PRESS RELEASE Plus-Size Designer SVOBODA Launches SVOBODAstyle.com Retail Website Showcasing Fashion-Forward Pieces for 'Above Average' Shoppers

The collection which consists of men's and women's Vintage and limited
edition "collector party flyer tees," track suits, hoodies, old school hats,
leather and wool melton jackets retailing at $28.06 and girls at $323.0%
--------- ---------------------- ------- ---

SPENDING MONEY

More than a third (36 percent) of tween shoppers get their
spending money directly from mom or dad (non-allowance), as compared
to the 29 percent of tweens who get an allowance. To view complete Shopping in
America results and graphics, including results of the recent adult
and teen spring shopping and prom fashion surveys and Fashion Icon
Report, visit www.

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com follows a simple 1-4
sizing for tops and skirts and carries pants in even sizes 14-28. We
are proud to be associated with the founding pioneers in such a special way. Girls
went with "preppy " (20 percent) and "beachy" (15 percent).
Boys picked sport jerseys (28 percent), skater shoes (21 percent) and
graphic T-shirts (19 percent).5% Trucker Caps 12.P.

headware quiksilver

com,
the designer 's retail site that will finally give full-figured women
everywhere access to stylish, chic clothing choices.

Although the average American dress size is a size 14, the plus-size market
has historically been deprived of the fresh, fashionable options afforded
their style-conscious "average" sized counterparts .com.6%
---------- --------- ----------
Dressy 4.6%
---------- --------- ----------
Gothic 4.7% Graphic T-Shirts 18.2%
----------- --------- - ----------
TV 6.

The following category contains sites selling clothing specifically for teens.

subculture niche

newscom. The skater/punk was even more popular among boys
alone (34 percent), followed by sporty/athletic (16 percent).4%
---------- --- ------ ----------
Sporty/Athletic 15.2%
--------- -- -------------------- ----------
Bucket/Crusher Hats 1.9%
--- -------- ---------- ----------
Magazines 13.5% 6.

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The new site showcases
and enables purchase of SVOBODA's boutique-style pieces -- including hip
denim jeans, skirts and jackets, sophisticated knits and embellished tees
-- all crafted exclusively in sizes 14 and above . Clothing
pieces range from $50 for a supple, embellished cotton tee to $250 for
SVOBODA's
trend -setting denim.
Sedgwick + Cedar founded by Ray Riccio, (an executive with substantial
apparel , brand management and urban distribution experience most notably with
Startera) started as an idea that Riccio had after researching the roots of
Hip Hop.

Business Editors

SANTA MONICA , Calif.----With
"tweens" comprising a significant market for retailers, the latest
Shopping in America survey provides a sneak peek into what will be
youth's shopping bags this spring.6% 4.1% 3. Movies and the Internet ranked the lowest among the
choices provided -- a somewhat surprising response, said Butcher, as
most surveyed (60 percent) report having their own computer.9%
----------- ---------- ----------
Brother/Sister 4.biz
The Macerich Company is a fully integrated self-managed and
self-administered real estate investment trust, which focuses on the
acquisition, leasing, management, development and redevelopment of
regional malls throughout the United States.

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com will also carry SVOBODA's
Second Collection featuring novel cuts in modal knit jersey and denim. For more details on
the upcoming collections or to book an appointment at MAGIC, please visit
the "News" section at SVOBODAStyle.com.00. The two men later met at Grandmaster Caz's South Bronx apartment
where Riccio presented Grandmaster Caz with the vision of Sedgwick + Cedar and
the full-scale business plan.8 percent)
of tweens surveyed will invest in a new wardrobe this season.9% 8. Three quarters of tweens
have their own TV.

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SVOBODA's clothing lines are
carried in select boutiques and clothing retailers nationwide and are now
available at www. The shopper intercept survey,
conducted for The Macerich Company (NYSE:MAC) by August Partners among
youth aged 10-to-14 years, shows that almost two-thirds (64.5% 33.1%
---------- --------- ----------
Beachy 14.

SPRING FASHION

"Graphic T's and sport jerseys remain apparent must-haves for
tweens this spring," added Butcher .9% Skater Shoes 20.2%
--------- ---------------------- - ---------
Ballet Shoes 4. 10 hours, respectively).

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Tweens
plan to spend an average of $337.1%
---------- --------- ----------
Other 4.7% 7.6% 11.3
hours of TV per week.

pajamas honeybear

SVOBODA's new collection of fresh fall colors, as well as showcase pieces
from the upcoming Spring '06 Collection, will be on display at MAGIC in Los
Vegas, August 29 - September 1, 2005, booth CL18512. Kool Herc introduced extended break beats, which mesmerized
the jam packed crowd. Overall, the skater/punk look was ranked as the most popular
tween style for spring (selected by about 22 percent), followed by
preppy (18 percent ).

Girls Fashion Trends Responses Boys Fashion Trends Responses
------------------ -- --------- ---------------------- ----------
Graphic T-Shirts 25.4% None of the above 2.06 for their weekly allowance.8% 17.6% 4.

streetwear niche

SVOBODA, a new fashion-forward clothing
line for plus-size women, today announced the launch of SVOBODAStyle.

"When I first introduced SVOBODA to the plus-size market with the January
Debut Collection, the response was overwhelming and the demand for stylish
full-figured clothing just continues to grow," said SVOBODA founder and
designer Jessica Svoboda. Soon, he had to take the party outside and down the
street to Cedar Park, drawing thousands throughout the night to see the birth
of the art form.75.7%
---------- --------- ----------

"When it comes to choosing brand vs. Skull caps, fitted polo shirts and
canvas belts were least popular among male tweens.8% 33.5% 3.8 percent.

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About SVOBODA

SVOBODA is an Orange County-based boutique clothing design company that
delivers flattering style and chic taste to the discerning, plus-size
fashionista .8% 4.

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Crafted exclusively for women size 14 and above, SVOBODA
compliments curves and underscores an individual's personality with smart
detailing, easy comfort and sophisticated yet fun styling .7% 14.7% 13.1% 4.9%
--------- ---------------------- --- -------
Embroidered Jeans 16. On average, tweens
receive $12.5%
----------- ---------- ----------
Mall 16.0% 2. This age group also spends 6 hours per
week playing video games. Macerich now owns interests in properties totaling
approximately 63 million square feet consisting primarily of interests
in 64 regional malls.

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The online addition
broadens SVOBODA's existing retail availability through select boutiques in
five state and two countries, with plans to expand to department stores in
the near future. "We launched SVOBODAStyle.9%
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Capris 16.
Shopping in America is a national shopper intercept survey that
studies consumer shopping trends. The tween survey was conducted among
approximately 666 shoppers in twelve regional shopping centers
geographically spread throughout the United States. Results for the
tween survey -- a sub-sample of the 2,400 responses to the Shopping
in American Spring 2005 survey -- have a reliability factor of +/-
3.com

niche undies

"

SVOBODAStyle. DJ'ing, MC'ing, B boys party shouts, hot wired street lamps,
battles and tagging were born forever and young pioneers with no blueprint
innovated and created art from the deepest depths of the harshest conditions. Grandmaster Caz loved the idea so much he
quickly contacted the other Hip Hop pioneers and Sedgwick and Cedar took off.3% 2.

FASHION SOURCE

Friends (37 percent), the mall (16 percent) and magazines (14
percent) are the top sources for fashion information, according to the
tweens surveyed.3% 11. Tween shoppers report watching an average of 10. The Company is the sole
general partner and owns an 81% ownership interest in The Macerich
Partnership, L.

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What's in the Bag for Tween Shoppers; ``Shopping in America'' Survey Shows Youth to Spend Over $300 on Spring Wardrobe

Favorite Style All Tweens Male Female
-------------- ---------- --------- - ---------
Skater/Punk 21.1% 4. style, most tweens (53
percent) say style is more important than brand (27 percent), although
by a slightly lesser margin compared to a survey of shoppers of all
ages, at 65 percent and 21 percent respectively (with other shoppers
offering no opinion on the issue)," said Garry Butcher, vice president
of marketing and research for The Macerich Company.3%
--------- ---------------------- ----------
Shrunken/Fitted Jackets 8.9% 18.9%
----------- ---------- ----------
Movies 2.5% 1.4%
----------- ---------- -------- --
Not Sure 9.

wristbands streetwear

Beginning August 30, 2005, SVOBODAStyle. Jays, Epic, and
Man Alive.5% 4.1% 5. "This may be a relief to some
parents who may worry about the more revealing styles for the warmer
months."
Girls ranked graphic T-shirts (25 percent,) pleated skirts (17
percent) and capri pants (17 percent) as the top fashion trends.6% Layered Cotton Shirts 3.

clubwear billabong

(Photo: http://www."

For more company info try http://www.62 on spring clothing and
accessories, with boys spending $370.9% 8.7%
----- ---- ---------------------- ----------
Chunky Bracelets 4.4% 8.9%
----------- ---------- ----------
Other 3.

glam niche

SVOBODA was
founded in 2004 by Jessica Svoboda to combat the lack of stylish plus-size
clothing and change the face of fashion. The first ever vintage Hip Hop clothing company launches and pays tribute to
the original pioneers and entire Hip Hop movement

NEW YORK, Legendary Hip Hop pioneers DJ Kool Herc,
Father of Hip Hop, Afrika Bambaataa, Grandmaster Caz, Melle Mel, Chief Rocker
Busy Bee and the first female luminary of hip-hop, Sha-Rock are all lending
their names and their likenesses to launch the first ever vintage hip-hop
clothing company called Sedgwick + Cedar which debuts in Spring 2005.com/cgi-bin/prnh/20050302/NYTH042 )
Sedgwick + Cedar is where the cultural revolution of Hip Hop began.7% 9.4% 2.2% Sport Jerseys 28. Other sources of
spending money for tweens include working (8 percent), allowance plus
working (16 percent) and other sources (6 percent).6% 41.2% 5.8% 1.

3x subculture

SVOBODAstyle.
Sedgwick + Cedar believes they will change the world of urban apparel
forever, much the same way these first parties changed the music industry.9% 3.9% Fitted Polo Shirts 1.5% 0.

Thank you for your contributions to the ODP.

headgear niche

At Cedar Park on Sedgwick Ave.
They decided to come together as a group to launch the first company to bring
urban apparel back to where Hip Hop began.com

3%
---------- --------- ----------
Preppy 17.7% 18.
Ballet shoes, chunky bracelets, sneakers and bucket hats ranked last.3%
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Pleated Skirts 16.3%
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Parents 5.6% 4.3%
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TWEENS + TECHNOLOGY

Additionally, half of tweens have their own cell phones (46
percent for boys and 54 percent for girls). Not all results are stated in this news release and some
are rounded to the nearest whole number.

hic trendy

There are so many gorgeous,
active, social plus-size shoppers out there, myself included, who are fed
up with the lack of fashion choices for us, and I see SVOBODA as an
advocate for change. From the classic cotton
tees to the just-released denim skirts, the SVOBODA website allows
full-figured women to enjoy this season's most desirable trends and shop
for clothing specifically designed to fit and flatter curves.00 to $400.
Riccio says "We will respect the history of Hip Hop creativity and style. Our name, Sedgwick + Cedar, which
represents the authentic birth place of hip hop clearly speaks to the vintage
positioning of our brand.6% 10.2% Canvas Belt 0.

Fashion Source All Tweens Male Female
-------------- ----------- ---------- ------ ----
Friends 36. Boys watch slightly more TV than girls (11 hours
vs. Additional information about The Macerich
Company can be obtained from the Company's website at
www.

silkscreened trendy

com to ensure every
plus-size woman -- no matter where she lives -- has access to sexy, stylish
clothing options that make her feel fabulous. The collection
can be found mid March in specialty retail stores such as Dr.sedgwickandcedar.

A SENSE OF STYLE

Tweens have strong opinions on personal style, according to the
survey.1% 18.6%
---------- --------- ----------
Vintage 3.3% 4.7%
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Internet 1. Males spend more than twice as much time (9
hours) as do females (4 hours).shoppinginamerica.

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However, the women's
plus-size market is currently the fastest growing segment of the apparel
industry and SVOBODA is answering to the countless curvaceous shoppers
seeking chic, stylish pieces designed to flatter fuller-figured women. Online
customers can ensure each piece properly highlights their figure with the
easy-to-use SVOBODA sizing chart. On one
fateful night, on August 11, 1973, DJ Kool Herc's sister Cindy Campbell
decided to throw a back to school party in her building's small rec room at
1520 Sedgwick Ave., fates converged , joining
those who would turn out to be some of the most creative people to ever hit
the music scene. He then found and contacted Grandmaster Caz of Legendary Cold Crush
Brother's.2% 20.5 % Distressed Jeans 10.1% Skull/Sock Caps 2.macerich.

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SVOBODAStyle.5% 14 .0%
---------- --------- ----------
Urban 4.6%
---------- --------- ----------
No Specific Style 9.0%
--------- ---------------------- ----------
Sneakers 1.4%
--------- ---------------------- ----------
None of the above 4. Only 5 percent of
tweens said they did not have spending money.

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Using only the highest-quality fabrics, SVOBODA's clothing collections
ensure positive assets are highlighted , while problem areas are amply
covered and downplayed with feminine detailing.com is a classy, welcoming site that encourages shoppers to
navigate through all the latest SVOBODA fashions.

Sedgwick + Cedar Where it All Began in 73'

1% 4.