. Superior graphics with a unique method of
displaying the environment, as the camera pans smoothly from
side-to-side to follow the action. This game raises the bar as you raise the bets.

* From ShoutFactory ! -- WORLD POKER TOUR(R)- Best of Season 3 DVD
(SRP.worldpokertour. For show information , tools for improving poker
play, and other WPT news, fans may log on to http://www.newscom.

opie studded

.com and
Tutto at Bellagio.worldpokertour. Available on most major US mobile phone service
carriers.99) -- This unique collection of Hold 'Em Poker and six other
popular casino games offers exciting action-filled game play for both
beginners and the most discriminating gamblers on their PDA's. Available at all video retailers.99) -- Printed, colorful WPT chips are linked
together and swing with luck..

(WPTEG)

The Private Securities Litigation Reform Act of 1995 provides a "safe
harbor" for forward-looking statements.

berrie grossinger

These risks and uncertainties
include, but are not limited to, WPT's significant dependence on the
Travel Channel as a source of revenue; the potential that our
television programming will fail to maintain a sufficient audience;
the risk that competitors with greater financial resources or
marketplace presence might develop television programming that would
directly compete with WPT's television programming; the risk that WPT
may not be able to protect its entertainment concepts, current and
future brands and other intellectual property rights; risks associated
with future expansion into new or complementary businesses; the
termination or impairment of WPT's relationships with key licensing
and strategic partners; and WPT's dependence on its senior management
team.

LOS ANGELES, It's a "sure bet" that someone in
your family has been bitten by the poker bug and is hoping for something
special under the Christmas tree or in the stocking this holiday season. Available at http://www. Chat with other
players easily using 27 pre-set, customizable chat macros.99) -- If you like chocolate chips ,
now you are in the chips! These authentic looking WPT Poker Chips are
edible . ET/PT on the Travel Channel. The
company is also engaged in the sale of corporate sponsorships .

ratliff bearington

The company is located at 430 West 14th
Street, Suite 403, New York, NY 10014. Certain information
included in this press release (as well as information included in
oral statements or other written statements made or to be made by WPT
Enterprises, Inc. The
WORLD POKER TOUR(TM) is unveiling a little something for everyone-from
beautiful 14- karat gold jewelry for men and women, to card shufflers to the
DVD Collection of WPT's most recent $70 million Season III. A
"WORLD POKER TOUR" necklace comes in 14-karat gold with diamond
accents, as well as sterling silver with CZ (cubiczirconium) stones.99) -- Here's a way to
keep your home game moving apace and insure the randomness of the
cards. Play single player against the
advanced artificial intelligence, multi-player against your friends
and foes or take your chips into an online elimination tournament for
prizes. Download
Daily Tips from the world's poker pros.

* From Zippo -- WPT(TM) Zippo Lighter.worldpokertour.

tempur pedic

Brandgenuity
agency services include strategic licensing planning, prospecting,
negotiation, licensee management and program administration .

Games
* From 2K Sports -- WORLD POKER TOUR(R) Video Game (SRP. The popularity of the WORLD POKER
TOUR has driven the huge spike in amateur players entering No-Limit
Hold 'Em Tournaments.

About WPT Enterprises, Inc.

studded replicasi

WPT Enterprises, Inc. The agency's four principals, Jay Asher, Adina
Avery-Grossman, Louis Drogin and Andrew Topkins, have more than 50
years of combined licensing and marketing experience. These gifts will
allow the poker fan in your life to truly "get in the game.99) -- Your home game can serve up
some style with this WPT Premium Poker Set. Available at
Wal-Mart, Target, and Toys R Us.. perfect for sipping while watching the WORLD POKER TOUR every
Wednesday night on the Travel Channel ! Available at drug stores,
supermarkets and mass merchandisers including Wal-Mart, Sam's Club and
Target.worldpokertour. Such forward-
looking information involves important risks and uncertainties that could
significantly affect anticipated results in the future and, accordingly , such
results may differ from those expressed in any forward-looking statements made
by or on behalf of WPTE.

tempur raindogs

World Poker Tour Announces Six New Licensing Partners; Manufacturers to Bring WPT-Branded Merchandise to Market Beginning This Father's Day

For show information, tools for improving poker play, and
other WPT news, fans may log on to www.

Santa's 'All-In' for the Holidays With New WORLD POKER TOUR(R) Gifts for the Poker Fan

worldpokertour.

Poker Equipment
* From The United States Playing Card Company -- World Poker Tour(R)
Premium Poker Set.19. Bump up career earnings with every win and even
flaunt your poker prowess by decking out your player with hundreds of
accessories available for purchase with your earnings.95) -- This follow-up to WPT: Shuffle Up and Deal from poker
professional Erick Lindgren, with contributions from other stars of
the WORLD POKER TOUR, provides the next level of poker strategies and
insights for today's poker players.98) -- Showcases the best players and biggest payouts from the
$70 million dollar third season of the WPT.
For more information, review WPTE's filings with the Securities and
Exchange Commission.

pomanders studded

Bet, raise and
bluff your way to the top as you make your mark in the virtual poker
world by creating your very own character and controlling the destiny
of your career.95) -- This satin
chrome genuine Zippo windproof poker lighter is a collectible with the
WPT logo front and center . Yummy WPT Gummie Poker Chips are packed in a
collectible WPT logo'd mug. (Nasdaq: WPTE ) is a company engaged in the creation
of internationally branded entertainment and consumer products driven by the
development, production, and marketing of televised programming based on
gaming themes.

reginas tempur

will make a full line of
novelties and collectibles for the passionate WPT poker fan including
magnets, memo pad magnets, magnetic bottle openers, buttons, stickers,
lapel pins, antenna toppers , key chains, coasters, Tee shakers, and
more. The line includes
a Royal Flush ring, 14 -karat gold pendants sporting the poker sayings
"All In" and "The Nuts," as well as charm bracelets spelling out
"POKER" and "WPT," both with a signature spade quality tag.
(SRP/$19. In
this book he will share what it takes to be the last one standing. Watch hungry amateurs
take on ice cool pros, veteran players square off against young guns
and revel in the high-wire act of life changing money being risked on
every turn of a card. Viewers and aspiring tour players can
log on to http://www.

beckman studded

com. Such forward-looking information
involves important risks and uncertainties that could significantly
affect anticipated results in the future and, accordingly, such
results may differ from those expressed in any forward-looking
statements made by or on behalf of WPT..5 gram WPT chips - the
true poker player's chip -- two decks of Premium WPT Bee cards and a
nickel finish metal dealer button.39.com for ways to improve their game.
WPT Enterprises, Inc.

romanza bearington

worldpokertour. The set comes complete
with six wood and cork beverage coasters emblazoned with the WPT logo!
Packed conveniently in a handsome wooden chest for poker at home or on
the go, the World Poker Tour Premium Poker Set features two removable
trays containing 300 heavyweight clay-filled 11.

* Also from The United States Playing Card Company -- WPT(TM)
Professional Card Shuffler -- (SRP/$9. As a result the old strategies of conservative
slow play are no longer effective . Their great fragrance wafts throughout
the car as you dream about making a WPT Final Table .

Many of these items can also be purchased on the WPT webstore at
http://www.
The WPT launched the poker phenomenon when it first aired on the Travel
Channel on March 30, 2003, and it continues to lead the way in developing
poker as a major international sport. Certain information included in this
press release (as well as information included in oral statements or other
written statements made or to be made by WPT Enterprises, Inc.

raindogs replicasi

worldpokertour.99-$12. The WPT Professional Card Shuffler keeps one deck in play,
while the other is being shuffled.99 for
popular home consoles) -- Take a seat in the world's most prestigious
poker tournaments with the WORLD POKER TOUR Video Game.
This will be a "must-have" for all poker enthusiasts. (SRP /$3.

Candy
* From Frankford Candy -- WPT(TM) Chocolate Poker Chips, Gummie Poker
Chips and Cocoa Mugs (SRP/$0.com, along with a full line of other products including:
cards , chips, poker sets, apparel, lingerie, boxer shorts, hats, books, WPT
brand novelty items including magnets, antenna toppers, key chains, wrist
watches, wall clocks, decorative tabletop clocks, and alarm clocks. WORLD POKER TOUR(R) airs every Wednesday
at 9 p.
Photos and media information can be found online at:
http://www.

studded ratliff

Brandgenuity's clients include LeapFrog(R), Verizon(R), Snapple (R),
Yoo-hoo(R), Mott's(R) and Meow Mix(R), among others. This sleek metallic shuffler
operates with both wide and narrow design cards and reduces wear on
the decks. Features graphics and camera angles modeled after the
WORLD POKER TOUR television show and insightful commentary by WPT
commentators Mike Sexton and Vince Van Patten, turn your living room
into seat at a WPT table.
Pull up a chair and get ready to match wits and money against your
fellow man or the most realistic Artificial Intelligence ever, because
this is WPT poker like you've never played before.
(SRP/$29. This lighter is a must have for any poker
fan! Available at http://www.com. is a majority owned subsidiary of Lakes Entertainment , Inc.

swansboro rowdy

Hot Properties! Merchandising, Inc. For more information on World Poker Tour
licenses, contact Brandgenuity at 212-925-0730 or email
info@brand-genuity. WPT Enterprises
currently licenses its brand to companies in the business of poker
equipment and instruction, apparel, publishing, electronic and
wireless entertainment, DVD/home entertainment, casino games, and
giftware. Photos and media information can
be found online at: www.

For Mobile Phones, PDAs and Wireless Devices
* From MFORMA -- World Poker Tour(R) Texas Hold 'Em Wireless Game (SRP
is approximately $4-$6/month but varies with carrier.gomdm.com.com.worldpokertour.com/media.) contains
statements that are forward-looking, such as statements relating to the
expansion of WPTE's brand licensing , the development of new television and
film projects, the development of WPTE corporate sponsors and other business
development activities, as well as statements regarding other capital
spending , financing sources and the effects of competition.

pomanders grossinger

com.) contains statements that are forward-looking , such
as statements relating to the expansion of WPT's brand licensing, the
development of new television and film projects, the development of
WPT corporate sponsors and other business development activities, as
well as statements regarding other capital spending, financing sources
and the effects of competition.
For more information, review WPT's filings with the Securities and
Exchange Commission.
The men's line includes a spade ring with black and white diamonds,
among other motifs. WPTE is the creator of the WORLD POKER TOUR(R), a television
show based on a series of high-stakes poker tournaments that airs on the
Travel Channel in the United States and more than 100 countries and
territories globally. These risks and uncertainties include, but are not
limited to, WPTE's significant dependence on the Travel Channel as a source of
revenue; the potential that our television programming will fail to maintain a
sufficient audience; the risk that competitors with greater financial
resources or marketplace presence might develop television programming that
would directly compete with WPTE's television programming; the risk that WPTE
may not be able to protect its entertainment concepts, current and future
brands and other intellectual property rights; risks associated with future
expansion into new or complementary businesses; the termination or impairment
of WPTE's relationships with key licensing and strategic partners; and WPTE's
dependence on its senior management team.

bearington rhinestone

Frankford Candy a leading marketer of chocolate and non-chocolate
candies will make winning sweet with WPT-themed candies and gift sets
- now everyone can experience a belly-buster straight!
Zippo is putting on the heat with a series of World Poker Tour
lighters .
Available at http://www.

(Logo: http://www.

russells studded

com/media

About Brandgenuity LLC

Brandgenuity LLC, an independent trademark licensing agency based
in New York, provides turnkey licensing services to owners of famous
trademarks.worldpokertour. Each piece of WORLD POKER TOUR jewelry comes in a
special WORLD POKER TOUR box with a certificate of guarantee from
Roberto Martinez Jewelry. (SRP/Under $89.

* From JaKKs Pacific -- World Poker Tour(R) TV Games (SRP/$24.

* From Radica -- World Poker Tour(R) No Limit Texas Hold 'Em Handheld.com and http://www.