Consumer Product Safety
Commission , in cooperation with the firm named below, today announced a
voluntary recall of the following consumer product. Consumers should stop
using recalled products immediately unless otherwise instructed.gov /talk. Consumers can obtain this
release and recall information at CPSC's Web site at http://www. Instead , ChoiceStream offers a deep understanding of the
factors that really drive consumers' retail choices as well as proven
methods for accurately discovering consumers' preferences.

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)
(Logo: http: //www.,
fashion trendsetter, tech-savvy, active/outdoors) as well as the
occasion for the gift . Yahoo! Shopping, a leading comparison shopping destination
on the Web, boasts a variety of tools designed to empower consumers
with the information they need to make an informed purchase, including
the new Yahoo! Shopping Gift Finder, our Save and Share feature,
side-by-side product comparisons , detailed buyer's guides, consumer
product and merchant ratings, unbiased expert product reviews , and
more.

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PT Monday through Friday, or fax to them at
(415) 468-7300.----April 21,
2005 --ChoiceStream(R), Inc., enabling customers to invest in one
core personalization technology for all of their merchandizing
efforts.
Relied on by the world's largest online services providers, including
Yahoo! and AOL, ChoiceStream's patent-pending technology helps
companies increase customer retention and drive sales by automatically
delivering the most relevant content and products to each consumer.

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and 5 p."
"We're very excited about the upcoming launch of the Yahoo !
Shopping Gift Finder service," said Rob Solomon, general manager and
vice president, Yahoo! Shopping .(1) ChoiceStream's
ability to deliver these results is a function of its fundamentally
unique approach to personalization. This gives ChoiceStream models deep
insight into how different product attributes drive user choices,
which ultimately enables ChoiceStream to uniquely deliver:

Automated personalized merchandising.

About Yahoo! Shopping

Powered by Yahoo! Product Search, Yahoo ! Shopping provides
consumers with a comprehensive, relevant online comparison shopping
experience .

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S. "

Proven to Increase Clickthrough and Sales Conversion

The ChoiceStream Personalization Platform has been proven in some
of the world's largest sites and services, with clients reporting 600%
increases in clickthrough, 300% increases in traffic and 30% higher
sales conversions, among other significant results.
For more information, please visit our Web site at
www.

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The best way for retailers to
take advantage of this multi-billion dollar market is to build
intelligence into their sites that automatically surfaces great,
personalized gift choices from their inventory," said Steve Johnson,
CEO of ChoiceStream.

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g.

Accurate recommendations--even with limited profile
information.

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To report a dangerous product or a product-related injury, call CPSC 's
hotline at (800) 638-2772 or CPSC's teletypewriter at (800) 638-8270 or visit
CPSC's Web site at http://www.

Firm's Recall Hotline: (800) 388-7228
CPSC Recall Hotline: (800) 638 -2772


com

(1)Sources: ChoiceStream clients and benchmarking of client
deployments .

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(To access
color photos of the following recalled products, see CPSC's Web site at
http://www .

Manufactured: China

Remedy: Consumers should take these recalled items away from children
immediately and discard them or return them to the store where purchased
for a refund.

Significantly greater product variety, accurately targeting
profitable non-mainstream inventory.

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com/cgi-bin/prnh/20030904/USCSCLOGO )

Name of Products: "Girl Favors " Children's Toy Jewelry

Units: About 144,500 sets

Importer: MTC -- Man's Trading Company, of Brisbane, Calif.

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Hazard: The recalled jewelry could break, releasing small beads that pose

an aspiration hazard to young children.com/giftfinder).

About ChoiceStream

ChoiceStream develops personalization solutions for online
consumer services, search services , e-retailers and iTV providers.

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Based on ChoiceStream's personalized merchandising
technology, the Yahoo! Shopping Gift Finder is an innovative online
gift buying service that makes a retailer's entire inventory available
for purchase, intelligently matching each recipient with gifts they're
likely to enjoy.
ChoiceStream's intelligent recommendation models learn across
multiple sites and millions of users, continually improving in
accuracy and relevance over time.

Directories categorize their listings and users generally drill down through categories from general to specific to find the shopping sites they are looking for.

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Deaths,
injuries and property damage from consumer product incidents cost the nation
more than $700 billion annually.gov.

Business Editors/Technology Editors

CAMBRIDGE, Mass. "It's a great example of Yahoo!'s
commitment to personalizing the online experience for our users, and
it provides a truly unique shopping experience that leverages the
incredible breadth and depth of our platform.choicestream.

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The U. By
making Yahoo ! Shopping's robust platform of 60 million products from
200,000+ merchants available for gift buying , instead of just a short
list of essentially hand-picked gifts, the Gift Finder helps Yahoo!
Shopping and its merchants derive the greatest value from every
customer visit.


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Consumer Contact: Contact MTC-Man's Trading Company at (800) 388-7228
between 9 a.m.

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The CPSC is committed to protecting
consumers and families from products that pose a fire, electrical, chemical,
or mechanical hazard. Often, just 3 or 4 data points are enough, making
ChoiceStream's solution an ideal choice for a gift recommender
where retailers have limited information about a recipient 's
preferences.

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newscom.mtcmans. The CPSC's work to ensure the safety of consumer
products -- such as toys, cribs, power tools, cigarette lighters, and
household chemicals -- contributed significantly to the 30 percent decline in
the rate of deaths and injuries associated with consumer products over the
past 30 years. Often the most profitable
merchandise for a retailer, 'long tail' inventory is
overlooked by other retail recommendation solutions.

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cpsc.gov.

Description: The jewelry includes various colored plastic bead bracelets,

rings and necklaces on elastic strings.m.cpsc. The resulting personalized recommendations dig
deep into inventory--going beyond the short, editorialized lists of
flowers, chocolate and wine offered by traditional gift services --to
provide Yahoo! users with useful, relevant product recommendations
across a wide range of categories, such as apparel, toys, video/DVDs,
CDs, consumer electronics and more.

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Children's Toy Jewelry Recalled Due to Aspiration Hazard

They were sold under the brand
name "Girl Favors " and had the following item numbers and writing on the
packaging:

Item Number Product
PF-1531 4 Smiley Bead Bracelets
PF-1532 4 Clear Bead Necklaces
PF-1533 6 Clear Bead Bracelets + Rings
PF-1536 4 Power Bead Bracelets
PF-1541 3 Heart Necklaces
PF-1549 4 Ice Cube Bracelets

Sold at: Various dollar stores nationwide from July 2003 through December
2005 for about $1. Consumers also can contact the company via email at
http: //www.com. "The Yahoo! Shopping Gift Finder, powered by
ChoiceStream, is a truly unique solution in the retailing industry.
This approach goes beyond simple pattern-matching techniques that
are commonly in use today --such as 'people who like X also tend to
like Y'.

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S.html. To find great gift ideas,
users describe recipients providing characteristics such as a
recipient's age, gender, relationship to the user, lifestyle (e. ChoiceStream's
data-driven merchandising accurately predicts consumers'
preferences and makes relevant product recommendations proven
to drive clickthroughs, sales conversions and up-sells.

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"Online gift buying has seen a huge surge in activity over the
past couple of years as consumers increasingly turn to the Internet to
save time and money when buying gifts.

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Yahoo! Shopping Licenses ChoiceStream Personalization Platform; Proven Technology to Power Personalized Recommendations for New Yahoo! Shopping Gift Finder Ju



Relevant recommendations across virtually any type of content.
ChoiceStream personalization can be applied across virtually
any type of content, such as apparel, games, CDs, DVDs,
household items, etc.

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WASHINGTON, The U., the leading provider of personalization
solutions for online consumer services, today announced that Yahoo!
Shopping has licensed the ChoiceStream Personalization Platform to
deliver personalized gift recommendations for its new Gift Finder,
currently in Beta.
Consumers can access this new service by visiting Yahoo! Shopping
(http://shopping.yahoo .

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Incidents/Injuries: None reported. Consumer Product Safety Commission is charged with protecting the
public from unreasonable risks of serious injury or death from more than
15,000 types of consumer products under the agency's jurisdiction.cpsc. Because
ChoiceStream goes beyond just recognizing patterns and user
ratings to understand why consumers make the product choices
that they do, ChoiceStream personalization can reach much
deeper into inventory and surface many times the breadth of
products as other personalization technologies. ChoiceStream's intelligent preference models can
make highly informed recommendations based on very limited
input.

This category lists sites which are directories for shopping related sites.

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