Included in the U.
-- Hi-Protein Crunch Granola is packed with 12g of protein per
serving, low in sodium and an excellent source of fiber and
protein. Visit backtonaturefoods.

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-- Back to Nature is also introducing four varieties of crackers that
have 0g trans fat:
-- Organic Stoneground Wheats are baked wheat and flaxseed
crackers, certified organic by USDA standards. With the creation of a
delicious, naturally low-fat granola, the business grew, but the mission
never changed: give people truly flavorful, wholesome foods made with
simple ingredients, without artificial preservatives , flavors or colors.

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"The science shows a strong connection between whole grain and a
reduced risk for heart disease, cancer, diabetes and obesity, which
are the biggest preventable killers in the United States," said Susan
J. The
new bread is a good source of whole grains, providing 8.

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"The 2005 Dietary Guidelines are the collective efforts of the
American nutrition community, and we want to help communicate these
important messages by using some of the best real estate there is ,"
said John Haugen, vice president of Big G marketing, General Mills.3
billion. Like all Back to Nature
granolas, Hi-Protein is an excellent source of whole grain.

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MyPyramid reinforces the USDA Dietary Guidelines' recommendation
that consuming at least three servings of whole grains per day can
reduce the risk of coronary heart disease and may help with weight
maintenance. "Mrs Baird's Whole Grain White is a great tasting
white bread with added soft grains for enhanced nutritional value that the
whole family will love.
While the recently released Dietary Guidelines for Americans recommend
most adults consume six servings of grains a day, with at least half of those
servings whole grains, studies show 40 percent of Americans consume no whole
grains.

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General
Mills is stepping forward to advance nutrition education in America by
announcing that more than 100 million boxes of its Big G cereal brands
will carry the new USDA food guide pyramid, now known as MyPyramid ,
along with important nutritional information. "This new nutrition education
initiative continues General Mills' commitment to providing consumers
with important health information.
Bimbo Bakeries USA is headquartered in Fort Worth and is the U., was founded in 1960 in the back of
a small health food store in Pasadena, California.

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com .

Back to Nature, based in Madison, Wis.

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And
studies have shown that children who eat breakfast perform better in
school. This new product provides the best
of both worlds and keeps with America's eating trends," said Joan Camerlingo,
Mrs Baird's brand manager.

Mrs Baird's Bread is a subsidiary of Bimbo Bakeries USA.Plus, its convenient "zip" reseal packaging helps keep the
granola tasting great and staying fresh.com for more
information on Back to Nature's products and commitment to high-quality
foods.

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The new food guide pyramid emphasizes
the need for increased whole grain consumption. Its stock has been trading on the Mexican Stock Exchange since 1980
under the ticker BIMBOA.

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Business Editors/Food Writers

MINNEAPOLIS ----

EDITOR NOTE: VISUALS OF NEW PACKAGING TO FOLLOW."
Frequent cereal eaters, whether adult or children, have healthier
body weights and are more likely to meet the recommended amounts of
key vitamins and minerals than those who don't consume cereal.

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They serve
approximately 3 ,000 sales routes and have approximately 7,000 U. Division of
Mexico's Grupo Bimbo, one of the world 's largest baking companies with over
81,000 associates and operations in 14 countries throughout the Americas and
Europe.

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But nine out of 10
people in the United States do not eat the minimum recommended daily
amount of whole grain. Its global brand portfolio includes Betty Crocker, Pillsbury ,
Green Giant, Haagen-Dazs, Old El Paso, Bugles and more.S.

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Mrs
Baird's Whole Grain White Bread brings the goodness of whole grains to a
product that looks and tastes like the company's legendary white bread. However, while
offering new and innovative products, Mrs Baird's still believes in a "no
shortcuts" approach such as hand twisting the dough and allowing it to rise
naturally twice and uses the finest ingredients including real milk to ensure
the very best quality, just like Grandmother Baird did.
The 24-ounce loaves debut in stores across Texas and surrounding states
this month . "That's why we are passionate about creating high-quality
natural and organic options that are made with pure, simple ingredients."

Natural and Organic New Product Offerings

In keeping with its heritage, all of the new Back to Nature products are
made without artificial preservatives, flavors or colors:

-- Cinnamon Graham Sticks and Honey Graham Sticks are the first
graham sticks in the natural/organic section.

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"The cereal box is one of the most read items in the home, read on
average 2."
And education is important.

General Mills, the single largest producer of whole grain foods in
the United States, is a leading global manufacturer and marketer of
consumer foods products, with annual worldwide net sales of $12. FORT WORTH, Texas, For every mother that has
pleaded with her child to eat a pb+j on whole grain bread, there's hope. It
contains no trans fats, artificial colors or flavors. More information about Mrs Baird's full line of products can be
found on the Mrs Baird's website at http://www.

PRESS RELEASE Enjoy the Pure +amp; Simple Goodness of Back to Nature (R) Foods

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Crockett, PhD, RD, FADA, and director of General Mills' Bell
Institute of Health and Nutrition. It also has
more than 100 U. Bimbo Bakeries
USA operates 13 bakeries and distributes top brands such as Mrs Baird's,
Oroweat, Thomas', Entenmann's, Tia Rosa, Bimbo and Marinela.
-- Tomato Herb Rice Thins are unique, lightly-crisped baked
crackers that only have 130 calories per 15-cracker serving.

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IN TIME FOR EVENING NEWSCASTS

The new food guide pyramid unveiled by the United States
Department of Agriculture and the Department of Health and Human
Services today will now serve as the basis of a national educational
tool to help Americans understand the new dietary guidelines. Today
consumers demand a wide variety of products which requires constant innovation
to keep up with changing consumer tastes and the diet trends.
As the demand for natural and organic food
options continues to grow, Back to Nature is introducing nine new
offerings made with pure, simple ingredients like organic
orchard-ripened apples, whole grain rolled oats and natural sweeteners such
as pure cane juice.

Known for its delicious granolas, cereals, cookies, crackers, pasta dinners
and organic cheeses, Back to Nature continues to expand its offerings by
introducing innovative new flavors as well as great-tasting organic
versions of American favorites.
-- Organic Shells and Cheese Dinner, made with a delicious creamy
cheese sauce, is a good source of protein and calcium and
certified organic by USDA standards.

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General Mills Announces Major Nutrition Education Initiative in Conjunction with New Food Guide Pyramid

With cereal consumed in 93 percent of American
households and with the information on more than 100 million General
Mills cereal boxes, this is a powerful step forward in nutrition
education.

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.. A
new product from Mrs Baird's Bakeries answers the age old problem of serving
your family the most nutritious food versus the stuff they really want.
"While many consumers like traditional whole wheat bread, others prefer
the consistency and taste of white bread. Certified organic by USDA standards, this
cereal also contains 11g of fiber and 4g of protein, and is a good
source of whole grain.

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General Mills is the only leading cereal
manufacturer to offer more than 50 cereals -- all of its Big G cereals
-- as a good or excellent source of whole grain .S.

Mrs Baird's Introduces Whole Grain White Bread

This is truly a win-win product," she added.

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Whole grain products are high in fiber and provide important vitamins
and minerals.MrsBairds.

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"At Back to Nature, we believe simple ingredients in their purist state --
unmodified by artificial colors , flavors or preservatives -- make the
most-flavorful food options," said Chris Carlisle, Brand Director for Back
to Nature.
-- Organic Apple Cinnamon Harvest Cereal is made with whole grains,
organic orchard-ripened apples and is naturally sweetened with
fruit and cane juices.

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portfolio are some of the nation's most popular brands including
Cheerios, Wheaties and other Big G cereal brands; Yoplait and Colombo
yogurts, Betty Crocker desserts and dinner mixes; Betty Crocker and
Nature Valley snacks; Totino's frozen pizza and snacks; and Progresso
ready-to-serve soups.5 grams per serving ,
fiber and folic acid and an excellent source of calcium and vitamin D. Studies show whole grains can reduce the risk of diabetes,
heart disease and some cancers. associates.

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6 times. consumer brands , more than 30 of which generate
annual retail sales in excess of $100 million.
The bakery business has come a long way since Grandmother Baird first
began baking white bread for her neighbors in Fort Worth in 1908. Both varieties have
the crispy graham cracker crunch Americans love, with 0g trans
fat, no hydrogenated oils and no cholesterol.

Getting Back to Nature

Back to Nature is a line of granolas, cereals, cookies, crackers, cheeses
and dinners found in natural /organic food and mainstream grocery stores,
and in keeping with its heritage and vision, are made with no artificial
flavors, colors or preservatives.
Today, Back to Nature continues that mission , with a wide variety of great
tasting cereals, granolas, dinners, cookies, crackers and organic cheeses .

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"
In addition to cereal being great-tasting and an easy way to add
whole grain servings to the average American's diet, Crockett said
"both nonsweetened and presweetened cereals are one of the most
nutritionally packed breakfasts for the calories per serving you can
eat. General Mills is also a leader in the bakeries
and foodservice business as a major supplier of baking and other food
products to the foodservice and commercial baking industries.S.
-- Harvest Whole Wheats are a heart-healthy whole grain snack
which is a good source of dietary fiber.
-- Crispy Cheddars are made with natural cheddar cheese and are
low in saturated fat.