75 per cup when brewed at home!
With summer approaching, the popularity of cold premium coffee drinks
soars at local coffee bars. Both
machines and the T DISCS are also available for purchase online at Tassimo.com

Larry Baumann
Kraft Foods
914.com

S. For more information, visit
http://www.samsclub.

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Home brewing gourmet coffee lets you use premium, fresh roasted
coffee beans at less than 25 cents per cup., Following the successful launch
of the Tassimo Premium Hot Beverage System last fall, Tassimo will introduce a
new model in August 2006, which will be offered to select mass, grocery and
club retailers.
The Tassimo system has two key components: the Tassimo brewing machine and
proprietary Tassimo discs (T DISCS).

About Kraft Foods
Kraft Foods is the world's second-largest food and beverage company.

SAM'S CLUB Launches Brazilian Fair Trade Certified(TM) Gourmet Coffee Nationwide

"

About Cafe Bom Dia
Cafe Bom Dia traces its roots to a small coffee company founded in 1895 in
southern Brazil by the Marques de Paiva family.
(NYSE: WMT), is the nation's largest warehouse chain in the United States
serving small business owners and operators.

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Brewing gourmet coffee beans at home also allows your choice of fresh
ground coffee beans from mellow Jamaican Blue Mountain Roast to rich French
Roast blends . If for any reason
you are not happy, they will make it right.com. They've also started adding our Tassimo Hot Beverage System, South
Beach Diet line and a growing range of better-for-you Sensible Solution
products to their shopping baskets, continually expanding their list of Kraft
favorites .
"The Marques de Paiva family has a rich coffee heritage that dates back
more than 100 years ," says Michael Heinztmann, senior vice president, general
merchandise manager of SAM'S CLUB. "That 's the question we hope coffee-buying consumers
will ask themselves, and one of the reasons why we 're so excited to be
expanding our partnership with SAM'S CLUB.

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Tassimo will also launch the Maxwell House Cafe Collection of T DISCS at
select stores.

About Saeco
Saeco International Group is a company that designs, produces and markets
coffee machines for household and professional use, automated vending machines
for hot, cold beverages and snacks, and a range of "climate" and "steam" line
products.425.

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TARRYTOWN, N.99.baumann@kraft.marquesdepaiva. In addition, annual inspections conducted by FLO
ensure that strict socioeconomic development criteria are being met using
increased Fair Trade revenues.

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"
The suggested retail price for the T DISCS ranges from approximately $3 . It adheres to the high quality standards of Braun who
distributes and services the Tassimo brewers .775.775., Building on the success of the
Marques de Paiva(TM) brand Gourmet Organic coffee offering , SAM'S CLUB and
Cafe Bom Dia today announced plans to launch Marques de Paiva Fair Trade
Certified (TM), Gourmet French Roast coffee to the more than 47 million SAM'S
CLUB members nationwide.

roasting decaffeinated

Contact:
Terese Kelly
DVC
973.
Produced by Brazil's Cafe Bom Dia Ltda . Marques de Paiva Gourmet Organic(TM) and
Marques de Paiva Fair Trade Certified(TM) coffee are available in 40 oz.

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Gourmet Coffee Specialty Drinks + Counting Calories - Home Brewed Premium Coffee Helps Keep Fat Sugar Content Low - Flavor Rich

"
The philosophy behind developing Fair Trade Certified (TM) coffee is to
deliver more than just a great cup of coffee, says Joe Alcantara, president of
Cafe Bom Dia's North American operations. To learn more, visit:
http://www.

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About Tastes of The World
Tastes of The World coffee company focuses on specialty gourmet coffees
which are not readily available in the United States.htm
E-mail CustomerService@tastesoftheworld., the largest independent manufacturer of espresso
makers in the world.

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http://www.com
and popular e-retail sites. Due
in part to growing consumer interest in fair trade, the amount of coffee
certified as Fair Trade has tripled in the past three years, making it the
fastest-growing segment of the $9 billion U. bags
at SAM'S CLUB stores nationwide.

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All of the brewing happens
inside the T DISC, which contains a precisely measured amount of coffee, tea,
chocolate or real milk and is sealed to protect the flavor inside.
Cafe Bom Dia was the first company to be licensed by TransFair USA, a
nonprofit organization that audits transactions between U. companies offering Fair Trade Certified(TM) products
and the international suppliers from whom they source, in order to guarantee
that the farmers and farm workers behind Fair Trade Certified goods were paid
a fair , above-market price.

snickerdoodle roasted

varietals routin

Varieties include House Blend Regular and Decaf, French Vanilla,
Colombian and French Roast coffees, Cappuccino (Regular and Decaf) and Latte
with real milk. For
more than 100 years, we've been dedicated to helping people around the world
eat and live better.

About Braun
Germany-based Braun GmbH, a subsidiary of The Procter + Gamble Company,
manufactures a wide variety of products that combine innovation, reliability
and creative design, ranging from electrical shavers to personal diagnostic
appliances and from oral care products and beauty products to household
appliances.

NOTE: Digital photo images of the products are available by contacting
Terese Kelly of DVC Public Relations at 973.S.

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net/Coffee-Cost-Per-Cup-press.

Tassimo Launches New Brewer Model and Expands Line of T DISC Flavors

Additional Tassimo varieties launching in August include
Yuban Rainforest Alliance, Twinings Green Tea and Chamomile Orange Tea (online
only).

The whole bean coffee will be available
in 40 oz."
"The introduction of Marques de Paiva Fair Trade Certified(TM) coffee to
the huge number of SAM'S CLUB shoppers is a great way to introduce Fair Trade
Certified(TM) products to a new set of consumers," says Paul Rice, CEO and
founder of TransFair USA.

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, Gourmet coffee specialty drinks at
premium coffee bars may contain up to 4 tablespoons of sugar! You may as well
indulge in a candy bar. Even the rarest and most
expensive coffee sold, the exotic Kopi Luwak, at $175 per pound, is still less
than $1. Rare Gourmet Coffee is
their business so they make shopping with them risk-free. For more information,
visit http://www.
"With the expanded distribution of our T DISCS and the new Tassimo brewer,
even more consumers will be able to enjoy coffeehouse-quality beverages at
home, all at the touch of a button," said Lorraine Hansen, Vice President,
Tassimo. Hundreds of millions of times a day, in more than 155
countries, consumers reach for their favorite Kraft brands, including Kraft
cheeses and dinners , Jacobs, Gevalia and Maxwell House coffees, Oscar Mayer
meats, DiGiorno pizzas, Oreo cookies, Ritz and Wheat Thins crackers and chips,
Philadelphia cream cheese, Milka and Cote d'Or chocolates, Honey Bunches of
Oats cereals, Good Seasons salad dressings and Tang and Capri Sun refreshment
beverages . Marques de Paiva Brand Gourmet French Roast Will Hit Warehouse Clubs in Time
for 'Fair Trade Month' in October

BENTONVILLE, Ark.

About TransFair
TransFair USA, a 501(c)(3) nonprofit organization, is one of nineteen
members of Fairtrade Labeling Organizations International (FLO), and the only
third-party certifier of Fair Trade products in the United States.

roasts routin

ereleases. "The introduction of our new flavors satisfies consumer demands, by
providing additional quality brands and delicious flavors. Through Tassimo's smart technology,
developed and designed by Kraft Foods, the machine's microprocessor reads the
bar code printed on the T DISC label after it is inserted into the machine and
automatically calculates the correct water quantity and temperature as well as
brewing time to prepare the perfect beverage. Braun products enjoy worldwide distribution.

decaf decaffeinated

Combine your caffeine with whipped cream, whole milk,
sugar, flavoring syrup and sprinkles and you may be consuming as much as 800
calories in a medium-sized cup! If you can't resist having a pastry with your
latte, you could be above a thousand calories for what you thought was a light
snack.
Both the Tassimo Premium brewer and the new model are made by Saeco
International Group S.com ), a division of Wal-Mart Stores, Inc.

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A medium-size frozen gourmet coffee drink has
about 400 calories and as much fat as one-third recommended daily fat intake!
That is equivalent to a slice of pizza, two cream donuts or a quarter pounder
with cheese! A venti Java Chip Frappuccino from Starbucks has chocolate chips
under whipped cream, includes chocolate syrup, and totals 650 calories , 25
grams of fat, 17 grams of saturated fat and 99 grams of carbohydrates. Most
beverages are ready in about a minute. companies and
their international suppliers, to sell Fair Trade Certified (TM) coffee roasted
at its origin.

About SAM'S CLUB
SAM'S CLUB (http://www. It audits
transactions between U.

roasted flavored

When you make that gourmet coffee drink at home, you can use skim milk,
leave off the whipped cream, drop the flavored syrup and use cinnamon or
vanilla powder . The Maxwell House Cafe Collection features 100% Arabica custom
blended coffees and beverages, which are roasted and ground exclusively for
Tassimo.6474. bags at all 555 SAM'S CLUB locations nationwide .
"SAM'S CLUB is committed to providing our Members with high-quality
products that meet their needs and fit their lifestyles," said Matt Kistler,
vice president, private brands, SAM'S CLUB. Using a unique tree-to-shelf production
process, Cafe Bom Dia cultivates its own land and partners with hundreds of
small farmers in southern Brazil to grow and harvest the highest-quality
Arabica beans , which it then roasts, blends and packages at a state-of-the-
art, environmentally friendly plant .transfairusa.

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This,
according to the calculator on the Starbucks. As
with other home brewed gourmet coffee drinks, you can choose your favorite
coffee beans and roast to complement your favorite flavors.Y. All Tassimo T DISCS, including Gevalia beverages, Twinings teas and
Suchard hot chocolate , can be used in both the Tassimo and the Tassimo Premium
Hot Beverage Systems. "The company works closely with hundreds of
small coffee farmers in southern Brazil, and we're pleased to know that those
farmers will benefit from sales of its Fair Trade Certified(TM) coffee to
SAM'S CLUB Members .
Marques de Paiva Gourmet Organic(TM) whole bean coffee is also sold at
SAM'S CLUB and recently beat several popular national brands in a blind
tasting conducted by the ABC News magazine show "20/20.com.

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com web site.
So consider making low-calorie, low-fat frozen coffee drinks at home.3890
larry. specialty coffee market. With farms and production
facilities in Minas Gerais, Brazil, and North American headquarters in Coral
Gables, Fla.

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PARLIN, N.tastesoftheworld .net
Call 1-877-895-2662

This release was issued through eReleases(TM). Unlike other single-serve brewers, Tassimo uses real milk to
create the dense foam or steamed milk for cappuccinos and lattes eliminating
the need for a complicated steam wand or frothing attachment.6474
tkelly@dvc .
SAM'S CLUB, the nation's largest members-only warehouse, will introduce
Marques de Paiva Fair Trade Certified(TM) Gourmet coffee to coincide with
October's National Fair Trade Month. The purchasing agent of choice,
SAM'S CLUB provides everyday low costs to more than 46 million entrepreneurs
and consumers.org.

decaffeinated roasters

If you skip the high saturated fat whipped cream and use milk
frother on your cappuccino maker instead, and then use artificial sweetener in
your coffee drink - it will taste just as good with less than half the total
fat and sugar content.99, depending upon the beverage type, package size and brand.A.

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Tassimo is the only machine that allows consumers to prepare an assortment
of hot beverages, including coffee, tea, espresso, crema, hot chocolate, latte
and cappuccino.
Providing quality and taste for discerning palates, as well as about-a-
minute efficiency for time-conscious consumers, Tassimo's one-cup preparation
ensures no messy leftovers or delays associated with outdated brewing systems
or crowded coffee shops.P. Braun is a subsidiary of The

Procter + Gamble Company and is a worldwide leader in innovative, high-quality
small domestic appliances."
"Fair Trade Certified" is currently the only consumer guarantee that
farmers in developing nations are being paid a fair price for their crops. "If you could make a real difference
in the lives of farming families just by buying a bag of coffee, why wouldn't
you?" asks Alcantara .

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The new model, which will debut at the International Home and
Housewares Show from March 12-14 at McCormick Place in Chicago, IL, will be
available at a suggested retail price of $129.99
- $9. "The Marques de Paiva coffee is a
high-quality, gourmet product that helps us exceed our Members ' expectations., Marques de Paiva Fair Trade
Certified(TM) coffee is a French Roast, Gourmet blend of 100% Arabica beans
grown in the richest coffee farmlands of Brazil., Cafe Bom Dia is a leading producer of organic and Fair Trade
Certified(TM) Brazilian coffees.S.