7 billion in retail sales in 2004 , from such
properties as SpongeBob SquarePants and Dora the Explorer.nacersano.

CONTACT: Joey Marie McCool, The Children's Hospital of Philadelphia,
+1-267-426-6070, McCool@email.

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The Newborn Metabolic Screening Executive Committee leads
this project and is responsible for equipment procurement, expanded
professional/provider educations, improved community education, enhanced
follow -up, longitudinal evaluation and advocacy. "Babies double
their birth weight during the first four to six months. Stettler says, it may be relevant that exclusive breastfeeding during
early infancy is known to be associated with a slower rate of weight gain, and
possibly with a lower risk of overweight in childhood and adolescence.chop.

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New Line of Apparel and Accessories Based on Nickelodeon's Hit Tween Show
Starring Jamie Lynn Spears to Launch Fall 2005

NEW YORK, Nickelodeon has announced plans for a
line of apparel and accessories inspired by Zoey 101, currently the number -one
show for tween girls on all TV, starring Jamie Lynn Spears. "Girls can aspire to be
like Zoey with fashion-forward clothes and accessories this Fall," she said. Nickelodeon's U. After
passing the House 170-7 and the Senate 53-0, this new legislation signifies an
important step in increasing protection for Georgia's newborns from
debilitating and deadly genetic metabolic disorders. Beginning January 1,
2007, House Bill 1066 will allow the state to charge $40 for the kits used to
perform newborn screens.

* PHOTO AVAILABLE OF NEWBORN HEEL PRICK. PHILADELPHIA, Babies who gain weight rapidly
during their very first week of life may be more likely to be overweight as
young adults.
"Normal weight gain is desirable for infants," he added.

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" Dr. Stettler
and his collaborators focusing on rapid weight gain in infancy., M. Troxel, Ph., Jing
Zhao, M.A.

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S.
Visit http:/ /www. This
public and private partnership involves the March of Dimes, the Division of
Public Health (DHR), Emory University School of Medicine Department of
Genetics and the Centers for Disease Control and Prevention.
For more information, visit the March of Dimes Web site at
http://www . Those who had
gained weight more rapidly during their first week were significantly more
likely to be overweight decades later.D. Stettler. Stettler's
co-authors are Virginia A. Stallings, M.D . Nelson, B.

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They also found a higher rate of obesity at age
20 among African Americans who gained weight rapidly during the first four
months.chop.

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The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation , books, magazines and feature films. New Legislation Mandates Funding for Increased Protection for Georgia's
Newborns through Additional Metabolic Disorder Screenings

ATLANTA , The March of Dimes Georgia Chapter is
celebrating a victory today with the passing of House Bill 1066. 224 or

bgray@marchofdimes.
The research appears in the April 19 issue of Circulation , the journal of
the American Heart Association." After adjusting for other factors, Dr.

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S. The series , shot entirely on
location in Malibu, CA, deals with a lot of "firsts" that viewers relate to
including; first friendships, first crushes, first kisses and living away from
home for the first time. It has built a diverse, global business by putting kids first in
everything it does. All of
these disorders can be successfully managed or treated to prevent severe
consequences, if diagnosed early.com/georgia for more
information on newborn screening, including a list of the recommended 29
disorders."
Given that participants in the current study all received infant formula,
Dr. "Although we cannot yet make specific recommendations about targets
for newborn weight gain, we can certainly endorse breastfeeding., also of The Children's Hospital of
Philadelphia; Brian L.

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Nickelodeon and all
related titles, characters and logos are trademarks of Viacom International
Inc."
Georgia currently screens for 12 disorders with an optional 13th hearing
screen, but the March of Dimes Georgia Chapter has been advocating for the
state to meet the national March of Dimes and American College of Medical
Genetics recommended screening for a uniform panel of 29 screens.
Newborn screening begins with collecting a few drops of blood, usually
from the newborn's heel, before hospital discharge .
In 2001, the March of Dimes Georgia Chapter developed a multi-million
dollar statewide pilot program to expand newborn screening testing.S.A. The Fomon Infant
Nutrition Unit receives funding from Ross Products Division, Nestle, and Mead
Johnson Nutritional.

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, Nickelodeon, Paramount Pictures,
Comedy Central, MTVN International, and Spike TV."
Until now, Georgia was one of only five states that did not charge for
newborn screening.S."
The National Institutes of Health and the Infant Formula Council (now the
International Formula Council) provided funding for this study., and Ekhard E.

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The apparel will be inspired by the looks of the students at Pacific Coast
Academy, the Malibu, CA boarding school that Zoey (Spears) and her friends
attend on the show.
The current study also revealed an association between rapid weight gain
in the first four months (112 days) and being overweight in adulthood., Andrea B.edu.

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Nickelodeon, now in its 26th year, is the number-one entertainment brand
for kids. television
network is seen in more than 89 million households and has been the number-
one-rated basic cable network for nine consecutive years.marchofdimes. Stettler explained, however, that such interventions have not
yet been developed , and it is premature to make recommendations about specific
targets for optimum weight gain.P. Through its long-standing commitment to
providing exceptional patient care, training new generations of pediatric
healthcare professionals and pioneering major research initiatives, Children's
Hospital has fostered many discoveries that have benefited children worldwide.

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The announcement
was made today by Leigh Anne Brodsky, president, Nickelodeon + Viacom Consumer
Products. "We look forward to offering this fresh, unique look to our tween
customers, who are the ultimate trend-conscious shoppers. The show
carries on Nickelodeon's tradition of empowering young girls with series that
feature strong, independent females as leads.

March of Dimes Georgia Chapter Celebrates Newborn Screening Victory

Following the passing of House Bill 1066,
the next steps are the governor's signature on the bill and amending the
existing rules and regulations of the newborn screening program, which will
allow Georgia to add the additional recommended 17 screens. The state could save
$70 million in special education and other costs, and in lost wages over time
through additional screening.
"Our main finding was that rapid weight gain during the first week of life
in this population of healthy , European-American, formula-fed infants was
associated with being overweight two to three decades later," said lead author
Nicolas Stettler, M., M."
"Our findings also point toward new potential targets for preventing
obesity," he added. "Animal studies have shown that overfeeding in the
first few days of life lead to long-term obesity, possibly from programming in
the developing brain or the endocrine system," said Dr., and Rita Schinnar, M. For
more information, visit http://www.

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"Zoey 101 has become an instant hit with tween girls who relate to the
lives of Zoey and her school friends," said Brodsky.
"This piece of legislation is monumental to the health of Georgia's
babies ," says Brian Ziegler, State Director of the March of Dimes Georgia
Chapter. The Department of Human Resources estimates that 88
children will be identified each year with treatable conditions that cause
mental retardation, developmental disability or death.

Media Contact for March of Dimes - Brittney Gray, 404-350-9800 ext.E.
Its pediatric research program is among the largest in the country, ranking
second in National Institutes of Health funding.

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The March of Dimes is a national voluntary health agency whose mission is
to improve the health of babies by preventing birth defects, premature birth
and infant mortality. Stettler's team found
that each additional 100 grams of weight gained during the first eight days
increased a baby's risk of becoming an overweight adult by about 10 percent. They found
that rapid weight gain during the first four months increased the risk of
being overweight at age seven., all of the Center for Clinical
Epidemiology and Biostatistics of the University of Pennsylvania School of
Medicine; and Steven E.

The Children's Hospital of Philadelphia was founded in 1855 as the
nation's first pediatric hospital.

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Ayres,
Meier + Frank , Robinsons-May, Strawbridge's, and The Jones Store) will have a
major role in the October launch . The department
handles the merchandising for Nick Jr.* After screening, if a
result is positive , the infant is re-tested and given treatment as soon as
possible, before becoming seriously ill or dying from the disease.E.edu.

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During the first week
of life, however, a too-rapid gain in weight may increase the risk of future
weight problems. "For a
variety of health reasons, the American Association of Pediatrics recommends
exclusive breastfeeding during a baby's first six months of life," says Dr.D., B. Ziegler, M.

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Nickelodeon Brings a Taste of the Pacific Coast to Licensing Show 2005 with Merchandising Plans for Zoey 101

The department stores owned by The May Department Stores
Company (Famous-Barr, Filene's, Foley's, Hecht's, Kaufmann's, L. The
block intertwines the tween -focused series with music, games and comedy
segments, all hosted by deejay J-Boogie and co-hosted by kids' favorite stars
of music, TV and movies.
"The March of Dimes along with Emory University and the Department of
Human Resources have created a unique and powerful collaboration on newborn
screening," said Dr. Paul Fernhoff, Associate Professor of Human Genetics and
Pediatrics, Department of Human Genetics, Emory University School of Medicine
and Chair, Georgia Newborn Advisory Committee . "The extent of newborn
screening for serious and treatable disorders depends entirely on the state in
which a baby is born and for infants affected with these conditions, these
screens can mean the difference between life and death, or health and lifelong
disability.org.com

Why that first
week of life plays such a critical role in affecting lifelong physiology
remains an open question.

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May stores will carry the Zoey 101 apparel
and will be the exclusive retailer for all accessories in the line, including
sleepwear, handbags, jewelry, and watches. Girls are drawn to Zoey, as she is independent and a
natural leader, and the series showcases her ability to use her confidence to
succeed at a new school. "It suggests that there may be a critical
period in that first week during which the body's physiology may be programmed
to develop chronic disease throughout life.
However, the first week of life may be particularly sensitive.
Stettler.

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Levitt, president and chief executive
officer of the May Merchandising division of The May Department Stores
Company . In addition, its unique
family-centered care and public service programs have brought the 430-bed
hospital recognition as a leading advocate for children and adolescents.

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Zoey has a flair for creating unique outfits that are
bold and colorful -- but look cool when they're all put together. "The March of Dimes has been working with the state for more than
five years to expand Georgia's newborn screening program and we are now where
we can see the light at the end of the tunnel.

Newborn's First Week May Be Critical Period for Developing Obesity in Adulthood

"If these results are confirmed by other studies, they may
lead to interventions in newborns to help prevent long-term development of
obesity .D.P., of the
Fomon Infant Nutrition Unit of the University of Iowa.

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"We think the new Zoey 101 apparel and accessories will be a great fit for
our department stores," said Jay H."
Zoey 101 premiered in January on Nickelodeon and spotlights Spears as Zoey
Brooks, a 13-year-old winsome leader whose independent nature is put to the
test at the newly co-ed Pacific Coast Academy.
Zoey 101 is part of the popular TEENick line-up which includes Drake +
Josh, Ned's Declassified School Survival Guide, Unfabulous and Romeo!.
Nickelodeon can be found at Licensing Show booth #1317, June 21-23, at the
Jacob Javits Center in New York City., a pediatric nutrition specialist at The
Children's Hospital of Philadelphia.S.

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The goal of the
project is to expand Georgia's capacity to screen for more metabolic
disorders, thereby facilitating rapid, sometimes life-saving treatments to
affected infants. The research suggests that the first week may be a critical
period for setting lifelong patterns of body weight.
Researchers from The Children's Hospital of Philadelphia, the University
of Pennsylvania and the University of Iowa studied 653 adults, ranging in age
from 20 to 32. The subjects, all of whom were white, had been measured as
newborns while participating in infant formula studies in Iowa.C.
The current research builds on several previous studies by Dr.

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The apparel line will launch Fall 2005 at most major department
stores, and the sleepwear and accessories will be available exclusively at
stores operated by The May Department Stores Company . "We don't
know how this effect may occur in humans. However, obesity is increasing in
prevalence worldwide, and we hope our research may help contribute to ways to
intervene in newborns to improve their lifelong health. Strom, M.H.D.

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Nickelodeon + Viacom Consumer Products manages the third largest licensing
business in the world with $4. Founded in 1938, the March of Dimes funds programs of
research, community services, education, and advocacy to save babies and in
2003 launched a campaign to address the increasing rate of premature birth. Dr.

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