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"
Hallmark Flowers, recently rated best for both value and for delivering
what it promised by a leading consumer magazine, is known for
direct-from-grower flowers that stay fresher longer.
For more information about these bouquets, visit Hallmark Flowers at
http://www.

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With more than 4,600 retail stores throughout North, Central
and South America and its e-store Payless .hallmarkflowers. Complete contest rules are posted on the Web site. A 106,000-square-foot facility in Southaven,
Miss.
Kansas City-based Hallmark is known throughout the world for its greeting
cards, related personal expression products, and television's most honored and
enduring dramatic series, the Hallmark Hall of Fame.

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"You'll see embroidery of folkloric imagery on suede and
smooth leather moccasins, corduroy mary janes, suede boots and handbags and
hats," he said. Prices are on average under $25.hallmarkflowers.com.
(816) 545-2382
lstein2@hallmark.

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com(R), Payless puts more feet in
the latest footwear fashions than any other specialty retailer.

com

Lydia Steinberg
Hallmark Cards, Inc.

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What's in one
month is out the next, he said ."
Guze said that key trends for back-to-school include:

-- Silhouettes -- track flats , moccasins, mary janes, slip-on wedges, and
boots such as "slouch" boots, desert boots, harness /riding boots, and
fur-trimmed boots.

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"Track flats are also expected to be a big fashion statement for kids
going back to school," said Guze, noting that these unique styles have very
thin soles similar to the performance track shoes of yesteryear, but done up
with the latest fresh color combinations -- like brown and pink -- and today's
ultra technical fabrics, closures, and sport details . mothers-in-law .
Hallmark Flowers floral gifts stand out because the majority are lovingly
hand assembled by a team of bouquet builders at the company's arrangement
center in Southaven, Miss. Through licensing leadership and joint
ventures, Hallmark continues to expand its product formats and distribution
avenues.

Contacts:

Robin Broder
Fleishman-Hillard
(816) 512-2385
broderr@fleishman.

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"
Guze noted that fashion moves fast, especially among youth.
"Hallmark's mission is all about helping people express their most
heartfelt emotions .m.

About Hallmark Cards, Inc.ereleases.

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"The Folkloric trend is going to be a big movement this back-to-school
season," said Guze., Looking for a really special and
thoughtful way to say thanks to "Mom" for a lifetime of love and support?
Searching for just the right way to express your most sincere feelings about
what she means to you? What have you always wanted to tell her? By entering
the Hallmark Flowers Showers of Flowers Mother's Day contest, you can tell
"Mom" just how important she is and enter her to win 12 beautiful floral
bouquets delivered each month for a year. We created the Showers of Flowers contest to give people
a meaningful way to share their own words of admiration about 'Mom' and be
able to celebrate her by showering her with a whole year 's worth of beautiful
reminders," said Harry Falber, President, Hallmark Flowers.com.

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-- Colors -- hues of brown and tan and a range of shades of blue and
green. The company's Hallmark
Entertainment, Inc.

This category features the web sites of independent, professional and amateur woodcrafters that offer decorative and functional wooden items for retail sale.

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Payless ShoeSource , Inc. "We all have
things we've always wanted to tell our mothers - or to those who are like
mothers to us - and this contest invites people to capture those feelings and
emotions in writing so that 'Mom' can keep them for a lifetime. No
purchase is necessary.hallmarkflowers.

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"Fast fashion at Payless is smart," Guze pointed out.
Performance athletics are always important for kids at back-to-school
time." Hallmark Flowers will select six
winning essays to be featured on the Web site. Winners will be announced online just in time for Mother's Day,
Sunday, May 8, 2005. Every Hallmark bouquet
is backed by a 100 percent satisfaction guarantee.hallmark.

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"

Hallmark Flowers invites visitors to http://www.

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Back-to-school season is all about having the right stuff and the right
style -- from notebooks, pens and pencils, and lunch items to clothing and
shoes , backpacks and accessories. Payless has a strong line of performance and fashion athletics shoes
featuring famous names in the world of athletics including Champion(R),
Airwalk(R), Spalding(R) and Shaquille O'Neal-endorsed Dunkman(TM)...
Hallmark Flowers will offer more than a dozen exclusive bouquets for
Mother's Day, many of which contain a special keepsake she can enjoy long
after the blooms have faded.

About Hallmark Flowers
Hallmark Flowers is a new product offering by Kansas City-based Hallmark
Cards, Inc.

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Being 'In' with Latest Fashion Trends is Easy, Affordable at the New Payless;
Key Looks of the Season Include Track Flats, Moccasins, Slouch Boots and
Wedges with Folkloric Embroidery, Fur and Lacing Details

NEW YORK CITY, With school soon -to-be in, kids
want to be "in" too, wearing the latest fashion trends of the season. "Many kids -- and adults alike -- create their
personal look starting with the shoes and stylizing around them .
-- Details -- folkloric embroidery, fur trim, and lacing... And, each of the winning moms
will receive a fresh, beautiful bouquet of Hallmark Flowers once a month for
the next year. Bouquets are shipped overnight in custom gift
boxes including a beautiful premium vase, a full-sized, personalized Hallmark
greeting card, and a special note suggesting that the recipient "close your
eyes and picture the person who sent you these flowers. By buying directly from growers around the world, Hallmark
Flowers streamlines the delivery process bringing the world's best flowers to
consumers fresher and faster. Bouquets are gift packaged with a
full-sized Hallmark greeting card and stylized vase .com

This release was issued through eReleases(TM).

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"Payless allows
parents and kids to get all the latest on-trend styles and not spend a lot of
money doing it. or
others who have been "just like a mom" in their lives and tell Hallmark why
they want to "shower her with flowers.com by 11:59 p.com

Hallmark Press Room: http://pressroom. For more information,
visit http: //www.

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Write In to Let Her Know What She Means to You; Enter to Win Her a Year's
Worth of Amazing Floral Bouquets

KANSAS CITY, Mo.

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"Shoes may be the last thing kids put on, but it's one of the first things
they think about when heading back-to -school," said Jack Guze, head of women's
buying for Payless ShoeSource.
The Payless Back-to -School Collection started appearing in stores
nationwide this week and boasts a wide range of on -trend footwear, handbags,
and backpacks including classic and messenger bag styles, as well as those
featuring the latest characters like Hello Kitty(R) and Teenage Mutant Ninja
Turtles(R).com to
submit a 100-words-or-less essay about their moms .
The contest began April 4, 2005, and ends April 24, 2005. From a wooden birdhouse, designed exclusively
for Hallmark by Dutch nature artist Marjolein Bastin, to a lovely locket or a
clear vase that doubles as a photo holder, Mom will cherish your gift within a
gift for years to come.hallmark.

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School's In and So Too Are the Kids

Shoes are a
critical accessory and this year there is no shortage of unique and fresh
styles to choose from. Argyle
treatments on canvas uppers and interior footbeds will also be
important .

Hallmark's Showers of Flowers Mother's Day Contest Can Help You Show 'Mom' Your Feelings a Dozen Ways

, (just seven miles from the Federal Express hub) serves as the central
arrangement and distribution center for Hallmark Flowers.4 billion.

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Same-day delivery also
is available for customers with an immediate need.

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Entries must be
submitted online at http://www. Overnight delivery
of a unique selection of bouquets can be arranged by calling 1-800-Hallmark or
visiting http://www.

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-- Materials -- corduroy, suede, quilted metallics, and athletic mesh and
nylon. subsidiary is the world's leading producer and distributor
of movies and miniseries made for television; its Binney + Smith subsidiary,
maker of Crayola(R) crayons and markers, is the leading producer of art
materials for children and students. The company publishes products in more than 30 languages and
distributes them in more than 100 countries through a multi-national strategy.
In 2004, Hallmark reported consolidated net revenues of $4.

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, the world's footwear authority, is the smart
shopper 's source for style-right, high-value footwear and accessories for the
entire family. EDT, April
24 , 2005.com.