He calls the line WICKED
SPORTWEAR.

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Shelby's unparalleled
vision and the spirit of American ingenuity in automotive design. Men Want to Dress Like Men

NEW YORK, Peter Mahmet has been a part of the
apparel and footwear business for years. The products are available at
select retail stores or wickedboots.

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"
The new apparel has been created to embody Mr.
The COBRA/Shelby sportswear will be part of Wicked's new apparel and
footwear group featuring logos and emblems representing renowned, classic
automobiles, such as those built by Delahaye and Duesenberg Straight 8.

Wicked Motorsport is a division of Wicked Open Minds, LLC, based in
Pennington, NJ, which was established in 1988 as the primary marketing company
for licensed apparel and footwear. But what apparel can he buy that fits his
image?
For some reason he can't understand , the men's market has designed
products that are tight fitting, of poor quality, and styled to represent
bowling shirts, camp shirts, floral prints, cargo pants, and -- even worse --
golf apparel.

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The Company also produces its own footwear
and clothing lines, which are sold under the Wicked Road Warrior name.

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, to launch a men's sportswear line aimed at
automotive enthusiasts. Wicked
product is available through more than 400 retailers nationwide, including
Harley-Davidson dealers, leading specialty shops, and is available online at
http://www.
In response, he and his team have been developing footwear under the
WICKED ROAD WARRIOR brand, and have decided to offer apparel products that fit
the average American male. It is a little edgy, has great fabrics and colors, and says, "I am
your everyday person, but my apparel tells you what I am.

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We offer discerning men unique clothes that stand
out against the traditional golf-inspired looks widely available.com. I want to wear
clothing that expresses my lifestyle -- a motorhead, need-for-speed-and-action
kind of guy.

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These products have utilitarian styling with patch
pockets, epaulets, and cell pockets, along with full-fitting bodies and XXL
sizing that is hard to get in everyday stores.
Peter Mahmet formerly was CEO of Harley-Davidson footwear, Le Coq Sportif,
and Ixspa 2000.

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"Why do I have to look like this?" Mahmet says.

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As a typical male, he has experienced yo-yo dieting, divorce,
motorcycling, hot rods, and women.

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Carroll Shelby and Wicked Motorsport Partner to Create COBRA/Shelby
Sportswear , Part of Wicked's New Apparel Collection Designed for Men Who are
Passionate About Cars

PENNINGTON, N.J. He finds
apparel shopping almost a mission impossible.
Mahmet's footwear line, WICKED ROAD WARRIOR, has just introduced styles
with interchangeable heel and toe plates.

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Wicked Signs With Carroll Shelby

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beginning in June of 2005.

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"Wicked Motorsport is proud to partner with Carroll Shelby, an icon in the
world of automotive design and racing, to create sportswear that is tailored,
masculine and appealing to the millions of car collectors and enthusiasts
nationwide," stated Peter Mahmet, CEO of Wicked Motorsport. "I created this
collection out of my own frustrated search for casual wear that had the look
and feel of motorsport gear.

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Zappos .

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The
Holiday 2005 collection has been designed using durable fabrics such as twill,
corduroy, and denims, and features details, including epaulets, patch pockets,
eyewear pockets, and a number of other functional elements.S.com.

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, Wicked Motorsport, an affiliate
of Wicked Road Warrior Boots , has signed a multi-year licensing agreement with
Carroll Shelby Licensing, Inc. Licensed brands marketed by Wicked have included
Harley-Davidson and IXSPA 2000.com

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wickedboots. As majority of his friends do. People who watch
Monster Garage-type shows will love this type of footwear, as will those who
are vertically challenged.

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The new COBRA/Shelby line, which will feature the
Team Shelby COBRA, COBRA Daytona and Shelby 350 logos, is part of Wicked's new
Holiday 2005 collection of shirts, pants and outerwear inspired by classic
cars and the distinctive, utilitarian look of racing uniforms. It furthers
Wicked's long-standing tradition of interpreting the rugged, brash styling of
motorcycles and car racing in materials that are refined enough for everyday
wear."
The line is having its second introduction at the upcoming WEST COAST
EXCLUSIVE that is part of the Magic Show. People can paint heel and toe
plates, chrome them, and add chrome parts to the boots .

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Wicked's focus is on the motorcycling and
hot rod markets.

Web site: http://www. He is the typical male who wants
products that represent his personality -- as well as fit his body.

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We at Wicked Sportswear Are Tired of the Metro Sexual Styles Offered at Retail Stores

The boots are very
strong in design appeal and rugged for all motorsports.
Mahmet says his challenge is to provide men with apparel products that fit
the overall pear-shape to in-shape society, but will give them a look of
strength and show their passion for utilitarian styling.

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Wicked Motorsport
apparel will be available through leading retailers throughout the U.

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- - kjjkjk

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