Starting at $29.

About ProFlowers(R)

ProFlowers(R) is run by Provide Commerce, Inc.
Securities and Exchange Commission.

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Best of all, each gift is backed by a 7-day freshness
money-back guarantee, so customers can be sure their gift will show
how they really feel.cgi?eid=4808150

It's
what we do," said Kremp.

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Feature Editors
FEATURE. flower industry--and sending gorgeous,
longer-lasting flowers for the year's most romantic holiday has never
been easier or more affordable.99

For a romantic, traditional "I Love You," send One Dozen Red
Roses , a fresh bouquet of South American roses with baby's
breath, hand-picked, tied, and ready to bloom.
Provide Commerce(SM) launched its marketplace in 1998 to sell and
deliver fresh cut flowers for everyday and special occasions such as
Valentine's Day, Easter, Mother's Day, birthday and anniversary
events, through its ProFlowers(R) brand and website,
www. These statements involve
risks and uncertainties that could cause actual results to differ
materially from those expressed or implied in the applicable
statements.

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ProFlowers delivers naturally elegant flowers and plants that are
5-9 days fresher than those available at the local florist or through
national wire services --they look better and they last longer. $39.com

Forward-looking Statements

Statements in this press release, other than historical
information, may be "forward-looking" in nature within the meaning of
the Private Securities Litigation Reform Act of 1995 and are subject
to various risks, uncertainties and assumptions. The Company undertakes no
obligation to update any forward -looking statements in order to
reflect events or circumstances that may arise after the date of this
release. The amount of smilax vines and magnolia branches that will be used
would stretch the length of Pennsylvania Avenue from the White House to the
Capitol.

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businesswire.S.99

Trust ProFlowers Sweet Expression Roses to express your love
and admiration, and endear that special someone to you
forever: 12 fresh-cut, red, pink and white roses accented with
Baby's Breath.ProFlowers.

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MULTIMEDIA AVAILABLE:
http://www. $39.

accented petals

cgi?eid=4808150

SAN DIEGO ----

With Elegant, Innovative Arrangements and a 7-Day Freshness
Guarantee, ProFlowers(R) Delivers the Freshest Flowers for that Very
Special Someone

Make your sweetheart see red this Valentine's Day.99

For a new twist on roses, try ProFlowers' ever-popular Potted
Valentine 's Day Roses plant.99

For the sophisticate in your life, ProFlowers is delighted to
offer Purple Dendrobium Orchids. $49. Provide Commerce(SM) also offers fresh fruit and
premium steak direct from the supplier to its customers at Cherry Moon
Farms(SM), www.com.
Their goal, working with the Presidential Inaugural Committee, is to evoke a
sophisticated, elegant and tasteful atmosphere through flowers.

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com/cgi-bin/mmg.

gerbera sunflowers

com.

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FEATURE/ProFlowers Says `Get Fresh' This Valentine's Day

99

For the true jewel in your life, try the Pink Sapphire
arrangement: a brightly colored , sparkling bouquet of South
American pink roses, pink alstroemeria, and purple butterfly
asters, hand-picked and tied. Bush into office for the second time. All in all, the florists will spend about 7,500
hours planning, procuring flowers, and designing and installing the inaugural
decor.

topiaries sunflowers

. $44. Long-lasting and elegant,
these beautiful orchids are the essential gift for someone
whose tastes are upscale and unique. The company's
platform combines an online storefront, proprietary supply chain
management technology and established supplier relationships to create
a market platform that bypasses traditional supply chains of
wholesalers, distributors and retailers."
More than 100 varieties of flowers and foliage will be used to create the
arrangements -- from centerpieces and simple cocktail table arrangements, to
creative tablescapes, to seven-foot -tall topiaries for staging areas.

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"ProFlowers connects consumers
directly with flower growers -- eliminating middlemen, extended stays
in refrigerators and any potential surprises, so what you order is
what gets delivered. "The level
of creativity, expertise and professionalism of the people working on this
project is unparalleled.

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"We are honored to be part of our country's
grandest celebration.

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. If the farm doesn't have it, ProFlowers doesn't
sell it.
$99.

Prices shown do not include taxes and shipping and are subject to
availability. They are the 200 floral designers and
professionals from across the country who are convening in Washington for the
upcoming presidential inauguration.C.

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Sweethearts everywhere will swoon for ProFlowers' diverse
selection of hand-picked, elegant arrangements:

Dazzle a loved one with beautiful Sweetheart Tulips! Your
loved one will feel like it's spring already when they receive
hand-picked vibrant Dutch tulips. Adorable and long-lasting, these
miniature rose blooms are bright and unexpected --and sure to
make her smile. and arrangements will be installed
at the dinner and ball sites on the days of the events.

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$39.com, and Uptown Prime(R),
www.S. These volunteers will turn 250,000
flowers and foliage into more than 3,500 arrangements for the nine inaugural
balls, three dinners and other official receptions and events to welcome
George W.
As has been tradition since John F.
"Flowers create a special, celebratory feeling and will make the mood just
right ," said Charles Kremp, SAF Inaugural Floral Project Chairman.

bushes cymbidium

com or by calling toll-free 1-800-PROFLOWERS
(1-800-776-3569). (NASDAQ: PRVD)
which operates an e-commerce marketplace of websites for perishable
goods that consistently delivers fresh, high-quality products direct
from the supplier to the customer at competitive prices.cherrymoonfarms."

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95

All these arrangements and many more are available at
http://www.proflowers.
NOTE TO EDITORS: For more information about ProFlowers ' complete
2005 Valentine's Day collection of flowers and plants, as well as high
resolution images , please contact Bratskeir + Company at 212-679-2233.

MULTIMEDIA AVAILABLE:
http://www.
"There's a lot of work to be done, but florists deliver artful
arrangements, from individual gifts to large-scale events, every day.

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. or white, or
pink, or yellow for that matter! ProFlowers(R) is reinventing the $19
billion per year U. The
reason is simple: they're cut fresh from the fields and shipped
directly to customers.
Accented with baby's breath, hand-picked and tied, these roses
are an arrow straight to her heart this Valentine's Day.providecommerce.

petals magnolias

99

Finally, for a statement of love she won't soon forget, send
Three Dozen Long Stemmed Red Roses, a bouquet of sensational,
fresh-cut long-stemmed roses straight from South America .uptownprime. The risks, uncertainties and assumptions that may affect
Provide Commerce, its operating results and your investments, include,
but are not limited to managing the seasonality of its business , the
Company's dependency of FedEx and UPS to deliver its products, risks
related to weather and logistics which could hamper holiday
deliveries, a dependency on a limited number of floral suppliers , as
well as the factors disclosed in the Company's filings with the U.com/cgi-bin/mmg.

Thousands of Presidential Blooms to Adorn the Inaugural Events

"This is a party for 100,000 people to wish the President well in his new
administration," Kremp said.

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By connecting customers directly with the
world's top growers, ProFlowers is able to deliver fresh, innovative
arrangements usually within three days of the flowers being cut from
the fields.
"When considering a Valentine's Day gift, consumers should be
aware that national wire services and local florists use an outdated
business model that often results in the delivery of flowers that are
less fresh, more expensive and unpredictable ," said Abe Wynperle,
President and COO of ProFlowers. For more information, please visit
www.
The flowers are being brought in from all parts of the United States, as
well as Latin America and Europe, and include roses, lisianthus, carnations,
alstroemeria, hydrangeas, lilies, tulips, Gerbera daisies and orchids, among
others.

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Kennedy, the Society of American
Florists (SAF) has assembled a corps of the nation's top floral professionals
from 35 states and the District of Columbia -- including Alaska and Hawaii. The behind-the-scenes flower preparation and designing will take place
in a worksite in Southeast Washington, D.

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These statements are
based on management's current expectations , estimates and projections
about Provide Commerce and its industry and include, but are not
limited to, Provide Commerce's ability to fulfill customer promises
and expectations regarding its Valentine 's Day product offerings and
the overall seasonality of its business.

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."
And this Valentine's Day , fresh flowers mean roses and so much
more.99

Send her Hugs and Kisses with ProFlowers' cheerful blue iris
and ravishing red tulips--a beautiful, bright burst of
contrasting colors that truly is a hug and kiss in petal form!
$49. With ProFlowers you can be sure what you order is
exactly what gets delivered -- no surprises.businesswire. Nation's Florists to Create 3,500 Designs for Official Dinners,
Balls and Receptions

WASHINGTON, You might call them the Fragrance
Committee or the Magnolia Caucus.