It's easy to
personalize gift baskets with a creative theme and Wal-Mart associates can
help you create a variety of gifts to put inside a helium balloon! For
example:
* Calling all chocoholics -- fill a basket or balloon with candy and
cookies for administrative professionals who need their 'chocolate
fix'
* For the cook -- instead of a basket, use a big cooking pot or large
pan and fill it with cookbooks, new utensils, unique cooking gadgets,
and a new recipe box
* Pampering -- Lotions, candles, a relaxing CD, and a soothing gel eye
mask will help any administrative professional unwind after a tough
day
* Fun in the Sun -- Get your administrative professional ready for
summer: fill a colorful tote bag with a beach towel, a good book or
magazine, even a beach chair
* Personalize the Workspace -- The desk can be a home away from home, so
help decorate with unique picture frames, a vase, small piece of art
work, foot rest, massage chair pad, fun mouse pads, a plant, a fun new
pencil cup, or colorful baskets

For the true procrastinator
If your administrative professional is hard to shop for -- or if you wait
until the last minute -- you can still find a thoughtful gift:
* Balloons brighten up any office space
* Gift cards -- Where does your administrative professional like to shop
or eat lunch? A gift card is the perfect gift for anyone
* Flowers using a unique vase such as a colorful coffee mug or pretty
pencil holder.

The study also found that retail email marketers can improve how
they encourage Web site visitors to sign up for emails with both
stronger calls to action and better placement of registration
requests."
The study also found that the type of information retailers
offered was generally limited, with nearly eight out of 10 companies
studied offering only one choice of communication such as notices of
sales, newsletters or information bulletins , etc. "You score points
when you use the person's name.

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"Many times the traditional way of recognizing the contribution your
assistant makes is to take him or her to lunch," said Michael Leb, senior vice
president, People Division, Wal-Mart Stores, Inc. In the same manner, you should
personalize email messages and ask that your newfound friend open the
door to continued communications . Its flexible service model allows marketers to
choose from full service or ASP and easily move between the two,
making it an ideal solution for marketers at any stage of using email. "Our service, for example, enables parents to communicate with
their young family members in a way they would not understand today and have
the messages delivered to them at pre-selected dates when they are old enough
to understand.

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, Administrative
Professionals Week is the last full week of April with Wednesday, April 27,
designated as Administrative Professionals Day and you can hit the mark with a
personal last -minute gift that shows how much you appreciate all they do!
This annual celebration is designed to recognize the work of secretaries,
administrative assistants, and other office professionals for their
contributions in the workplace and Wal-Mart is encouraging all supervisors to
'think outside the cubicle' when it comes to recognizing and thanking their
support staff.

You're Never Really Gone at NeverUnder.com: New Posthumessage(TM) Service Delivers Letters and Video to Family and Friends Forever After

com ) will store your written message or
video and mail it to the intended recipient at a pre-selected time, by date or
elapsed time, in the future.

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Wal-Mart Stores, Inc. Phases II and III of Silverpop's "Retail Email Marketing Study,"
which provide analysis of marketing messages and opt-out practices,
are scheduled to be released later this summer.NeverUnder. The possibilities are endless and are
only limited to the imagination . The recipients receive the
hand-written message previously composed or a recorded video or audio message
via conventional mail.

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walmartfacts .
The Silverpop project reviewed the registration procedures,
marketing messages and opt-out practices of 175 companies, including
nationally recognized names such as Crate + Barrel, Neiman Marcus, JC
Penney, CompUSA and many others. "Unlike a will that will be made public to family members soon
after a death, a Posthumessage(TM) is discreet, private and is delivered as
requested to pre-selected recipients .

Cost:
$49 for the storage of 1 stationary message (#10 envelope)
$69 for the storage of 1 small digital message (DVD, CD)

This release was issued through The Xpress Press News Service, merging
e-mail and satellite distribution technologies to reach business analysts and
media outlets worldwide.

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walmart.
The amount of information about the recipient that companies
captured during the registration process was divided up fairly equally
among three options.
"We all have emotions, feelings and revelations that we perhaps cannot
share during the living years," said the founder of NeverUnder, Frederic
Camboulives..

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Business Editors

ATLANTA ----A comprehensive study of
retail email practices conducted by Silverpop reveals that most
marketers only need to make a few simple changes to leap ahead of
competitors. An offer
for a catalog or other type of direct mail was the incentive used by
11 percent of retailers studied.
However, only 12 percent asked to be added to the recipients' address
book or white list, and only 25 percent of the confirmation messages
were personalized. The owner of Tele-
Posthumessage(R) owns the first -ever recorded intellectual propriety of this
internationally registered and protected service.

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Study Compares Email Campaign Practices of Major Retailers; Silverpop Reviews Emails of 175 Companies

Ranked as having the
highest business value and richest feature set by JupiterResearch in
2004 , Silverpop was also acknowledged by research company Forrester as
a "strong performer" that "stands out with an interface that is quite
easy to use while providing strong functionality.

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More information about Wal-Mart can be found by
visiting http://www."
NeverUnder is not an e-mail delivery system.

NeverUnder is an affiliate of Tele-Posthumessage(R).XpressPress.

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"Why not spend a few extra
minutes to find a gift that expresses your appreciation in a special way?"
For those having difficulty deciding what to get their administrative
professional, the traditional gifts are okay, but Wal-Mart has a few unique
suggestions to offer:

Personal, Theme + Team gift ideas
Gift baskets and Gifts in a Balloon are fun and easy ways to create a
great big gift with a lot of little items. When a call to action was offered, 45 percent offered
notices of sales and promotions and 14 percent offered news. and our user agreement.

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About Silverpop

Silverpop is a leading provider of permission-based email
marketing solutions, strategy and services.

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com .

"Individuals who engage in high-risk jobs, such as those in the military,
extreme sports athletes, frequent flyers, persons with terminal illnesses and
diseases of the heart, or those recently diagnosed with memory-impairing
diseases such as Alzheimer's, are all candidates for this service," said Mr.

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* "Blast from the Past" Gift -- Everything old is new again including
movies and televisions shows and you can give a gift that reminds
someone of good times past by picking from a variety of $1 DVDs that
Wal-Mart offers.

For more information on great gift ideas to honor your administrative
professional, log on to http://www.
"I was very surprised to see that as many as 23 percent of the
companies we looked at failed to include email registration requests
on the home page," said Elaine O'Gorman, vice president of strategy
for Silverpop.com
and more.

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National Administrative Professionals Week - Personal Last-Minute Gift Ideas That Show Your True Appreciation

* Decrease Stress Gift -- Drop some fun gifts into a colorful gift bag
that may help decrease stress (and possibly increase productivity!) on
the job such as a Magic Eight Ball, Slinky, Squirmy Wormy, Tangle or
Silly Putty. Thirty -seven percent of retailers asked only for
an email address, while 39 percent asked registrants to complete a
short profile of four to five lines that typically included a request
for a postal address." Silverpop helps
marketers cultivate and maintain long-term strategic relationships
with customers and partners by maximizing the potential of email as a
relationship tool.
Silverpop provides email marketing to industry leading companies
including The Bombay Company, British Sky Broadcasting, Weather. For more information, visit
http://www.

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Show Your Appreciation With a Thoughtful Gift This April 25-29

BENTONVILLE, Ark."
A full report of Phase I is scheduled to be released in early
June., Whether you're a person who wants
to reveal something discretely after you have passed, a grandparent who wants
their grandchildren to know you, a spouse who wants flowers sent annually to
your husband or wife on their birthday, or you wish to remind friends of your
sense of humor -- for the fee of $49 for a letter or $69 for digital media,
NeverUnder ( http://www.
Camboulives."
Posthumessage(TM) messages are filed and stored in fire resistant
containers in a secure location and are monitored 24 hours a day.com .

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The service ensures that messages will never be opened
by anyone for whom they are not intended.

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* Jewelry -- earrings, a watch, or a pendant would really show your
administrative professional how much you appreciate him or her

For the fan of electronics + sports
Men are making their niche in the administrative professional world, and
Wal-Mart has great gifts for guys:
* CDs
* DVDs
* MP3 player or a digital camera -- go in with a group of co-workers and
split the cost for a really cool electronic gift
* The Outdoorsman: If your male administrative professional loves the
outdoors or tinkering with his car, why not get him a new fishing rod,
a golf club, or a car detailing kit?

Gifts under $10
Want to give a thoughtful gift without heavily impacting your wallet? Be
creative with some of these fun ideas:
* Coffee/Tea Lover's Gift -- Fill a colorful mug with flavored
coffees/teas and sweet cookies or candies. (NYSE: WMT) operates Wal-Mart Stores, Supercenters,
Neighborhood Markets and SAM'S CLUB locations in the United States.
Internationally, the company operates in Argentina, Brazil, Canada , China,
Germany, Japan, Mexico, Puerto Rico, South Korea and the United Kingdom. Recent studies by
JupiterResearch have shown that response rates increase when even
simple personalization is used . A more extensive profile that generally also
asked for phone numbers and demographic information was requested by
25 percent of retailers. Eight out of 10 sent confirmations the same day
and 76 percent displayed product or brand names in the messages.
"Marketers should think about how they respond when they meet
someone for the first time," O'Gorman explained..

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Online merchandise sales are available
at http://www. "The company that wants to establish a relationship
with its customers through email should never bury the call-to-action
by placing it off page.

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Silverpop's study found that three-fourths of
retailers don't respond to prospects' requests with even simple
personalization like the recipient's name.
Only 43 percent of the companies studied sent a registration
confirmation message. Just a few simple practices can make
a big difference in the success of an email campaign .

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Bill Nussey, CEO of Silverpop and author of the book "The Quiet
Revolution in Email Marketing ," released key findings from Phase I of
the company's "Retail Email Marketing Study" at the Annual Catalog
Conference held this week in Orlando, FL."
For example, personalization is a simple yet effective tool when
it comes to establishing a relationship, yet few companies take
advantage of it.

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They are a great way to create a
group gift, too -- with everyone contributing an item.walmart . The findings present best practices
and enable marketers to identify elements of sophisticated email
campaigns that can help set their own programs apart from the
competition. Fully one-quarter of the companies studied failed to offer
even a simple explanation of benefits to incent visitors to sign up
for emails.

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Yet O'Gorman noted
that the ability to provide content preferences and a variety of
choices can help increase the number of people who will opt-in to
receive email messages from a company because they know the
communications will be more tailored to their needs. HARTFORD , Conn. The web site is powered by
Essemble IT solutions.

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com (or visit your nearest Wal-Mart
store !).com .
"What we found was actually quite surprising," Nussey said. "There
are a few very simple changes retail marketers can make that will go a
long way to distinguish their email campaigns from those of their
competitors.

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The
company's securities are listed on the New York and Pacific stock exchanges
under the symbol WMT.

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---

- - kjjkjk

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