ORG.

ADDITIONAL RESOURCES: Audio version and more available at
http://www.

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Headquartered
in Spanish Fork, Utah , Provo Craft operates 10 retail stores in Utah
and Idaho and has a 200,000 square-foot distribution facility in
Spanish Fork.

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"
The Sorenson Capital management team includes three former CEOs
and several members who have top-level experience at leading strategy
consulting firms and other prominent financial institutions in the
U.com/broadcast/21107/consumer.

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Provo Craft, which owns the Roberts Arts + Crafts chain,
distributes more than 6,000 proprietary, and more than 20,000
non-proprietary , craft and hobbyist products to retailers around the
world.
"We've come a long way since our first retail store," says Robert
Workman, CEO of Provo Craft.

About Provo Craft + Novelty

Provo Craft + Novelty Inc.com

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With the addition of financial resources gained from partnership
with Sorenson Capital, Provo Craft intends to continue its
rapid-growth strategy through innovation and new-product development.sorensoncapital. And then there's beading, just look in the fashion
magazines and you'll see almost everything hot is embellished with beads.

If the site sells finished products , please submit it to the appropriate category under Shopping/Crafts.

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The U. craft market has grown rapidly in recent years and is
currently a $29 billion industry.

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IT HELPS
REDUCE STRESS, BUILDS KIDS' SELF-ESTEEM, LEARNING SKILLS, IS EMOTIONALLY
PLEASING AND MOST IMPORTANTLY -- FUN!

THE CRAFT AND HOBBY ASSOCIATION HAS DEDICATED THE MONTH OF MARCH TO
CELEBRATING ALL CRAFTING HAS TO OFFER.

This category is for 'suppliers' selling craft supplies only.

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EMMY-AWARD WINNING CRAFT EXPERTS SHARES HOTTEST CRAFTING TRENDS OF 2005

3 or
email radio@multivu.

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EMMY -AWARD WINNING CRAFT EXPERT TERRI OUELLETTE:

"There is definitely a craft out there for everyone .prnewswire.

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Business Editors/Retail Writers

SALT LAKE CITY----Provo Craft +
Novelty , one of the world's fastest growing product providers for
crafters and hobbyists, and Sorenson Capital , a private equity fund
based in Salt Lake City, today announced Sorenson Capital has become
an investment partner in Provo Craft.S.com) was founded in
1964 with a single retail store and has grown to become one of the
largest and most respected craft companies in the world,
manufacturing, importing and retailing craft products.

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Provo Craft + Novelty will Accelerate Expansion through Partnership with Sorenson Capital

(www.

CRAFTING IS AN ACTIVITY THAT CONTINUES TO GAIN POPULARITY.

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"In our partnership with Sorenson
Capital, we want to continue that growth.
"We look forward to helping them continue to grow an outstanding
company.

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NEW YORK,

THIS IS A MULTIVU SPECIAL REPORT .

TO FIND OUT WHAT'S HAPPENING IN YOUR AREA, CALL YOUR LOCAL CRAFT STORE OR
LOG ONTO CRAFTPLACE .

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com) is a private equity
fund that provides small- to middle-market buyout and growth equity
investments . Now, this year we're
going to see some of the hottest trends in crafts expand, like scrap booking .

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Sorenson Capital shares our
core values and brings us a tremendous amount of strategic, financial
and operational experience.

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Scrapbooking accounts for
approximately $3 billion of the total.

I'M DANIELLE ADDAIR.shtml

AUDIO PROVIDED BY: CRAFTS AND HOBBY ASSOCIATION

For story information, please call MultiVu, 1-800-653-5313, ext.

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Merchandise includes many award -winning items for paper
crafting, home decor and general crafts." Provo Craft management has retained a significant equity
stake in the business and will continue in their current roles."

THROUGHOUT MARCH, CRAFT RETAILERS AROUND THE COUNTRY WILL OFFER SPECIAL
CLASSES, DEMONSTRATIONS, TIPS AND PROJECTS FOR CRAFTY CUSTOMERS.

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"We think the Provo Craft management team has done a fantastic job
building their business," said Fraser Bullock, managing director of
Sorenson Capital and former COO of the 2002 Salt Lake Winter Olympics.

About Sorenson Capital

Sorenson Capital (www .

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provocraft.

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Now crochet and knitting still exploding, especially in young
people, which is awesome .

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So many people are finding ways to get creative with scrap booking supplies,
like the papers and embellishments and they're using them for wall art or
making cards.

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Sorenson Capital is managed and controlled by West Rim
Capital and has offices in Salt Lake City, Utah; Palo Alto,
California , and Phoenix, Arizona.