, founded in 1979, is a leader in the Japan hobby
and craft industry, having introduced tole and decorative painting
techniques for the first time into Japan.

artisans toiletries

From its launch in 1996 , Creating Keepsakes has been recognized as
the scrapbooking authority and go-to resource for ideas , inspiration
and cutting-edge scrapbooking techniques. and increases the program's influence among
enthusiast audiences abroad.

artistry craft

"
The debut of Creating Keepsakes in Japan continues a series of
successful international extensions for PRIMEDIA's enthusiast brands
and demonstrates the company 's commitment to extend the brands into
new markets.

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Guests will receive free balloons, and Mickey Mouse Ears
with a purchase of $30 or more while supplies last. Woodbury Common Premium Outlets
offers the world's largest collection of designer name-brand outlet
stores.2
billion industry according to the Hobby Association of Japan.
They carry equal clout in their market as well as an impressive
breadth of experience. By combining their expertise along with localized
content, the Japanese version will track market trends and service the
demands of a significant and growing scrapbooking audience in Japan,
from beginner to expert.
In addition, Sun-K will replicate the brand's CKU event, with the
creation of a smaller, intensive workshop for scrapbooking students of
varying skill sets., Ltd. SUN-K plans to
further develop the scrapbooking market in Japan under the partnership
with PRIMEDIA, focusing on education in order for scrapbooking to be
increasingly recognized in Japan.

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This important
milestone signals the first move in real estate strategy since The
Children 's Place acquired the company in November of last year.

skilled scrapbooking

"Our outlet
stores will offer a magical, Disney -themed retail environment
complementary to our mall-based Disney Stores. SUN-K also
distributes various products related to these crafts.

toiletries needlework

The new Disney Store at Woodbury Common Premium Outlets
encompasses more than 7,000 square feet. (NYSE: PRM),
today announced an agreement with Sun-K , a leading hobby products
manufacturer and retailer, to launch the popular Creating Keepsakes
scrapbooking brand in Japan.

manual clay

Shoppers will also find an
ongoing selection of special clearance items. Disney Store
currently operates over 300 locations in the United States and Canada
that offer immediate access to magical Disney products. This
arrangement addresses that growth and demonstrates Creating Keepsakes '
growing prestige among scrapbooking enthusiasts both in the U.

crafts requiring

Given the power of the
Disney brand and The Children's Place experience in this channel, we
believe the outlet venue will be an effective way to grow the
business. Disney Store Outlet will
offer a variety of high-quality merchandise with no irregulars or
seconds. and
Japan. The success of Creating
Keepsakes led to the creation of Creating Keepsakes University (CKU),
an intensive and unique educational three-day event for students to
refine and master their scrapbooking skills. We're now in position to take our proven success
and status as the scrapbooking pioneer and expand outside of the more
than $29 billion U. PRIMEDIA
Enterprises extends the company's brands into consumer product
categories such as apparel, accessories , toys, interactive games,
automotive accessories and equipment, books, and calendars, as well as
service licensing and promotions.

Craftsperson -- A creator of great skill in the manual arts.

candles fiber

(Nasdaq: PLCE), announced today that it is
expanding into the retail outlet arena and will officially open its
first outlet location in New York this weekend.

PRIMEDIA's Creating Keepsakes Extends Internationally - Success in U.S. Spurs Launch of Creating Keepsakes Magazine and Creating Keepsakes University in Japan

S.

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com/woodburycommon
or call 845-928-7467. CKU Japan will begin in 2006, following a similar
format as the original educational forum.

manual floral

"
Disney Store Outlet's grand opening assortment includes spring
fashion along with all the traditional favorites: swimwear and
accessories, beach towels, pajamas, character tees, plush toys, Disney
Princess dolls and Disney action figures., a leading
specialty retailer of apparel and accessories for children, acquired
Disney Store retail chain in North America and now operates it as a
wholly-owned subsidiary.
"The Creating Keepsakes brand continues to gain traction and
attract enthusiasts.

floral candles

Sun-K will publish a localized version of
Creating Keepsakes magazine and launch the popular Creating Keepsakes
University event program .S. The brand's entry into
Japan leverages the leadership status and model for success
established in the U. Internationally, PRIMEDIA's content
and brands are licensed in more than a dozen countries around the
world.

crafts mosaics

Five additional outlets are
planned to open this year in California, Arizona , Illinois, Tennessee
and Ontario Canada. "Creating Keepsakes is valued for
its strong educational tie-in and Sun-K is emblematic of the type of
partner we seek out to expand our expertise and promote the craft.

requiring craft

SUN-K has since extended the
tole painting market and played an instrumental role in establishing
the hobby in Japan.

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Business Editors

NEW YORK----PRIMEDIA Enterprises, the
licensing and merchandising division of PRIMEDIA Inc.

scrapbooking occupation

About Disney Store North America

Disney Store originated the themed retail environment when it
opened its first store in Glendale, California in 1987."
Sun-K will launch a Japanese version of Creating Keepsakes
entitled Creating Keepsakes with Simple Scrapbooks later this year., Ltd.

Craft -- An occupation or trade requiring manual dexterity or skilled artistry.

scrapbooking beads

For store hours, visit www. This marks the introduction of the Creating
Keepsakes brand into the Japanese crafts market, an estimated $3.S. "There is huge opportunity to bring
high -quality content and expertise into the ever-growing scrapbooking
market and through an affiliation with Creating Keepsakes we can
further elevate our standing in the market.

artistry skilled

floral artisans

Disney Store Outlet 's grand opening at Woodbury Common Premium
Outlets will be held March 25-27 at 633 Bluebird Court in Central
Valley, NY.
"We're excited to be involved in the continued evolution of the
Creating Keepsakes brand," said Naoya Kikuchi, deputy president and
director of Sun-K Co.

scrapbooking rustic

Business Editors

GLENDALE, Calif.
"We are very excited to introduce Disney Store to outlet
customers , who are extremely brand-conscious and passionate about
shopping," said Mario Ciampi, president of Disney Store.

About PRIMEDIA Enterprises

PRIMEDIA Enterprises is the worldwide brand licensing division for
PRIMEDIA's 250 publications, having established brand extension
programs for titles such as Motor Trend, Hot Rod, Lowrider, Super
Street, Import Tuner, In-Fisherman, and Creating Keepsakes .

About Sun-K

SUN-K Co.

skill artisans

premiumoutlets.
The Japanese edition will publish content from Creating Keepsakes and
sister publication Simple Scrapbooks, a title focusing on the novice
scrapbooker .

candles skilled

Woodbury Common Premium Outlets is located one hour north of
Manhattan in Central Valley, NY . On November
21, 2004, The Children's Place Retail Stores, Inc.

masks toiletries

----Disney Store
North America , a wholly-owned subsidiary of The Children's Place
Retail Stores, Inc.

needlework craft

Disney Store Announces Expansion into Outlet Centers; First Store Set to Open at Woodbury Common Premium Outlets in New York; Five Additional Outlets to Open T

crafting market," said Jacqueline Blum,
president of PRIMEDIA Enterprises. SUN -K invites famous tole painters and decorative
and folk artists from all over the world to lead five nationwide
seminars annually, as well as 360 courses for Japanese instructors at
SUN-K shops in Tokyo, Osaka, Nagoya and Fukuoka.

mosaics floral

---

- - kjjkjk

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