This dynamic growth is fueled by the 80
percent of American adults who purchase products so that their homes
smell good, according to a new consumer insights study from Unity
Marketing.' She is president of Unity Marketing, a
marketing consulting firm she founded in 1992 to unite marketers with
their target markets through consumer insights. This
indoor/outdoor accessory is one of many new products Home Interiors introduces
every month and quarter in 12 categories from framed art and tableware to
greenery and candles.

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Business Editors/Consumer Products Writers

STEVENS, Pa.html
For media, Unity Marketing can make tables, charts and graphs
available to the media upon request. She also authored Why People Buy Things
They Don't Need: Understanding and Predicting Consumer Behavior
(Chicago: Dearborn Trade Publishing, 2004).S.

CARROLLTON, Texas, Summer is heating up for Home
Interiors + Gifts, Inc. The three-dimensional textured art, down to the artist's original
brushstrokes, is framed without glass to highlight these exceptional features. High-resolution
photos are available.homeinteriors.com .

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"Our partnership with Better Homes and Gardens continues to be a great
success and a rewarding association for Home Interiors + Gifts," said Anthony
Apollaro, vice president of business development for the Better Homes and
Gardens Collection(R).

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Home fragrance buying behavior, including what they buy, where
they shop, how much they spend, their favorite scents and
brands.creativegroup .

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Market for Home Fragrances Booms in 2004 Reports Unity Marketing; Eighty Percent of Americans Buy Products to Make Their Homes Smell Good

Candles and home fragrances are luxuries for the 'masses' .

With a focus on the consumer, their buying behavior, needs,
desires and preferences, this study includes research data and
statistics about:

Home fragrances and candle market size and growth, including
candles, home fragrance products, candle and lighting
accessories and air purifiers.

THE GIFT THAT KEEPS THEM GUESSING: Advertising and Marketing Executives Surveyed Reveal Most Unusual Premium Items

Home Interiors + Gifts' premium
brands include Thomas Kinkade(R) , Boehm at Home(TM) and the Better Homes and
Gardens Collection(R).

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, We've all received quirky
holiday gifts from friends and family -- but they're not the only ones who get
creative in their giving.

It includes 250 responses -- 125 from advertising
executives among the nation's 1,000 largest advertising agencies and 125 from
senior marketing executives among the nation's 1,000 largest companies., one of the nation's largest direct sellers of home
decor accessories.

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Home Interiors + Gifts Inc. Heats Up Summer With New Products and Expanded Collections

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She has appeared on CNN's In the Money, CNN International, NBC's
Today Show, CNBC, CBS News Sunday Morning, Fox News' Your World with
Neil Cavuto, ABC News Now, NPR's Marketplace and is frequently called
upon by the Wall Street Journal , New York Times, American
Demographics, Women's Wear Daily, Forbes, USA Today, Associated Press,
Los Angeles Times, Chicago Tribune for insight. Whether designed for working in the garden or dining by
the pool, Home Interiors' new collections are geared up for summer outdoors.

Home Interiors + Gifts Hot New Products and Collections

Crackled Hurricane
Home Interiors has created the ideal candleholder to complement any summer
evening with "crackled" soft light.

Home Interiors Gallery
Debuting this summer is Home Interiors Gallery, a technique that
transforms artwork into the appearance of an original oil masterpiece. "As demonstrated in our expanded summer product line,
the Collection combines the latest trends in color and design with the quality
and expertise of two respected brands.

About Home Interiors + Gifts, Inc.

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"The most profound shift that has occurred in the consumer market
is that having a pleasant smelling home is not just for special
occasions anymore. Even the lowest income households
participate actively in the home fragrance market.

While candles will continue to be favored as consumers' first
choice for home fragrance, the category of other home fragrance
products, including room sprays, plug-ins , diffusers, car and closet
fresheners, potpourri and essential oils are expected to post the
strongest growth over the next two years. MENLO PARK, Calif.
Multicolored polka dots make a lighthearted statement on everything
from a teapot and teacups to plates and condiment cups.
Home Interiors + Gifts, Inc.

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About Pam Danziger and Unity Marketing

Pamela N. Some companies have presented premium items to
current and prospective customers that are innovative, if not downright
unusual.

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Demographics of the home fragrance market. The key is to make them memorable and
useful."

These next items certainly fit into the "useful" category:

-- "Reading glasses"
-- "Sledge hammers"
-- "Rakes"
-- "Pillows"
-- "Thermometers"

The following premiums appear decidedly less helpful:

-- "Toy outhouses"
- - "Bricks"
-- "Plastic cockroaches"
-- "Pigeons"
-- "Chicken wishbone paperweights "
-- "Lab coats"
-- "Miniature airline seats"

Then there were those items that truly fit the "premium" bill:

-- "Rolex watches"
-- "A free flight on a private jet "
-- "Harley-Davidson motorcycles"
-- "A $2,000 shopping spree"
-- "Golf lessons "

Some organizations tried to win business by tempting the taste buds:

-- "Treasure chests of spices"
-- "Boxes of marshmallow Peeps"
-- "PEZ candy"
-- "Ice-cream sandwiches"

One company created a buzz with its offering:
"They sent a can of bees .
* Outdoor entertaining is complemented by garden accessories such as a
metal sculpted candle stand; a cobalt blue birdbath; desert-colored
ceramic wall lanterns; an eclectic cross wind chime; and glass flower
garden stakes that are perfect for holding candles, flowers or
birdseed. Founded in 1957, the Dallas-based company reported
sales of more than $550 million in 2004.

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1 percent over sales
of $7. They are more active shoppers in all
areas of home fragrance products, including candles and candle
accessories. The
Creative Group has offices in major markets across the United States and in
Canada and offers online job search services at http: //www.com.

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3 billion in 2004, rising 14.

Spending on candles and other home fragrance products cuts almost
equally across all income segments.

About the insights contained in the Home Fragrance and Candle
Report 2005.

To order a copy of the Home Fragrance + Candle Report, 2005, use
this link
http://www.unitymarketingonline. She taps consumer
psychology to advise clients such as Lenox , Cartier, Herend, Crystal
Cruises, Spring Air, Sears, The World Gold Council, The Conference
Board and American Express.

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Those surveyed were asked, "What is the most unusual or unique premium
item you've ever heard of a business distributing?" Here are some of their
responses:

-- "Live snakes"
-- "Rocks"
-- "Umbrellas with holes in them"
-- "Candles that smelled like burning rubber"

"Many companies provide unique promotional items to reinforce their brands
and encourage the use of their services or products," said Tracey Turner,
executive director of The Creative Group.

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Among the key findings:

Women aged 25-to-34 years are the prime target market for home
fragrance. Twenty percent of all
consumers, and an even higher percentage of the high-spending 25-to-34
year old females, expect to spend more on home fragrance products in
the coming year.

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This is one reason
why mass merchants and discounters, like Wal-Mart, Target and Kmart,
the are the nation's largest distribution channel for home fragrance
with 28 percent market share. The Corbin Crackled Hurricane, paired
with the Home Interiors Sugared Pineapple Scented Votive, is the perfect touch
for a romantic evening indoors or a dinner party by the pool.

Better Homes and Gardens Collection(R)
The Summer 2005 Better Homes and Gardens Collection , exclusively by Home
Interiors, showcases summer's hottest colors and designs:

* The popular striped Festiva hand-painted stoneware and serving
utensils make a comeback, with the addition of matching napkins, hand-
beaded flower napkin rings, oversized mugs and a three-tiered serving
tray -- to enjoy with good friends and good food this summer.
* A new Confetti line rounds out the latest in the Collection.
* The Summer Collection also incorporates exotic flair into many
products., is a member of the Direct Selling
Association and markets exclusive home decorative products through non-
employee, independent decorating consultants in the United States, Puerto
Rico, Mexico and Canada.

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"Scented candles continue to be the first choice for home
fragrance, but the expanding range of other home fragrance products,
including electric plug-ins, diffusers, scent disks, sprays,
potpourris, incense and bed linens sprays, are rapidly growing the
overall market," explains Pam Danziger, president of Unity Marketing
and author of Let Them Eat Cake: Marketing Luxury to the Masses -- as
well as the Classes. Thus buying and using home fragrance products
which used to be an occasional luxury is becoming an everyday
necessity for more Americans," Danziger says.

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People should want to keep them."

And, finally, there was the firm whose premium item went over with a bang:
"We received a cannon.

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----The market for home
fragrance products, including candles and candle accessories, sprays,
plugs-ins, room fresheners , potpourris, air fresheners, air purifiers
and more, reached $8.

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Based upon research among recent home fragrance consumers, this
report focuses on market opportunities available to candle and home
fragrance manufacturers and retailers to help them deliver products
and services that satisfy the consumers' craving to fragrance their
homes."

The survey was developed by The Creative Group and conducted by an
independent research firm.

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3 billion in 2003. advertising and marketing executives to describe the
most distinctive premiums they've heard of a firm giving.
Note: For details, see page 50 in the Summer 2005 Brochure."
The Better Homes and Gardens Collection (R) product line is available for
purchase through Home Interiors + Gifts' nearly 100,000 independent sales
consultants across North America. For further information or to find a
Decorating Consultant , please visit http://www.

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Danziger is a nationally recognized expert in consumer
insights for luxury marketers, whether they sell luxuries to the
masses or the 'classes.

The Creative Group , a specialized staffing service providing
marketing, advertising, creative and web professionals on a project basis,
recently asked 250 U. The sapphire and emerald Moroccan-inspired pendants, gold
Grecian urn, Chinese calligraphy plates and Italian wall prints bring
the coasts of Europe, Asia and Africa to anyone's home.

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Unity Marketing's new Home Fragrance and Candle Report 2005
presents the results of a survey conducted in February 2005 among 954
recent home fragrance consumers.

While the typical consumer spends $266 per year on home fragrance
products, women ages 25-to-34 years spend nearly 30 percent more than
the average or $340 per year.

Psychographic profiles and segmentation of the home fragrance
market. "Creative professionals, especially ,
enjoy receiving inventive premiums.

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People expect their entire homes to be nicely
fragranced everyday.

Trends for growth in 2005-2006 are especially strong for home
fragrance products .com/reports2/candles/candles_2005.
Her latest book, Let Them Eat Cake: Marketing Luxury to the Masses
- as well as the Classes, (Dearborn Trade Publishing, $27, hardcover)
was published in January 2005. Using
proprietary methods, the raised texture of artwork is recreated on canvas by
an artist .

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- - kjjkjk

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