"
"A husband or boyfriend is often afraid to shop for fear that the woman in
his life won't like the selection ," says England.

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"Consumers, especially men, realized they finally needed to update
their wardrobe because it was either out of style or it didn't fit
anymore and so they were forced to buy new clothes ," said Cohen.

Mark England DeMode Helps Male Shoppers with Valentine's Day Shopping

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This year I expect to see consumers
step up to the plate and buy apparel as needed.
Across gender segments, men's and women's clothing sales both
showed growth, while children's apparel sales were flat. Total men 's tailored clothing sales were
over $4 billion dollars in 2004, up from over $3 billion in 2003.

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Business Editors

PORT WASHINGTON, N.after all, you can
only wear your khakis for so long before they wear out or don't fit
anymore," said Marshal Cohen, chief industry analyst , The NPD Group. In 2004,
men's apparel sales produced over $49 billion, up from nearly $47
billion in 2003, over a 5 percent increase in dollars.

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" England explains that he and his
staff have developed ten questions related to lifestyle, personal taste and
personality traits which allows the male shopper to find the perfect gift. Then Mark England
DeMode takes over. "He wants to get the
perfect gift but doesn't know how to connect his loved one's interests and
personality into a fashion statement .

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The outdated thong was replaced
with the new, stylish boy panty. "A Guy's Guide to
Successful Shopping" can be picked up at the store, located at 1253 Woodward
Avenue, or call 313-961-3991 and a survey will be emailed or faxed to you.

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The women's swimwear and intimate apparel businesses
both grew 8 percent in dollar sales.

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According to The NPD Group, a market research firm,
apparel sales totaled $173 billion in 2004, a four percent increase
from $166 billion in 2003.
"Apparel's comeback is good news for an industry that's been
looking for ways to find growth.
"Women, on the other hand, played dress-up by adding color and
feminine florals to their closets," said Cohen.
For women, 2004 was all about knit tops and sweaters.

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"We are not talking about questions like size or favorite color," says
Mark England, clothing designer and creative director for the store, "although
of course that is important information.

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Throughout the nineties, the apparel industry witnessed steady
growth, peaking in 2000 at nearly $176 billion.
The questions all relate to information that the male shopper would easily
know -- not details he would have to ask his loved one. "Based on the answers, we can easily decipher the women's
fashion sense, taste and personal style and help pick out the perfect clothing
or accessories.

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----Colorful
shirts, pretty prints and men's suits helped the apparel industry
shine in 2004. Women's tops
generated over $31 billion dollars and grew 9 percent from the
previous year.

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The category, consisting of men's suits,
suit separates and sportscoats and jackets, experienced double-digit
growth of about 24 percent.
Mark England DeMode is a men's and women's clothier and design company
providing innovative custom and ready-to -wear apparel to active, upscale
professionals.

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2004 Top Five Best Selling Clothing Categories for Men and Women
----------------------------------------------------------------------
Men 's Categories % Change 04/03 Women's Categories % Change 04/03
-------------------------------- --------------------------------------
Tailored Clothing 24% Accessories 10%
----------------------------------------------------------------------
Fleecewear 12% Tops 9%
------------------------------------------------- ---------------------
Sleepwear 11% Swimwear 8%
-------- --------------------------------------------------------------
Swimwear 7% Intimate Apparel 8%
------------------------------------------------------------------- ---
Underwear 7% Outerwear 6%
-------------------------- --------------------------------------------
Source: The NPD Group / NPD Fashionworld Consumer

Hot Apparel Categories in 2004

Looking at the top growing apparel categories, men's tailored
clothing flew off the racks.

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In 2001, apparel sales
took a major dip in dollars and the downward trend continued for two
years due to low consumer confidence, increasing unemployment rates
and consumers' lack of passion for fashion. Women's apparel
sales earned almost $95 billion in 2004, up from $90 billion the
previous year, nearly a 5 percent increase in dollar sales.

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The NPD Group Reports U.S. Retail Apparel Sales up First Time in Three Years; Men's Tailored Clothing is Top Selling Apparel Category in 2004

"Consumers want clothes that are new and exciting, if the industry can
deliver that then I think the growth will continue," said Cohen.

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Y. Children's
apparel sales were $29 billion, showing the same sales from 2003.

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DETROIT, It is a well-known fact that men hate to
shop.

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They have developed a series of questions
for men, "A Guy's Guide to Successful Shopping" which will ensure any male the
ability to pick out the best Valentine's surprises to match his loved one's
tastes.

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Men's fleecewear and sleepwear also displayed strong growth, up 12
percent and 11 percent respectively."
Mark England DeMode will offer one-on-one shopping assistance to men who
would like to take advantage of the survey technique. From casual to couture, the Mark England Collection features
fashions for anyone at any occasion.

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And add to that, shopping for the special women in his life -- now
there's pressure.
With Valentine's Day approaching, Mark England DeMode, Detroit's newest
clothier, is offering a solution. With the answers to our questions, we
can teach him to do just that.