Spreading knowledge and gaining momentum for the
fight against global poverty is a wonderful investment in our shared
future.K.
* Calculates sales tax when appropriate .

View the ShopCart product online by visiting
http://www. The company also
builds and maintains large database-driven portals across a broad array of
industries. The Company's common stock is traded on the Nasdaq OTC Bulletin
Board under the symbol PAYD. Although the Company believes that the expectations
reflected in the forward-looking statements and the assumptions upon which
they are based are reasonable, it can give no assurance that such expectations
and assumptions will prove to have been correct. In addition, other factors
that could cause actual results to differ materially are discussed in the
Company's most recent filings, including Form 10-KSB with the Securities and
Exchange Commission. The public service announcement, which will run on in-store
monitors in approximately 5,000 video stores, reminds parents that the movie
and video game ratings systems and music labeling systems exist to help them
guide their children's entertainment consumption.

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"On a local level, each Borders and Waldenbooks store is part of
its community, lending a helping hand to local charities through
various fundraising initiatives," said Borders Senior Vice President ,
Marketing Michael Tam. With the new ShopCart
Discounted Shipping Promotion feature, online retailers will be able to offer
their customers discounted or free shipping based on various situations, such
as a special free shipping promotion or discounted shipping rates based on
certain thresholds for the value of the order. Paid's Auction Inc brand auction management and shipping
calculation software utilizes Paid's patent-pending process technologies to
streamline back-office and shipping processes for online auctions and e-
commerce.

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com (www. We immediately began working on this enhancement and
are proud to introduce it as a very robust, user-friendly set of features that
will help e -tailers execute promotions to increase sales.
* Offers easy-to-use wizards making the creations of buttons easier,
including any complex merchandise attributes, such as color and size,
for each item.

Information on retailers of books, memorabilia and merchandise related to the performing arts.

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stores located throughout Great
Britain.

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00 wristbands
($1.waldenbooks. Paid's Celebrity Services offers a broad array of services to the
sports, music and entertainment industries, including fan club management,
premium ticket packages, fan experiences, web site development, merchandising
and special events management. Paid's Rotman Auction is an eBay Platinum
Powerseller that sells thousands of items -- primarily sports, Hollywood and
Americana collectibles and memorabilia -- each week on eBay. The reader is cautioned not
to put undue reliance on these forward-looking statements , as these statements
are subject to numerous factors and uncertainties.

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----Borders Group,
Inc . Teamed with Amazon.org


, Discounted shipping --
one of the most significant tools that merchants can use to entice consumers
to purchase online -- is a new feature now available to online retailers in
Paid, Inc.


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WORCESTER, Mass."
The website was created by CERTA , whose member trade associations
collectively represent more than 2,000 retailers and exhibitors , who operate
more than 40,000 theatres, video and video game stores, music stores, online
music sites, and other retail establishments that offer entertainment
products.

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"Now we are reaching out to the global
community through our relationship with CARE, translating our
employees' and our customers' passion for knowledge into hope for
millions of people around the world.com, online shopping is
available through Borders."
Merchants can configure Paid's ShopCart Discounted Shipping feature to
discount shipping by percentage or absolute dollar amount in relation to
promotions they are offering. 20% off entire purchase) are
expected to be available in the next few months.
. For further information visit
http://www.

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All net proceeds from sales of the $2.com/smallbusiness /issues/technology/ecommerce/are_your_s
hipping_fees_driving_away_customers. The robust feature helps retailers encourage
additional sales by offering free or reduced shipping costs in situations such
as when:

* the total purchase price exceeds specific thresholds, (merchant can set
three tiers)
* the purchase includes a particular item
* the purchase includes a specific quantity of items

The Discounted Shipping feature will be rolled out in three phases .
Paid's innovative products and services are utilized in online auction
management, ecommerce and web site development and hosting.paid. Launches Inaugurate Entertainment Ratings + Labeling Awareness Month

WASHINGTON, A new website and a public service
announcement that are designed to help parents make informed entertainment
choices for their families were unveiled today by the Coalition of
Entertainment Retail Trade Associations (CERTA).

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Ken Cassar, a veteran retail analyst, notes in an article in "Microsoft
Small Business" that "reductions in shipping fees are among the most effective
promotions out there."
Please copy and past the link below:
(http://www. When
shoppers can see how little their shipping costs rise with each
additional item added to their order, they will be enticed to increase
their order .auctioninc .com.

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Borders Group and CARE Join Forces to Fight Global Poverty; ``Reading is Magic'' Wristband Sales Top 300 000 Units Netting over $500 000 for CARE



Business Editors

ANN ARBOR, Mich .
Borders began selling the wristbands on March 25, 2005, in all
U.'s (OTC Bulletin Board: PAYD ) ShopCart(TM) ecommerce solution.

CONTACTS:
Media: Julie Shepherd of Accentuate PR, +1-815-479-1833, Julie@paid.
On the website, parents will find the public service announcement , a
PowerPoint presentation that explains the ratings and labeling systems, links
to the organizations that administer the systems, and information about
Entertainment Ratings + Labeling Awareness Month .

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today announced that sales of exclusive "Reading is Magic"
wristbands to benefit the international poverty-fighting organization
CARE have surpassed 300,000 units, equating to over half a million
dollars donated to CARE.
Paid's ShopCart solutions for e-tailers provide state-of-the-art functionality
for calculating accurate shipping charges, including applicable carrier fees,
insurance, and special packaging and handling based on the origin, final
destination, size and weight of the merchandise . CERTA also uses Entertainment Ratings
+ Labeling Awareness Month to remind retailers to ensure that in-store
educational materials are current and easily available to the public and that
their employees are well-versed on their ratings and labeling policies.

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About Borders Group

Borders Group, Inc., the company employs approximately
32,000 people worldwide.microsoft.

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"
"To end global poverty, and its effect on women and girls
particularly, we must start by understanding it," said CARE President
and Chief Executive Officer Peter Bell. Organizations like CARE and the communities with which we work
can only hope that more businesses like Borders will venture into
similar partnerships . Borders Group operates more than 460 Borders
superstores and approximately 650 Waldenbooks stores throughout the
U.S.borders.com) and Waldenbooks. Retailers can see greater returns from $1 off shipping
costs than $1 off product costs.mspx)
"We are continually adding new features to our eCommerce suite to help our
customers grow their businesses," said Tom McGovern, Paid Inc. CERTA
declares each June to be Entertainment Ratings + Labeling Awareness Month as
an annual reminder to parents to learn more about and use the ratings and
labeling information available to them.

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CARE helps the world's poorest communities get the tools,
knowledge and other resources they need to change their lives for
good. "The Discounted Shipping feature has been one of
the most requested enhancements since we introduced ShopCart to the eCommerce
market six months ago.

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S. More detailed information on the company is
available at www.com
Investors: Jens Dalsgaard of Redwood Consultants, LLC, +1-415-884-0348,
jnsd@aol.

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bordersgroupinc.com.
* Launches seamlessly to PayPal the world's largest payment gateway
* Includes all required charges to complete the transaction: order total,
tax, and shipping + handling costs that are all passed along to
shoppers.
The website and public service announcement were launched in conjunction
with the start of Entertainment Ratings + Labeling Awareness Month.

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com).careusa. Director of
Software Sales + Marketing.

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Borders Books and Music superstores, Waldenbooks and Borders
Express locations .
Headquartered in Ann Arbor, Mich. Borders Group has also acquired Paperchase Products Limited,
a leading stationery retailer based in London, England with more than
70 locations in the U. Information regarding Borders
store locations, in-store events and title reservation is available
through www.

Forward Looking Statements:
This Press Release contains forward-looking statements within the meaning
of Section 27A of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934 that are based upon current expectations or beliefs, as
well as a number of assumptions about future events, including matters related
to the Company's software. We believe
these resources will empower parents to control their families' entertainment
choices.

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For more information, please visit www.g.

Paid ShopCart for ECommerce
The Paid ShopCart, seamlessly integrated with the Paid ShipCalc, is a
user-friendly, feature-rich shopping cart that far surpasses existing shopping
carts.

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S. In addition, the company operates 46 Borders superstores outside
the U.com

About Paid, Inc.

Entertainment Retailers Unveil Website and PSA to Help Parents Make Informed Decisions About Movies Video Games and Music for Their Families

The website (http:/ /www.

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"The needs and rights of
people in extreme poverty require us to take notice, become informed
and empowered to make a difference in their struggle for a better
life."
Borders and Waldenbooks stores will sell the wristbands throughout
the summer (or while supplies last) in an effort to continue raise
awareness about global poverty and raise money for CARE.com
(www. and there will be no nasty surprise shipping costs added
in at checkout that may cause them to abandon their cart. Using proprietary
technology, Paid, Inc.

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(NYSE:BGP) is a leading global retailer of
books, music and movies with annual revenues of $3.9 billion. Phase 2 and 3, for
shipping discounts based upon item quantity or a specified item being
purchased and site wide order discounts, (e. is a respected developer of dynamic, cutting edge
celebrity web sites and ecommerce storefronts that attract tens of thousands
of visitors daily.erlam.org)
provides information in multimedia formats about: the motion picture rating
system; the computer and video game rating system; the music labeling system;
and the entertainment ratings and labeling policies of motion picture
theatres, video stores, computer and video game retailers , and music
retailers.

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60 per wristband) go to CARE to fund its efforts in 70 of the
world's poorest countries, helping communities create long-term
quality of life solutions through education, nutrition , and economic
growth.com

About CARE

CARE is a leading humanitarian organization fighting root causes
of poverty. Phase
1, threshold-based discounts, is available immediately.
According to CERTA, "While parents have the ultimate responsibility for
determining which movies , computer and video games, and music recordings are
appropriate for their families, entertainment retailers understand that they
have a role to play in educating parents about the tools available for making
informed decisions and in helping them make appropriate decisions. CERTA members are: Digital Media Association (DiMA); Interactive
Entertainment Merchants Association (IEMA); National Association of Recording
Merchandisers (NARM); National Association of Theatre Owners (NATO); and Video
Software Dealers Association (VSDA).

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, as well as 35 Books etc.bordersstores.

Paid Inc. Introduces Discounted Shipping Promotion Feature for eCommerce Popular shipping discount promotions enhance sales for online retailers

Key advantages include:

* Instant accurate shipping rate comparisons -- As customers add items to
their shopping cart, the integrated shipping calculator technology
allows them to compare and choose from the different shipping options
available from the merchant at any time in the shopping process..com/info/page/shopping_cart or by contacting Tom
McGovern at 866-323-8833 X229 or via email at sales@auctioninc.com


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