As
part of the promotion, which runs throughout the first two weeks of
February, Bally will send an e-mail Valentine, to 1-800-FLOWERS. With an estimated 150
million annual visits to its clubs, Bally offers a unique platform for
distribution of a wide range of products and services targeted to
active, fitness-conscious adult consumers. The Company provides gift
solutions same day, any day, offering an unparalleled selection of
flowers, plants, gourmet foods and confections, gift baskets and other
impressive unique gifts.com); by calling
1-800-FLOWERS(R) (1-800-356-9377); or by visiting a Company-operated
or franchised store. Churchill Downs, Inc.

tlg birdhouses

About Bally Total Fitness

Bally Total Fitness is the largest and only nationwide commercial
operator of fitness centers , with approximately four million members
and nearly 440 facilities located in 29 states, Mexico, Canada, China,
Korea and the Caribbean under the Bally Total Fitness(R), Crunch
Fitness(SM), Gorilla Sports(SM), Pinnacle Fitness(R), Bally Sports
Clubs(R) and Sports Clubs of Canada(R) brands.

potpourri silks

"At Bally, we're always looking for innovative ways to partner
with great companies and this program offers an incredible opportunity
to introduce health and fitness to millions of new customers," said
Jon Harris, Vice President of Media Development and Communications.com(R)
(http://www., the master licensee for the Kentucky Derby.

dried floral

Bally Total Fitness and 1-800-FLOWERS.COM Want to Be Your Valentine; Nation's Fitness Leader and Online Floral Retailer Kick Off Valentine's Day With a Nationw

COM's
customers , which can be redeemed for two-week passes for them and a
friend to any of Bally's more than 400 locations or $50 off a new
membership and a free one-year membership for a friend. Finally, the promotion will include
a sweepstakes where Bally members can participate to win a year of
roses, one of 1-800-FLOWERS.COM
customers will receive an e-mail Valentine from Bally for free
two-week passes for them and a friend that can be used at any
of the more than 400 Bally clubs across the nation. (OTC:SRII) is a floral greeting
company that allows people and organizations to communicate precisely
and passionately with flowers.speakingroses.

wreaths floral

COM family of brands also
includes home decor and garden merchandise from Plow + Hearth(R) (1-
800-627-1712 or http://www.

Business Editors

SALT LAKE CITY----Speaking Roses
International, Inc.

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Business Editors

CHICAGO ----Bally Total Fitness (NYSE:
BFT) announced today that it is partnering with leading online floral
retailer 1-800-FLOWERS.
"We are excited to be officially licensed to emboss roses for the
131st Run for the Roses.com

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COM savings passes.
Customers can shop 1-800-FLOWERS.1800flowers .com); children's gifts from HearthSong(R)
(http://www.

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COM.COM 24-hours a day, seven-days a week
via the Internet (http://www.

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cherri fausto

ballyfitness.com); gourmet foods from GreatFood.hearthsong.

Individuals offering floral art and crafts for sale.

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"

The promotion includes the following components:

Two -Week Pass to Bally Total Fitness-1-800-FLOWERS. Additionally,
current members who make a purchase from one of Bally's
Fitness Formula retail stores will receive a five-dollar
savings pass.
Speaking Roses will provide live and preserved commemorative
roses, bearing the Kentucky Derby logo, which will be showcased at
Derby parties and special events at Churchill Downs including the
racetrack Chaplaincy party and Turf Club opening day festivities.

Speaking Roses International Inc.

fausto rosebud

com); premium popcorn and
specialty treats from The Popcorn Factory(R) (1-800-541-2676 or
http://www.
"Speaking Roses is a great and unique product.
In 1904 the red rose became the official flower of the Derby, and
in 1925 New York sports columnist Bill Corum dubbed the Kentucky Derby
the "Run for the Roses". For more
information, visit www.

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COM(R) to host a Valentine 's Day promotion.

$5 Savings Pass from 1-800-FLOWERS. For more information, visit
http://www .com

floral topiary

COM is the consumers' florist of choice and we are
excited to team with them to offer a valuable gift to people we care
about during this Valentine's Day season.COM - From February 1 -14,
anyone who takes a tour of a Bally fitness center will receive
a five-dollar savings pass to 1-800-FLOWERS. The 1-800-FLOWERS. The process that
they have for applying our logo to the rose is both fascinating and of
the highest quality.

swags kissing

Sweepstakes - Bally will offer all customers referring a
friend or family member and new members who join during the
promotional period the chance to participate in a sweepstakes
for a free one-year supply of flowers.magiccabin.

Speaking Roses Awarded Licensing Agreement For the 2005 Kentucky Derby; Latest Marquee Event Participation Bolsters Demand for Embossed Flowers

is proud to have them as an
official licensee," said Tobey Roush, Director of Licensing for
Churchill Downs, Inc.

topiary floral

com) and wine gifts from The Wine Tasting
Network (www.

pressed envelopes

com) and Magic Cabin(R)
(http://www. Speaking Roses ' relationship with Churchill
Downs advances our strategy for growth through our association with
high profile, time-honored events," said Blaine Harris, CEO of
Speaking Roses International, Inc .

wreaths rosebud

"1-800-FLOWERS.com

About 1-800-FLOWERS. Speaking Roses prints text and images in any
color while preserving the integrity of the rose petal, and the
process is environmentally harmonious.

Based in Salt Lake City, Utah, Speaking
Roses uses its proprietary, patented-pending technology to emboss
messages, images and logos on live and silk flowers.

sunflowers pressed

COM's monthly gift club continuity
programs .plowandhearth. (OTC: SRII), a company with proprietary technology
for printing messages, images and logos on live flowers, today
announced that it was awarded a logo licensing agreement for the 2005
Kentucky Derby at Churchill Downs by All Professional Championships,
Inc.

tlg battenburg

(NASDAQ: FLWS) has
been the leading innovator in the floral industry, taking the extra
step to help people connect and express themselves quickly and easily
with exquisite floral gifts crafted with care by renowned artisans and
the nation's leading florists, as well as distinctive non-floral gifts
appropriate for any occasion or sentiment.
Speaking Roses will be available to the public through Louisville
and Lexington florists, the Kentucky Derby product catalog or by
calling 866-400-7673.

topiaries sachets

Additionally,
Bally will provide its prospective and existing customers with
1-800-FLOWERS.COM(R)

For more than 25 years, 1-800-FLOWERS.thepopcornfactory.greatfood.

About Speaking Roses International, Inc.

envelopes pressed

winetasting .

silks potpourri

topiaries sachets

COM, Inc. As always, satisfaction is guaranteed, and
customer service is paramount with quick, convenient ordering options,
fast and reliable delivery, and gift advisors always available.

envelopes garlands

The
Valentine can also be redeemed for $50 off a new membership
and a free one-year membership for a friend.

potpourri kissing

---

- - kjjkjk

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