Passion Cafe's Exotic Coffee utilizes specialty-grade Arabica
beans , pure flavor extracts and a natural food-grade carrier (as
opposed to the widely-used chemical solvent , propylene glycol) to
create a unique flavored coffee unmatched for bean quality, flavor
balance and health considerations.

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, vice president, Diet Portfolio, Coca-Cola North America.

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99, and in 5
lb .
According to Dimitry Erez, Latitude's chief operating officer, "We
view our joint venture with Passion Cafe as an opportunity to
participate in the coffee industry's most recent innovation.

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We are
confident that Passion Cafe Exotic Coffee will be received
enthusiastically and represent significant growth for both companies. For more information about The Coca-Cola Company, please visit our
website at http://www.

flavorings distilling

distilling syrups

The new Exotic Coffee
line is available in 12 ounce bags , suggested retail $9. "For the
first time, coffee lovers can enjoy a top quality, propylene
glycol -free flavored coffee whose gentle flavors accent rather than
overpower the rich taste of the beans ."
The launch of Diet Coke Sweetened with Splenda follows the successful roll
out one year ago of Diet Coke with Lime, which has become the #1 flavored diet
cola in America.
Diet Coke Sweetened with Splenda will feature a blend of Splenda and
acesulfame potassium (ace-k) for optimal taste.

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It will be available in a
range of package sizes and will be supported by a variety of marketing
programs.

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It was designed by co-founders
Leslie and Jimmy Caplan "to satisfy both the purist and flavor
enthusiast.50. The launch continues a year of innovation for
The Coca-Cola Company which will include a range of offerings across all
beverage categories.

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5 at 877-260-9212.
Through the world's largest distribution system, consumers in more than 200
countries enjoy the Company's beverages at a rate exceeding 1 billion servings
each day.

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New Line Extension Will Be Offered In Addition To Diet Coke

ATLANTA, Coca-Cola North America today announced
that it will introduce Diet Coke Sweetened with Splenda(R) in the United
States in the second quarter of 2005.

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Further details on launch plans will be made available closer to
the introduction.

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"Passion Cafe Exotic Coffee truly offers an unparalleled flavored
coffee experience," said company co-founder, Jimmy Caplan .5 to be a strong catalyst for increasing
brand awareness and sales.

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Passion Cafe Coffee in Joint Venture with Latitude 23.5; Agreement Expands Reach of Passion Cafe Exotic Coffee Line

, will serve as exclusive roaster and
distributor of Passion Cafe's Exotic Coffee brand."
Latitude 23.

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and
Europe and to develop additional products as those markets grow.

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+ SARASOTA, Fla. The companies will
work together to develop new markets for the brand in the U.
All flavors are natural, with the exception of Champagne Touch,
which has both natural and artificial components.

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Diet Coke Sweetened with Splenda will be the seventh addition to the
Diet Coke family, which includes the flagship Diet Coke, America 's #1 diet
soft drink, plus Caffeine Free Diet Coke, Diet Coke with Lime,
Diet Coke with Lemon , Diet Cherry Coke, and Diet Vanilla Coke.

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"The millions of current Diet Coke devotees across America shouldn't be
concerned - the Diet Coke they love will stay just as it is.

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com .

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----Passion Cafe today announced that Latitude 23.S.coca-cola.

calories cappuccine

Business Editors/Food Writers

SANTA BARBARA, Calif ."
The Exotic Coffee line features Morning Express, accented with
chocolate and habanero chile; French Chocolate, chocolate and
lavender; Royal Vanilla, French vanilla and anise; Heavenly Spice ,
eight spice flavors; and Champagne Touch.

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(a) EDITOR'S NOTE: A degree symbol should appear in superscript
after the number "5" in company name Latitude 23.

blenders sodas

Since introducing its first coffee products in Fall 2003, Passion
Cafe has attracted customers in about 25 states, primarily through
specialty food stores and over the internet.5 has evolved over 13 years into a boutique roaster
offering specialty estate, organic, blended and flavored coffees."
For further information, please call Passion Cafe at 800-210-1410,
or Latitude 23.5.

Coca-Cola Announces Plans To Launch Diet Coke Sweetened With Splenda(R)

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"We believe this is a first for our industry, and we expect our
involvement with Latitude 23.
"Many consumers told us they liked the taste of Splenda and wanted a
Splenda-sweetened option under the Diet Coke brand, so we're obliging them, "
said Dan Dillon, Jr.
The Coca-Cola Company is the world's largest beverage company.

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5(a) Coffee + Tea
Company, based in Sarasota, Fla. bulk wholesale bags, at $27. We invite all flavored coffee lovers, and
even tried and true regular coffee folks, to taste our new coffees and
enjoy what gourmet flavored coffee is meant to be. Along with
Coca-Cola, recognized as the world's best-known brand, the Company markets
four of the world's top five soft drink brands, including Diet Coke, Fanta and
Sprite, and a wide range of other beverages, including diet and light soft
drinks, waters , juices and juice drinks, teas, coffees and sports drinks.

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---

- - kjjkjk

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