For Weight Watchers members on the Flex Plan, which is based on the
POINTS(R) Weight-Loss System, all the new products have a POINTS value of
nearly 3 or less per serving.maggiemoos.

pudding toppings

"There is no limit to the potential growth of 'better for you'
chocolates," explains Ward. Nutritious foods -- lower in fat and higher in fiber -- have
lower POINTS values. Each
chocolate variety has a Weight Watchers' POINTS(R) value of 1 per piece and
zero trans fat., Weight Watchers
International , Inc. (breads), Organic
Milling Co. Traditional
products in the meal, snack and dessert categories tend to have higher POINTS
values. The muffin flavors include: Apple Spice and
Blueberry, and the snack cakes feature Carrot Cake and Chocolate Cake.

sundae pistachios

sundae confectionery

KANSAS CITY, Mo. (NYSE: WTW) -- the global leader in providing healthy and
effective weight-management services -- today announced the introduction of
Weight Watchers branded meal, snack and dessert products developed in
partnership with noted food manufacturers. (cereals), Whitman's (chocolate candies), Wells' Dairy (ice cream
treats), Dawn Food Products, Inc. The nutritional
values vary across the product line, which includes 100% Whole Wheat Bread,
White Bread, English Muffins and Bagels.

WEIGHT WATCHERS on food and beverages is the registered trademark of
Weight Watchers Foods, LLC and is used under license.

moist confectionery

Breads: Weight Watchers branded breads taste great and are generally
higher in fiber (between four and nine grams per serving) than traditional
bread offerings.

com.

mousse cheesecakes

Ward also may kick you out
of his office.
Weight Watchers' Flex Plan is based on the POINTS(R) Weight-Loss System
that allows its members to eat any food as long as they keep track and control
how much they eat.
Whitman's candies are sold through 70,000 wholesale accounts in more than
20 countries, including the United States and Canada. under patent Nos.

toppings moist

com/cgi-bin/prnh/20060124/CGTU031 )
Today , the suggestion of healthier candies to Tom Ward, president of
Whitman's Candies, may lead to a similar response.
The Weight Watchers(R) by Whitman's line includes such flavors as English
toffee squares, mint patties, pecan crowns, crispy caramel and chocolate
mousse.

Muffins and Snack Cakes: Weight Watchers branded muffins and snack cakes
are packaged six (snack cakes) and three (muffins) to a box and are
individually wrapped, portion-controlled servings with fewer calories and less
fat than traditional products in the muffin and snack cake category.

pudding cannoli

Choosing them becomes a smart-eating strategy because the
POINTS formula is designed to reward healthier food choices.

At the heart of Weight Watchers are weekly meetings which
provide the coaching and tools to help people make the positive changes
required to lose weight and keep it off.com. In
fact, they are so popular some couples are opting for a "cupcake tower"
rather than a traditional wedding cake.

maggiemoos.

tiramisu dessert

More than 4,500
Whitman's employees continue to make candies with the same small-batch
techniques first used by founder Stephen F. The
manufacturing partners include George Weston Bakeries Inc. (snack cakes and muffins).

mousse pastry

The nutritional values vary across the product line, which includes Banana
Almond Medley, Cinnamon Cluster Crunch, Flakes 'n Fiber with Oats, Honey
Almond Crisp with Real Blueberries and Vanilla Puffed Wheat with Almonds.

sticky confections

They
also have no trans fats . The POINTS Weight-Loss System
is proprietary to Weight Watchers International, Inc.

The ice cream cupcakes are quick and convenient, perfect for everything
from birthday to dinner parties , and can be purchased in four- and six-pack
containers.

sticky dessert

com . "These great-tasting foods in the 'better-for-you' category
can help weight-conscious consumers by offering more food choices that are
sensible and can easily be a part of a balanced diet. The Weight Watchers brand provides assurance that
the POINTS(R) values and nutritional information are accurate; the products
taste great; and the products are appropriately portion controlled, yet
satisfying. The breads have no saturated or trans fats."

The original MaggieMoo's ice cream cupcake consists of award-winning dark
chocolate ice cream, a layer of chocolate cake and marshmallow filling, all
topped with ganache and a swirl of Better Crme. Customers also can custom order
cupcakes for birthday parties and special events .

pastry toppings

This time, though, he would escort you to the nearest grocery
or drugstore to proudly show off his new line of Weight Watchers(R) by
Whitman's chocolate candies that are flying off the shelves . Whitman in 1842.

New Product Overview
Weight Watchers Licensing establishes and manages relationships with
partners to develop, manufacture and market products for weight-conscious
consumers who want to more easily and effectively meet their weight-management
needs. The fully branded Weight Watchers products are consistent with Weight
Watchers philosophy of enjoying a full range of food options while managing
body weight, making wise food choices and practicing portion control. To learn more about Weight Watchers
services, products and publications, visit http://www .
6,040,531; 6,436,036; and 6,663,564.

fruitcakes coulis

Whitman's Candies is America's oldest continuously run chocolate company
and one of the leading manufacturers of chocolate in the United States. Current
licensing partners include George Weston Bakeries Inc. Each location features a menu of freshly
made premium ice creams, mix-ins, smoothies and custom ice cream cakes.
MaggieMoo's chocolate , dark chocolate, vanilla, vanilla bean and strawberry
ice cream flavors all have been awarded The National Ice Cream Retailers
Association's prestigious Blue Ribbon Award, for taste, texture and overall
appearance for eight years running. MaggieMoo's is the only national
retail concept to win all five awards.

lavinia pudding

Weight Watchers(R) Offers Sensible Food Choices, Without Sacrificing Taste

WOODBURY, N.

Chocolate Candies: Weight Watchers great-tasting chocolate candies by
Whitman's have no trans fats.

PRESS RELEASE Ice Cream Cupcakes Have Arrived at MaggieMoo's Treateries Nationwide

com for a map of all Treatery locations.

confections patisserie

whitmans.

Weight Watchers(R) Introduces Branded Meal Snack and Dessert Products to Meet Needs of Weight-Conscious Consumers

Weight Watchers mission is to help people reach and maintain a
healthy weight.
MaggieMoo's International today announced the
launch of its new ice cream cupcakes -- an innovative tie-in to the latest
culinary dessert trend sweeping the county.

tiramisu fruitcakes

Chocolate Pioneer Whitman's Candies Encourages Sensible Eating; Launches Weight Watchers(R) Line of Chocolates

newscom. (breads), Organic
Milling Co. There are 14 products in the line ranging from
bags of Caramel Drops and English Toffee Squares to packs of Mint Patties and
Pecan Crowns.

pastry moist

Whitman's Candies, maker of America's best-selling boxed chocolate
assortment , the Whitman's Sampler, is reaching out to health-conscious
consumers with the introduction of a line of chocolate candies co-branded with
Weight Watchers International.Y. If on the Core Plan, the new products are a
sensible choice on which to spend their weekly POINTS allowance.

Ice Cream Treats: Weight Watchers branded tasty frozen novelties are
portion controlled and offer fewer calories and less fat per serving than
traditional varieties in the ice cream section. To
find the nearest Weight Watchers meeting location, call 1-800-651-6000 or
click on the Find a Meeting link at the top of our homepage.

For more information on MaggieMoo's log onto www.

Listing sites that sell dessert confections of various kinds online.

cheesecakes fours

The products are consistent with
Weight Watchers philosophy of enjoying a variety of options while managing
body weight, making wise food choices and practicing portion control.

tiramisu lavinia

The new line was developed both to accommodate
consumers on Weight Watchers' Flex Plan, a point-based weight loss system, and
those consumers simply looking for healthier snack food choices. Eight peg bag and six two-piece varieties are available at
supermarkets , drug stores and mass merchants throughout the country.

Cereals: Weight Watchers branded cereals are delicious, a good source of
fiber (between four and 10 grams per serving), contain no trans fats and tend
to have less sugar than regular cereals (between 0 and 11 grams per serving) . The nutritional values vary
across the line, which features 12 products, including: Chocolate Mousse Bar,
Giant Fudge Sundae Cones and Cups, and Ice Cream Sandwiches. WEIGHT WATCHERS for
services and POINTS are the registered trademarks of Weight Watchers
International, Inc. "Given their
recent popularity, we decided to be the first to create ice cream cupcakes,
using our award-winning MaggieMoo 's ice cream and rich chocolate ganache. Visit www.

MaggieMoo's/Add One

Based in Columbia , MD, MaggieMoo's currently operates more than 172
Treateries across the nation.

pastry dew

, It's hard to imagine what
Stephen Whitman might think of today's newest chocolate candies. Foods are assigned POINTS values based on calorie, fat, and
fiber content.
The breads, cereals, chocolate candies, ice cream treats, muffins and
snack cakes meet the needs of weight-conscious consumers by offering the best
balance of great taste and sensible choices. (cereals), Whitman's (chocolate candies), Wells' Dairy (ice cream
treats) and Dawn Food Products, Inc. (snack cakes and muffins), Applebee's
(Weight Watchers menu) and Conair (scales).

sticky tiramisu

(Click here for details)
"They are no longer just for kids , cupcakes are now considered the 'trendy'
dessert," said Jon Jameson, CEO of MaggieMoo's International . Although this is the
signature cupcake flavor, Treateries have been given creative license to
make any design and flavor of cupcakes.

toppings toffee

(Photo: http://www. "It's not inconceivable for consumers to prefer
'better for you' chocolate to regular chocolate, if they find it to taste just
as good and can buy it at an affordable price." Weight Watchers(R) by
Whitman's chocolate candies continue to be made with the finest ingredients,
including real milk, sugar and nuts, but in combinations and portion sizes
that better accommodate the Weight Watchers' Flex Plan.
For more information , please visit http://www."
The new products, which are available -- or will be available soon -- at
major retail locations nationwide, provide consumers the benefit of Weight
Watchers unparalleled experience in helping people address their
weight-management needs. and are used under license. Adding to its award-winning
ice creams and delectable desserts, MaggieMoo's Treateries are now enticing
customers with the ice cream version of the traditional cupcake. With recent appearances on hit TV
shows such as "Sex and the City," cupcakes are becoming wildly popular.

toppings pastry

Anyone bold
enough to suggest that his candies needed to be "healthier" would have been
kicked out of the store.
"We're extremely pleased to provide a broad range of Weight Watchers fully
branded foods that are readily available to all consumers," said Steven
Marlowe, Vice President -- Products, Licensing + Publishing at Weight Watchers
International.WeightWatchers.

dew fours

When Whitman
opened his confection shop in Philadelphia in 1842, whole milk, rich cream and
high-calorie nuts and sugar were the ingredients to his success.
Whitman's signature boxed chocolate, the Sampler(R), has remained America's #1
selling boxed chocolate variety since its introduction in 1912.

About Weight Watchers
Weight Watchers is America's trusted name in weight loss and the global
leader in weight-loss services, with approximately 46,000 weekly meetings in
30 countries.

Cupcakes are creating a buzz in the dessert industry -- and among
celebrities and non-celebrities alike.