Representing one of the fastest
growing segments in the gaming industry, The WildTangent Games Network reaches
tens of millions of consumers, boasting more than 150 million game plays in
2004 alone. "By dynamically embedding the Oakley brand within a high-quality
downloadable game , we will be able to test, switch-out, and serve up the
Oakley brand in a unique way that resonates with consumers.com. Whether visiting a
Target store or shopping online at Target.

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The sponsors will also receive premium
product placement in the game -- for example, game characters will be equipped
with the latest Oakley goggles.
In addition to shopping, the trunk show experience includes video of Isaac
introducing his line to fashion editors in New York City.
Target is committed to providing guests with great design through innovative
products, in-store experiences and community partnerships.

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wildtangent."
A selection of Isaac's most coveted pieces also will be showcased from
August 7th to August 14th on the Red Hot Shop,
http://www.com, guests enjoy a fun and
convenient shopping experience with access to thousands of unique and highly
differentiated items. Target (NYSE: TGT) gives back more than $2 million a
week to its local communities through grants and special programs.

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"Our Open
AdStream technology will help WildTangent increase the revenue generated by
its downloadable games, and deliver relevant results to its marketing
partners, while enhancing the realism of its games."
"While WildTangent has built its reputation as a developer and distributor
of custom games for brand marketers, downloadable games represents a huge
opportunity," said Dave Madden, executive vice president of sales, marketing,
and business development for WildTangent.com boutique
featuring 10 new, must-have items each week.

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99.

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Jeep(R) Brand and Oakley to Sponsor 'Snowboard Super Jam,' First Downloadable
Game to Feature Dynamic In-Game Ad Serving and Product Placement Reaching
Millions of Gamers

REDMOND, Wash. By
partnering with 24/7 Real Media, a pioneer in interactive marketing and
technology, WildTangent is bringing downloadable games into the mainstream of
interactive advertising with the implementation of 24/7 Real Media's Open
AdStream ad management system across the WildTangent Games Network. With more than 100 million downloads,
Web Driver is the most ubiquitous online gaming platform on the market today .

The complete Isaac Mizrahi for Target Fall 2005 Collection will be
available at select Target stores nationwide and at Target.

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com.

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MINNEAPOLIS, Target will introduce the
first -ever online trunk show to highlight the Isaac Mizrahi for Target Fall
line. These
items will be available for purchase exclusively online, weeks before fall
merchandise is scheduled to hit stores . The Red Hot Shop is a Target.

About Target
Minneapolis-based Target serves guests at 1,330 stores in 47 states
nationwide by delivering today's best retail trends at affordable prices .

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The first
downloadable game to feature this new technology, "Snowboard Super Jam," will
literally put two prominent international brands, Jeep and Oakley, in the
game.

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com/Isaac, to see key pieces from the collection.

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(Photo: http://www.
"In-game advertising and product placements have become a powerful vehicle
for marketers trying to reach the growing casual gaming segment of the market,
one of the most appealing demographics for marketers today," said Robert Tas,
senior vice president of technology and media at 24/7 Real Media.

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"
"Casting the Jeep brand and Wrangler vehicle into a virtual snowboarding
game complements our existing marketing activities at real-world snowboarding
events, enabling us to further integrate our offline marketing activities with
our online media endeavors," said Jeff Bell, Vice President, for Jeep. For a three-week period beginning August 7, Target guests can visit
http://www.Target.

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The downloadable games market caters to a surprisingly broad
audience, from young kids and adults to mainstream and core gamers alike.
"WildTangent has helped simplify the process of reaching our audience through
downloadable games and has provided us with reporting tools that will help us
to measure the effectiveness of our campaigns., is the leading online game
publisher. Founded in 1998, the company's Web Driver platform leverages
DirectX technology to enable the development of high-quality games that can be
delivered and played over the Internet.com/redhotshop.

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WildTangent Opens Expansive Game Network to Advertisers Through Partnership With 24/7 Real Media

"
"Snowboard Super Jam," the first WildTangent-produced game to feature
dynamic in-game ad-serving, will contextually showcase the Jeep and Oakley
products and brand messaging throughout the game.
WildTangent can be found online at http://www. Since
opening its first store in 1962, Target has partnered with nonprofit
organizations, guests and team members to help meet community needs.

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, WildTangent(TM), the leading
online game publisher, today announced that it has opened up its rapidly
growing game network to advertisers, enabling them to tap into one of the
fastest growing segments of the video game market: downloadable games.

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newscom .
"Snowboard Super Jam provides Oakley with the perfect vehicle to reinforce
our brand in a relevant and contextual manner to our core audience of sports
enthusiasts," said Scott Bowers, vice president of sports marketing for
Oakley.
"Isaac's line is designed to bring great style to women everywhere,"
said Trish Adams, senior vice president merchandising, Target.

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To further monetize the explosive growth of downloadable games,
WildTangent will deliver targeted and relevant advertising to gamers using
24/7 Real Media's Open AdStream(R) Central ad management system, which
dynamically serves in-game ads and tracks the number and duration of
impressions that each ad generates. Open AdStream technology is currently
being used by some of the world's top online publishers and currently serves
more than 200 billion ad impressions each month."

About WildTangent
WildTangent, based in Redmond, Wash.

Isaac Mizrahi For Target(R) Fall 2005 Fashions to be Unveiled at the First-Ever Online Trunk Show

Isaac also offers
his insight into the collection, and shares his thoughts on fall's hottest
looks.

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"Snowboard Super Jam"
features rich 3-D graphics, realistic action, and a wide array of tricks,
stunts and maneuvers typically only found in console games.

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"Through this business we have
aggregated a substantial and diverse audience of gamers who are otherwise
difficult to reach on an efficient, accountable basis.

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Games are free to demo for a period of time, and consumers can purchase a full
downloadable version at a typical price point of $19. IDC predicts that
downloadable games sales will skyrocket from $54 million in 2004 to over $1
billion in 2008. "By offering
an online trunk show, we're able to provide our guests the opportunity to
experience the Fall line like a fashion insider.
Isaac's favorites include riding boots paired with equestrian-style pants,
perfect for a day of shopping with the girls or a casual night out at the
movies. Whether it's
Madison Avenue or Main Street USA, Isaac has fashions for every style .

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com/cgi-bin/prnh/20050419/SFTU030 )
The WildTangent Games Network is comprised of leading game portals,
broadband providers, and PC manufacturers. Jeep and Oakley
will take advantage of dynamic in-game billboards that are contextually
integrated into the game environment.Target. Argyle sweaters add a 1950's twist to any modern look.