You can say 'love' with pink, yellow,
peach, purple or dozens of other vibrant colors."
This past week, the Federal Trade Commission warned consumers against what
they called 'petal pushers' -- telemarketers attempting to cash in on the
flower industry .

sunflowers lilies

All SkyMiles program rules and conditions apply. Delta's marketing alliances
allow customers to earn and redeem frequent flier miles on more than
14,000 flights offered by SkyTeam and other partners .
Delta is not responsible for goods or services offered by FTD.plowandhearth.com); children's gifts from HearthSong(R)
(http://www.com) and Magic Cabin(R)
(http://www.com,
and its toll-free line 1-800-TELEFLORA, the company offers consumers fast,
convenient and high quality flowers and keepsake products.

foliages petals

"
"We make it easy for customers to express their feelings on Valentine's
Day or any other day of the year," said Dan Smith, executive vice president,
FTD. To
become a SkyMiles program member, visit delta.COM. To review the current SkyMiles Membership
Guide and Program Rules , please visit delta.

1-800-FLOWERS.COM Has a Record `Rosy' Valentine's Holiday

Make sure you buy florist-arranged bouquets.
Through its extensive member florists' network, Web site http://www.

shipper shipped

dollar spent) offer for flower and gift purchases."
Members may order via FTD.COM/deltadouble or by calling 1-800-SEND-FTD and giving promo code
10472.COM. Seek advice
from your neighborhood florist, they have the design skills to deliver
memorable bouquets.

freesia gardenias

Business Editors

WESTBURY, N. Make Valentine's Day last beyond February 14th. These flowers require your "special
someone" to do all the work and worse yet, they could be damaged in
transit. "One sure-fire way to
maintain the integrity of your order is to work with neighborhood florists who
use their professional training to make each arrangement they design a
masterpiece. It is recommended that consumers order flowers from a
company they can trust, and with the guarantees they deserve.

roses carnations

COM, but this offer enables
members to earn 20 miles per dollar for purchases through Feb . Members must enter their SkyMiles program
number at check out or present their number to the FTD .COM sells directly to consumers through its FTD. For more information,
please visit delta.com

Roses are classic, but try different flower arrangements.

reminder carnations

COM, Inc.COM(R) offers the best of both worlds: exquisite,
Florist Designed arrangements individually created by the nation 's top
floral artists and hand-delivered the same day, and spectacular
flowers shipped Fresh From Our Growers at the peak of perfection. As always, 100 percent satisfaction and freshness is
guaranteed .com); premium popcorn and
specialty treats from The Popcorn Factory(R) (1-800-541-2676 or
http: //www.winetasting.

foliages flowerbud

COM representative when
making an order by phone.COM with their SkyMiles number at time of
sale.greatfood. The Benefits of Using a Neighborhood Florist

LOS ANGELES, Teleflora, the world's leading floral
services and product company, today announced its Valentine's Day Consumer
Tip List to avoid disappointment when ordering floral gifts. Teleflora , with more
than 70 years in the flower business, has proven tips that will help ensure
consumers make smart and informed buying decisions this Valentine's Day. Teleflora offers industry-leading
floral arrangements and gifts, technology, marketing and education services.

petals carnations

99 would earn members
800 miles .
"Our customers deserve thanks for remaining loyal to Delta, and this is a
fun way to show our appreciation while offering a rewarding mileage offer,"
said Jeff Robertson, director of the SkyMiles program.Y." In addition to its traditional
floral gifts, the Company said it saw strong customer demand for its
expanded line of plush stuffed animals including thousands of its
Valentine 's 2005 signature Lance Romance A Lot(TM) cuddly frog.
We are available 24/7, and fast and reliable delivery is offered same
day, any day.

boxed equator

S. 16, 2005,
via FTD. (NASDAQ: FLWS) has
been Your Florist of Choice(SM), providing customers across the nation
with the freshest flowers and finest selection of plants, gift
baskets, gourmet foods and confections, and plush toys perfect for
every occasion .
Customers can shop 1-800-FLOWERS.com), by calling 1-800-FLOWERS(R)
(800-356-9377) or by visiting a company-operated or franchised store.

reminder dianthus

All SkyMiles
program rules and conditions apply.COM(R)
For more than 25 years, 1-800-FLOWERS.1800flowers.
Headquartered in Los Angeles, California, Teleflora has more than
20,000 member florists throughout the U.

tulips shipper

15, 2005. "This promotion enables
SkyMiles program members to give and receive for Valentine's Day. Members must provide FTD.com); gourmet foods from GreatFood. Valentine's Day
is America's most popular flower holiday, but consumers are often presented
with misguided flower options when ordering flowers. Work with a local florist affiliated with a
national name you can trust.
2. This is something direct-from-the-grower shipping companies
cannot offer.

About Teleflora
Teleflora is the world's leading floral service and products company.

sunflowers carnations

COM/deltadouble or by calling 1-800-SEND-FTD and
refer to promotion code 10472.
Delta is the world's second-largest airline in terms of passengers carried
and the leading U.hearthsong. With a member network of over
20,000 neighborhood florists, Teleflora offers consumers the opportunity to
work with a local florist who will take a personal interest in ensuring a
truly special Valentine's Day experience. Order your flowers in
a high-quality , limited-edition keepsake that can be used over and
over again.

foliages tropicals

SkyMiles program members normally earn 10 miles for every U.COM.com/enroll or call 800-221-1212.
FTD.com, participating hotels, car rental companies,
telecommunication services, restaurants, floral and gift retailers and
financial, mortgage and realty services.

This category contains sites that primarily market fresh cut flowers which are boxed and shipped by common carrier for delivery the next-day or later.

reminder unconventional

"Without leaving their home or office, customers can order freshly
arranged bouquets at FTD. FTD.S.----1-800 -FLOWERS.

Teleflora Shares Consumer Tips for Valentine's Day Flower Orders

These recommendations will guarantee your Valentine's Day order is
beautifully-arranged by a skilled neighborhood florist who will use only fresh
flowers and guarantee on time delivery.
4.

petals lilies

Members can now earn double miles for flower and gift purchases;
Atlanta travelers receive a special "thank you"

ATLANTA, Love is in the air as Delta Air
Lines (NYSE: DAL) and FTD. FTD.COM offers
more than 1,000 unique floral arrangements and specialty gifts for holiday and
everyday occasions that can be found at FTD. Delta is a founding
member of SkyTeam, a global airline alliance that provides customers with
extensive worldwide destinations, flights and services.com. During the holiday period, the Company said it fulfilled more
than 950,000 orders including "enough roses and tulips to stretch from
New York to Chicago and back again. The
Company also reported strong increases in its food and gourmet
category, including tens-of-thousands of boxes of Godiva(R)
chocolates , towers of bakery gifts, and hugs-and-kisses emblazoned
tins of popcorn from The Popcorn Factory (R). The 1-800-FLOWERS.thepopcornfactory.com) and wine gifts from The Wine Tasting
Network(R) (www .

freesia shipped

We also shipped a record number of Fresh From Our
Growers bouquets, which are cut from the fields of the world's best
growers, specially packaged and shipped overnight to guarantee
freshness ."

About 1-800-FLOWERS.S.

lilies freesia

10, Delta
employees will distribute approximately 4,000 individually wrapped roses and
information on the double miles offer as customers deplane at Atlanta's
Hartsfield -Jackson International Airport. carrier across the Atlantic, offering daily flights to
492 destinations in 89 countries on Delta, Song, Delta Shuttle, the Delta
Connection carriers and its worldwide partners .

sunflowers shipped

S. For
example, a bouquet of fresh roses priced at $39.COM(R), Inc. (NASDAQ: FLWS), Your Florist of
Choice(SM), and the nation's leading multi-channel florist, today
announced record customer demand for the Valentine's holiday shopping
period. With our same-day, any-day delivery capabilities , we made
sure that our customers were princes (not frogs) this Valentine's by
helping them connect with their loved ones at the home or at the
office.

blossoms tulips

Delta SkyMiles and FTD.COM Share the Love - and Miles - for Valentine's Day

In addition to the double miles offer, Delta will celebrate the holiday
early by showering customers with thousands of roses. Please allow 6-8 weeks for miles to post to your account.
1-800-FLOWERS.com(R)
(http://www. Explore colors other than red.

fillers lilies

S.com/skymiles . Delta, SkyMiles, and
the Delta logo are registered service marks of Delta Corporate Identity, Inc . "It represents a great start to our stated goal
of accelerating our overall revenue growth during the second half of
fiscal 2005 and beyond." McCann noted that, despite the logistical
challenges associated with the Valentine holiday falling on a Monday
this year, "our team of the nation's best floral artists did an
outstanding job of creating and delivering hundreds of thousands of
individually crafted arrangements designed to make every Valentine's
gift extra special.COM(R) collection of brands also
includes home decor and garden merchandise from Plow + Hearth(R) (1-
800-627-1712 or http: //www. Order early -- don't rely on random banner-ad offers that promise
same-day delivery .
5.

"When consumers order flowers for Valentine's Day, they expect a
presentation of beautifully-arranged fresh flowers," stated Phil Kleweno,
President and Chief Executive Officer , Teleflora.

unconventional shipper

COM(R) via the Internet
(http://www. As the world's
most popular name in flowers, Teleflora guarantees 100% of its orders --
ensuring every delivery exceeds consumer's expectations . and Canada, with an additional
20,000 florists outside North America.

bouquets petals

COM celebrate Valentine's Day with a double miles
(20 miles per every U. On Feb.COM Web
site and its 800-SEND-FTD telephone number. Utilizing independent FTD florists
who adhere to the highest quality and service standards , FTD.

Terms and Conditions of Bonus Miles Offer:
To qualify for this offer, all sales must be made before Feb.
3.

foliages blossoms

dollar
spent on flower and gift purchases with FTD.COM and have them hand delivered by a quality FTD
florist the same day.COM is a leading Internet and telephone marketer of flowers and
specialty gifts.
Delta SkyMiles program members earn miles by flying Delta, Song, Delta
Shuttle, Delta Connection, Delta AirElite and Delta's SkyTeam partners. The
program offers additional mileage-building opportunities through SkyMiles
partners such as the Delta SkyMiles Credit Card from American Express,
SkyMilesShopping.

Teleflora's Valentine's Day Consumer Tip List

1.

lilies petals

COM provides
same-day delivery of floral orders to most areas of the U.
"We were very pleased with our results for the Valentine holiday,"
said CEO Jim McCann.magiccabin . Mix it up. Don't get disappointed
by purchasing direct-from-the-grower offerings that arrive unarranged
in an overnight shipping box.Teleflora.