com

About Riviera Concepts, Inc.50) -- now come in adjustable waists and extended sizes (slim
and plus size for girls and slim and husky for boys).50) with new cotton blazers.net/gappr/oldnavy.

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Badgley Mischka Announces Long Term License to Create Global Fragrance Business; Company to Launch Signature Fragrance for Spring 2006

candiesinc.50-$26.

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"With so many great
options to choose from, everyone in the family will look and feel their best
this fall.50-$12.50-$32.50- $12.

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is in the business of licensing the CANDIE'S, BONGO
and BADGLEY MISCHKA trademarks on a variety of footwear, apparel and
fashion products. A fix of Kennedy
intrigue from Peter Boyd's Nemesis (it's all there: Jackie O, Ari, RFK).50) and cord purses ($9.50), super khakis ($17.50) and denim skorts ($14. For a sporty
look, the gals can pair denim or cords with track jackets ($26.

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Badgley Mischka fragrance is a key pillar
in our growth strategy and will benefit the brand with significant
advertising and marketing exposure.

Reservations for Goodie Bags American Pavilion 2005 Cannes Film Festival

"

The M|M Bag!:
Harman Multimedia's JBL On Tour portable speakers; Concord Records ' 25th
Anniversary collector's limited edition 4 CD jazz set; Swing Design's CD case;
Preppy Potato 's mod belt; Colorado Clothing's SoyBu luxe robe; SatinBox flip-
flops and silk bag.com
Todd Zeller Cannes: 04 93 99 86 13 tzincannes@aol. Girls will also love the
look and feel of cords ($24 .50) over
embellished tees ($9.50).50-$19.50).

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Business Editors/Fashion Writers

NEW YORK----Candie's, Inc.
Commenting on the new partnership, Adrian Ellis, President of
Riviera, stated "Badgley Mischka is one of the most prestigious brands
in America and we are thrilled to have the opportunity to work with
Mark and James and translate their unique sense of glamour to the
world of fragrance. For investor information please
visit the corporate web site at http://www. Jessica Wu's Eastern/Western age-defying eye cream;
Eve'olutions's one of a kind, lip enhancer Mystery Kiss; Elizabeth Grant's
Torricelumn skin care; Sircuit Skin's Reviver Pak; Optimal-Outcome skincare,
Body Mint supplements; St.newscom.50).

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We are committed to developing this into a global
business with a wide range of luxurious products that reflect the
spirit of the Badgley Mischka brand."
Mark Badgley and James Mischka stated, "Developing a signature
fragrance is one of the most exciting things we can imagine.50) and 5-pocket and painter's jeans for
boys ($14.50) -- in bright colors
like aqua, orange and pink -- and plaid button-front shirts ($14.50-$16.50-$29.

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("Riviera") for its BADGLEY MISCHKA(R) brand for the development of a
signature fragrance. Through its wholly owned subsidiary , Brightstar
Footwear, Inc. Plus: 50's inspired Laguna Beach
in a Box or the learn to knit kit / book from Suss Designs. Our 3
distinct bags: Beach House tote w/ "Compassion Tee" from J.: the e-zine and VIP gift bag company focuses on
affluent consumers and VIPs.50) and track jackets
($24. To
access the site, click on: http://onlinepressroom.

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Riviera has excellent relationships with luxury
retailers both domestically and internationally and a very talented
sales and marketing team. All popular styles -- including hipster, boot-cut
and flare jeans for girls ($16.50-$19.

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, (NASDAQ:
CAND) "the Company" announced today it has entered into a long-term
worldwide license agreement with Toronto-based, Riviera Concepts, Inc. We are
huge aficionados of perfumes and perfume bottles and have wanted to do
our own version for years. NEW YORK, The VIP goodie bag company , Madison +
Mulholland (M|M) created a limited edition of 50 goodie bags for the American
Pavilion 2005 Cannes Film Festival. Boys will be style all-stars in
all-new track jackets ($17.50-$16.50) . The guys will get an extra helping
of style in new graphic tees ($10.

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Evans O3 Holofiber for state
of the art travel slippers and a gift certificate from the spa at the Mandarin
Oriental , New York.

Contact:
Jane Ubell-Meyer 212 579-5650 jane@madisonandmulholland.50- $22.50)
over multi-color layering tanks ($10. At only ($39.

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Jill, Old Navy's
drawstring bag and a backpack (with athletic shoes and a gift certificate)
from Saucony. Girls will be delighted by new uniform options
including jumpers in navy, khaki and plaid ($17. Shop for
the latest looks at the lowest prices at more than 800 stores in the United
States and Canada, including flagships in San Francisco, Manhattan, Chicago
and Seattle -- or click on oldnavy.

fishhead compasses

"
Neil Cole, CEO, Candie 's, Inc. As word got out about this hot $4000
goodie bag, phones have started ringing off the hook .

Jane Ubell-Meyer, M|M's president, "In four years of creating VIP goodie
bags, this is the first time I have seen anything like this.com/cgi-bin/prnh/20050726/NYTU061-a
http: //www.com/cgi-bin/prnh/20050726/NYTU061-c )
"Back-to-school is all about fresh starts and first impressions," says
Jennie Perry, vice president of marketing for Old Navy.
Plus, new plaids have brightened up many of the traditional uniform styles. And they'll
really standout in cords.

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Modern glamour is the essence of Badgley
Mischka and that is exactly what our fragrance will be about.

Riviera Concepts Inc.com

Madison + Mulholland, Inc. - The Best Looks 'To Go' Back To School -

SAN FRANCISCO, Old Navy serves up affordable fall
fashion and makes it easy to fit in and standout with the best mix-and-match
styles of the season.50)
are the perfect accompaniment to any outfit. Women's cords come in mouth-watering shades such as
red , aqua and pink ($29. And for a more polished look, they can try vintage-fit
button-front shirts ($24.50),
they're sure to please even the most discerning wallet!
Old Navy makes shopping fun again! With great fashion at great prices for
adults, kids, and baby, Old Navy is famous for the best in denim, graphic
tees, cargos, Performance Fleece, and more. Old Navy
is a division of Gap Inc.

tote wearables

The new scent will launch in 2006, followed by
several additional launches that will potentially include a men's
fragrance, a bridal fragrance and a host of ancillary products
including creams , lotions, soaps, bath products and scented candles."
Badgley Mischka is a favorite among Hollywood A-list celebrities
such as, Madonna, Catherine Zeta Jones, Jennifer Lopez, Kate Winslet,
Sarah Jessica Parker and Ashley Judd as well as the Bush daughters who
wore Badgley Mischka gowns to the inaugural balls.

com
Tamara Rawitt 310-459-1316 Trawitt@mail.com

newscom .50-$24.50), super cargo shorts ($12.50. At these prices, you can afford to go back for seconds!
Teens can choose from a selection of great-looking denim in popular styles
such as boot-cut, low waist and ultra low waist jeans for women
($29.50-$26.

24k funky

About Candie's, Inc. This goodie bag from the American Pavilion is sure to be
the hottest ticket in Cannes. Yon-Ka Paris skincare; Immaginal 's Beyond Forever
fragrance; Dr. M/M creates gift bags for hotels, airlines and
celebrity events .50).50).50) -- complete with a satin or tweed belt -- and
men's cords come in a selection of warm earth tones ($29.50-$29.

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stated, "Riviera is an ideal
partner with a vision for the brand very closely aligned with that of
Mark and James. Tropez's Self Tanner travel kit; Crystal Clear's
skin repair serum; Manuka Honey Drizzle Bath Treatment from Bella Lucce; and
botanical Aromatherapy and Esthetics from von Natur.com/cgi-bin/prnh/20050726/NYTU061-b
http://www.50) or cord blazers ( $29.

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Candie's, Inc. We've already had
to turn people away. Finally gift certificates from L .madisonandmulholland.newscom.50).50).

wearables lotion

is the creator, marketer, manufacturer and
distributor of designer fragrances for world-renowned names such as
Alfred Sung, Bob Mackie, Adrienne Vittadini, Lulu Guinness and Nanette
Lepore.

Get the Dish on Old Navy's Fall Styles

50) in delicious colors such as pink , aqua, green,
gold and purple -- each pair even comes with a fun charm belt! For a winning
combination , layer cord jackets ($24.
To see Old Navy's fall styles for the whole family, or to download
print-ready graphics, visit our online pressroom -- the writer's and editor's
source for information about Old Navy and its parent company, Gap Inc.

fanciful flare

The alliance with Riviera continues the Company's global expansion
strategy for the Badgley Mischka brand and follows previously
announced agreements with Groupe JS International for Badgley Mischka
Couture, Pronovias USA for Badgley Mischka Bridal , NewMont Group for
Badgley Mischka Fur, Franchi Accessories for Badgley Mischka Handbags
and Sama Eyewear for Badgley Mischka Eyewear. Feast your eyes on the latest in denim, track jackets,
cords and more!
(Photo: http://www.

piggy wearables

50) -- all with improved fits and updated washes. Or, they
can achieve the ultimate in preppy-chic with argyle sweaters ($24.

fairchild funky

The signature fragrance will be targeted exclusively for select luxury
department stores such as Bergdorf Goodman, Neiman Marcus and Saks
Fifth Avenue., the Company also arranges for the manufacture of
footwear products for mass market and discount retailers under the
private label brand of the retailer. And not to miss:
MoJoWear Zen Mistress tees; Judy Havelka's candles, linen spray and potpourri;
Abby Jean's Hollywood-inspired stationery.B. (NYSE: GPS).

flaming funky

"
Kids will hit the books in fashion that fits! Old Navy's denim has always
scored high marks with moms and kids alike, and this year it's easier than
ever to find the right pair.
With Old Navy Uniform, dress code has never looked so cool! Boys will find
all the fixin's for a great year with stain -- and wrinkle-resistant super
oxfords ($14. And don't forget to stock up on
backpacks, notebooks and lunch kits in fun prints and patterns -- just
$2-$24.50 ).

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The American
Pavilion is the place to be in Cannes and when word got out about these
exclusive goodie bags, we were forced to take reservations.

* Complete list of product information /photos:
http://www. And
nothing tops long-sleeved striped oxfords ($14.50)
and super polos ($9. Plus, each and every week, don't
miss Old Navy's Item of the Week, a special item at a special price.com, where you'll find great deals for the
whole family, maternity wear, an extended range of sizes, and more.asp .

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And metallic clogs ($19.50) and graphic tees ($8.
New this year, all kids uniform pants and shorts come in softer washes,
adjustable waists and extended sizes.50) and boot -cut, relaxed and straight-cut jeans for men
($24.

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---

- - kjjkjk

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