South Beach Diet Product Line-Up

Earlier this year, Kraft Foods, North America's largest food company,
expanded its alliance with The South Beach Diet and Dr.Y.

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Experimental Biology 2005. For more information, visit
southbeachdiet.

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Arthur Agatston was first published by Rodale
Inc. It was #1 on the New York Times Bestseller list for 38
weeks.
(Logo: http://www.

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Dr.

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"An important principle and integral part of The South Beach Diet is
snacking," says Arthur Agatston, M. "Snacks are a necessary and important tool that will lead
you down the road to success on the diet.

-- Whole Wheat Crackers: Crispy bite-sized crackers provide a good source
of whole grains. Agatston, by
launching a new line of South Beach Diet products. As a nonprofit, Sesame Workshop puts the proceeds
it receives from sales of Sesame Street products right back into its
educational projects for children around the world.
Retail outlets that carry the Earth's Best Sesame Street line include
Whole Foods and Wild Oats and other natural foods retailers as well as Kroger,
Fry's, Fred Meyers, King Soopers , Hannaford, Shaws, Wegman's, Meijers, King
Kullen, Stop + Shop, Smiths, Cub and select Babies "R " Us, Toys "R" Us and
Wal-Mart stores.

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The South Beach Diet

The South Beach Diet is a weight-loss plan that encourages people to eat a
variety of foods, such as lean sources of protein , reduced fat cheeses and
dairy products, whole grains, fruits and vegetables, and right fats like
olive and canola oil.
Martin's Press published The South Beach Diet simultaneously in mass market
and trade paperback editions, with more a than 2 million copy lay down and
Rodale shipped more than one million copies of the newly revised The South
Beach Diet Good Fats/Good Carbs Guide with expanded new nutritional
information."
The Earth's Best Sesame Street line is specially formulated for growing
children, is fortified with over 8 essential vitamins and minerals including
calcium , iron and zinc and is low in fat and sugar and contains no
hydrogenated oil.
Healthy Habits for Life(TM), Sesame Workshop(R), Sesame Street(R) and
associated characters, trademarks and design elements are owned and licensed
by Sesame Workshop.

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Whether it's salty or
sweet, Kraft's three new snacks or simple dessert varieties are ideal
"on-the-go" options for millions following The South Beach Diet.com .

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For more information, visit kraft. As Sesame Street's 36th Season Debuts Eating Healthy is as Easy as 1-2-3!

MELVILLE, N.67 oz bars per box) -- available in Apple and
Strawberry

Just like all Earth's Best products, Earth's Best Sesame Street products
are made with organic ingredients (grown in soil without harmful pesticides),
have no artificial flavors, colors or preservatives and are made without
genetically engineered ingredients. The products are available in the Toddler Foods section,
Natural Foods section, or Breakfast and Snack sections of your grocery store. Hain Celestial participates in almost all
natural food categories with well-known brands that include Celestial
Seasonings(R), Terra Chips(R), Garden of Eatin'(R), Health Valley(R),
WestSoy (R), Earth's Best(R), Arrowhead Mills(R), Hain Pure Foods(R),
Hollywood(R), Walnut Acres Organic(R ), Imagine Foods(R), Rice Dream(R), Soy
Dream(R), Rosetto(R), Ethnic Gourmet(R), Kineret(R), Yves Veggie Cuisine(R),
Lima(R), Biomarche(R), Grains Noirs(R), Natumi(R) and JASON(R).

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"

What's in the Bag?

Each South Beach Diet snack variety contains six individual pouches.5 million
copies in print.com/cgi-bin/prnh/20050324/NYTH131 )
All Earth's Best Sesame Street products carry the Healthy Habits for Life
logo on the package as well as tips for parents and children on how to
incorporate healthy practices into everyday life from the child development
experts at Sesame Workshop." He continued , "Our Earth's
Best Sesame Street line offers tasty and nutritious breakfast and snack foods
to enjoy with your favorite Sesame Street characters.

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D. A companion guide, The South Beach Diet Good Fats/ Good Carbs
Guide, was published by Rodale in January 2003 and now has more than 3.8
million copies in print, spending 18 weeks at #1 on the Publishers
Weekly best seller list.
market.

Reinforcing these messages, the Earth's Best line of Sesame
Street products provides new nutrient -rich breakfasts and snacks for children,
laying the foundation for a lifetime of healthy habits.

3 ounce box) -- available in Original and Cheddar

Sunny Days Snack Bars (8 - .
For more information about Earth's Best Sesame Street line and our other
wholesome organic products, log onto http://www. For more
information, visit http://www.

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In addition to their new snack extensions, the wide variety of options
include cereal, meal replacement bars, cereal bars, refrigerated sandwich
wraps, frozen pizzas and frozen entrees.5 million copy first printing, was the
largest launch for a cookbook in publishing history.

Editors Note: High res images available upon request .

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com.5 ounce pouches per box) --
available in Maple + Brown Sugar and Apples + Cinnamon

Organic Letter of the Day Cookies (5.

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La Dieta South Beach and El Recitario de La Dieta South Beach are
now both available in paperback.
Irwin Simon, President and Chief Executive Officer of Hain Celestial
commented, "We are excited about working with our friends at Sesame Street on
the critical issue of teaching children about good nutrition and exercise
early on to create a lifetime of healthy habits.

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Kraft's product portfolio provides a broad range of
options for consumers to choose different products for various eating
occasions. All Earth's Best Sesame Street products
are also kosher certified.

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"My goal is to help change the way America eats, and these great-tasting ,
nutrient-rich products from Kraft are convenient, making it easier for
people to follow The South Beach Diet -- whether for a healthy lifestyle or
weight loss," he adds. A randomized,
controlled clinical trial to evaluate the efficacy of a modified
carbohydrate diet for reducing body weight and fat in overweight and obese
men and women.com.com .

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The new product line comes less
than one year after Kraft began marketing many of its existing products
that fit within the diet under a "South Beach Diet Recommended" banner. in April of 2003 and has been on the New York Times best seller
list for more than 96 consecutive weeks to date, with more than 8.

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The new snack line will be on store shelves this June, 2005. This study was funded by Kraft
Foods.

About Kraft

Kraft Foods markets many of the world's leading food brands, including
Kraft cheese, Yuban and Maxwell House coffees, Planters nuts, Triscuit
Reduced Fat crackers, Philadelphia cream cheese, Oscar Mayer meats and Post
cereals in more than 150 countries.

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PRESS RELEASE South Beach Diet(TM) Snacking Made Easy

The convenient single-portion pouches contain 100 calories or less per
serving.
Varieties include:

-- Oatmeal Chocolate Chip Cookies: Crunchy oatmeal cookies made with
chunks of delicious real chocolate.

On-line retailer sites shipping dried, dehydrated and emergency preparedness food supplies as well as staples and storable foods over a wide geographic area.

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Whatever your snacking temptation, Kraft
has an option for you in their new line of snacks based on the smart
nutrition principles of The South Beach Diet.

-- Peanut Butter Cookies: Crunchy cookies with all natural peanut butter
and real peanut pieces. On April 19th, St.

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About The South Beach Diet

The South Beach Diet by Dr. Additionally, Rodale has released The South Beach Diet and
The South Beach Diet Cookbook in Spanish language editions for the U.

Earth's Best(R) Sesame Street Healthy Foods Hit the Shelves

Airing daily on PBS
stations nationwide, Sesame Street teaches young children Healthy Habits for
Life by promoting the importance of good nutrition and exercise in its newly
produced shows.earthsbest. (C)2004 Sesame Workshop.hain-celestial.

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, cardiologist and creator of The
South Beach Diet.

For some time, Kraft has been a leader in products that help people eat and
live better, offering a range of nutritious alternatives like fat-free and
sugar -free products, as well as those that leverage emerging health and
wellness trends.
The Earth 's Best Sesame Street line includes:

Organic On-the-Go O's Cereal (10 ounce box) -- available in Apple
Cinnamon and Honey Nut

Organic Yummy Tummy Instant Oatmeal (10 - 1.

About The Hain Celestial Group:
The Hain Celestial Group headquartered in Melville, NY, is a leading
natural and organic beverage, snack, specialty food and personal care products
company in North America and Europe.

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newscom.

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S., Earth's Best, the #1
organic baby food in natural food stores and the fastest growing organic
grocery brand from The Hain Celestial Group (Nasdaq: HAIN), is proud to be a
part of Sesame Workshop's Healthy Habits for Life initiative, a focus of
Sesame Street 's 36th Season, debuting April 4th 2005.

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Agatston's latest book, The South Beach Diet
Cookbook, with a 1.

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A recent study* found that overweight and obese adults who followed the
principles of The South Beach Diet lost more weight and body fat compared
to dieters who adopted a low-fat, portion -controlled plan.

*Source: Maki KC, Rains TM, Kaden VN, Quinn J, Davidson MH.3 ounce box) -- available in Oatmeal
Cinnamon and Very Vanilla

Crunchin' Crackers (5.