"
Kline + Company's HOME FRAGRANCES USA 2004 market survey is the ninth
edition of this authoritative source of industry information for the home
fragrance market.

This category contains same restrictions as explained under Shopping/Crafts category description.

rag hooking

duff@kline-europe. Anything Nude
The non-color of the season is nude, occasionally paired with black for
after-dark appeal.com

vakili freshener

, Providing a breath of fresh air
with innovative new product forms and multibenefit positioning , diffusers and
room sprays outperformed all other categories in the U. S.com) is a management
consulting and market research firm serving clients worldwide in the consumer
products, chemicals, life sciences , and energy sectors.

hearne serged

C. Wisp has a microchip
that controls the release of the fragrance into the air , and the Oust diffuser
is an extension of the successful room spray brand.
Category leader S. Procter + Gamble also extended its high-performing
Febreze brand into the air freshener category with Febreze Air Effects room
sprays.

felting craftwork

"Reliable market data and trend information is obviously
key to this process, and a clear positioning strategy needs to be
established.com/y324. Chunky-Heeled Platforms
Sleek stilettos have been replaced by chunky-heeled platforms, a perfect
match for spring's no frills silhouette.

All work MUST be done by the crafter selling the product .

NO buy for resale allowed in any shopping/crafts category.

craftwork spaeder

LITTLE FALLS, N. The bulky product's disc player model also takes up a
lot of shelf space and wasn't given prime placement in many stores .

6.COM launched in September
2000.

hankies scarfs

home fragrances
market in terms of growth from 2003 to 2004, according to a market study soon
to be published by Kline + Company.
Kline's HOME FRAGRANCES USA 2004 states that room spray sales were up by
more than 15% last year, and diffusers had record-breaking sales in 2004,
representing an increase of nearly 25% from 2003.
"Electric diffusers really revived the category with innovation and higher
price points," says Lenka Contreras , vice president and head of the Consumer
Products practice for Kline's research division.
The room sprays category registered solid growth for the third consecutive
year, on the strength of multibenefit products that kill bacteria as well as
freshen the air. These products appeal to those concerned with combating
allergens and germs to provide a healthier environment for the family .

7.

8. Based in New York, STYLE.

hankies hearne

"
"Differentiation with a new or added benefit is important in a market like
home fragrances, where most of the products are commoditized , but figuring out
how much people are willing to pay for this isn't always easy," says Susan
Babinsky , senior vice president and head of Kline's Consumer Products
consulting practice.klinegroup."

Visit http://www.

These items must have been made by the crafter.

swatches scarfs

Established in 1959 , Kline + Company (http://www.

1.
Offering comprehensive runway coverage with over 50,000 photos, authoritative
trend reporting, the latest social, celebrity and fashion news and interactive
forums on every aspect of the fashion industry, STYLE.

orna hooking

It provides market share and retail sales data, channel
breakdowns, and forecasts for product categories such as candles, potpourri,
diffusers , room sprays, and specialty wardrobe products.
In Europe, contact Jonathan Duff at +32-2 776 0738 or
jonathan.

crafter orna

J.
While high price points for the new diffuser products were a main factor
in the marked growth in the category, Scentstories' suggested retail price of
over $35 hurt its entry.COM.com/trends/topten/010706/ for the top ten looks
complete with images from the runways.

rag woolie

After a few years of sluggish growth, the diffusers category exploded in
2004, largely because of the launch of new battery-operated portable diffusers
and scented oil fragrance variants for mass -market products.C.klinegroup.

STYLE.COM Reports Top Ten Must-Have Items for Spring

COM offers visitors a
total fashion experience.

swatches potholders

Johnson's
Glade Wisp and Oust diffuser products and Reckitt Benckiser 's Mobil'Air
collectively generated nearly $60 million, and The Yankee Candle Company
nearly tripled sales for its electric diffuser in 2004.htm or
contact Lenka Contreras at +1-973-435-3407 or lenka_contreras@klinegroup .

"Spring 2006 is all about fresh options," said Nicole Phelps, Executive
Editor, STYLE .

swatches hooking

"
Contreras notes that category growth rates haven't been this high since
oil diffusers were first introduced in the mass market by S.
"The new diffuser and room spray products were successful last year
because they offered a twist or an additional benefit, and consumers find them
easy to use," says Contreras.com. Babydoll Dress
This spring head back in time with a '60s-style babydoll dress; an instant
way to turn heads.

5.

hankies santas

S. Johnson in
1999.
To learn more about Kline's customized consulting capabilities for the
consumer products market, contact Susan Babinsky at +1-973-435-3365 or
susan_babinsky@klinegroup.COM, the online home of Vogue +
W magazines , today announced the ten key pieces a women's wardrobe shouldn't
be without this spring.

9.

craftwork serged

rag darn

"Marketers are emphasizing the convenience of
diffusers that keep working for an extended period and can be left unattended,
unlike scented candles.com

Wide Belt
Mastering spring 's new proportions is a cinch with a wide belt, be it in
sexy red vernis or soft velvet.

3.

potholders felted

NEW YORK, STYLE. Wedge Heels
With hemlines scaling new heights, it's only fashionable that wedge heels
follow. Small Bags
This spring marks the return of sleek handbags and the exit of luggage
disguised as handbags.COM, a CondeNet publication, is the definitive fashion website ,
extending the editorial authority of Vogue and W magazines to the Internet.

hooking hankies

For more information, contact:
Lenka Contreras
Vice President, Kline Research
(973) 435 -3407
lenka_contreras@klinegroup. Cuffed Shorts
Teamed with a cropped jacket or a button -down and vest, cuffed shorts go
way beyond weekend wear.

spaeder darn

"Consumers were willing to
spend more on the electric diffusers because of a higher perceived value for a
new type of product. Procter + Gamble's new fragrance compact disc player Febreze
Scentstories produced disappointing sales despite a hefty amount of media and
promotion support. Extra-Large Tote
While handbags will be smaller , an extra-large tote is the season's other
essential accessory.style.

CONTACT: Jennifer Miller
212-286-4903
jmiller@condenet.

cuffs hankies

C.
For more information on this study, go to http://www. "From pants, to shoes and handbags, you will see a cleaner
look for spring.

STYLE.

This section should only contain finished needlework by crafters for sale to the general public.

cuffs needlework

Not all of the new entries in the diffusers category found success ,
however.

10.COM
STYLE.

appliqued woolie

com. Superlean Pants
Spring's must-have pants are strictly tailored, superlean, and slashed
just north of the ankles.

woolie hankies

"Some room sprays are being emphasized as germ killers that freshen the
air, rather than the other way around, and are blurring the lines between air
fresheners and aerosol disinfectants to some extent," says Contreras . Johnson has applied this positioning with great
success to its Oust air sanitizer brand, including the line's bathroom air
sanitizer and room spray.com.

2. Nauticals
Nothing says spring like blue-and-white sailor stripes and bold brass
buttons.