com" or
"http://justborn.

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"Candles have a metaphysical quality that electric
diffusers or room sprays will never approach.com/reports2/candles/candles_2005.html

For media, Unity Marketing can make tables , charts and graphs
available to the media upon request.

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In addition to our existing Halloween , Christmas and Valentine's PEEPS(R),
these licensed products provide another way for fans to continue their
PEEPS(R) adoration year-round.
These products will be available at: Target, Shopko, Blockbuster , KayBee Toys,
BJ's, CVS, Eckerd, Brooks, Walgreens, Longs, Fred Meyer, Meijer, Ahold stores,
HE Butt, ShopRite, Kroger, Roundy's, Bashas', Mandees, Linens 'n Things,
Dylans, Claire's, Limited Too , Carlton's Cards, Community, Kerr, Garden Ridge,
Charming, Toys "R" Us, AAFES and Shoppers Drug.

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Just Born
Just Born, Inc.

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PEEPS(R) Stationery - Notepad, Pen, Pad + Pen Set and Pencil + Eraser Set
will be available at Target and Wal-Mart.
PEEPS(R) Hats and Visors will be available at CVS and Shopko.com".

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Business Editors/Home + Garden Writers

STEVENS , Pa. Some 70 percent of
candle consumers agree with the statement, "I buy candles mostly for
the scent, so the fragrance, not the style or design, is the most
important factor when I buy candles .
There will be a line of PEEPS(R) Plush Waddlin' Peepin' Chick and Bunny
Toys available through Avon USA + Canada.

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"
But while fragrance is the most important reason why people buy
candles, their influence on mood is another significant motivator for
candle purchase.

About Pam Danziger and Unity Marketing

Pamela N.

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"
In today's candle market, scent is everything. BETHLEHEM , Pa., makers of
MARSHMALLOW PEEPS(R) brand candies, has developed a line of officially
licensed PEEPS(R) brand merchandise available this Easter, responding to
consumer requests and leveraging the brand's strength particularly as the
Easter icon.

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7 billion in 2004,
candles accounted for just under half of the total $8.
With a focus on the consumer, their buying behavior, needs,
desires and preferences, this study includes research data and
statistics about:

Home fragrances and candle market size and growth, including
candles, home fragrance products, candle and lighting
accessories and air purifiers

Demographics of the home fragrance market

Home fragrance buying behavior, including what they buy, where
they shop, how much they spend , their favorite scents and
brands

Psychographic profiles and segmentation of the home fragrance
market

To order a copy of the Home Fragrance + Candle Report, 2005, use
this link
http://www.unitymarketingonline. Danziger is a nationally recognized expert in consumer
insights for luxury marketers, whether they sell luxuries to the
masses or the 'classes.
She has appeared on CNN's In the Money, CNN International, NBC's
Today Show, CNBC, CBS News Sunday Morning , Fox News' Your World with
Neil Cavuto, ABC News Now, NPR's Marketplace and is frequently called
upon by the Wall Street Journal, New York Times, American
Demographics, Women's Wear Daily, Forbes , USA Today, Associated Press,
Los Angeles Times, Chicago Tribune for insight. The
company employs over 550 people and markets its candy in over 45 countries.

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"Scented candles are the first
choice in home fragrance, while other types of home fragrance products
are becoming more widely available at mass retailers and in grocery
stores. She taps consumer
psychology to advise clients such as Lenox, Cartier, Herend, Crystal
Cruises, Spring Air, Sears, The World Gold Council, The Conference
Board and American Express.
PEEPS(R) Cosmetics - Lip Gloss and Lip Balm will be available at Target,
Wal-Mart, Kmart, Claire's, Deals, Dots, Shopko, EJ Toys + Gifts and Magique
Novelties .

anatomically farmstore

----While the market for
home fragrance products booms, candles remain consumers' top choice
for fragrancing their home.
"Some 80 percent of American households use some form of home
fragrance product," explains Pam Danziger, president of Unity
Marketing and author of Let Them Eat Cake: Marketing Luxury to the
Masses -- as well as the Classes.
(Photo: http://www.

hiragana mercantile

com/cgi-bin/prnh/20050303 /PHTH003 )
Matthew Pye, Director of Brands + Licensing, commented, "Our PEEPS(R) fans
have been asking for PEEPS(R) brand merchandise products because they have
such an emotional attachment to the brand."
Just Born's licensed PEEPS(R) products will include an array of plush
products including Squeeze Toys, Baskets, Purses, Backpack Clips and Pens.

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newscom.

estores anatomically

PEEPS(R ) Decorative Light Sets will be offered at Target.

applicators farmstore

3 billion home
fragrance market. Just Born also makes MIKE AND IKE(R) chewy fruit flavored
candies, HOT TAMALES(R) chewy cinnamon flavored candies , ZOURS(R) chewy sour
candies, PEANUT CHEWS(R) candies, and TEENEE BEANEE(R) jellybeans.

anatomically applicators

Her latest book, Let Them Eat Cake: Marketing Luxury to the Masses
-- as well as the Classes, (Dearborn Trade Publishing, $27, hardcover)
was published in January 2005. Our licensed products will provide
additional meaningful experiences with the PEEPS(R) brand and our consumers.
PEEPS(R) Italian Gold Charms can be ordered at
http://www.

applicators primrose

"
"While consumers today have many different options for adding
fragrance to their home, including electric plug-ins, diffusers, scent
disks, sprays, potpourris, incense and bed linens sprays, candles
alone are multi-sensory, imparting both scent to the home and a
beautiful , romantic glow that hearkens back to an earlier time,"
Danziger says.

easylife picnic

Candles Are Favorite Choice for Home Fragrancing According to New Study by Unity Marketing; Nearly Seventy Percent of Americans Bought Candles in Past Year

The majority of candle consumers agree with the
following, "I regularly burn candles to help me relax from the stress
of my life., Just Born, Inc.com
PEEPS(R) Greeting Cards, Gift Wrap, Stickers, and Party Goods (plates,
napkins) will be sold at Wal-Mart.

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MARSHMALLOW PEEPS(R) Take on New Forms in Licensed Products This Easter

is a privately owned company founded in 1923 and located
in Bethlehem, PA.
For more information, fans can visit "http://marshmallowpeeps .

housewares placemats

She also authored Why People Buy Things
They Don't Need: Understanding and Predicting Consumer Behavior
(Chicago: Dearborn Trade Publishing, 2004).italiangoldcharms.
PEEPS(R) Socks will be available at Kohl's.

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With sales reaching $3.
The PEEPS(R) Marshmallow Maker introduced last Easter will be available at
Wal-Mart.

wholesales houseware

"

About the insights contained in the Home Fragrance and Candle
Report 2005

Based upon research conducted in February 2005 among 954 recent
home fragrance consumers, this report focuses on market opportunities
available to candle and home fragrance manufacturers and retailers to
help them deliver products and services that satisfy the consumers '
craving to fragrance their homes.' She is president of Unity Marketing, a
marketing consulting firm she founded in 1992 to unite marketers with
their target markets through consumer insights.

PEEPS(R) Cup, Straw and Socks will be available at Shoppers Drug Mart
Canada.

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---

- - kjjkjk

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