Independently produced but cooperatively
marketed, the two shows together create the largest and most
comprehensive gourmet housewares and home improvement marketplace in
the United States.com , and Safety Scan Technology, Inc.

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Total
attendance is estimated to be 25,000.

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's annual
Institutional Investor Conference on Tuesday, February 1, 2005.m.

Business Editors
National Hardware Show 2005

RALEIGH, N.
The Gourmet Housewares Show will run at the same time as the
National Hardware Show. Since these
statements (future operational results and sales) involve risks and
uncertainties and are subject to change at any time, the Company's
actual results may differ materially from expected results.

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The recording of Lifetime Hoan Corporation's
presentation will be available beginning approximately 12:15 p. Lifetime's
products are distributed through almost every major retailer in the
United States. We will continue to showcase our
products to offer the most comprehensive product line to all
consumers."

About HydroFlo

HydroFlo, Inc.

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This
residential unit is expected to be available in May 2005, both online
and at local retailers nationwide.

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com

Forward-Looking Statements

Statements regarding financial matters in this press release other
than historical facts are "forward-looking statements" within the
meaning of section 27A of the Securities Act of 1933, Section 21E of
the Securities Exchange Act of 1934, and as that term is defined in
the Private Securities Litigation Reform Act of 1995.

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Water Cooler Unit

This item provides clean water in a water cooler dispenser
delivered directly to home or office.
www.

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Under Counter, Sink Unit, Whole House Unit, and Counter Top Unit

These systems are designed specifically with the household or
commercial consumer in mind. The company
intends that such statements about the Company 's future expectations,
including future revenues and earnings, and all other forward-looking
statements be subject to the safe harbors created thereby.

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Lifetime is a leading designer, marketer and distributor of
kitchenware, cutlery + cutting boards, bakeware + cookware, pantryware
+ spices, tabletop and bath accessories, marketing its products under
various trade names, including Farberware(R), KitchenAid (R),
Cuisinart(R), Hoffritz(R), Sabatier(R), DBK-Daniel Boulud Kitchen(TM),
Joseph Abboud Environments (R), Roshco(R), Baker's Advantage(R),
Kamenstein(R), CasaModa(TM), Hoan(R), Gemco(R) and :USE(R).

(http://www.

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Lifetime Hoan to Present February 1 at the Brean Murray + Co. Annual Institutional Investor Conference

on
February 1, 2005 and can be found on the Audio Archives section of the
Investor Relations portion of Lifetime Hoan's website.

Metals + Arsenic Removal Technology to Present Product Line at Las Vegas Gourmet Housewares Show

The Las Vegas Gourmet Housewares Show, formerly the Gourmet
Products Show, will present some 700 exhibitors featuring cookware,
kitchenware, tabletop , culinary tools, cutlery, specialty appliances,
wine accessories, kitchen textiles, lifestyle furnishings , home and
personal care items, decorative accessories and specialty foods."
The MARTI exhibit at the housewares show will consist of the
following display items:

MARTI-WAL Pitcher/Filter Units

MARTI-WAL Pitcher and Filter Units are residential units for any
household.

Portable Water Purifier-Filter and Treatment System (FATS(TM))

FATS(TM) is a lightweight portable device which filters, treats,
and conditions water without extensive wait time for the user.

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Initial laboratory tests confirm that
FATS(TM) removes bacterial pathogens. Further tests are also currently
being conducted to determine if viruses are completely removed by this
technology. Each of these devices can be attached to
any sink unit to produce clean, arsenic free, bacterial controlled
water for all to enjoy.
www.com, Metals + Arsenic Removal Technology, Inc.

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hydroflo.

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Attendee markets represented include specialty and department stores,
mail order/catalog companies, gift/gourmet shops, mass merchandisers,
hardware stores, home + garden centers, e-tailers,
importers/exporters , distributors, and manufacturers representatives.

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Jeffrey Siegel, Chairman, President and CEO, will discuss the
Company's business strategy and growth plans at 11:15 a.C. A variety of bottle and
dispenser sizes and types will be available to consumers this year!

Dennis L.

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"MARTI is
looking forward to displaying our proven bacterial control and arsenic
eliminating products in Las Vegas," stated George Moore, Chief
Operations Officer of MARTI. I look forward
to this opportunity to share the bacterial and arsenic removal
capabilities of all MARTI houseware products in Las Vegas.

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The
conference is being held at The New York Palace Hotel in New York
City.

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----Lifetime Hoan
Corporation (Nasdaq NM: LCUT), a leading designer, marketer and
distributor of housewares, will present at Brean Murray + Co.hoan.
MARTI will be displaying the home and housewares line which
includes the recent proven bacterial control media additive. Mast, CEO of HydroFlo, commented, "As more independent
laboratory results are obtained about ARTI-64(TM) abilities we realize
how vital this product is to the world 's water supply. Headquartered in
Raleigh, North Carolina, HydroFlo's core focus is to seek out
synergistic acquisitions that will provide capital appreciation and
income from its portfolio companies.
www .

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Y.m. Together, they present resources to a combined
audience of nearly 40,000 industry professionals . It can be maintained anywhere
clean, delicious, drinking water is needed. Its portfolio investment
companies include; HydroFlo Water Treatment, Inc.

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(MARTI), will present their household water treatment
product line, proven to eliminate arsenic in drinking water as well as
control bacteria, at the 2005 Las Vegas Gourmet Housewares Show in Las
Vegas, Nevada.

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lifetime. ARTI-64(TM) media is placed in each of these systems and is
used to help filter tap water of harmful contaminants, but unlike its
competitors, the MARTI-WAL filters remove arsenic from tap water. It contains a
layered treatment system capable of removing different types of
contaminants such as arsenic, metals, and numerous other impurities
found in untreated water.safety-scan.

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A link to the live web cast and recording of Lifetime Hoan
Corporation's presentation will be available on the Company's website
www.

----HydroFlo, Inc. "We are excited to present at the Las
Vegas Gourmet Housewares Show.

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The show will take place May 17 through 19.martiinc.

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This
single apparatus has been designed with military service personnel in
mind, and is also of interest to campers and hikers.

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Business Editors

WESTBURY, N.com.
(OTCBB:HYRF) announced its portfolio company, Metals + Arsenic Removal
Technology , Inc.us) is a Business Development
Company, as defined by the Investment Act of 1940.hydroflo-inc .

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---

- - kjjkjk

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