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Impressively priced at a low $3,499 MSRP for the 40-inch and $2,999 MSRP
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1366 x 768 resolution high definition (HDTV) 1080i and 720p display.

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, According to a recent national
survey , 27 percent of adults indicate that they are likely(1) to buy a HDTV
(high-definition television ) set within the next year -- the highest
percentage of purchase interest among the seven electronic devices tested.
A list of home electronic devices without price ranges was presented to 1,341
adults , while a list that included price ranges was presented to a separate
group of 1,289 adults.
Basic DVD players and VCRs, on the other hand, actually post higher levels
of purchase interest when price ranges are included in the question. For example:

* The generation with the highest degree of purchase interest in HDTVs and
least price sensitivity are the "Echo Boomers" (those between the ages
of 18 and 27).
* HBO subscribers express similar likelihood to purchase both HDTV sets
and next-generation DVD players.

Summary of Findings

TABLE 1
LIKELIHOOD TO PURCHASE ELECTRONIC PRODUCTS IN NEXT YEAR
Base: All adults who are shown list which did not include price ranges
(n=1,341)

Likely Very Somewhat Unlikely Somewhat Very Not
(Net) Likely Likely (Net) Unlikely Unlikely Sure
% % % % % % %
High-
definition
television
set 27 11 16 66 15 50 7
Next-
generation
DVD player 24 8 17 65 15 50 11
Basic
television
set 24 9 15 70 16 55 6
Toaster 22 10 13 72 13 59 5
Basic DVD
player 19 6 12 74 15 59 7
TiVo or
another
digital
recorder 13 4 10 76 13 63 10
VCR 12 4 8 81 12 69 7


TABLE 2
LIKELIHOOD TO PURCHASE ELECTRONIC PRODUCTS IN NEXT YEAR
Base: All adults shown list which included price ranges (n=1 ,289)

Likely Very Somewhat Unlikely Somewhat Very Not
(Net) Likely Likely (Net) Unlikely Unlikely Sure
% % % % % % %

Basic
television
set that
costs
between
$100 and $500 26 8 18 70 15 54 4
Basic DVD
player
that costs
between
$40 and $150 25 10 15 71 18 53 4
Toaster that
costs between
$15 and $75 23 9 14 73 17 56 4
High -definition
television set
that costs
between
$1,500 and
$5,000 19 9 9 78 11 67 3
VCR that costs
between $30
and $120 17 6 11 79 13 65 4
Next-generation
DVD player
that costs
between $250
and $1,000 16 6 10 80 13 67 4
TiVo or another
digital video
recorder that
costs between
$100 and $500,
plus $20 per
month for
service 11 5 6 84 10 73 5


TABLE 3
LIKELIHOOD TO PURCHASE IN NEXT YEAR - DEMOGRAPHICS
(THOSE SAYING "SOMEWHAT" OR "VERY LIKELY")


Total Gender Generation
Base All Male Female Echo Gen Baby Matures
Adults Boomers* Xers Boomers
(aged (aged (aged (aged
18-27) 28-39) 40-58) 59+)
% % % % % % %
High-
definition
television
set (no price
indicated) n=1,341 27 36 19 32 28 28 23
High-
definition
television
set that
costs
between
$1,500 and
$5,000 n=1,289 19 22 15 29 20 17 15
Next
generation
DVD player
(no price
indicated) n=1,341 24 32 18 23 29 27 15
Next -
generation
DVD player
that costs
between $250
and $1,000 n=1 ,289 16 20 12 19 23 13 11

* Very small base size


TABLE 4
LIKELIHOOD To PURCHASE IN NEXT YEAR - MEDIA SUBSCRIBERS
(THOSE SAYING "SOMEWHAT" OR "VERY LIKELY")

Base Total Digital Satellite HBO
Cable Cable Subs
Subs Subs
% % % %
High-
definition
television
set (no
price
indicated) n=1,341 27 33 30 40
High-
definition
television
set that
costs between
$1,500 and
$5,000 n=1,289 19 32 22 33
Next-
generation
DVD player
(no price
indicated) n=1,341 24 33 32 34
Next-
generation
DVD player
that costs
between $250
and $1,000 n=1,289 16 24 22 32


Methodology
This Harris Interactive survey was conducted online within the United
States between March 8 and 14, 2005 among a nationwide cross section of 2,630
adults (aged 18 and over).

(1) "Likely" includes both "somewhat likely" and "very likely" responses. "Our high definition TVs are ideally suited to deliver the
total visual experience with the latest features at an affordable price
point.

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M/F/D/V
To become a member of the Harris Poll Online(SM) and be invited to
participate in future online surveys , visit http://www.

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Harris Interactive combines its intellectual capital, databases and
technology to advance market leadership through U.com), eCost
(www.

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And though next-generation DVD players, capable of delivering high-definition
content to the home, have not yet been marketed in the United States, 24
percent of American adults surveyed indicate interest in buying one within the
next year. Baby boomers (ages 40 to 58) are far more
sensitive to the prices of the HDTVs -- 28 percent express likelihood
to purchase when prices are concealed while only 17 percent express
interest at the current prices.
* Digital cable subscribers seem insensitive to the current prices of
HDTVs, with 33 percent indicating purchase interest when prices are not
mentioned, and 32 percent indicating likelihood to buy after
considering price ranges. A list of home electronic devices without price
ranges was presented to 1,341 adults, while a list that included price ranges
was presented to a separate group of 1,289 adults.

About Harris Interactive(R)
Harris Interactive Inc.Y.

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In theory, with probability samples of this size, one could say with 95
percent certainty that the results have a sampling error of plus or minus 2
percentage points .

About Kreisen LCD TVs

Headquartered in San Jose, California, Kreisen is a leading manufacturer of
affordable, advanced, high definition liquid crystal display (LCD)
televisions for use in home entertainment, business, and education.

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Greg Durkin, Research Manager for the Media and Entertainment practice at
Harris Interactive(R), states, "While considerable proportions of American
adults are attracted to these technologies, the survey also shows that their
interest may be tempered by the reality of the affordability of those
products."
Low-end, tube televisions ready to display high-definition signals are
currently available for less than $1,500 and these sets, while bulky , may be a
viable option for price-conscious consumers. Unfortunately, there are several other possible sources of
error in all polls or surveys that are probably more serious than theoretical
calculations of sampling error.com), the 15th
largest and fastest-growing market research firm in the world, is a Rochester,
N. LCDs are
becoming an accepted standard in the personal home theater and office
multimedia market segments over their plasma rivals," said Samson Lee, CEO
of Kreisen.

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ROCHESTER , N. adults between March 8 and 14, 2005. VCR sales will persist as well, despite the pressure from
relatively new technologies such as DVRs and DVD-burners that offer a
recording function. But there are certain segments
of the population who appear to be less price sensitive than others when it
comes to HDTVs and next-generation DVD players. Nearly one-third (32%) of Echo boomers express
likelihood of buying an HDTV set when price is not mentioned and nearly
as many (29 %) do when it is.
These statements conform to the principles of disclosure of the National
Council on Public Polls.

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S.-based global research company that blends premier strategic consulting
with innovative and efficient methods of investigation, analysis and
application.

"We are excited to bring to market these extremely versatile LCD TVs at
such a low price.
Kreisen's line of flat-panel HDTVs comes standard with premium features
such as digital luminance and color transient improvement (DLTI/DCTI)
technology to dramatically improve image details for sharper, more natural
pictures . Additionally, the digital perfect creation (DPC) engine,
co-developed with Germany's Micronas, a world renowned maker of digital
video and audio signal processors, ensures optimized screen output .

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"These figures suggest that first-generation DVD hardware sales will
remain strong in the near-term," adds Durkin, "boosting domestic DVD
penetration. It is
impossible to quantify the errors that may result from these factors. This
online sample is not a probability sample.harrisinteractive . To complement the wealth of
features already standard, these LCDs boast 16:9 aspect ratios with a
multitude of inputs to allow the set a warm welcome in any environment.

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* Consistent with trends in new consumer electronics, males are more
likely than females to say they are likely to buy next-generation DVD
players in the next year -- but price seems to be a bigger deterrent
for men (36% likely to buy when price not mentioned/22% likely to buy
when price is mentioned) than it is for women (19% likely to buy when
price not mentioned/15% likely to buy when price is mentioned). offices and wholly owned
subsidiaries: London-based HI Europe (http://www . Packed with the latest
features, this stylish new flat panel display represents the flagship model
for the new entrant and is flanked by an equally impressive 37-inch model.

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"
When Harris Interactive asks respondents about their likelihood to
purchase these same technologies but includes current pricing information,
percentages who say they are likely to purchase in the next year are somewhat
lower. Figures for age, sex,
race, education, region and household income were weighted where necessary to
bring them into line with their actual proportions in the population.
Propensity score weighting was also used to adjust for respondents' propensity
to be online.

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When the price ranges are disclosed,
33 percent of HBO subscribers say they are likely to buy an HDTV set in
the next year, and 32 percent say they are likely to buy a next-
generation DVD player. Known for The Harris Poll(R) and for pioneering Internet-based
research methods, Harris Interactive conducts proprietary and public research
to help its clients achieve clear, material and enduring results.S.hieurope.novatris.

Contacts:
Nancy Wong
Harris Interactive
585-214-7316

Kelly Gullo
Harris Interactive
585-214-7172

Harris Interactive, Inc.

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Adults with satellite television are far
more price sensitive , as their stated likelihood to purchase drops from
30 to 22 percent when prices are mentioned . Sampling error for percentages based on sub-samples is
higher and varies.

About Harris Interactive Media + Entertainment Research
The Media + Entertainment Research Practice of Harris Interactive,
operating out of New York and California conducts research for clients from
print and broadcast media, filmed entertainment, gaming and other modes of
entertainment.harrispollonline .target.com) and
TigerDirect (www. For more information, visit Kreisen online at
(www.

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We are proof positive that one does not need to
sacrifice quality or availability of features for affordability ."

With more sizes to be announced soon, Kreisen features top grade LCD panels
designed by Samsung and LG Philips, two of the industry's leading
companies. Kreisen is
marketed through a rapidly growing network of consumer-direct online
partners, and regional and national retail stores in North America by
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This category is for sites that sell consumer video electronics such as camcorders, DVD players, VCRs, television and display screen.

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kreisen. In an effort to stay ahead of the industry, Kreisen will soon
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quality affordable high definition television displays, today announced the
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40-inch liquid crystal display (LCD) televisions.com).

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S. By comparison , the results show
there is no significant difference between the percentages of American adults
likely to buy a basic television set that costs between $100 and $500, a
toaster that costs between $15 and $75, or TiVo or another digital video
recorder that costs between $100 and $500, plus $20 per month and the
percentages likely to buy when the prices of the devices are omitted.
* Generation Xers (ages 28-39), compared with other generations, show
higher likelihood to purchase next -generation DVD players, both with
(23%) and without (29%) price consideration.

Kreisen LCD TVs are immediately available from a quickly growing list of
popular consumer electronics retailers including Amazon (www.

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They include refusals to be interviewed (non-
response), question wording and question order, and weighting.com. The
sleek new 40-inch offering is one of the largest LCDs with a built-in NTSC
TV tuner available on the market today and a welcome addition to any home
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Only 19
percent of adults are interested in buying a basic DVD player, while a basic
DVD player that costs between $40 and $150 has a net purchase interest of 25
percent.
Both LCDs are shipping immediately. All
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Likelihood to purchase a high-definition television set that costs
between $1,500 and $5,000 is 19 percent while likelihood of purchasing a next
generation DVD player that costs between $250 and $1,000 is 16 percent .
These are the results of a survey conducted online by Harris Interactive
among a nationwide sample of 2,630 U.
The differences between consumer responses before and after pricing
information is disclosed illustrate the degree to which cost continues to
inhibit the proliferation of HDTV and may threaten to inhibit the introduction
of next-generation DVD players in the U. Baby boomers (ages 40-59)
also express interest in purchasing next-generation DVD players; but,
as with HDTV sets, they seem more likely to wait until the prices come
down before buying.

com), Paris-based
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In a bold step forward to delivering stunning
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National Survey Shows Consumer Likelihood to Buy HDTVs and Next-Generation DVD Players in the Next Year but Current Prices Will Deter Some

Likewise, 12 percent of adults say they are likely to buy a VCR in
the next year, compared to 17 percent interested in buying a VCR that costs
between $30 and $120. (http://www.com), Tokyo-based Harris Interactive Japan,
through newly acquired WirthlinWorldwide, a Reston, Virginia-based research
and consultancy firm ranked 25th largest in the world, and through an
independent global network of affiliate market research companies.kreisen.

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