Research Proves Black Tea as Powerful as Green, Yet Consumers Don't Recognize
Health Benefits

ENGLEWOOD CLIFFS, N. Additionally, 58 percent of
those surveyed mistakenly identify herbal tea as a good source of
antioxidants, when in fact herbal tea, unlike green and black tea, does not
contain antioxidants.
"This survey reveals that Americans do not realize that the health
benefits of tea extend well beyond hot, green teas ," said Patricia Zenobi,
Unilever Marketing Director, Lipton US. Available in a variety of 100% natural flavors, including Orange +
Spice, Blackberry, Honey + Lemon, Spiced Chain, Raspberry, French Vanilla and
Mint. Lipton(R) is the leader in green tea offerings and provides a
wide range of flavors including 100% Natural, 100% Natural Decaf, Lemon
Ginseng, Honey, Mixed Berry, Mint and Orange, Passion fruit + Jasmine.

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"Attendees
can expect a larger cross-section of exhibitors from around the globe ," says
Jage. "The conferences will also be expanded with more focused and extensive
training , and we will undergo our most aggressive efforts to attract qualified
buyers from all market segments .gov or
http://www.com .J. Lipton(R) To Go is the
only nationally branded "on the go" mix with the protective health benefits of
antioxidants. At
Lipton.

hibiki wuyi

Suzanne
Steinbaum of Beth Israel Medical Center.
To learn more about heart health and Celestial Seasonings support of women
and heart disease, visit http://www. "Lipton(R) black and green, hot and
iced teas all come from the tea leaf, and contain the naturally protective
benefits of antioxidants.
To help consumers make smart beverage choices, many Lipton(R) teas feature
the AOX(TM) Seal, a proprietary mark that indicates substantial levels of
antioxidants. Issued by the Unilever Health Institute, the Seal can be found
on Lipton(R) black and green teas, including tea bags, New Green Tea Iced Tea
Mix , New Lipton(R) To Go and most Lipton(R) ready-to-drink bottled iced teas
(including New Lipton(R ) Iced Tea and Lipton(R) Original Iced Tea).

Lipton(R) Original Iced Tea: The only leading national bottled iced tea
brand made with fresh-brewed tea, not from powders or concentrate.

About Unilever
Unilever (NYSE: UL, UN), one of the world's largest consumer products
companies , aims to add vitality to life by meeting everyday needs for
nutrition, hygiene and personal care .

kyela yixing

LAS VEGAS, The World Tea Expo, formerly known as
the Take Me 2 Tea Expo, commenced 23 in Las Vegas with more than
2,600 attendees and 187 exhibit booths."
In addition to seminars and exhibits, attendees participated in daily tea
tastings, and the expo featured an afternoon tea lounge , cooking with tea
demonstrations and a keynote address by acclaimed speaker Kare Anderson. Celestial Seasonings Makes Donation to WomenHeart in Honor of Chefs'
Participation

BOULDER, Colo."
Consumers can request a copy (while supplies last) of "From Teapot to
Table Top" by calling 1-866-211-0374 (toll-free). When
consumers see the AOX(TM) Seal on specially marked packages, they can be
assured of getting not only great tasting refreshment, but also the healthy
benefits of real tea.

* Drinking tea is not a substitute for fruits and vegetables
**Extra Sweet is the only exception.

decaf ostfriesen

Celestial Seasonings
Celestial Seasonings , a brand of The Hain Celestial Group, creates
delicious, all-natural specialty teas that offer a variety of extraordinary
tea-drinking experiences. For instance, in Japan tea leaves
are steamed and in China the leaves are pan fired directly after plucking.
Hot or cold, black or green, Lipton (R) is the leader in tea offering a
range of great tasting, healthy products for today's health-conscious
consumer. Lipton(R)
offers 'cup size' tea bags for a hot cup of tea anytime and 'family size '
teabags for the perfect pitcher. Refreshing and convenient, Lipton(R) Iced
Tea is available in perfect take home size 12-pack (16. All of the preceding
brand names are registered trademarks of the Unilever Group of Companies.

teas xianju

For thousands of years, tea has been enjoyed for its numerous health
properties and its stress-reducing effects.
"From Teapot to Table Top" makes incorporating tea in the diet simple with
a wide selection of delicious Celestial Seasonings tea-based recipes like
Fresh Asian Shrimp Rolls, Moroccan Spiced Apricot Chicken, Lemon Zinger(R)
Gingerbread and Red Dress Vanilla Rose Pound Cake.

The Hain Celestial Group
The Hain Celestial Group (Nasdaq: HAIN), headquartered in Melville, NY, is
a leading natural and organic food and personal care products company in North
America and Europe.
Although consumers surveyed identify the health benefits of hot tea, less
recognize that many bottled iced teas and some powdered iced tea mixes also
have antioxidants. So
no matter what your "cup of tea," there's a flavored black tea with your name
on it.

Visit Lipton.

plait teas

com to order Lipton(R) Teas online, or use the product
locator to find a store that carries your favorite Lipton(R) products.

infusions teas

Celestial Seasonings has pledged a portion of the proceeds from the sale
of these new teas to WomenHeart: The National Coalition for Women with Heart
Disease, and will donate up to $100,000 ($1."
Both black and green teas are derived from the Camellia Sinensis plant.

Sites may also offer teapots and other preparation accessories, teatime foods, herbal infusions, and/or other related products.

infusions rooibos

"
Now in its third year, the expo featured a wide array of innovative
seminars led by world-renowned speakers. This year's shake-off was
more competitive than ever, with more than 20 participants competing in three
categories over the course of three days.celestialseasonings.com .

hibiki yixing

The winners were:

Ready to Drink
Best Sweetened: Magnolia Spice Teas
Best Flavored: ITO EN
Best Unflavored: Adagio Teas
Best Packaging: ITO EN

Commercially Brewed/Foodservice
Best Flavored: ITO EN
Best Non-Black: Harney + Sons Fine Teas
Best Non-Flavored: Walters Bay + Co.prnewswire."
Celestial Seasonings demonstrates a long-standing commitment to heart
health with the introduction of two new tea flavors, Vanilla Rose Decaf and
Black Cherry Pomegranate Black Teas, developed specifically to support women
and heart disease.hain-celestial . Sixty-two percent of those surveyed believe that bottled
iced teas come from artificial chemicals , and only five percent view powdered
tea mixes as healthy.
In the United States these brands include recognized names such as: Axe,
"all," Ben + Jerry's, Bertolli, Breyers, Caress, Country Crock , Degree, Dove
personal care products, Hellmann's, Lipton(R), Knorr, Popsicle, Promise, Q-
Tips , Skippy, Slim-Fast, Snuggle, Suave and Vaseline.

teaware tetsubin

Freestyle
Best Presentation: Barnes + Watson Fine Teas
Best Herbal: Tie between Barnes + Watson Fine Teas and Davidson's Tea
Most Creative: Barnes + Watson Fine Teas
Best Taste: Tie between MarketSpice and Tea Tech

Dates for the 2006 World Tea Expo will be announced by May 1., Celestial Seasonings, North
America's specialty tea leader, in collaboration with 10 of America's top
female chefs introduces "From Teapot to Table Top," a cookbook developed to
help raise awareness of the risk of heart disease .com/mnr/celestialtea/23384/
"Most women are unaware of their risk of heart disease.

Flavonoid
antioxidants are absorbed into the body after drinking tea, raising the
antioxidant levels to protect the body from free radicals. Results are based
on a telephone study conducted by Opinion Research Corporation among a
national probability sample of 1,023 women and men ages 18 and older in the
continental U.

ostfriesen teas

"The 2005 expo had its largest participation internationally from
exhibitors and attendees. From Brian Keating's "What's Hot,
Not and Super-Hot in Specialty Tea " to Joshua Kaiser's "Defining White Tea,"
to Jhanne Jasmine's "Tea Business Survival," educational sessions were packed
with professionals thirsty for tea-specific information.
To view the Multimedia News Release, go to:
http://www. Today, research shows that
drinking just two cups of black tea daily provides as many heart-healthy
antioxidants as one serving of fruit or vegetables and may reduce LDL, or
"bad" cholesterol, a major risk factor for heart disease. Hain Celestial participates in almost all natural food
categories with well-known brands that include Celestial Seasonings(R ), Terra
Chips(R), Garden of Eatin'(R), Health Valley(R), WestSoy(R), Earth's Best(R),
Arrowhead Mills(R), DeBoles(R), Hain Pure Foods(R), Raised Right(R),
Hollywood(R), Spectrum Naturals(R), Spectrum Essentials(R), Walnut Acres
Organic(TM), Imagine Foods(R), Rice Dream(R), Soy Dream(R), Rosetto(R ), Ethnic
Gourmet(R), Yves Veggie Cuisine(R), Lima(R), Biomarche(TM), Grains Noirs(R),
Natumi(R ), JASON(R) and Zia(R) Natural Skincare. The company has a
portfolio of brands that make people feel good, look good and get more out of
life.com .

yixing thes

More Than 2 600 Professionals Converge Upon Las Vegas for the 2005 World Tea Expo the Premier Tea Marketplace

The new teas feature the Red Dress icon, the nationally
recognized symbol to raise awareness for the cause, and both teas are made
with all-natural ingredients, including heart-healthy black tea. Celestial Seasonings will
also offer a donation in honor of each respected female chef profiled in "From
Teapot to Table Top.hearttruth . For more
information, visit http://www.

teas cozies

We also added focused
tracks for food + beverage professionals and spas, making it simple and
convenient for these industries to elevate their tea acumen and shop for
products in one day.celestialseasonings. For more information, visit
http://www.

Lipton(R) Decaffeinated Black Tea: Unlike other decaffeinated black tea
products, Lipton(R) Teas are decaffeinated in an all-natural way, with pure
spring water and effervescence that gently washes caffeine away.9 oz bottles) and
20ounce plastic bottles for single-serve.

yixing cozies

It affects more women than the next seven leading causes of death combined,
including breast cancer.

About Lipton (R) Tea
Only the best tea leaves go into Lipton(R) teas.

barrys yixing

Tea is a global industry, and it needs a global
event -- the World Tea Expo provides this medium. Today, one in three women
dies of heart disease, making it the #1 killer of women in the United States. For over 35 years we've blended unique and
healthful herb, green, white, black, red, organic, chai and wellness teas,
each adorned with beautiful imagery and inspiring words and designed to
delight your palate, nourish your body and feed your mind and spirit.

Lipton(R) To Go Iced Tea Sticks
New Lipton(R) To Go is the perfect way for consumers to add the goodness
and flavor of tea to their water -- anywhere! Available in convenient
packets, just add the contents of the Lipton(R) To Go Stick to a 16. Each day, around the world, consumers
make 150 million decisions to purchase Unilever products. For more information visit
http://www.

Retailers offering tea (Camellia sinensis) in loose-leaf and/or teabag form.

xianju teabag

Tea professionals from 50 states and
over 17 countries gathered at this year's event to view and learn about the
latest products, trends and topics in the tea industry. Also
back by popular demand, the 2nd Annual Iced Tea Shake-Off was held in
partnership with the Tea Association of the USA.worldteaexpo.

The Proof Is in the Leaves: Is Black the New Green?

Now they can be assured that they
also get the health benefits when drinking their favorite cup of tea.

Lipton(R) Green Tea: The broad range of Lipton(R) green tea products are
characterized by a delicate, clean taste , subtle aroma and a beautiful pale
green color.S.

twinings teas

"This year's expo was
the tipping point for the tea trade," says George Jage, World Tea Expo
president. "The beginning, intermediate and advanced education levels helped
attendees better decide which seminars to attend.com or call 702-253-1893 .com . In fact, regular (black) and green tea
have virtually the same amount of antioxidants.
The main difference is the processing method -- green tea leaves are dried
immediately after picking and are not fully oxidized.9-20-ounce
bottle of water and shake well for iced tea anytime with no artificial flavors
or sugar and zero calories per eight ounce serving.

rooibos decaf

Scientists believe
that oxidative damage can contribute to the development of chronic diseases
such as heart disease. In fact, working with a
team of professionally trained tea tasters, Lipton(R) sources tea leaves from
around the world and expertly blends them to ensure a premium tea experience.

barrys wissotzky

" For more information on exhibiting or
attending, visit http://www.

"Cooking is my escape from an otherwise busy lifestyle," explained Emily
Luchetti, Executive Pastry Chef, Farallon Restaurant and "From Teapot to Table
Top" contributor.

Lipton(R) Flavored Black Tea: Lipton's(R) Orange Pekoe and Pekoe cut black
teas get a boost with natural flavors that inspire, entice and tempt you.**

Lipton(R) Iced Tea: Great-tasting, New Lipton(R) Iced Tea contains
naturally protective antioxidants .com you can learn about the health benefits of tea and watch a
demonstration of the power of the antioxidants found in Lipton(R) Teas.

ostfriesen teacups

Industry judges, such as Pearl
Dexter, editor of TEA A MAGAZINE , and celebrity judges, such as tea enthusiast
Robin Leach, evaluated competitors on taste, beverage presentation, technique,
personal presentation and creativity.

darjeeling decaf

Each of our more than 90 flavors is expertly crafted
using only the highest quality 100% natural herbs, teas, spices and fruits to
produce fresh, delicious tea., A recent survey conducted
by Opinion Research Corporation reveals that Americans overwhelmingly
associate health benefits with green tea and overlook the health benefits of
regular , black tea. Seventy-one percent identify hot green tea as a good
source of antioxidants, while only 34 percent of respondents view regular hot
tea as a good source of antioxidants. All
sweetened Lipton(R) Original Iced Teas have been reformulated with an eight to
12 percent reduction in sugar and calories.

About the Survey
This survey was sponsored by Lipton(R) in April 2005 .

flavoured infusions

Multimedia News Release - Celestial Seasonings(R) and America's Top Female Chefs Debut Tea Cookbook to Raise Awareness of Heart Disease

Making small
changes like adding heart-healthy foods and beverages to the diet and reducing
stress can dramatically improve heart heath," said Cardiologist Dr.00 for each Red Dress pin ordered)
through a promotion printed on 17 million tea boxes. In fact
many people prefer the taste of black tea. The result is
pure, clean tea flavor without any chemical residues.

wissotzky cozies

"The conference took
on a new look this year," says Faith Taylor, vice president of exhibitor
relations. "I'm proud to help raise awareness of heart disease among
women.
The health benefits gained from drinking black and green tea are
comparable, both helping to promote health and well-being."
Black and green teas naturally contain protective antioxidants called
flavonoids.* Despite consumer perceptions uncovered by the survey, green and
black tea have virtually the same amount of flavonoid antioxidants.

wuyi teacups

Regionally, there are
different methods to prevent oxidization .
Black tea is partially dried, but then undergoes a full oxidation (also called
fermentation) . "The decision to
drink black or green tea," said Zenobi, "is simply a matter of taste.

Lipton(R) Black Tea: Served hot or iced Lipton(R) black tea is refreshing,
delicious and naturally rich in protective flavonoid antioxidants.

Lipton(R) Green Iced Tea Mix
New Lipton (R) Green Iced Tea Mix, made from real Lipton(R) Green Tea,
contains 80 mg of naturally protective antioxidants and has no artificial
colors or additives. The study has a margin of error of plus or minus three
percent.
Dedicated to serving consumers and the communities where we live, work and
play, Unilever in the United States employs more than 15,000 people in 74
office and manufacturing sites in 24 states and Puerto Rico - generating
approximately $10 billion in sales in 2004.unileverusa .