Allsvenskan Soccer IPO Is Fifth New Initial Public Offering by World's First
Sports Financial Exchange in 2006

MIAMI, AllSportsMarket.com (ASM), the world's
first global sports financial exchange , announced today the initial public
offering (IPO) of Sweden Allsvenskan Division 1 Soccer.

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In addition to the Allsvenskan Soccer IPO, ASM has debuted four other IPOs
since the start of 2006 , introducing Australian Rules Football, Formula-1
Racing, the Republic of Ireland Premier Soccer League, and Finland First
Division Soccer to the ASM community of traders.

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Set to begin on
Sunday , March 26, at 1:00 PM EST, the IPO for Sweden Division 1 Soccer will
allow members of ASM's global traders' network to buy and sell sports
derivatives tied to the performance of various Allsvenskan teams, including
Djurgerdens Fotbollsfvrening and the Halmstads Bollklub.
The Allsvenskan IPO will open with a dividend reserve of $2,000 per team.

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For additional information about the upcoming AllSportsMarket.com .

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Fueled by Global Demand AllSportsMarket.com Debuts Swedish Division 1 Soccer IPO

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"The initial public offering for Sweden's Division 1 Soccer further expands
the range of different sporting events covered by ASM, and allows our traders
to add additional teams to their trading sportsfolios.
"The baseball video game business has been underdeveloped for years," said
John Olshan, the MLBPA's Category Director for Interactive Games.

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Users can buy and trade derivatives while receiving dividend gains based on
the performance of their holdings.allsportsmarket .
The innovative seven-year arrangement will dramatically limit the number
of baseball video game manufacturers and ensure aggressive marketing and
promotion of baseball video games, while promoting competition in the
marketplace to drive innovation in baseball product development.

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ASM is a rapidly -expanding market, and has
forged a number of league partnerships with major international sports teams.

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On behalf of its members, it operates the Players Choice licensing
program and Players Choice Awards, which benefit the needy through the Major
League Baseball Players Trust, a charitable foundation established and run
entirely by Major League baseball players.

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During the same period the
global sports financial exchange has seen tremendous growth, experiencing a
21.com
Allsvenskan IPO or about ASM in general, please visit
http://www. Beginning in
2006, Take2 will have exclusive rights among third-party publishers to develop
and market simulation, arcade and manager-style baseball video games on the
current and next-generation PlayStation, X-BOX, Nintendo , personal computer
and hand-held video game systems.

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At the same time, manufacturers of video
game systems will have the opportunity to develop and publish baseball
simulation games for their own platforms.

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"The
upcoming change in technology makes this the perfect time for us to implement
our plan for growing the business, and we have no doubt that Take2's proven
creativity and innovation , combined with their incredible distribution
strength and powerful commitment to baseball, will add real excitement and
depth to the video game marketplace.

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Take2, based in New York, is the publisher of top-ranked football,
basketball and hockey titles, as well as the top-selling video game, "Grand
Theft Auto.

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25% jump in trading numbers from January to February alone., to develop and
publish a broad portfolio of products that are expected to drive the baseball
video game business to unprecedented heights.

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We are pleased to bring
Sweden 's Division 1 Soccer to our ASM traders, and look forward to future
expansion and world-wide success .

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The Major League Baseball Players Association is the collective bargaining
representative for all professional baseball players of the thirty Major
League Baseball teams and serves as the exclusive group licensing agent for
commercial and licensing activities involving active Major League baseball
players.

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ASM is the world's first sports derivatives market, loosely termed a
"sports stock market," and allows global users to purchase and trade self-
sustaining performance -based sports derivatives on a worldwide marketplace." The unrivaled development capabilities of its Visual Concepts and
Kush studios now will be devoted to baseball video games against all viable
platforms .

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"The love of sports is a global passion, and ASM is excited to bring
sports enthusiasts from around the world together to take part in ASM's global
sports financial exchange," said Chris Rabalais , CEO of AllSportsMarket.

Major League Baseball Players Association Makes Bold Move to Grow Video Game Business

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Baseball fans will be the big winners.

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NEW YORK, The Major League Baseball Players
Association ("MLBPA") today announced that it has reached an agreement in
principle to grant sweeping rights to Take2 Interactive, Inc.

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