(Logo: NewsCom: http://www.;
Inspirational-themed gifts; Glass figurines and/or sculpture; China and/or
tabletop gifts, such as serving pieces, candlesticks, vases, etc.

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"Enesco and PMI will
partner closely in this transition, whereby PMI will utilize Enesco's
sales force for the remainder of the year and will work closely with
the Enesco to transfer marketing efforts."
Separately, Gillen commented, "I'm also pleased to announce that
Eugene Freedman, retired founding chairman of Enesco , will have a
major continuing role with Precious Moments, serving as our Goodwill
Ambassador.

People buy and give gifts to build and enhance their emotional connection
with the recipient .g. 'noun') becomes the
means to an end and that end is to strengthen relationships.

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" Freedman will communicate directly with Precious Moments'
retailers and collectors who have built Precious Moments into one of
the most recognizable and successful brands in the gift and
collectibles industry . We now look forward to building
on their success to take the brand to new heights by renewing our
long-term commitment to our loyal collectors and retailers. We are honored to now bring Precious
Moments home to our wonderful retailers, our dedicated collectors, and
to any and all who are about to feel its message for the first time., home of the renowned Precious Moments Chapel, is a
privately held, family owned business.

Below are the ten chapters contained in this study each one with detailed
data and statistics:

Chapter 1: Gifting Market Study- Who was studied: Methodology + Research
Chapter 2: About the Gifting Market: Majority of Americans spend over
$250 buying gifts
Chapter 3: About Gift Giving Holidays + Occasions: Christmas and
birthdays are the primary gifting holiday and occasion
throughout the year
Chapter 4: About Trends in Gift Giving
Chapter 5: About Selecting the Perfect Gift: Research reveals attributes
of a good gift
The Perfect Gift Is Something That the Recipient Will Like but
Is Unlikely to Buy for His or Her Self
Chapter 6: About Selecting the Particular Gift Item
Chapter 7: About Selecting a Store to Shop for Gifts.

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"We have fabulous new artwork, exciting new product designs and
incredible new plans for events and promotions that will all be
unveiled in the weeks and months ahead," said Gillen.enesco. In other words, the gift itself (e.

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"
Regarding the decision to transition the Precious Moments business
to PMI, Cynthia Passmore-McLaughlin said, "Enesco and PMI have had a
long and positive history. birthdays,
anniversary, wedding, friendship, etc.; China or
porcelain figurines and/or sculpture; Flowers, plants and/or garden
accessories, including cut flowers and bouquets; Personalized, customized,
etched, engraved, monogrammed giftware; Jewelry and/or watches; Personalized
photography items, such as personalized albums, pictures, etc.

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first introduced the Precious Moments Collection in
1978 and has since marketed the line to consumers around the world. "The
Butcher family thanks Gene Freedman and the employees of Enesco for
their tireless efforts over the years .

Research and Markets: Out of the total $2 062 annual gifting budget the typical gifter spends only 40% at Christmas leaving 60% of gift spending occurring ov

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Precious Moments Inc. to Assume the Precious Moments Collection; World-Renown Collection Transitions to Butcher Family

and
Carthage, Mo. By combining
elements of both word-of-mouth and sampling, gifting magnifies and intensifies
the marketing power of both to influence future shopping behavior of the gift
giver and recipient.

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"
"The phenomenon that began over 27 years ago based on the
universal themes of 'loving, caring and sharing' are even more
relevant in today's times," noted Jon Butcher, chairman of PMI.

Enesco Group, Inc. The Company's product
lines include some of the world's most recognizable brands, including
Heartwood Creek by Jim Shore, Walt Disney Company, Walt Disney
Classics Collection, Pooh + Friends, Nickelodeon , Bratz, Halcyon Days,
Lilliput Lane, and Border Fine Arts, among others.g.

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"Our number one goal will be to continue to service our base of
more than 7,500 authorized Precious Moments retailers and our
individual collectors," said Michael Gillen.researchandmarkets.).

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This is an important positive step for
Enesco because it allows us to focus on our future growth in our gift,
and home and garden decor business. is a world leader in the gift, and home and
garden decor industries based in Itasca , Ill.

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Thus gifting is an exponential marketing opportunity.

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, with offices in suburban Chicago , Ill.
This in-depth report, based upon both qualitative and quantitative
research, provides powerful new insights into why people buy gifts and ways
marketers and retailers can gain a greater share of gifting spending.

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; Photography-
related gifts, such as frames; Licensed merchandise; Plush and/or stuffed
animals; Lighted collectible villages, houses and/or cottages; Wooden baskets,
including handmade collectible baskets.

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----Precious Moments, Inc.
Enesco Group, Inc. United Media is the exclusive licensing
agent for Precious Moments. Out of the total
$2,062 annual gifting budget, the typical gifter spends only 40% at Christmas,
leaving 60% of gift spending occurring over the course of the year. 'verb'),
rather than focus solely on the gift.com
Fax: +353 1 4100 980

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Gillen, president of PMI, and Cynthia
Passmore-McLaughlin, president and CEO of Enesco, announced that they
reached an agreement to transition the Precious Moments business to
PMI, beginning July 1 through December 31, 2005. That first figurine of two teardrop-eyed
children, titled Love One Another , triggered what came to be called
"the Precious Moments phenomenon. Serving more than 40,000
customers globally, Enesco distributes products to a wide variety of
specialty card and gift retailers, home decor boutiques as well as
mass-market chains and direct mail retailers.
The key to crafting an effective gifting marketing strategy is to really
understand the dynamics of gift giving, shopping and selection.
This research is sponsored in part by the gift industry's most
forward-thinking companies, including Department 56, Glass Baron, Lenox,
Longaberger, and Walt Disney, among others .researchandmarkets.

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In addition, PMI will also assume the two Precious Moments
Collector Clubs, which currently have approximately 100,000 members. Principally, PMI is the owner
of all Precious Moments artwork and is the exclusive licensor to more
than 150 prominent companies, from Hallmark, which holds the license
for greeting cards and gift wrap, to Thomas Nelson Company, creator of
the famous Precious Moments Children's Bible that outsold the King
James version in years past. No other research study has
investigated gifting from the experiential point of view and in such depth,
including gift giving incidence and spending throughout the whole year,
including 7 major gifting holidays and 12 gifting occasions (e.

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Freedman is credited with "discovering" Sam Butcher's artwork and
having a sample porcelain figurine sculpted by original sculptor
Yasuhei Fujioka in 1978.com/cgi-bin/prnh /20040820/RESEARCH )
The gifting market that is the buying and giving of gifts to family and
friends , is a $253 billion market. A key finding
from this research is that the majority of gift shopping takes place
throughout the year, not just during the last two months.

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"Precious
Moments is a force that has changed the lives of millions, and it
belongs to them - it lives in their hearts and it is what 'loving,
caring and sharing' is all about. Capturing a greater share of the gifting marketplace ,
therefore, is a significant marketing opportunity for product marketers and
retailers.

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preciousmoments .com

About Enesco Group, Inc. For marketers and retailers gifting
represents a rare and unique opportunity to directly and personally touch two
target markets at once: the gift giver who buys the gift and the gift
recipient to whom the gift is given. The key attributes of what makes a
good gift are presented, as are the types of stores where gifters prefer to
shop and why. Marketers and retailers can
put these insights to work to increase gift sales and build repeat gifting
business .

outdoorsy enesco

Further information
is available on the Company's web site at www.

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For more information on Precious Moments,
Inc., please visit www.com

By researching the gifting experience, Unity Marketing presents a major
new research study of the gifting market.com/reports/c15388

Laura Wood
Senior Manager
Research and Markets
press@researchandmarkets.

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+ ITASCA, Ill., (PMI) and Enesco Group, Inc.
This emotion is what Precious Moments is all about. DUBLIN, Ireland, Research and Markets
(http://www.g.

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have
announced PMI, a family-owned company , will begin to assume the
product development, sales and distribution of the Precious Moments(R)
Collection, the world-renown line of collectible figurines and
giftware."

About PMI

Precious Moments, Inc.com/reports/c15388) has announced the addition
of Gifting Report, 2004: The Who, What, Where, How Much and Why of Gift Giving
+ Shopping to their offering.newscom.
The purchase incidence among 15 leading gift categories is also
researched, including Christmas -themed ornaments and decorations.
Chapter 8: About the Different Types of Gifting Shoppers
Chapter 9: About Maximizing Sales to the Gifting Market:
Chapter 10: Future Vision - Projections for Christmas 2004
Post-Election 2004 Consumer Gifting Survey Results

For more information visit
http://www.

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Business Editors

ELGIN, Ill.
Michael T.

We are so pleased that PMI will
carry on the mission of Sam Butcher, the artist behind Precious
Moments .; Candles and
candle accessories; Crystal stemware, bowls, decanters, vases, etc.

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"
This week, Enesco and PMI will be welcoming more than a 1,000
retailers and members of its Precious Moments Collectors Club at the
bi-annual national convention, being held this year in Hawaii,
beginning May 18. At this highly-anticipated industry event, Sam
Butcher, Gene Freedman and Shuhei Fujioka , son of the original
sculptor, will be reunited and will have the opportunity to share
three decades of memories, as well as discuss future plans for the
Collection and the brand. That means almost one out of every ten
dollars spent at retail is to buy a gift. While marketers
focus on designing the next big gift product and retailers carefully
merchandise their stores with gift ideas, the big opportunity for gift
marketers and retailers is to enhance the gifting experience (e. How people choose across the wide range of gifting options is
explored, including gift certificates and cash , home furnishings,
entertainment, apparel, gifts of experience, etc.