Founder, Chief Executive Bear and
Chairman Maxine Clark, reviewed the company's fiscal 2004 activities
and highlighted plans for growth in 2005. The first store in France is scheduled to open this
week in the world famous Galeries Lafayette department store in Paris.

About Stuffed With Hugs(TM )

For the first time in Stuffed with Hugs five year history, the
charity event will take place at every Build-A-Bear Workshop store
around the world.
Sound Pal(TM) teddy bears are classic plushes that are also ready for the
digital age."
Designed for universal appeal, the Sound Pal(TM) has huggable brown fur
that is fully padded to conceal the technology within.
The Sound Pal(TM) is safe for use in an infant's room outside of the crib.99 and will be available in mid -January for
media reviews. tray of white PEEPS(R) marshmallow
eggs includes 1 tube of CakeMate (R) decorating gel.
(It will have an SRP of $1.

mindi meagher

In November 2004, the company opened two friends
2B made(R) stores, the newest concept based on the doll-making
experience. Connect the unit using the audio cable inside the compartment, and
your music plays through high-quality amplified speakers hidden inside the
bear-the perfect mix of fur and fun."

OTHER PEEPS(R) NEWS
Just Born, Inc. The new PEEPS(R) Easter Decorating Kit is sure to entice
PEEPS(R) fans who want to participate in decorating and personalizing their
own MARSHMALLOW PEEPS(R) candy. The colorful
packaging illustrates fun and easy decorating ideas utilizing the PEEPS(R)
marshmallow eggs and CakeMate(R ) decorating gel. It
employs over 550 associates and exports its candy brands to over 50 countries .

makings wrathall

About Sakar International, Inc. is privately held company, located in Bethlehem, PA.

kristie dotty

In her remarks to stockholders, Clark stated, "Fiscal 2004 was an
outstanding year for Build-A-Bear Workshop(R). International franchisees expect to open 20 to 25 new
stores this year .

Teddy Bears to Help Children affected by Tsunami

Following the annual meeting, Clark invited stockholders and
children visiting the St. Stuffed with Hugs
began in 2001 and since then Build-A-Bear Workshop has donated over
125,000 bears to children through this program.

Build -A-Bear Workshop, Inc. With the opening of
its store in Sheffield, England, in the fall of 2003 and the addition
of international stores in Japan, Denmark, Australia, South Korea and
France, Build -A-Bear Workshop has become the global leader in the
teddy bear business.
To see the Sakar International's Sound Pal(TM) teddy bear music player, as
well as the company's other innovative entertainment products, visit its
exhibit during International CES at Booth 10546, Central Hall of the Las Vegas
Convention Center.99.

sachet mammoths

com

TRADEMARKS

We thank you for your interest in covering our business.

Production shipments will begin Q1 of 2006 to retailers across
the U., The dilemma of which came first,
the chick or the egg, has been solved by Just Born, Inc.com /cgi-bin/prnh/20050308/NYFNSH05-b )
The iconic yellow PEEPS(R) marshmallow chick, which has been produced
since 1953, will be sold enclosed in a 3 oz.

undressed meagher

Sakar International Inc.)
The combination of real chocolate and PEEPS(R) marshmallow candies has
been requested for some time by PEEPS(R) fans. Each 6-ct.
The company also makes PEANUT CHEWS(R), HOT TAMALES(R), ZOURS(R) and
MIKE AND IKE(R) brand candies.

bunches dotty

We exceeded our revenue
and net income targets while continuing to invest in building our
brand and raising awareness, and we continued to improve our highly
productive and profitable store economic model. Louis Magic House to visit Build-A-Bear
Workshop(R) On Tour , the company's mobile store, to launch their
national charity program Stuffed with Hugs, Project Bearlift. On May 14, 2005 the first 200 Guests to visit
any Build-A-Bear Workshop store will be invited to participate in
Stuffed with Hugs Project Bearlift and make a bear for free.

Sakar International 's New Sound Pal(TM) Makes Digital Music 'Un-Bearably' Fun

real milk chocolate, hollow egg.

This category highlights individuals who create and handcraft their own line of soft toys from individual patterns or unique designs, and sell retail or privately.

gollies mammoths

(NYSE:BBW) first annual meeting of
stockholders as a public company, was held today at the St."
During the meeting, company stockholders elected three Class I
directors to serve until the 2008 annual meeting of stockholders., makers of
MARSHMALLOW PEEPS(R) brand candies, by presenting them together in one sweet
package.

somethings maws

designs and manufactures a wide range of
technology, toy, and consumer electronic products.sakar. In a collaboration with Commonwealth Toy, Just Born has
introduced a collection of plush PEEPS(R) Chicks and Bunnies, which will
include plush in assorted sizes, animated plush, baskets, beanies, oversize
soft toys and plush backpack clips.

mindi kristie

The
bears made were the first of over 40,000 bears to be made this week
for this program. Furry, Go-Anywhere Teddy Bear Has Built-In Speakers, Secret Pouch to Hold
iPod, MP3 or CD Player; Accessory Adds Personality and Enjoyment to Digital
Music

LAS VEGAS, For kids and even adults who love stuffed animals as much as
they love music, Sakar International has found a way to combine these two
favorites in one ultra-huggable product: the Sound Pal(TM).
"Kids have a powerfully emotional attachment to music.)
Pye concluded, "The PEEPS(R) Decorating Kit targets the segment of our
PEEPS(R) fan base that likes to create all sorts of recipes and even crafts
with their PEEPS(R).

bunnies wrathall

Throughout the year, the mobile store has traveled to fairs, sporting
and entertainment venues across the country.99. This new decorating kit responds to the very creative
nature of our fans who want to personalize their PEEPS(R). For the first time, PEEPS(R) fans can purchase plush
toys this Easter.

mammoths thistles

The first store opened in St . In addition to its
musical features, the Sound Pal(TM) has removable straps that turn it into a
backpack, allowing owners to take their tunes with them no matter where they
go. Founded in 1977 , the
company is privately held and headquartered in Edison, NJ.

dotty spasmodica

This new PEEPS(R) brand product will be the
perfect centerpiece for Easter baskets across the nation.

sachet dotty

Build-A-Bear Workshop Inc. Reviews Fiscal 2004 Highlights at Company's Stockholders Meeting

buildabear.

, has also introduced the new MARSHMALLOW PEEPS(R) Easter
Decorating Kit.

mindi somethings

With the help of the international relief
organization, UNICEF, these special bears will be shared with children
in Myanmar, Sri Lanka, Maldives and India who are rebuilding their
lives from the Tsunami. (NYSE: BBW), with fiscal 2004 total
revenue of $302 million, is the only national company that offers
Guests an interactive make-your-own-stuffed animal
retail-entertainment experience.BEAR (2327) or visit the company's award -winning web site
at www.

makings hankies

Powered by 4 AAA
batteries, the Sound Pal(TM) is the perfect way to bring cuddly character to a
digital world. Sound Pal(TM)
gives them the chance to add personality to that music-a 'friend' that loves
music as much as they do," said Ralph Sasson, Chief Operating Officer of Sakar
International. For more
information, visit http://www.

MARSHMALLOW PEEPS(R) Chick Arrives in a Milk Chocolate Egg for Easter

Matthew Pye, Director of the MARSHMALLOW PEEPS (R) brand, commented, "The
milk chocolate, hollow egg with a PEEPS(R) chick inside will be the strongest
hollow egg concept on the market.

Some soft toys are designed for collectors and as such may not be suitable for children.

sock sachet

LOUIS----The Build-A-Bear
Workshop, Inc. Our
improvement momentum continued in the first quarter, with a net income
increase of 51 percent., Mary Lou
Fiala, president and chief operating officer Regency Centers
Corporation, and Louis Mucci, chief financial officer and director
BJ's Restaurants, Inc. To date Build-A-Bear Workshop On Tour has traveled over 9,000
miles , operating 55 days at events that had total attendance of over 2
million visitors. For more information about the company and its products,
call 888. It was a 3-D marshmallow pumpkin filled with chocolate
cream under the name of PEEPS(R) DelightFills(TM).

kristie undressed

(NYSE:BBW):

Meeting includes kick-off of 5th annual Stuffed with Hugs(TM)
charity program

Stockholders make bears at the Build -A-Bear Workshop(R) On
Tour mobile store

The Build-A-Bear Workshop, Inc. Louis
Magic House Children's Museum. 2004 provided a solid
foundation for further growth and improvement in the future. When visiting
Build-A-Bear Workshop On Tour, Guests are able to create a special
memory with their family and friends as they make their new stuffed
animal. The PEEPS(R) Decorating Kit
is a great family fun activity that can be done throughout the Easter season.

Just Born , Inc.

marcie bunnies

newscom. In fact, the first MARSHMALLOW
PEEPS(R) and chocolate combination was introduced this Halloween to tremendous
consumer response.

gollies thistles

Business Editors

ST. In addition, each time a new
Build-A-Bear Workshop store opens throughout the year, a Stuffed with
Hugs event will be held to benefit children in need.

About Build-A-Bear Workshop, Inc. Build-A-Bear
Workshop (R) should only be used in capital letters to refer to our
products and services and should not be used as a verb. "In their bedroom, at a friend's house, or on a trip, Sound
Pal(TM) is the ultimate musical companion.S.newscom. The kits can be found
with different colored gels, including purple , pink, or yellow.

wrathall mindi

The
elected directors include, Maxine Clark, founder, chief executive bear
and chairman of the board of Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop expects to open 28 to 30 new Build-A-Bear
Workshop stores in the United States and Canada, including a flagship
store in New York City, and three new friends 2B made(R) stores in
fiscal 2005.

About Build-A-Bear Workshop On Tour

Build-A-Bear Workshop On Tour is a 53 foot, bright yellow, mobile
store housed in a semi-tractor trailer that expands into an 800 square
foot retail store nearly identical to the company's mall based
Build-A-Bear Workshop store locations. As you
write your story we ask that you use our full Name: Build-A-Bear
Workshop(R) and that when referencing the process of making stuffed
animals you use the word "make" not "build".

gryphons undressed

In addition, company stockholders approved the company 's
performance based annual incentive plan and ratified the appointment
of KPMG LLP to serve as independent auditors for fiscal 2005. Stuffed with Hugs was created to give children the
chance to help others. The On Tour store debuted in
February '05 as part of the NFL Experience at Super Bowl XXXIX.
What's more, the Sound Pal(TM) has a built-in AM/FM tuner so entertainment
lovers can listen to broadcast music, talk or sports. BETHLEHEM, Pa.

marcie maws

Open up the Velcro-edged pouch hidden in the bear's tummy, and
you find a compartment large enough for an MP3 player, Apple iPod, or even a
CD player.
The unit carries an MSRP of $29.
(Photo: http://www."
Additionally , the MARSHMALLOW PEEPS(R) brand has embarked on its largest
licensing campaign ever.

sock maws

Louis
in 1997; at the end of 2004 the company operated 170 Build-A-Bear
Workshop stores in the United States and Canada.
Build-A-Bear Workshop(R) is our well-known trade name and our
registered trademark of Build-A-Bear Workshop, Inc.com .
(It has an SRP of $2.

thistles gryphons

The bears
made will be given to UNICEF , who will help distribute the bears to
children affected by the Tsunami.560.com/cgi-bin/prnh/20050308 /NYFNSH05-a
http://www.