The company owns eToys (http://www.----The Middleton Doll
Company (OTCBB:DOLL) today reported a net loss of $352,955 or $0.
Forward-looking statements, which may be based upon beliefs,
expectations and assumptions of the Company's management and on
information currently available to management , are generally
identifiable by the use of words such as "believe," "expect,"
"anticipate," "plan ," "intend," "estimate," "may," "will," "would,"
"could," "should," or other similar expressions.

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kbtoys.

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com. Our collectible dolls
continue to suffer from the decline in collectibles across the market
and intense pricing competition from dolls produced in China," said
George R. The company's consumer products
segment is comprised of Lee Middleton Original Dolls, Inc.

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The artisans will also
hand -paint special features like freckles and birthmarks.
For more information, visit http://www.

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com )
today. A dozen
new doll-sized pretend play settings let girls and their dolls say "happy
birthday ," enjoy a tea party or spend an afternoon baking.

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They also personalize each doll with the customer 's choice of skin
tone, eye color, hair color and hair length.com
(http://www.com) under a long -term licensing agreement. "Our other consumer products subsidiary,
License Products, Inc.

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While My Twinn already offers the widest selection of matching clothing
and accessories for dolls and girls, the 2005 Holiday Catalog features
nineteen new apparel collections, including a fashion -forward faux-suede
Sherpa coat with matching hat and shoulder bag, and a sparkly kitten outfit
that features a purple t-shirt, coordinating black knit pants and a matching
kerchief and shoulder bag set, all with a kitten applique. The 23" dolls have
vinyl heads, arms and legs and soft, fully poseable bodies allowing them to
move in any way a child can imagine.middletondollcompany.

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"We are continuing to carry out our plan to convert
loans and leased properties to cash to reduce our outstanding debt so
that we can redeem our $16.09) $(0.

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The company's twelfth annual My Twinn holiday catalog features a new
look and dozens of new outfits, accessories and furniture for girls and their
dolls , all of which are also featured on the updated site.com) and the
My Twinn doll company (http://www .

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2005 My Twinn Holiday Catalog Debuts With Trendy New Apparel Accessories and Furniture

mytwinn. The artisans
choose the doll's face and style each doll's hair based on customer-provided
photos . He noted that operating expenses included one-time start-up
fees for the Newborn Nurseries that opened during the quarter. The recently introduced
dolls are designed to appeal to both longtime and new doll
collectors," said Schonath.

The Middleton Doll Company news releases
are available on-line 24 hours a day at:
http://www.19)

Average shares outstanding - Basic 3,727,589 3,727,589
Average shares outstanding - Diluted 3,727,589 3,727,589

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About eToys Direct
eToys Direct offers thousands of toys, custom dolls, video games and baby
products to online and catalog shoppers through its popular web sites and its
strategic retail partnerships. The privately held company is based in
Denver .

Business Editors

PEWAUKEE, Wis.09
per diluted share for the first quarter of 2005, compared to a net
loss of $720,936 or $0.
Schonath said the financial services segment sold four properties
and average loans outstanding decreased by $20 million in the first
quarter of 2005.

In order to be listed in this category, the site must represent an individual craftperson and his or her products.

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Additional
information concerning the Company and its business, including factors
that could materially affect the Company's financial results, is
included in the Company's filings with the Securities and Exchange
Commission.

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The catalog also highlights girls' favorite pastimes with thirteen
activity-themed outfits for My Twinn dolls, like skating, gymnastics,
cheerleading , soccer, camping, ballet dancing and horseback riding. The sales from the Saks Department Store
Group boutiques offset a decline in sales of our Artist Studio
Collection(R) dolls in the first quarter .

The Middleton Doll Company operates in two segments, consumer
products and financial services ., a designer and marketer of clocks and home decor
products that are sold to major national retailers . Significant risks and uncertainties include, but are not
limited to, (i) the continuing effect of adverse economic conditions,
(ii) the effect of increasing competition in the collectible doll
market and (iii) the effect of not reaching the Company's goal to
expand to 100 boutiques over a three-year period.com

The Middleton Doll Company
(OTCBB:DOLL)
(Unaudited)

STATEMENTS OF OPERATIONS BY SEGMENT
-----------------------------------
Three months ended
March 31, 2005 March 31, 2004
-------------- --------------
Consumer Products:
Net sales $2,908,898 $2,824,048
Cost of sales 1,661 ,842 1,730,324
-------------- --------------
Gross profit 1,247,056 1,093,724

Other expenses (income):
Operating expenses 2,071,832 1,882,692
Interest/rental expense to parent 214,181 185,948
Management fees to parent - 114,000
Other expense (income) (38,778) (82,733)
Minority interest in earnings of
subsidiary - (10,008)
-------------- --------------
Total other expenses 2,247,235 2,089,899
-------------- --------------

Net loss $(1,000,179) $(996,175)
============== ==============

Financial Services:
Net rental/interest income:
Interest on loans $459,235 $663,222
Rental income 534,849 715,459
Interest/rental income from
subsidiary 214,181 185,948
Interest expense (454,884) (600,708)
------ -------- --------------
Total net rental/interest income 753,381 963,921
Other income:
Other income 12,428 12,545
Management fees from subsidiary - 114,000
Gain on sale of property 769,424 -
-------------- ------------- -
Total other income 781,852 126,545
Other expenses:
Depreciation expense on leased
properties 101,758 174 ,453
Other operating expenses 353,773 414,499
Income tax expense 206,203 -
--------- ----- --------------
Total other expenses 661,734 588,952

Preferred stock dividends expense 226,275 226,275
-------------- --------------

Net income $647,224 $275,239
============== ==============

STATEMENTS OF OPERATIONS - COMBINED
-----------------------------------
Net (loss) income:
Consumer products $(1,000,179) $(996,175)
Financial services 647,224 275,239
-------------- ---------- ----
Net (loss) income available to common
shareholders $(352,955 ) $(720,936)

(Loss) Earnings Per Share - Basic $(0.

This category lists the sites of individual craftspeople who create dolls by hand and sell them to the public.

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"This spring, we opened 12 Newborn Nursery(R) Adoption Center
boutiques within selected Saks Department Store Group locations,
increasing our total to 20. Schonath, president and chief executive officer of The
Middleton Doll Company., reported a slight increase in sales in the
first quarter."
"Our gross margins improved substantially in the first quarter. A new Artist Studio
Collection doll named "Bunny Soft" is the first full-sized newborn to
feature our New Baby Skin(TM), which is an incredibly lifelike vinyl
that feels soft like a real newborn's skin.

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, debuted its 2005 Holiday Catalog and new Web site (http: //www. My Twinn dolls,
the perfect "big gift" for birthdays and the holidays, are one-of-a-kind dolls
created by artisans to look like individual girls ages 3-12.19 per diluted share for the first quarter of
2004.9 million of preferred stock in July 2008,"
said Schonath.09) $(0.19)
(Loss ) Earnings Per Share - Diluted $(0.

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And three new
furniture collections with 24 doll -sized trunks, beds, tables and chairs give
dolls their own place to relax after a long day of play . eToys Direct also
provides a toy and video game solution to its online and catalog partners,
supplying category management, full-featured content, inventory control, order
fulfillment and customer support .

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mytwinn.

This press release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995 with
respect to the financial condition, results of operations, plans,
objectives, future performance and business of the Company.

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My Twinn also offers parents, grandparents, aunts and uncles new ways to
help their favorite girl celebrate her individuality. "This year, we're
debuting matching girl and doll bracelets with collectible , themed charms
based on the popular activities featured in our catalog," said Craig Currie,
vice president of My Twinn. A number of factors, many of which are beyond the
ability of the Company to control or predict, could cause actual
results to differ materially from those in its forward-looking
statements.

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"
Specially trained My Twinn artisans handcraft each doll to be a cuddly
companion today, and a cherished keepsake in the years to come.
The margin for the consumer products segment increased from 39% to 43%
in the first quarter of 2005 and the gross margin for our Lee
Middleton Original Dolls subsidiary increased from 41% to 52%. The company's
financial services subsidiary is a real estate investment trust
(REIT).

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Additionally, all
statements in this document, including forward-looking statements,
speak only as of the date they are made, and the Company undertakes no
obligation to update any statement in light of new information or
future events.

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etoys. For the first quarter of 2005, the company's consumer products
segment reported a net loss of $1,000,179 and the financial services
segment reported a profit of $647,224. The
improvement in gross margins reflects the cost benefits of moving
production of our collectible dolls to China in July 2004," said
Schonath.

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"They're available separately, or as part of a
beautifully designed custom doll gift package gift-givers can order for the
girl who wants to create her own doll.
"Lee Middleton introduced nine new collectible dolls in April
2005, including three new faces representing different cultures
designed by award-winning artist Reva Schick.

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The Middleton Doll Company Reports First Quarter Results

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Artisans Create 'Just-Like-Me' Dolls Based on Customer-Provided Photos

DENVER , My Twinn, a division of eToys Direct,
Inc.mytwinn.com) and operates KBtoys., a designer
and marketer of lifelike collectible and play dolls, and License
Products, Inc.

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- - kjjkjk

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