"We receive questions
everyday on how to use color creatively, and this new collection offers the
best of House Beautiful's style expertise while encouraging people to make
rooms their own.3 M 5
CHS Chico's FAS $114.5 M $97.9
DBRN Dress Barn 3 7
GDYS Goody's -12.5
CBK Christopher Banks Corp.146 M 3
JCP JCPenney $1,157 M $1,105 M 4.3 M $341.3
JCP JCPenney $3,534 M $3,408 M 3.2 M 15. 3
COST Costco 7 6
DDS Dillard's Dept.9
DLTR Dollar Tree -3.6 3
KSS Kohl's 8.3


TICKER HOME SUPPLY TOTAL SALES TOTAL SALES TOTAL SALES
$ MONTH 2005 $ MONTH 2004 % MONTH 2005

PIR Pier 1 $127.

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This is the first major assignment to be announced by WhiteSpace, which was
launched in January 2006.S. Hearst's magazines are read by more U.4 M $73.793 M $281.0 M 6.9 M $183.7 M 11.2 M $225.1 11. Inc.8 4.1M 13.7
FD Federated Department Stores 2.148 B 7.5
FRED Fred's $383.1
S Sears
SHRP Sharper Image -18 -3 -16 -8
SKO Shopko Stores -12.8 -6.9


PR Newswire disclaims any responsibility for errors, omissions,
interruptions, delays, losses or defects, whether human or mechanical
contained in the information of this report.

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S.99
-- Towels from $5.

About House Beautiful
House Beautiful is published by Hearst Magazines , a unit of The Hearst
Corporation ( http://www.7 M $87.5
CLE Claire's Stores $94.3 M $522.7
TLB Talbots $151. $1,539.5 M $412.6 B $3.2 M
TJX TJX Cos.0
GOSHA Osh Kosh B'Gosh 7. $48.0 M 19
COST Costco $3.4
DLTR Dollar Tree
FDO Family Dollar $432.7 M $790.0 M -5
SKO Shopko Stores $150.9 M -12.96 B 13.7 M -7
SKO Shopko Stores $517.6 B $2.8
WMT Wal-Mart $48.7
FDO Family Dollar 0.6
FRED Fred's 1. Stores 1.7 3 5.1 -13.

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According to a national survey, white is the
most common color people select at home for bed linens and accessories,
bathroom towels as well as for dishes in the kitchen. "We
wanted to create a line that would simplify decisions and make decorating a
fun and creative experience. Nearly
60 percent of those surveyed are married with children.hearst .4 M $47.9
ROST Ross Stores $357 M $322 M 11
SKFB S+K Famous Brands
SKS Saks Inc.2 M $78.2 M 8
BKE The Buckle $105.8 M 64
GPS The Gap $3.1
ANN Ann Taylor Stores -3 9.4
PLCE The Children's Place 8 7 13 16
GPS The Gap -5 3 -4 7
LTD The Limited -4 2 -5 8
TJX TJX Cos.8 M 18.8
BLI Big Lots $1,085.1 M 7.43 B $31.8 M $2,380. Stores -6 -3
DG Dollar General 5.3 6.

For more information on PR Newswire's Retail Review + Comparison, please
contact Rachel Meranus, director , public relations, PR Newswire at
212.

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They cite the most challenging room in the home as the kitchen (29 percent),
with the master bedroom coming in at a close second (26 percent).4
MW Men's Wearhouse $122.7
PLCE The Children's Place $107.9
GOSHA Osh Kosh B'Gosh $84.3 M 5.0 6.
CBK Christopher Banks Corp.7 M 7
SBUX Starbucks $3.9 3.2 7.

Examples are department stores with a national or international presence, major discount chains , national or international stores and catalog companies offering a variety of merchandise, and major online retailers that are in essence a department store.

gottschalks jcpenney

com

99 for a votive to large candle jars for $19. adult
women than any other monthly magazine publisher.weil@zenogroup.0 M 9.7 M 57
GPS The Gap $1.5 M $586.4
CTR Cato $215.591 M 8
DEBS Deb Shops $77.5 M $73.4 M 11
JAS Jo-Ann Stores $420.0 M $646.5 M 9
WMAR West Marine $125.4
CTR Cato -10 FLAT
CHRS Charming Shoppes 3 FLAT
CHS Chico's FAS 15.1
MW Men's Wearhouse 5.7 -2. Stores $1. Stores $1,804.3
STGS Stage Stores Inc.330 B 9.8
BLI Big Lots 4.6
BKST Brookstone Inc.

Shopping/Retailers contains sites for only major retailers offering online shopping.

gottschalks costco

newscom.
Here are some House Beautiful Home Collection tips for decorating with
color:

-- Update a white bedroom by adding shades of blue and modern accent
colors; one suggested combination from the House Beautiful Home
Collection is deep blue ("Twilight ") with teal-blue ("Aquarius"), and
fern green ("Envy")
-- Mix plain white towels with reversible towels, in complementary colors
such as bright pink ("Punch") and orange ("Vitamin C")
-- Complement white dishes with colorful glass accents in a different
shape like square bowls in bright green ("Parakeet")


The House Beautiful Home Collection was created by May with the expertise
of House Beautiful's editorial staff and Hearst Brand Development .99 - $119.99
-- Candles from $1.8 M $136.6 M
TJX TJX Cos.2 M 36.0 M $245.6 -3. Bank Clothiers 5.7
KSS Kohl's $938.7
S Sears
SHRP Sharper Image $142.9 20.9 -0.5
SBUX Starbucks 9 9
SMRT Stein Mart 6 .

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WhiteSpace's contextual strategy and branding offerings include business
analysis, a proprietary approach to ROI, brand equity exploration, strategic
targeting, brand positioning, trend analysis , idea generation, full visual
design capabilities and communication architecture, among other products .com and Bloomingdale's By Mail.

Colorful House Beautiful Home Collection Debuts in May Department Stores

99 to $229.3
BBY Best Buy Co.1 M $71.8 M 8.9 M


TICKER SPECIALTY APPAREL TOTAL SALES TOTAL SALES TOTAL SALES
+ GOODS $ YTD 2005 $ YTD 2004 % YTD 2005

AEOS American Eagle Outfitters $454. Footwear)
CMRG Casual Male Retail Group $97.8
PSUN Pacific Sunwear 6.4 3.3 M 3.829 B $13.4 M $70.606 B $3.646 B $44.4 5.4 2.

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With this assignment, WhiteSpace will address design and branding usage
across all Macy's stores nationwide, in conjunction with the national brand
launch. "Their
deep expertise in retail and brand identity made them a good choice.S.
(Photo: http://www."
The House Beautiful Home Collection will be available in nearly 370 full-
line department stores including Famous-Barr, Filene's, Foley's, Hecht's,
Kaufmann's, L.99


Survey Methodology
The national omnibus survey was conducted online during the week of
August 1 with 1,000 nationally representative men and women 18 years and older
with household incomes ranging from below $25,000 to $75,000 plus.S.2
ANN Ann Taylor Stores $174.5 M $43.0
JOSB Joseph A.3
GOSHA Osh Kosh B'Gosh
PSUN Pacific Sunwear $76.9
JOSB Joseph A.5 M $94.2 M -3
WLSN Wilsons The Leather Expert $84.3 M $97.8
CLE Claire's Stores -2 5
DEBS Deb Shops 10.0
ECMV Perfumania
RVI Retail Ventures, Inc.5 M $541.7 M $46.2 2.7
BONT Bon Ton 4.5
STGS Stage Stores Inc.com.

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The line, which includes a range of
"irresistible" and affordable products -- from ultra-soft bed linens to
colorful, casual dinnerware to reversible bath towels -- is available now at
nearly 370 stores operated by The May Department Stores Company.9778
christine.com

retailers, PR Newswire's "Retail Review + Comparison" provides a
company-by-company analysis of monthly and year-to-date retail results.

9 M $37.4 M 9
BWS Brown Shoe (Fam.7 M $68.6 M -1
BWS Brown Shoe (Fam.3
PLCE The Children's Place $369.9
BBY Best Buy Co.
BBA Bombay Company 7 -5
BWS Brown Shoe (Fam. Footwear)
CMRG Casual Male Retail Group 24.3 6.4
NMGA Neiman Marcus 14. 4 3
URGI United Retail 11 11
WMAR West Marine -6.5
BKST Brookstone Inc.6 M $91.2
TGT Target Corporation 1.
Established in 1954, PR Newswire has offices in 11 countries and routinely
sends its customers' news to outlets in 135 countries and in 30 languages.
Utilizing the latest in communications technology, PR Newswire content is
considered a mainstay among news reporters, investors and individuals who seek
breaking news from the source. PR Newswire's leading brands include ProfNet
Experts(SM), eWatch(TM), MEDIAtlas (TM), NewsPrompt(TM) and MultiVu(TM).1929 or rachel.

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WhiteSpace Awarded Macy's Strategic Assignment

"

About WhiteSpace
WhiteSpace is a marketing strategy lab dedicated to innovative strategic
solutions. With the May Company's
more than 490 department stores and more than 720 bridal and formalwear stores
in 49 states, the District of Columbia, and Puerto Rico, Federated operates
abut 950 department stores in 49 states, the District of Columbia, Guam and
Puerto Rico under the names of Macy's, Bloomingdale's, Famous-Barr, Filene's,
Foley's, Hecht's, Kaufmann's, Lord + Taylor, L . Ayres, Marshall Field's,
Meier + Frank, Robinsons-May, Strawbridge's, the Jones Store, David's Bridal ,
After Hours Formalwear and Priscilla of Boston.

CONTACT:
Jennifer Landers
212-337-4738
jlanders@whitespace. To help people break
out of the ordinary, House Beautiful magazine and The May Department Stores
Company are launching the House Beautiful Home Collection , the first line of
home furnishings that provides consumers with tools to help them decorate with
color like the professionals.com/cgi-bin/prnh/20050824/CGW009 )
The new line of home accessories and textiles in 32 exclusive,
custom-developed colors is designed to inspire people to make their homes as
colorful and interesting as the pages of House Beautiful magazine.4 M 30.417 M 9.2 M $100.0 M 3
JAS Jo-Ann Stores $131.5 M $111.246 M 10
BBY Best Buy Co.4 0.8 -2


TICKER GENERAL MERCHANDISE TOTAL SALES TOTAL SALES TOTAL SALES
$ MONTH 2005 $ MONTH 2004 % MONTH 2005

BJ BJ's $568.6
FRED Fred's $112.6
STGS Stage Stores Inc.7 M 1.7
WMT Wal-Mart $14.5
FDO Family Dollar $3.4
TGT Target Corporation $11,174 M 12.7


TICKER GENERAL MERCHANDISE COMP COMP COMP COMP
SALES % SALES % SALES % SALES %
MONTH 2005 MONTH 2004 YTD 2005 YTD 2004

BJ BJ's 8.2 4.9 4.

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with corporate offices in Cincinnati and
New York is one of the nation's premier retailers. Ayres, Meier + Frank, Robinsons-May, Strawbridge's, and The
Jones Store.


PR Newswire's Monthly Retail Sales Comparison

Month: April

TICKER SPECIALTY APPAREL TOTAL SALES TOTAL SALES TOTAL SALES
+ GOODS $ MONTH 2005 $ MONTH 2004 % MONTH 2005

AEOS American Eagle Outfitters $142.9 M 13.2 B $1.4 M 10
WMAR West Marine
WLSN Wilsons The Leather Expert $18.6 M $79.9 M 20.1
ECMV Perfumania $201 M 1.5
RVI Retail Ventures, Inc.8 M $145.7 B -1
LTD The Limited $1,974.8 M -13.8 10.2
WLSN Wilsons The Leather Expert 13 -3.7 M $306.6 M $41.7
MAY May Dept. Stores $3 . -3.2 1.797 M $298.

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WhiteSpace is built on the premise that brands live in real life ,
in a three-dimensional world, and subsequently require context for true
differentiation and consistent execution that leads to business results. The
entire collection is built around House Beautiful 's expertise in color with
32 exclusive hand-mixed colors and eight patterns that are meant to coordinate
while allowing people to create custom rooms with unexpected combinations of
color, shape and style. The company also publishes
19 magazines in the United Kingdom through its wholly owned subsidiary , The
National Magazine Company Limited.2 M 31.0 M 44
GDYS Goody's $93.6 M $26. $516.2
SCVL Shoe Carnival $45.7
ANN Ann Taylor Stores $476. Bank Clothiers $96.8 M $329. Stores $514 .2 M 19
COST Costco $34.1
DLTR Dollar Tree $749.952 B $3.546 B 11.5 3 2.3 4.

finishings zellers

"
"WhiteSpace is a great compliment to our current roster of agencies," said
Joe Feczko, EVP, Chief Creative Officer , Macy's Corporate Marketing. The company also operates
http://www. The products are also available for viewing and purchase online
through http://www. The company operates more
than 490 department stores under the names of Famous-Barr, Filene's, Foley's,
Hecht's, Kaufmann's, Lord + Taylor, L. Ayres , Marshall Field's, Meier +
Frank, Robinsons-May, Strawbridge's, and The Jones Store, as well as
approximately 240 David's Bridal stores, 450 After Hours Formalwear stores,
and 11 Priscilla of Boston stores.

Louis, Mo.
(Logo: http://www.5 M $109.5
ECMV Perfumania
RVI Retail Ventures , Inc.6 M -6.3 M 8.1 M 24.7 M 2
CHS Chico's FAS $327 M $257 M 27.0 M $144.7


TICKER SPECIALTY APPAREL COMP COMP COMP COMP
+ GOODS SALES % SALES % SALES % SALES %
MONTH 2005 MONTH 2004 YTD 2005 YTD 2004

AEOS American Eagle Outfitters 20 27.1
GYMB Gymboree -3 1 3 6
JAS Jo-Ann Stores 4.6 6.3
BKE The Buckle 4.3 M 8.8
BONT Bon Ton $262.35 B 10
DDS Dillard's Dept.9 -0.0 3.

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"We are excited to work with such a venerable American brand and
help take it to the next level.7
DBRN Dress Barn $104.9 M $73. $1.1 -8.08 B $902 M 20
S Sears
SHRP Sharper Image $43.0
SBUX Starbucks $487 M $396 M 23
SMRT Stein Mart $121.7 M $112.390 B $3.4
FD Federated Department Stores $3.6
JCP JCPenney 3.3
WMT Wal-Mart 0.1 3.

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Thirty-one percent
of respondents say they themselves have the worst home decorating taste of
anyone they know (next-door neighbors come in second place, at 29 percent). The collection's designers took influences from
fashion trends around the world, resulting in unique elements like boucle
bedding accessories, reversible color towels and hounds-tooth sheets.
Unexpected details bring features of high-end designer lines into an
affordable home collection
The quality is virtually unmatched at these price points, such as:

-- Queen-size sheet sets from $99.962 M $93.8 M 3.4
CLE Claire's Stores $302.4
GYMB Gymboree $160.5 M $79.714 M $505.0 M 10. $92.1


TICKER GENERAL MERCHANDISE TOTAL SALES TOTAL SALES TOTAL SALES
$ YTD 2005 $ YTD 2004 % YTD 2005

BJ BJ's $1,769.7
KSS Kohl's $2,742.7 M $364 .8 2.7
FINL Finish Line
GOT Gottschalks 1.com) provides electronic distribution, targeting,
measurement, translation and broadcast services on behalf of some 40,000
corporate, government, association, labor, non-profit, and other customers
worldwide who seek to reach a variety of critical audiences including the news
media, the investment community , government decision-makers, and the general
public with their up-to-the-minute, full-text news developments .

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99 for a reversible bath
towel
-- Dinnerware (available in sets of four as well as four-piece
settings)for $24.

PR Newswire Issues April 2005 'Retail Review + Comparison'

306 M $159.5 M 11
BKE The Buckle $29.5 M $123.7 M $302 .9 M $1,978.2 8. 0.3 1.9 5 . $80.086 M $1,854.9 B 23
SMRT Stein Mart $380.1
FD Federated
Department Stores 2.2 3.2 6.prnewswire .

roebuck robinsons

"To announce Macy's as one of our first WhiteSpace projects is a real
thrill," said Aaron Reitkopf, Managing Partner, Head of Business Strategy,
WhiteSpace.99 and queen-size comforters
or duvet covers from $99.1 M $194.580 M 1
DEBS Deb Shops $27.6 M $33. Inc.0 M $205.5 M 14.124 B $992 M 13
SKFB S+K Famous Brands
SKS Saks Inc.5
TLB Talbots $446.3 M $129.5 10.4 M $101.421 M $42.1
TGT Target Corporation $3.7 B 13.534 M -0. -2.

knightsbridge sharper

housebeautifulhomecollection.2 M -6
CHRS Charming Shoppes $203.5 M $121.6 M $17.7 B $3.1 10.1 -0. -0.957 M 9.37 B $2. $310. PR Newswire
will not be liable for any indirect, consequential , special, exemplary or
incidental damages resulting from the use of the information contained in this
report.

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National Color Survey Shows Americans Stuck in Color Rut;
New Line Designed to Help People Decorate Like Professionals

ST.99 for a washcloth to $12. NEW YORK, A compilation of sales figures from
leading U. Bank Clothiers $32.0 M 25. $234.3 B -2
LTD The Limited $597.1 B 9
URGI United Retail $36.2
ROST Ross Stores $1.3 M 0.1 4.6 M 8.8 M $1007.1 M $710.3 M 5.517 B 2.5 M 13
FINL Finish Line
GOT Gottschalks $144.2
MAY May Dept.2 M $152.173 M $129.874 M -2.

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It also includes development of a brand
book.

About The House Beautiful Home Collection
The House Beautiful Home Collection features hundreds of products for a
stylish home in the areas of bedding, bath, casual dining and home decor.99; drinkware sets from $19.S.S. All sales figures are reported in the
millions-of-dollars, unless otherwise noted.
BBA Bombay Company $40.8
MWRK Mothers Work $54.6 M 6.3 M $48.9 M -3.7 M $404.2 M 14.3
PSUN Pacific Sunwear $280. $680.5 15.4
BONT Bon Ton $87.56 B 11
DDS Dillard's Dept. $83.1
CBK Christopher Banks Corp.

About PR Newswire Association LLC
Now in its 50th year, PR Newswire Association LLC
(http://www.

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macys.

About The May Department Stores Company
The May Department Stores Company is one of the largest retailers in the
United States with annual sales of $14.396. The
current report, prepared by PR Newswire, compiles data from the month of April
2005 based upon the nationwide release of monthly same-store-sales distributed
over PR Newswire and other sources.com/cgi-bin/prnh/20000306/PRNLOGO )
Statistics listed in the report include total sales figures from the
current month and full year, percentage of sales with respect to overall
yearly revenues, and comparisons between the current month and year with
returns from the same period in 2004.9
GYMB Gymboree $44.7 M $219.
BBA Bombay Company $122.1
DBRN Dress Barn $295.9
MW Men's Wearhouse $375.2 M $83.015 M $542.406 M -5
DG Dollar General $613.5 -5.418 M -7.282 .

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Each
package contains paint-style color chips and decorator tips that encourage
people to mix , but not necessarily match, elements of decor, creating fun and
unexpected color combinations.
"With the rising popularity of home decorating shows, we've noticed more
interest from readers on how to decorate rooms themselves," says Mark
Mayfield, House Beautiful magazine's editor-in-chief .com .99 to $29.4 billion. May operates in 46 states, the District of
Columbia and Puerto Rico, and is headquartered in St. Footwear)
CMRG Casual Male Retail Group
CTR Cato $67.4 M $25.0 M $332.2 M 5
CHRS Charming Shoppes $603.3 M 61
GDYS Goody's $292.9 M 3.6 M $1,528.5 M 10.4 B 9
URGI United Retail $106.1 1.9
MWRK Mothers Work 3.5
ROST Ross Stores 1 3
SKFB S+K Famous Brands
SKS Saks Inc.072 M $1,610.5 M $265.395 M -3
DG Dollar General $2.126 M $144.4 -4.7
MAY May Dept. PR Newswire makes no warranties,
expressed or implied, as to the information contained in this report,
including but not limited to any warranties of merchantability. PR
Newswire is a subsidiary of United Business Media plc of London.

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About Federated Department Stores, Inc.
Federated Department Stores, Inc.
Key survey findings:

-- White Nights: It's a whiteout in the bedroom with most Americans
choosing white/beige as their primary and accent color for bed linens
(45 percent)
-- Dish Doldrums: Most also steer clear of color in the kitchen --
white/beige was again the most common color choice for everyday dishes
(60 percent)
-- Haggard Hues: 34 percent of people have not changed their color themes
in five years or more


"Professional decorators often recommend a palette of at least three or
four colors to make a room look pulled together, but that's where it becomes
tricky for people to figure out how to decorate on their own," says Carol
Williams, president of May Department Stores International, the division
responsible for private brands and the company's brand development ."
Many people find color selection difficult, however.newscom. Inc.1 M -6.5 M 9 .4 M -1.1 M $592.2
MWRK Mothers Work
NMGA Neiman Marcus $933 M $873 M 6.5 M 6.6
JOSB Joseph A.9
SCVL Shoe Carnival -9.5
TLB Talbots 7.346 M 12.8 M $398.6 M 11
FINL Finish Line
GOT Gottschalks $43.980 B 6.1 M -1
BKST Brookstone Inc.1 M $289.1


TICKER HOME SUPPLY TOTAL SALES TOTAL SALES TOTAL SALES
$ YTD 2005 $ YTD 2004 % YTD 2005

PIR Pier 1 $274.meranus@prnewswire.

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New Strategic Lab to Address Corporate Marketing Issues

NEW YORK, kirshenbaum bond + partners announced
today that its strategy lab, WhiteSpace, has accepted a strategic branding
assignment from Macy's Corporate Marketing, the marketing division of Macy's. This includes logo use standards, use of iconography, type, font and
weight guidelines and brand imagery. LOUIS, When it comes to home decorating, most
Americans don't take chances.com ) and one of the world's largest
publishers of monthly magazines , with a total of 19 U. titles and
142 international editions.

Media Contact:
Christine Weil
ZENO for The May Department Stores Company
312.6
NMGA Neiman Marcus $309 M $272 M 13.7 M $27.2 B $1.446 M $433.7
SCVL Shoe Carnival $160. $3.5
BLI Big Lots $337.5 M 4.94 B $3.0 B $1.9 M -6.6 M 4.5 0.9


TICKER HOME SUPPLY COMP COMP COMP COMP
SALES % SALES % SALES % SALES %
MONTH 2005 MONTH 2004 YTD 2005 YTD 2004

PIR Pier 1 -8.

sharper zellers

---

- - kjjkjk

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